KERV.ai, a leader in video analysis, performance, and monetization, has announced a strategic partnership with PubMatic, a technology company focused on digital advertising. This collaboration enables marketers to integrate KERV's AI-powered interactive and shoppable video capabilities across PubMatic’s premium inventory, enhancing ad engagement and driving better results.

Strategic Vision

Ryan Schoenfeld, VP of Technical Partnerships at KERV, emphasized the partnership’s potential, stating:
"KERV's focus continues to be innovating with the industry's most forward-thinking partners. PubMatic's curation platform provides a turnkey and scalable conduit to bring KERV's cutting-edge tech and data to the masses."
He further explained that the partnership unlocks KERV’s comprehensive suite of interactive and commerce-based ad products to buyers on premium supply and lays the groundwork for future data-driven and content-based solutions.

KERV’s Interactive and Shoppable Ad Units

Through this partnership, brand and agency buyers now have access to KERV’s AI-powered interactive and shoppable creative ad units across two major formats:

• Online Video (OLV)
• Connected TV (CTV)

These formats are combined with cookie-free, first-party targeting capabilities driven by KERV’s unique audience identifiers. This ensures contextual relevance and brand safety for advertisers.

PubMatic’s Role in the Partnership

Abbie Reichner, Regional VP of Customer Success, CTV at PubMatic, highlighted the collaboration’s benefits:
"Our partnership with KERV provides direct access to premium ad spaces and leverages first-party data to deliver the most engaging and relevant shoppable, interactive ad experiences."
She added:
"This is just the beginning as we introduce scalable, innovative solutions that simplify and accelerate the path to purchase, benefiting both advertisers and consumers."

Availability and Future Potential

The KERV and PubMatic partnership is now available to all existing customers, offering new opportunities to enhance user engagement and maximize revenue for brands and publishers alike. Both companies remain committed to continuous innovation in digital advertising.