Prolifics, a global leader in digital engineering and consulting, has announced a strategic partnership with Copado, the leading AI-powered DevOps platform for business applications. This partnership aims to revolutionize development and deployment processes, enabling businesses to drive digital transformation with greater efficiency and agility.

The Power of the Partnership

By joining forces, Prolifics and Copado are set to deliver cutting-edge DevOps solutions that empower businesses to innovate faster and streamline operations. This collaboration enhances CRM development workflows, optimizes deployment processes, and ensures seamless integration of AI-powered DevOps solutions into CRM ecosystems.
Prolifics’ Chief Revenue Officer, Kirsten Craft, highlighted the significance of this alliance:

“Our partnership with Copado significantly enhances our ability to deliver cutting-edge DevOps solutions that empower our customers to innovate faster and operate more efficiently.”
Similarly, Bob Grewal, Chief Revenue Officer of Copado, emphasized the importance of this collaboration:
“Partnering with Prolifics expands our reach and allows us to deliver even greater value to our customers."

Key Focus Areas

This partnership centers on key areas that are crucial for businesses looking to stay competitive in a fast-evolving market:

• Optimized Development Processes: Prolifics combines its CRM expertise with Copado’s DevOps platform to streamline development workflows and accelerate innovation.
• Accelerated Deployment: By enhancing collaboration and reducing time-to-market, businesses can release updates faster and improve operational efficiency.
• Integrated Solutions for Compliance: The partnership ensures that businesses can innovate within CRM environments while maintaining compliance with regulatory requirements and improving overall agility.

The Importance of DevOps in Digital Transformation

As digital transformation continues to shape business operations, the need for efficient DevOps practices within CRM systems becomes more critical. Copado’s AI-powered DevOps platform simplifies the development lifecycle from planning and building to testing and deployment. Through this partnership, businesses gain access to state-of-the-art DevOps solutions, ensuring high-quality application delivery and competitive advantages in their industries.

Joseph Cellucci, CEO of Enable Consulting, a Prolifics company, expressed enthusiasm about the collaboration:

"This partnership allows us to offer our customers a fully integrated approach to DevOps that is unmatched in its ability to drive competitive advantage.”

The partnership between Prolifics and Copado underscores a unified vision for innovation, customer success, and operational excellence. By combining Prolifics’ expertise in CRM implementations with Copado’s leading DevOps technology, businesses will be empowered to maximize the value of their CRM investments, overcome complex workflows, and stay ahead in today’s dynamic market.

AppLovin (NASDAQ: APP), a leading marketing platform, has released its latest report, Consumer Mobile Trends 2024. This comprehensive analysis explores how consumer mobile apps and direct-to-consumer (DTC) brands can harness the power of mobile in-app advertising to drive growth and enhance the effectiveness of their campaigns.

Key Insights from the Report

The Consumer Mobile Trends 2024 report reveals that customers acquired through in-app advertising show higher engagement and loyalty compared to those gained through other channels. For instance, in the fintech sector, in-app ad customers average 9 app opens per month, compared to 5.8 opens for customers acquired via social media. This increased engagement translates into more repeat transactions, boosting revenue and enabling marketers to reinvest in their businesses.

Andrey Kazakov, VP of Demand at AppLovin, emphasized the importance of adapting marketing strategies to fit consumer behavior:

“The shift in consumer behavior toward mobile devices has driven the need for a corresponding shift in marketing toward mobile in-app advertising. Simply put, brands need to meet their customers where they are.”

The Growing Importance of Mobile Advertising

With nearly 50% of online transactions projected to occur on mobile devices this year—and expected to rise to 62% by the end of 2025—the Consumer Mobile Trends 2024 report outlines a strategic framework for initiating and scaling in-app advertising. Key areas of focus include:

• Shifts in Consumer Behavior: As consumer reliance on mobile devices grows, spending patterns reflect unprecedented levels of mobile engagement.
• Untapped Potential of In-App Advertising: Consumer brands can engage with over 5 billion global smartphone users daily, making in-app advertising a powerful tool for reaching a vast audience.
• Brand Safety Measures: Mobile advertising is safeguarded by app store reviews and guidelines, ensuring that in-app ads maintain a 100% share-of-voice, reducing the risk of exposure to inappropriate content.

Marian Bucher, Growth Expert at online shopping platform OTTO, shared insights on the efficiency of mobile in-app campaigns:

“We’re able to launch, monitor, and optimize our mobile in-app campaigns with minimal effort. AI technology excels at pinpointing the right users to grow the volume and average order value of purchases.”

AppLovin’s Consumer Mobile Trends 2024 report provides invaluable insights into how DTC brands can leverage mobile in-app advertising to maximize their growth potential. As consumer behavior continues to shift toward mobile, embracing these strategies will be crucial for brands looking to enhance engagement, drive revenue, and stay competitive in the market.

Limey, the all-in-one platform for managing online content, has announced a series of significant updates designed to enhance user experience and customization. These new features include editable links, an enhanced media gallery for images and videos, UTM tags, and a site duplication feature making Limey a versatile solution for creators and businesses alike.

New Features in Limey

Editable Links: More Control Over Your Content

The newly introduced editable links feature allows users to modify their URLs with ease, offering increased flexibility for content management. This is especially beneficial for creators and businesses that frequently update their promotions, as they can now change links throughout their Limey account without the hassle of recreating QR codes or shortened URLs.

Media Gallery: Showcasing Images and Videos

Limey’s upgraded media gallery now supports both images and videos, enabling users to display their content in a visually engaging manner. Whether you’re a content creator showcasing your latest project or a business promoting products and services, this update allows for more dynamic presentations that resonate with modern audiences.

Site Duplication: Streamlining Multiple Projects

For users managing multiple projects or campaigns, Limey introduces a powerful site duplication feature. This tool allows users to easily copy existing sites, replicating layouts, content, and design settings. It’s an invaluable resource for those working with similar site structures across various platforms, saving time and ensuring consistency.

UTM Tags: Easily Track Performance

Limey’s updates also include the ability to add UTM tags for shortened links, simplifying the tracking of URL performance in campaigns. This feature streamlines analytics, helping businesses gain insights into their traffic sources without additional effort.

Founder’s Insight

“We’re proud of these new features because they give our users even more control and creativity,” said Edan Ben-Atar, Founder of Limey. “Limey has always been about making online presence management as easy and powerful as possible, and these updates take that mission even further.”

A Platform That Grows with You

Limey, renowned for its QR code generation and link shortening services, has quickly become an essential tool for businesses, creators, and influencers. With thousands of users and a growing community, the platform continues to evolve to meet diverse needs.

Whether you’re a digital nomad, small business owner, or creative professional, Limey’s new features simplify managing and scaling your online presence. From one-page sites to complex portfolios, Limey offers the tools necessary for success in today’s digital landscape.

AppLovin’s Consumer Mobile Trends 2024 report details the essentials of marketing channel diversification; provides the framework for starting and scaling in-app advertising

Admitad, a global leader in partner marketing, has launched New Generation Promo Codes, a turnkey solution that provides a hassle-free way to attribute sales directly to affiliates through personalized promo codes. This innovative approach ensures that publishers receive full credit for every sale generated, regardless of where the transaction occurs, leading to increased tracking transparency and accuracy for brands.

Key Features of New Generation Promo Codes

Hassle-Free Attribution

With each affiliate assigned a dedicated code, New Generation Promo Codes ensure personalized promotions that enhance the relevance and impact of marketing campaigns. This setup also guarantees that publishers face no risk of promo code theft or cookie stuffing, fostering a more secure environment for affiliate marketing.

Broader Network Access

Admitad's solution opens the door for brands to collaborate with a wider network, including social media influencers and content creators. This diversification allows businesses to expand their reach, tap into new audience segments, and unlock new traffic sources.

CPS Model for Predictable Marketing Spend

Embracing the Cost Per Sale (CPS) model, Admitad ensures that businesses only pay for completed sales. This approach makes marketing expenditures more predictable, enabling companies to optimize their return on investment (ROI). Promo codes are automatically withdrawn from publishers who fail to generate sales within a specified timeframe and reallocated to those who consistently deliver results.

Advanced Tracking Capabilities

The promo code tracking feature addresses the challenge of cross-device order attribution, including tracking on mobile devices and within applications. Admitad's solution effectively bypasses common tracking obstacles, functioning seamlessly even with ad blockers, privacy settings, and other extensions that typically interfere with traditional cookie tracking.

Significant Growth in Conversions

Affiliates using New Generation Promo Codes alongside their affiliate links have reported a significant increase in conversions. Admitad's analysis revealed that partners who previously relied solely on affiliate links experienced a consistent 30-40% growth in actions and sales within just three months of using promo codes.

This increase in conversions translates directly into higher commissions and revenue growth for publishers. By offering discounts or special promotions, they incentivize consumers to make purchases that might not have otherwise occurred, ultimately enhancing customer engagement.

Admitad's New Generation Promo Codes solution is a game changer for affiliate marketing, providing unparalleled benefits for both brands and publishers. By simplifying attribution, expanding reach, and ensuring secure transactions, this innovative tool sets the stage for increased profitability and deeper customer connections.

The enhanced platform, powered by Cloudinary, is embedded into Simpleview CMS to transform digital asset management for destination marketing organizations

Simpleview, now part of Granicus, is thrilled to announce the launch of its newly reengineered Digital Asset Management (DAM) system, Simpleview DAM. Powered by Cloudinary, the leading image and video technology platform, Simpleview DAM is designed to optimize digital asset management, organization, and delivery specifically for destination marketing organizations (DMOs).

Key Features of Simpleview DAM

Comprehensive Integration

Rebuilt from the ground up, Simpleview DAM seamlessly integrates with existing technology stacks to enhance efficiency and streamline workflows. This centralized hub allows DMOs to manage and distribute digital assets—such as images, videos, and creative media—across multiple platforms with ease.

AI-Powered Capabilities

With the support of Cloudinary’s automated Programmable Media transformation and optimization features, DMOs can quickly bring new experiences to market on Simpleview CMS-powered websites. These AI-driven capabilities ensure that every asset is delivered at the highest quality and smallest file size, tailored to each user's unique viewing conditions.

Optimized User Experience

Notable features of Simpleview DAM include:

• AI-Powered Workflows and Transformations: Streamline operations through intelligent automation.
• Optimized Visual Media: Enhance user experiences with high-quality visual assets.
• Simplified Operations and Editing: Facilitate easier asset management and content creation.
• Effortless Organization and Sharing: Organize digital assets for quick access and distribution.
• Enterprise-Grade Scalability: Support growth and increased demand for digital content.
• Comprehensive Analytics and Reporting: Gain insights into asset performance and usage.

Transforming Asset Management for DMOs

“The launch of Simpleview DAM powered by Cloudinary represents a significant advancement in digital asset management for DMOs,” said Greg Evans, Chief Revenue Officer at Simpleview. “Our SaaS offerings combined with Cloudinary’s AI-backed platform create an enterprise-level ‘SaaS-within-SaaS’ atmosphere. This integration revolutionizes asset management and distribution for our clients.”

Simpleview DAM is set to become an essential tool for DMOs seeking to enhance their marketing capabilities and deliver exceptional user experiences. By leveraging the power of Cloudinary, Simpleview continues to empower DMOs with cutting-edge technology that meets the demands of modern digital marketing.

New functionality empowers marketers to make data-driven decisions for maximum impact

MessageGears, the leading data activation and engagement platform for enterprise brands, has announced a significant product innovation: campaign prioritization powered by real-time, unified customer profiles. This cutting-edge technology allows marketers to harness real-time insights from dynamic customer profiles within their data warehouse, enhancing segmentation and personalization across various channels.

Transforming Campaign Strategies with Unified Customer Profiles

MessageGears' warehouse-native data access has long enabled brands to send real-time messaging. The introduction of unified customer profiles takes this capability to the next level, offering 360-degree visibility into every customer across millions of contacts.

“Campaign prioritization with real-time customer profiles transforms how brands approach segmentation,” said Craig Pohan, Chief Technology Officer at MessageGears. “Brands no longer need to rely on outdated or incomplete datasets to run campaigns. By leveraging dynamic customer profiles built within the brand’s own data warehouse, marketers gain access to actionable data for smarter decisions and real-time optimizations. This leads to more targeted and personal experiences, driving higher engagement and customer lifetime value.”

Key Benefits of Campaign Prioritization

Actionable Insights Without Data Duplication

In an era where data is plentiful but insights are often challenging to activate, MessageGears’ campaign prioritization allows marketers to act on the most relevant data without the need to move or copy it. The platform offers native connections to leading data warehouses such as Snowflake, Google BigQuery, Databricks, and Amazon Redshift, enabling brands to make better and faster decisions using their existing data.

Advanced Functionality

Key functionalities of the campaign prioritization feature include:

• Intent Scoring and Predictive Profiling: Prioritize campaigns based on customer behavior and signals to ensure the right message reaches the right person at the right time.
• Flexible Data Ingestion: Ingest data from any source, including transactional, behavioral, or third-party enrichment, to create highly targeted campaigns.
• Cross-Channel Implementation: Utilize insights to send personalized messages across email, SMS, and mobile apps, ensuring seamless engagement.

“With the ability to tap into all their enterprise data without creating copies, brands can focus on crafting cohesive, multi-channel experiences that drive results,” added Pohan. “Campaign prioritization empowers marketers to make the most of their data—without any of the friction or latency they’re used to.”

MessageGears is revolutionizing how enterprise brands approach marketing by providing them with the tools they need to activate their data effectively. With real-time, unified customer profiles and advanced campaign prioritization, brands can enhance their marketing strategies and drive greater engagement.

Iterable, the AI-powered customer communication platform, has announced the expansion of its global footprint with the opening of a new office in Lisbon, Portugal. This office will serve as a cross-functional center for innovation and product development, enhancing the company’s presence in Europe and enabling it to better serve organizations in the region looking to accelerate their growth.

Marking a Milestone in Global Growth

Iterable’s expansion is another significant step in the company’s impressive global growth trajectory. With offices now in San Francisco, New York, Denver, London, Sydney, and Lisbon, Iterable has established a robust international presence. The company boasts over 1,200 customers across more than 50 countries, partnering with brands like Wolt, Cinemark, Box, and Redfin. To support its continued growth, Iterable plans to hire at least 100 skilled professionals for key roles in Lisbon over the next few years.

“Our expansion to Lisbon—now a thriving European innovation hub—allows us to fully engage with this dynamic ecosystem while bringing us closer to global organizations eager to enhance their customer engagement,” said Andrew Boni, CEO and co-founder of Iterable. “We’re excited to tap into the region’s diverse, highly skilled workforce to drive growth for our business and fuel creative solutions for our customers. As we put down roots in Lisbon, we look forward to embracing the local entrepreneurial spirit and forging lasting partnerships that will contribute to the city’s continued success.”

Accelerating Global Innovation

In today's competitive technological landscape, brands face immense pressure to deliver personalized and impactful experiences to global audiences with unprecedented speed. Iterable's recent innovations and groundbreaking AI capabilities directly address these challenges, empowering marketers to focus on higher-value strategic pursuits that craft exceptional customer experiences.

The company's product roadmap reflects a continued investment in making it easier for marketers to reach their audiences and stand out in a competitive market. The new Lisbon office and its talented team will bring fresh perspectives and skill sets, playing a pivotal role in driving the company's ambitious product strategy, particularly in multichannel development and mobile technologies.

Peter Oh, Iterable's Vice President of Product Engineering, has relocated to Lisbon. “We're building a team here in Lisbon that not only lives and breathes Iterable's values but also brings fresh ideas to the table,” said Oh. “This move is about more than growth — it's about injecting creativity and joy into our work. We're excited to contribute to the local tech community and leverage these new perspectives to drive innovation that benefits our customers worldwide.”

Strategic Partnerships and Community Engagement

Iterable’s expansion into Lisbon has been facilitated through a strategic partnership with AICEP Portugal Global, the Portuguese government's agency for investment and export promotion. This collaboration has been instrumental in supporting Iterable's smooth entry into the Portuguese market, providing valuable insights into the local business landscape and connecting the company with key resources and talent networks.

"We're thrilled to have worked closely with Iterable to bring their innovative technology and team to Lisbon," said Ricardo Arroja, Chairman and CEO at AICEP. “Iterable's decision to establish a presence here validates our country as a tech hub and aligns with our strategy to attract high-impact investments that create skilled jobs and contribute to our knowledge economy.”

During their recent visit to Lisbon, Samya DasSarma, Senior Vice President of Engineering at Iterable, and Andrew Boni reinforced the company’s commitment to the region through community engagements, including a fireside chat hosted by Startup Lisboa at the Unicorn Factory Lisboa. Their visit also included tours of local universities, such as Instituto Superior Técnico, to connect with emerging talent.

“Iterable’s expansion into Lisbon demonstrates how the city has become the European Capital of Innovation,” said Gil Azevedo, Director of Unicorn Factory Lisboa. “Iterable’s arrival strengthens our mission to create a leading tech ecosystem in the city, showcasing Lisbon as a hub for innovation and unicorns.”

With its new office in Lisbon, Iterable is set to enhance its capabilities and foster innovation, positioning itself as a key player in the European market. This expansion not only signifies growth for Iterable but also contributes to the thriving tech landscape in Lisbon.

Looma, a leading provider of in-store digital media, has successfully raised approximately $10 million from a group of family offices, YETI Capital, and current investors. This funding will be utilized to expand Looma's platform with new and existing retail partners and to enhance its product offerings.

Expanding Presence in Retail

Looma plans a series of rollouts slated for 2024 and 2025, aiming to deepen its penetration within the adult beverage category and expand its platform throughout all major grocery store areas. These initiatives will increase Looma's install base from approximately 800 screens in 2023 to over 5,000 screens by the end of 2024.

The expanded platform will feature a blend of three screen types: Looma's existing "high-value space screens," along with two new types: "in-aisle interactives" and "atmospheric screens."

"This capital enables us to grow a truly end-to-end, enterprise-grade in-store digital media platform," said Cole Johnson, Looma's Founder & CEO. "We're grateful for the continued support from our existing investors and thrilled to welcome YETI Capital and our other new investors."

New Board Appointment

In connection with this funding round, Margot Fooshee, a former marketing executive from J.Crew and Beautycounter, has joined Looma's board of directors.

"We are fired up about partnering with the Looma team," said Maxx Karr, Partner at YETI Capital. "They've built and honed the leading digital media platform over the past 8+ years, delivering meaningful performance enhancement to retail and brand partners, and the company is primed for further expansion with more national retailers and brands."

Current Deployment

Looma is currently deployed in 675 stores across the East Coast, Midwest, and Texas, partnering with retailers such as H-E-B, Harris Teeter, Lowes Foods, and several other undisclosed retailers.

With this new funding, Looma is set to enhance its platform, drive further expansion, and solidify its position as a leader in the in-store digital media space.