News
VIZ Media Announces Leadership Transition as Ken Sasaki Moves to Chairman & Executive Advisor and Brad Woods Appointed CEO
VIZ Media, a leading global distributor of manga and anime, has announced a significant leadership change with Ken Sasaki transitioning to the role of Chairman & Executive Advisor and Brad Woods stepping into the position of President and Chief Executive Officer (CEO). This strategic shift signals a new phase in the company's journey as it reinforces its dominance in bringing Japanese pop culture...
marketing 1 Apr 2025
MetaMedia Announces CEO Jason Brenek’s Departure After Successful Integration with Qube Cinema
MetaMedia, the pioneering cloud-based platform for delivering movies, live events, and targeted advertising to cinemas, has announced the departure of its founder and CEO, Jason Brenek. This follows the successful integration of MetaMedia’s global operations with Qube Cinema, marking a significant milestone in the evolution of digital cinema. Over the course of his tenure, Brenek transformed the...
marketing 1 Apr 2025
Ezoic Named Premier Google Certified Publishing Partner, Elevating Ad Revenue Optimization
Ezoic, a leader in first-party data and AI-powered optimization, has been officially named a Premier Google Certified Publishing Partner (GCPP). This prestigious designation, which is currently held by only four companies globally, is a testament to Ezoic’s continuous commitment to providing publishers with innovative solutions that drive ad revenue optimization. Having partnered with Google for...
artificial intelligence 1 Apr 2025
535media Featured on Empowered with Meg Ryan to Share Expert Digital Marketing Strategies
In an upcoming segment of Empowered with Meg Ryan, Public Television viewers will get an inside look at the evolving world of digital marketing and discover expert strategies for business growth. The segment, featuring 535media, a full-service digital marketing agency, is titled "Helping Businesses Grow." Set to film on April 8, 2025, the segment will highlight how 535media helps businesses...
digital marketing 1 Apr 2025
Liberty Mutual’s LiMu Emu Leads the Pack in Insurance Mascot Performance, MarketCast Finds
In the highly competitive insurance industry, memorable advertising can make all the difference in driving brand awareness and consumer loyalty. MarketCast, a global marketing research firm, has released its latest insights into the performance of U.S. insurance brand mascots. Based on data collected from 20,000 real audiences daily via MarketCast’s Brand Effect platform, the report analyzes...
marketing 1 Apr 2025
ITG Partners with Sundogs to Enhance Creative Performance with AI-Driven Insights
In the ever-evolving landscape of digital marketing, creating content that resonates with audiences on multiple levels is crucial. Inspired Thinking Group (ITG), a leader in AI-enabled, agile content solutions, has announced a strategic partnership with Sundogs, a creative intelligence startup. This partnership aims to combine AI-driven consumer insights with content creation, optimizing the way...
artificial intelligence 1 Apr 2025
Appier Unveils Behavioral Insights into Merge Game Players to Boost U.S. Mobile Game Monetization
Mobile gaming is a dominant force in entertainment, with 190.6 million Americans (61% of the population) actively playing video games. As mobile gaming continues to expand, understanding in-app purchase (IAP) behaviors is crucial for game developers and marketers. In response to this, Appier, a global leader in AI-powered marketing solutions, has released a new report, "Behavioral Insights into...
marketing 1 Apr 2025
Direct Digital Holdings Unveils Guide on Using Generative AI for Higher Education Enrollment Marketing
As higher education institutions grapple with declining enrollment numbers and increasing competition, Generative AI has emerged as a powerful tool to help improve marketing efforts and student engagement. To assist institutions in navigating this evolving landscape, Direct Digital Holdings (DDH) and its AI Council have released a comprehensive guide titled "Practical Generative AI: Use Cases &...
artificial intelligence 1 Apr 2025
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