AppLovin’s Consumer Mobile Trends 2024 report details the essentials of marketing channel diversification; provides the framework for starting and scaling in-app advertising

Admitad, a global leader in partner marketing, has launched New Generation Promo Codes, a turnkey solution that provides a hassle-free way to attribute sales directly to affiliates through personalized promo codes. This innovative approach ensures that publishers receive full credit for every sale generated, regardless of where the transaction occurs, leading to increased tracking transparency and accuracy for brands.

Key Features of New Generation Promo Codes

Hassle-Free Attribution

With each affiliate assigned a dedicated code, New Generation Promo Codes ensure personalized promotions that enhance the relevance and impact of marketing campaigns. This setup also guarantees that publishers face no risk of promo code theft or cookie stuffing, fostering a more secure environment for affiliate marketing.

Broader Network Access

Admitad's solution opens the door for brands to collaborate with a wider network, including social media influencers and content creators. This diversification allows businesses to expand their reach, tap into new audience segments, and unlock new traffic sources.

CPS Model for Predictable Marketing Spend

Embracing the Cost Per Sale (CPS) model, Admitad ensures that businesses only pay for completed sales. This approach makes marketing expenditures more predictable, enabling companies to optimize their return on investment (ROI). Promo codes are automatically withdrawn from publishers who fail to generate sales within a specified timeframe and reallocated to those who consistently deliver results.

Advanced Tracking Capabilities

The promo code tracking feature addresses the challenge of cross-device order attribution, including tracking on mobile devices and within applications. Admitad's solution effectively bypasses common tracking obstacles, functioning seamlessly even with ad blockers, privacy settings, and other extensions that typically interfere with traditional cookie tracking.

Significant Growth in Conversions

Affiliates using New Generation Promo Codes alongside their affiliate links have reported a significant increase in conversions. Admitad's analysis revealed that partners who previously relied solely on affiliate links experienced a consistent 30-40% growth in actions and sales within just three months of using promo codes.

This increase in conversions translates directly into higher commissions and revenue growth for publishers. By offering discounts or special promotions, they incentivize consumers to make purchases that might not have otherwise occurred, ultimately enhancing customer engagement.

Admitad's New Generation Promo Codes solution is a game changer for affiliate marketing, providing unparalleled benefits for both brands and publishers. By simplifying attribution, expanding reach, and ensuring secure transactions, this innovative tool sets the stage for increased profitability and deeper customer connections.