Iterable, the AI-powered customer communication platform, has announced the expansion of its global footprint with the opening of a new office in Lisbon, Portugal. This office will serve as a cross-functional center for innovation and product development, enhancing the company’s presence in Europe and enabling it to better serve organizations in the region looking to accelerate their growth.

Marking a Milestone in Global Growth

Iterable’s expansion is another significant step in the company’s impressive global growth trajectory. With offices now in San Francisco, New York, Denver, London, Sydney, and Lisbon, Iterable has established a robust international presence. The company boasts over 1,200 customers across more than 50 countries, partnering with brands like Wolt, Cinemark, Box, and Redfin. To support its continued growth, Iterable plans to hire at least 100 skilled professionals for key roles in Lisbon over the next few years.

“Our expansion to Lisbon—now a thriving European innovation hub—allows us to fully engage with this dynamic ecosystem while bringing us closer to global organizations eager to enhance their customer engagement,” said Andrew Boni, CEO and co-founder of Iterable. “We’re excited to tap into the region’s diverse, highly skilled workforce to drive growth for our business and fuel creative solutions for our customers. As we put down roots in Lisbon, we look forward to embracing the local entrepreneurial spirit and forging lasting partnerships that will contribute to the city’s continued success.”

Accelerating Global Innovation

In today's competitive technological landscape, brands face immense pressure to deliver personalized and impactful experiences to global audiences with unprecedented speed. Iterable's recent innovations and groundbreaking AI capabilities directly address these challenges, empowering marketers to focus on higher-value strategic pursuits that craft exceptional customer experiences.

The company's product roadmap reflects a continued investment in making it easier for marketers to reach their audiences and stand out in a competitive market. The new Lisbon office and its talented team will bring fresh perspectives and skill sets, playing a pivotal role in driving the company's ambitious product strategy, particularly in multichannel development and mobile technologies.

Peter Oh, Iterable's Vice President of Product Engineering, has relocated to Lisbon. “We're building a team here in Lisbon that not only lives and breathes Iterable's values but also brings fresh ideas to the table,” said Oh. “This move is about more than growth — it's about injecting creativity and joy into our work. We're excited to contribute to the local tech community and leverage these new perspectives to drive innovation that benefits our customers worldwide.”

Strategic Partnerships and Community Engagement

Iterable’s expansion into Lisbon has been facilitated through a strategic partnership with AICEP Portugal Global, the Portuguese government's agency for investment and export promotion. This collaboration has been instrumental in supporting Iterable's smooth entry into the Portuguese market, providing valuable insights into the local business landscape and connecting the company with key resources and talent networks.

"We're thrilled to have worked closely with Iterable to bring their innovative technology and team to Lisbon," said Ricardo Arroja, Chairman and CEO at AICEP. “Iterable's decision to establish a presence here validates our country as a tech hub and aligns with our strategy to attract high-impact investments that create skilled jobs and contribute to our knowledge economy.”

During their recent visit to Lisbon, Samya DasSarma, Senior Vice President of Engineering at Iterable, and Andrew Boni reinforced the company’s commitment to the region through community engagements, including a fireside chat hosted by Startup Lisboa at the Unicorn Factory Lisboa. Their visit also included tours of local universities, such as Instituto Superior Técnico, to connect with emerging talent.

“Iterable’s expansion into Lisbon demonstrates how the city has become the European Capital of Innovation,” said Gil Azevedo, Director of Unicorn Factory Lisboa. “Iterable’s arrival strengthens our mission to create a leading tech ecosystem in the city, showcasing Lisbon as a hub for innovation and unicorns.”

With its new office in Lisbon, Iterable is set to enhance its capabilities and foster innovation, positioning itself as a key player in the European market. This expansion not only signifies growth for Iterable but also contributes to the thriving tech landscape in Lisbon.