The enhanced platform, powered by Cloudinary, is embedded into Simpleview CMS to transform digital asset management for destination marketing organizations

Simpleview, now part of Granicus, is thrilled to announce the launch of its newly reengineered Digital Asset Management (DAM) system, Simpleview DAM. Powered by Cloudinary, the leading image and video technology platform, Simpleview DAM is designed to optimize digital asset management, organization, and delivery specifically for destination marketing organizations (DMOs).

Key Features of Simpleview DAM

Comprehensive Integration

Rebuilt from the ground up, Simpleview DAM seamlessly integrates with existing technology stacks to enhance efficiency and streamline workflows. This centralized hub allows DMOs to manage and distribute digital assets—such as images, videos, and creative media—across multiple platforms with ease.

AI-Powered Capabilities

With the support of Cloudinary’s automated Programmable Media transformation and optimization features, DMOs can quickly bring new experiences to market on Simpleview CMS-powered websites. These AI-driven capabilities ensure that every asset is delivered at the highest quality and smallest file size, tailored to each user's unique viewing conditions.

Optimized User Experience

Notable features of Simpleview DAM include:

• AI-Powered Workflows and Transformations: Streamline operations through intelligent automation.
• Optimized Visual Media: Enhance user experiences with high-quality visual assets.
• Simplified Operations and Editing: Facilitate easier asset management and content creation.
• Effortless Organization and Sharing: Organize digital assets for quick access and distribution.
• Enterprise-Grade Scalability: Support growth and increased demand for digital content.
• Comprehensive Analytics and Reporting: Gain insights into asset performance and usage.

Transforming Asset Management for DMOs

“The launch of Simpleview DAM powered by Cloudinary represents a significant advancement in digital asset management for DMOs,” said Greg Evans, Chief Revenue Officer at Simpleview. “Our SaaS offerings combined with Cloudinary’s AI-backed platform create an enterprise-level ‘SaaS-within-SaaS’ atmosphere. This integration revolutionizes asset management and distribution for our clients.”

Simpleview DAM is set to become an essential tool for DMOs seeking to enhance their marketing capabilities and deliver exceptional user experiences. By leveraging the power of Cloudinary, Simpleview continues to empower DMOs with cutting-edge technology that meets the demands of modern digital marketing.