News

Zeta Global Unveils AI Agent Studio to Transform Marketing Automation

Zeta Global, a leader in AI-powered marketing, has launched AI Agent Studio, a suite of generative AI tools that allows users to create, customize, and activate interconnected AI agents for marketing automation. With the introduction of Agentic Workflows (now in beta), Zeta enables businesses to automate complex marketing tasks with precision and efficiency, moving beyond isolated AI tools to...

automation 1 Apr 2025

Triton Digital & Spreaker Enhance Podcast Ads with AI-Powered Targeting

Triton Digital, a global leader in digital audio, podcast, and broadcast radio technology, has announced the integration of Sounder, an AI-powered audio intelligence platform, into Spreaker—its podcast platform for independent creators. This integration enables advertisers to leverage contextual targeting, allowing them to reach audiences beyond traditional content categories. With over 260,000...

artificial intelligence 1 Apr 2025

The Future of Event Marketing: Key Insights from Splash’s 2025 Outlook

Splash, a Cvent-owned event marketing technology company, has released its 2025 Outlook on Events report, surveying over 1,000 U.S.-based marketers. The report highlights how CMOs and marketers are integrating events into their strategies, measuring event success, and leveraging event-led growth (ELG) as a core approach to customer acquisition and retention. Kate Hammitt, Head of Marketing at...

marketing 1 Apr 2025

Rithum Strengthens Leadership with New President of Brands and Chief Sales Officer

Rithum, a leading global commerce solutions provider, has announced two key leadership appointments aimed at driving strategic growth and operational excellence in 2025 and beyond. Sean Meeks joins as President of Brands, bringing expertise in revenue strategy and SaaS transformation. Bill Smith is promoted to Chief Sales Officer, leveraging his track record in sales leadership and operational...

ecommerce and mobile ecommerce 28 Mar 2025

ZoomInfo Secures 150 No. 1 Rankings in G2’s Spring 2025 Reports

ZoomInfo, the leading Go-To-Market (GTM) Intelligence Platform, has once again proven its industry dominance by securing 150 No. 1 rankings in G2’s Spring 2025 Reports. This milestone reflects ZoomInfo’s unparalleled customer satisfaction and market presence, reinforcing its role as the go-to solution for sales, marketing, and revenue teams across 35,000+ businesses. ZoomInfo’s Unmatched...

marketing 28 Mar 2025

3Play Media Launches AI-Powered Global Linguist Marketplace for Video Accessibility

3Play Media, a leader in media accessibility solutions, has launched its global linguist marketplace alongside AI-powered localization services. This expansion aims to help businesses in media, entertainment, and enterprise streamline captioning, dubbing, and subtitling as they scale internationally. With the European Accessibility Act (EAA) set to take effect in June 2025, 3Play Media’s...

machine learning 28 Mar 2025

Hotwire Global Launches AI Lab to Revolutionize Marketing and Communications

Hotwire Global, a leading communications and marketing consultancy, has announced the launch of its global AI Lab, reinforcing its commitment to AI-driven insights and intelligence. This initiative aims to develop advanced AI tools to enhance marketing, media relations, and business strategy while accelerating AI adoption across the agency. The AI Lab introduces Hotwire Spark, an AI-powered...

marketing 28 Mar 2025

EngageLab Enhances Customer Communication Platforms with Advanced Messaging Solutions

EngageLab, a subsidiary of Aurora Mobile, is a world-leading omnichannel customer engagement platform providing businesses with cutting-edge messaging solutions. Designed to enhance customer communication platforms (CCMs), EngageLab helps businesses improve user engagement, optimize workflows, and drive conversions through personalized, efficient messaging. Customer communication platforms play a...

customer experience management 28 Mar 2025