News

Telecom Egypt Partners with Truecaller for Secure, Verified Customer Communication

Telecom Egypt, the country’s leading telecommunications provider, has partnered with Truecaller, the world’s top Caller ID and spam protection platform, to revolutionize customer interactions. Through this partnership, Telecom Egypt aims to provide a more secure, personalized, and seamless calling experience for its customers by integrating Truecaller’s Verified Business Caller ID and Video...

customer experience management 2 Apr 2025

Arcitecta Unveils Mediaflux Real-Time for Faster Hybrid Production

Arcitecta, a leader in data management software, has launched Mediaflux® Real-Time, a breakthrough solution designed to accelerate workflows, enhance remote collaboration, and eliminate bottlenecks in live sports, broadcast, and media production. In collaboration with Dell Technologies, Arcitecta will showcase Mediaflux Real-Time at the NAB Show (April 6-9, 2025) in Las Vegas. With the demand for...

data management 2 Apr 2025

Similarweb Acquires The Search Monitor to Enhance Ad Intelligence

Similarweb Ltd., a leading provider of digital data and market intelligence, has announced its acquisition of The Search Monitor, a pioneer in ad monitoring, trademark enforcement, and affiliate compliance. This move bolsters Similarweb’s ability to provide brands, retailers, and agencies with robust, daily-use tools to optimize ROI, safeguard brand assets, and refine digital marketing...

marketing 2 Apr 2025

Contentful Expands into DXP with AI, Personalization & New Partnerships

Contentful, a leading content platform trusted by over 4,200 customers, has unveiled new AI-powered personalization, content governance, and strategic partnerships to redefine digital experiences. With an API-first approach and a composable architecture, Contentful’s platform is built to help brands centralize, personalize, and optimize content faster than ever. As the DXP market is projected to...

artificial intelligence 2 Apr 2025

Gen Z Culture Decoded: How Brands Can Connect with the Most Connected Generation

A new research study, Gen Z Culture Decoded, unveils fresh insights into how Gen Z consumes content, discovers entertainment, and engages with media. The study, conducted by Toluna, Halford Media Advisory, and Coraly Partners, surveyed 2,000 US-based Gen Z respondents (ages 16-27) and highlights how this hyper-connected generation demands new approaches to marketing, content creation, and...

marketing 2 Apr 2025

POCKLA Raises £1.6M to Scale AI-Powered Content Strategy Platform

AdTech startup POCKLA has raised £1.6 million in a seed funding round led by Venrex, with participation from The Sidemen’s VC arm Upside Ventures, Love Ventures, Shuttle, and other industry leaders. The funding will accelerate POCKLA’s AI-powered content strategy and creation platform, helping brands navigate the evolving social media landscape with authentic and impactful content. Highlights of...

artificial intelligence 2 Apr 2025

321 Web Marketing Acquires Hercules SEO, Expands Digital Growth

321 Web Marketing, a top digital marketing agency specializing in organic SEO and custom WordPress development, has acquired Hercules SEO. This acquisition strengthens its marketing capabilities, expands service offerings, and enhances its ability to deliver high-quality leads for clients. As part of the transition, Hercules SEO’s CEO, Alex Zarpas, has joined 321 Web Marketing as Director of...

digital marketing 2 Apr 2025

NielsenIQ Report: Finding Harmony on the Shelf – Global Outlook on Private Label & Branded Products for 2025

NielsenIQ (NIQ) has released its latest report, Finding Harmony on the Shelf: 2025 Global Outlook on Private Label & Branded Products, providing valuable insights into global consumer preferences and the driving forces behind the growing demand for private labels and branded products. This report highlights essential trends for retailers and Consumer Packaged Goods (CPG) manufacturers to...

marketing 1 Apr 2025