Limey, the all-in-one platform for managing online content, has announced a series of significant updates designed to enhance user experience and customization. These new features include editable links, an enhanced media gallery for images and videos, UTM tags, and a site duplication feature making Limey a versatile solution for creators and businesses alike.

New Features in Limey

Editable Links: More Control Over Your Content

The newly introduced editable links feature allows users to modify their URLs with ease, offering increased flexibility for content management. This is especially beneficial for creators and businesses that frequently update their promotions, as they can now change links throughout their Limey account without the hassle of recreating QR codes or shortened URLs.

Media Gallery: Showcasing Images and Videos

Limey’s upgraded media gallery now supports both images and videos, enabling users to display their content in a visually engaging manner. Whether you’re a content creator showcasing your latest project or a business promoting products and services, this update allows for more dynamic presentations that resonate with modern audiences.

Site Duplication: Streamlining Multiple Projects

For users managing multiple projects or campaigns, Limey introduces a powerful site duplication feature. This tool allows users to easily copy existing sites, replicating layouts, content, and design settings. It’s an invaluable resource for those working with similar site structures across various platforms, saving time and ensuring consistency.

UTM Tags: Easily Track Performance

Limey’s updates also include the ability to add UTM tags for shortened links, simplifying the tracking of URL performance in campaigns. This feature streamlines analytics, helping businesses gain insights into their traffic sources without additional effort.

Founder’s Insight

“We’re proud of these new features because they give our users even more control and creativity,” said Edan Ben-Atar, Founder of Limey. “Limey has always been about making online presence management as easy and powerful as possible, and these updates take that mission even further.”

A Platform That Grows with You

Limey, renowned for its QR code generation and link shortening services, has quickly become an essential tool for businesses, creators, and influencers. With thousands of users and a growing community, the platform continues to evolve to meet diverse needs.

Whether you’re a digital nomad, small business owner, or creative professional, Limey’s new features simplify managing and scaling your online presence. From one-page sites to complex portfolios, Limey offers the tools necessary for success in today’s digital landscape.

AppLovin’s Consumer Mobile Trends 2024 report details the essentials of marketing channel diversification; provides the framework for starting and scaling in-app advertising

Admitad, a global leader in partner marketing, has launched New Generation Promo Codes, a turnkey solution that provides a hassle-free way to attribute sales directly to affiliates through personalized promo codes. This innovative approach ensures that publishers receive full credit for every sale generated, regardless of where the transaction occurs, leading to increased tracking transparency and accuracy for brands.

Key Features of New Generation Promo Codes

Hassle-Free Attribution

With each affiliate assigned a dedicated code, New Generation Promo Codes ensure personalized promotions that enhance the relevance and impact of marketing campaigns. This setup also guarantees that publishers face no risk of promo code theft or cookie stuffing, fostering a more secure environment for affiliate marketing.

Broader Network Access

Admitad's solution opens the door for brands to collaborate with a wider network, including social media influencers and content creators. This diversification allows businesses to expand their reach, tap into new audience segments, and unlock new traffic sources.

CPS Model for Predictable Marketing Spend

Embracing the Cost Per Sale (CPS) model, Admitad ensures that businesses only pay for completed sales. This approach makes marketing expenditures more predictable, enabling companies to optimize their return on investment (ROI). Promo codes are automatically withdrawn from publishers who fail to generate sales within a specified timeframe and reallocated to those who consistently deliver results.

Advanced Tracking Capabilities

The promo code tracking feature addresses the challenge of cross-device order attribution, including tracking on mobile devices and within applications. Admitad's solution effectively bypasses common tracking obstacles, functioning seamlessly even with ad blockers, privacy settings, and other extensions that typically interfere with traditional cookie tracking.

Significant Growth in Conversions

Affiliates using New Generation Promo Codes alongside their affiliate links have reported a significant increase in conversions. Admitad's analysis revealed that partners who previously relied solely on affiliate links experienced a consistent 30-40% growth in actions and sales within just three months of using promo codes.

This increase in conversions translates directly into higher commissions and revenue growth for publishers. By offering discounts or special promotions, they incentivize consumers to make purchases that might not have otherwise occurred, ultimately enhancing customer engagement.

Admitad's New Generation Promo Codes solution is a game changer for affiliate marketing, providing unparalleled benefits for both brands and publishers. By simplifying attribution, expanding reach, and ensuring secure transactions, this innovative tool sets the stage for increased profitability and deeper customer connections.

The enhanced platform, powered by Cloudinary, is embedded into Simpleview CMS to transform digital asset management for destination marketing organizations

Simpleview, now part of Granicus, is thrilled to announce the launch of its newly reengineered Digital Asset Management (DAM) system, Simpleview DAM. Powered by Cloudinary, the leading image and video technology platform, Simpleview DAM is designed to optimize digital asset management, organization, and delivery specifically for destination marketing organizations (DMOs).

Key Features of Simpleview DAM

Comprehensive Integration

Rebuilt from the ground up, Simpleview DAM seamlessly integrates with existing technology stacks to enhance efficiency and streamline workflows. This centralized hub allows DMOs to manage and distribute digital assets—such as images, videos, and creative media—across multiple platforms with ease.

AI-Powered Capabilities

With the support of Cloudinary’s automated Programmable Media transformation and optimization features, DMOs can quickly bring new experiences to market on Simpleview CMS-powered websites. These AI-driven capabilities ensure that every asset is delivered at the highest quality and smallest file size, tailored to each user's unique viewing conditions.

Optimized User Experience

Notable features of Simpleview DAM include:

• AI-Powered Workflows and Transformations: Streamline operations through intelligent automation.
• Optimized Visual Media: Enhance user experiences with high-quality visual assets.
• Simplified Operations and Editing: Facilitate easier asset management and content creation.
• Effortless Organization and Sharing: Organize digital assets for quick access and distribution.
• Enterprise-Grade Scalability: Support growth and increased demand for digital content.
• Comprehensive Analytics and Reporting: Gain insights into asset performance and usage.

Transforming Asset Management for DMOs

“The launch of Simpleview DAM powered by Cloudinary represents a significant advancement in digital asset management for DMOs,” said Greg Evans, Chief Revenue Officer at Simpleview. “Our SaaS offerings combined with Cloudinary’s AI-backed platform create an enterprise-level ‘SaaS-within-SaaS’ atmosphere. This integration revolutionizes asset management and distribution for our clients.”

Simpleview DAM is set to become an essential tool for DMOs seeking to enhance their marketing capabilities and deliver exceptional user experiences. By leveraging the power of Cloudinary, Simpleview continues to empower DMOs with cutting-edge technology that meets the demands of modern digital marketing.

New functionality empowers marketers to make data-driven decisions for maximum impact

MessageGears, the leading data activation and engagement platform for enterprise brands, has announced a significant product innovation: campaign prioritization powered by real-time, unified customer profiles. This cutting-edge technology allows marketers to harness real-time insights from dynamic customer profiles within their data warehouse, enhancing segmentation and personalization across various channels.

Transforming Campaign Strategies with Unified Customer Profiles

MessageGears' warehouse-native data access has long enabled brands to send real-time messaging. The introduction of unified customer profiles takes this capability to the next level, offering 360-degree visibility into every customer across millions of contacts.

“Campaign prioritization with real-time customer profiles transforms how brands approach segmentation,” said Craig Pohan, Chief Technology Officer at MessageGears. “Brands no longer need to rely on outdated or incomplete datasets to run campaigns. By leveraging dynamic customer profiles built within the brand’s own data warehouse, marketers gain access to actionable data for smarter decisions and real-time optimizations. This leads to more targeted and personal experiences, driving higher engagement and customer lifetime value.”

Key Benefits of Campaign Prioritization

Actionable Insights Without Data Duplication

In an era where data is plentiful but insights are often challenging to activate, MessageGears’ campaign prioritization allows marketers to act on the most relevant data without the need to move or copy it. The platform offers native connections to leading data warehouses such as Snowflake, Google BigQuery, Databricks, and Amazon Redshift, enabling brands to make better and faster decisions using their existing data.

Advanced Functionality

Key functionalities of the campaign prioritization feature include:

• Intent Scoring and Predictive Profiling: Prioritize campaigns based on customer behavior and signals to ensure the right message reaches the right person at the right time.
• Flexible Data Ingestion: Ingest data from any source, including transactional, behavioral, or third-party enrichment, to create highly targeted campaigns.
• Cross-Channel Implementation: Utilize insights to send personalized messages across email, SMS, and mobile apps, ensuring seamless engagement.

“With the ability to tap into all their enterprise data without creating copies, brands can focus on crafting cohesive, multi-channel experiences that drive results,” added Pohan. “Campaign prioritization empowers marketers to make the most of their data—without any of the friction or latency they’re used to.”

MessageGears is revolutionizing how enterprise brands approach marketing by providing them with the tools they need to activate their data effectively. With real-time, unified customer profiles and advanced campaign prioritization, brands can enhance their marketing strategies and drive greater engagement.

Iterable, the AI-powered customer communication platform, has announced the expansion of its global footprint with the opening of a new office in Lisbon, Portugal. This office will serve as a cross-functional center for innovation and product development, enhancing the company’s presence in Europe and enabling it to better serve organizations in the region looking to accelerate their growth.

Marking a Milestone in Global Growth

Iterable’s expansion is another significant step in the company’s impressive global growth trajectory. With offices now in San Francisco, New York, Denver, London, Sydney, and Lisbon, Iterable has established a robust international presence. The company boasts over 1,200 customers across more than 50 countries, partnering with brands like Wolt, Cinemark, Box, and Redfin. To support its continued growth, Iterable plans to hire at least 100 skilled professionals for key roles in Lisbon over the next few years.

“Our expansion to Lisbon—now a thriving European innovation hub—allows us to fully engage with this dynamic ecosystem while bringing us closer to global organizations eager to enhance their customer engagement,” said Andrew Boni, CEO and co-founder of Iterable. “We’re excited to tap into the region’s diverse, highly skilled workforce to drive growth for our business and fuel creative solutions for our customers. As we put down roots in Lisbon, we look forward to embracing the local entrepreneurial spirit and forging lasting partnerships that will contribute to the city’s continued success.”

Accelerating Global Innovation

In today's competitive technological landscape, brands face immense pressure to deliver personalized and impactful experiences to global audiences with unprecedented speed. Iterable's recent innovations and groundbreaking AI capabilities directly address these challenges, empowering marketers to focus on higher-value strategic pursuits that craft exceptional customer experiences.

The company's product roadmap reflects a continued investment in making it easier for marketers to reach their audiences and stand out in a competitive market. The new Lisbon office and its talented team will bring fresh perspectives and skill sets, playing a pivotal role in driving the company's ambitious product strategy, particularly in multichannel development and mobile technologies.

Peter Oh, Iterable's Vice President of Product Engineering, has relocated to Lisbon. “We're building a team here in Lisbon that not only lives and breathes Iterable's values but also brings fresh ideas to the table,” said Oh. “This move is about more than growth — it's about injecting creativity and joy into our work. We're excited to contribute to the local tech community and leverage these new perspectives to drive innovation that benefits our customers worldwide.”

Strategic Partnerships and Community Engagement

Iterable’s expansion into Lisbon has been facilitated through a strategic partnership with AICEP Portugal Global, the Portuguese government's agency for investment and export promotion. This collaboration has been instrumental in supporting Iterable's smooth entry into the Portuguese market, providing valuable insights into the local business landscape and connecting the company with key resources and talent networks.

"We're thrilled to have worked closely with Iterable to bring their innovative technology and team to Lisbon," said Ricardo Arroja, Chairman and CEO at AICEP. “Iterable's decision to establish a presence here validates our country as a tech hub and aligns with our strategy to attract high-impact investments that create skilled jobs and contribute to our knowledge economy.”

During their recent visit to Lisbon, Samya DasSarma, Senior Vice President of Engineering at Iterable, and Andrew Boni reinforced the company’s commitment to the region through community engagements, including a fireside chat hosted by Startup Lisboa at the Unicorn Factory Lisboa. Their visit also included tours of local universities, such as Instituto Superior Técnico, to connect with emerging talent.

“Iterable’s expansion into Lisbon demonstrates how the city has become the European Capital of Innovation,” said Gil Azevedo, Director of Unicorn Factory Lisboa. “Iterable’s arrival strengthens our mission to create a leading tech ecosystem in the city, showcasing Lisbon as a hub for innovation and unicorns.”

With its new office in Lisbon, Iterable is set to enhance its capabilities and foster innovation, positioning itself as a key player in the European market. This expansion not only signifies growth for Iterable but also contributes to the thriving tech landscape in Lisbon.

Looma, a leading provider of in-store digital media, has successfully raised approximately $10 million from a group of family offices, YETI Capital, and current investors. This funding will be utilized to expand Looma's platform with new and existing retail partners and to enhance its product offerings.

Expanding Presence in Retail

Looma plans a series of rollouts slated for 2024 and 2025, aiming to deepen its penetration within the adult beverage category and expand its platform throughout all major grocery store areas. These initiatives will increase Looma's install base from approximately 800 screens in 2023 to over 5,000 screens by the end of 2024.

The expanded platform will feature a blend of three screen types: Looma's existing "high-value space screens," along with two new types: "in-aisle interactives" and "atmospheric screens."

"This capital enables us to grow a truly end-to-end, enterprise-grade in-store digital media platform," said Cole Johnson, Looma's Founder & CEO. "We're grateful for the continued support from our existing investors and thrilled to welcome YETI Capital and our other new investors."

New Board Appointment

In connection with this funding round, Margot Fooshee, a former marketing executive from J.Crew and Beautycounter, has joined Looma's board of directors.

"We are fired up about partnering with the Looma team," said Maxx Karr, Partner at YETI Capital. "They've built and honed the leading digital media platform over the past 8+ years, delivering meaningful performance enhancement to retail and brand partners, and the company is primed for further expansion with more national retailers and brands."

Current Deployment

Looma is currently deployed in 675 stores across the East Coast, Midwest, and Texas, partnering with retailers such as H-E-B, Harris Teeter, Lowes Foods, and several other undisclosed retailers.

With this new funding, Looma is set to enhance its platform, drive further expansion, and solidify its position as a leader in the in-store digital media space.

New Open Standard Enables Secure, First-Party Data Matching Through Interoperability Between Data Clean Rooms; Open for Public Comment Until October 25, 2024

IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the launch of the PAIR (Publisher Advertiser Identity Reconciliation) protocol. This new protocol offers a privacy-centric approach for advertisers and publishers to match and activate their first-party audiences for advertising use cases without relying on third-party cookies.

Development and Features of PAIR

Originally donated to IAB Tech Lab by Google, the PAIR protocol has been developed by the Rearc Addressability and Privacy Enhancing Technologies (PETs) working group into an open standard. This allows interoperability between data clean rooms and enables all Demand-Side Platforms (DSPs) to adopt the protocol for enhanced privacy-safe audience targeting.

To support this effort, IAB Tech Lab will update the PAIR prebid module for use by all data clean rooms and DSPs. Additionally, an open-source reference implementation will be published to assist with adoption by publishers. The PAIR protocol is now open for public comment until October 25, 2024.

Industry Impact

"Privacy-enhancing technologies are providing a path to unlocking first-party data in secure and privacy-centric approaches for both advertisers and publishers," stated Shailley Singh, EVP of Product and COO at IAB Tech Lab. "PAIR is designed as an open standard to help advertisers and publishers choose their preferred data clean room and DSP partners. It's an important step forward for privacy-first advertising while allowing effective audience targeting and monetization for publishers without data leakage."

The PAIR protocol utilizes advanced cryptographic methods to facilitate the secure matching of multiple-encrypted keys without exposing personal information. This empowers advertisers to activate matched audiences and engage potential customers who have interacted with their brands. Meanwhile, publishers can enhance revenue opportunities by leveraging authenticated users while protecting against data leakage.

Foundation for Interoperability

"PAIR is about making privacy-first data matching and activation work in the real world," remarked Bosko Milekic, Co-Founder and Chief Product Officer at Optable. "Previously, this was only achievable with advertisers and publishers using the same clean room vendor, but open PAIR enables this across vendors. This establishes PAIR as a foundational standard for a thriving and interoperable data collaboration ecosystem."

As the industry shifts towards privacy-safe solutions, IAB Tech Lab will continue to play a pivotal role in establishing addressability standards that help advertisers and publishers adapt and thrive in this evolving landscape.

Lee will lead all of TripleLift's offerings and customer-facing functions on a global scale

TripleLift, the ad tech platform dedicated to enhancing digital advertising across every screen, has announced the promotion of Jennifer Lee to the position of Chief Customer Officer. In this new role, Lee will oversee all offerings related to customers and clients, reporting directly to the Office of the CEO from TripleLift's New York office.

Significance of the Promotion

"As TripleLift moves into this new phase of our business, we need talented individuals who share our vision and are eager to propel us forward in the industry," said Ed Dinichert, Chief Revenue Officer and Member of the Office of the CEO at TripleLift. "Jen has been a critical member of this team for more than 10 years, and her input and ideas have been instrumental to our success. Her promotion is a testament to her dedication to TripleLift's customer satisfaction and overall business success."

Lee's New Role and Responsibilities

Elevated from SVP, Global Head of Services, Lee is now responsible for leading all customer-facing functions globally, ensuring consistent, high-quality service and maximizing client satisfaction across all regions. In her new capacity, she will help publishers and advertisers optimize performance through data-driven insights and market-specific strategies across various formats.

Lee has been with TripleLift for over a decade, initially serving as Head of Account Management in 2014, where she established the account management practice. She then moved on to lead the global services organization as SVP, overseeing a team of more than 100 professionals across demand, supply, and data services. Before joining TripleLift, Lee was an early member of VivaKi, the first programmatic trading desk, and held various positions at Starcom MediaVest Group.

Lee's Vision and Commitment

"I have spent many years working across the business at TripleLift, but my passion has always been with the customers and finding ways for them to drive performance and succeed," said Lee. "Co-shaping our product roadmap and strategic direction with the leadership team, while remaining the voice for our customers, allows me to combine my skills and knowledge with the vision of TripleLift. I am excited for this new chapter and look forward to continuing to make a difference in the industry."

Jennifer Lee's promotion to Chief Customer Officer is a strategic move for TripleLift as it seeks to strengthen customer relationships and enhance service quality across its global operations. Her extensive experience and commitment to customer success position her as a vital asset in driving the company's continued growth and innovation in digital advertising.