Looma, a leading provider of in-store digital media, has successfully raised approximately $10 million from a group of family offices, YETI Capital, and current investors. This funding will be utilized to expand Looma's platform with new and existing retail partners and to enhance its product offerings.

Expanding Presence in Retail

Looma plans a series of rollouts slated for 2024 and 2025, aiming to deepen its penetration within the adult beverage category and expand its platform throughout all major grocery store areas. These initiatives will increase Looma's install base from approximately 800 screens in 2023 to over 5,000 screens by the end of 2024.

The expanded platform will feature a blend of three screen types: Looma's existing "high-value space screens," along with two new types: "in-aisle interactives" and "atmospheric screens."

"This capital enables us to grow a truly end-to-end, enterprise-grade in-store digital media platform," said Cole Johnson, Looma's Founder & CEO. "We're grateful for the continued support from our existing investors and thrilled to welcome YETI Capital and our other new investors."

New Board Appointment

In connection with this funding round, Margot Fooshee, a former marketing executive from J.Crew and Beautycounter, has joined Looma's board of directors.

"We are fired up about partnering with the Looma team," said Maxx Karr, Partner at YETI Capital. "They've built and honed the leading digital media platform over the past 8+ years, delivering meaningful performance enhancement to retail and brand partners, and the company is primed for further expansion with more national retailers and brands."

Current Deployment

Looma is currently deployed in 675 stores across the East Coast, Midwest, and Texas, partnering with retailers such as H-E-B, Harris Teeter, Lowes Foods, and several other undisclosed retailers.

With this new funding, Looma is set to enhance its platform, drive further expansion, and solidify its position as a leader in the in-store digital media space.