News

Cineverse Appoints Tim Russell as SVP of Direct Advertising Sales and Promotes Terry City to EVP

Cineverse, a next-generation entertainment studio, has announced key additions to its leadership team as part of its continued efforts to strengthen its advertising sales division. Tim Russell has been appointed Senior Vice President of Direct Advertising Sales, effective immediately, while Terry City has been promoted to Executive Vice President of Direct Advertising Sales. These moves come as...

advertising 1 Apr 2025

GSE Worldwide Launches GSE Digital Division Under Leadership of Matthew Dorle

GSE Worldwide is expanding its horizons with the launch of GSE Digital, a new division designed to merge the worlds of athletes and digital creators. Under the leadership of Matthew Dorle, the newly appointed Executive Vice President, GSE Digital aims to capitalize on the growing trend of digital content in engaging audiences. This initiative represents a significant step in GSE's broader growth...

content marketing 1 Apr 2025

Protocol Theory Partners with BlockSurvey to Enhance Web3 Research Capabilities

In the rapidly evolving Web3 space, businesses often face the challenge of gathering high-quality consumer insights that can drive innovation and user acquisition. To address this, Protocol Theory, the world’s leading consumer research company dedicated to Web3, has partnered with BlockSurvey, a privacy-first survey platform. This strategic collaboration integrates ProtocolPanel™, Protocol...

business 1 Apr 2025

How Ovative Group and Meta Are Transforming Omnichannel Marketing

Retail brands are missing a significant revenue opportunity by focusing solely on e-commerce optimization. Despite 85 percent of retail sales still occurring offline, 80 percent of brands continue optimizing their media spend exclusively for e-commerce, leaving untapped revenue on the table. In collaboration with Meta, Ovative Group, a leading media and measurement firm, has released a white...

marketing 1 Apr 2025

MarTech Market to Hit $296.88B by 2030, Driven by AI and Digital Transformation

The MarTech Market is projected to grow from $175.95 billion in 2025 to $296.88 billion by 2030, with a CAGR of 11.0% during the forecast period, according to MarketsandMarkets™. The rise of AI, Customer Data Platforms (CDPs), and digital transformation is reshaping how businesses engage with customers. Companies are automating marketing strategies, personalizing customer interactions, and...

artificial intelligence 1 Apr 2025

Effeect Named Top PPC Agency on DesignRush for Smart Ad Strategies

Effeect, a leading digital marketing agency, has been awarded the Top PPC Agency recognition on DesignRush, a renowned platform connecting businesses with top marketing experts. This achievement highlights Effeect’s expertise in Pay-Per-Click (PPC) advertising, helping businesses maximize ad performance while minimizing costs. With a proven track record of high ROI campaigns, Effeect stands out...

digital marketing 1 Apr 2025

Streann Media Unveils AI-Powered Video & Community Tools at eMerge Americas

Streann Media, a leader in AI-powered video and digital content solutions, is set to transform the content creation landscape at eMerge Americas on March 27–28. Focused on empowering creators, brands, and media companies, Streann is unveiling two groundbreaking innovations: Inside-Reels 2.0 – A next-gen vertical video experience with smart monetization. Inside-Community – A powerful AI-driven...

artificial intelligence 1 Apr 2025

Veritone Showcases AI-Powered Media Solutions at NAB 2025

Veritone, Inc., a leader in AI-powered enterprise solutions, is set to demonstrate its latest innovations at NAB 2025 in Las Vegas from April 5 to 9. At booth W1455 in the Las Vegas Convention Center’s West Hall, Veritone will showcase AI technologies that help media organizations convert unstructured audio and video into searchable, revenue-generating assets. With a focus on content discovery...

artificial intelligence 1 Apr 2025