Nexxen, a global advertising technology platform renowned for its expertise in data and advanced TV, has announced the launch of its latest feature, Deal Marketplace, within the Nexxen DSP (demand-side platform). This innovative marketplace is designed to help advertisers efficiently discover, visualize, and activate preferred deals across connected TV (CTV), online video (OLV), and display advertising, significantly reducing the time spent on campaign planning and execution.

Features of Deal Marketplace

The Deal Marketplace offers a centralized interface that enhances operational efficiency while empowering advertisers to make data-driven decisions. By utilizing Nexxen’s comprehensive inventory, advertisers gain transparency into premium supply options while leveraging advanced audience-targeting capabilities.

Key offerings within the Deal Marketplace include:

• TV Audiences: Access to custom audience segments through Nexxen’s proprietary TV Intelligence solution, which integrates both linear and streaming viewership data.
• Content-Level Targeting: Advanced targeting options that focus on specific content, allowing for more precise audience engagement.
• First-to-Market CTV Options: High-attention and green media options designed to maximize audience impact.
• Private Marketplace (PMP) Deals: Contextually curated deals that blend content and audience-layered data for enhanced targeting effectiveness.

Industry Commitment

“Deal Marketplace exemplifies Nexxen’s commitment to solving key industry challenges in premium video and streaming,” stated David Roman, Senior Vice President at Nexxen DSP. “We are reducing the time it takes for buyers to discover and activate high-quality deals, enabling them to focus on what truly matters. Alongside our streamlined system, Deal Marketplace provides flexible technology, unique packages, and differentiated targeting solutions that enhance campaign effectiveness.”

Enveil, a pioneering company in Privacy Enhancing Technology (PET) that protects data in use, has partnered with Figure Eight Federal (F8F), a provider of advanced geospatial search engines and global location data feeds. This collaboration enables customers to securely and privately unlock value from a vast collection of anonymized mobile location data. By integrating Enveil's encrypted search capabilities with F8F's HYDRA AI Analytics Studio, users can now obtain rapid global spatial insights without compromising security or privacy.

Partnership Highlights

The partnership combines the extensive data holdings of F8F with Enveil's advanced privacy solutions, ensuring that federal organizations can access intelligence-rich data assets while maintaining mission integrity. F8F's HYDRA AI is recognized as the world's most comprehensive source of high-quality mobile location data, encompassing over 200 countries and monitoring more than 500 billion discrete events each month from over one billion active users.

Key benefits of the Enveil-F8F partnership include:

• Secure Query-in-Place Capability: Enveil's ZeroReveal® solutions allow for encrypted searches and analytics, enabling users to extract insights while safeguarding their interests and intent. This capability significantly reduces the risks associated with utilizing third-party data assets.
• Enhanced Situational Awareness: Analysts can now search data across various security domains without exposing sensitive details, offering unmatched situational awareness for mission-critical operations.
• Cost Efficiency: According to Tim Klawa, head of product at F8F, the integration will lower costs for agencies by enabling analysts to gain insights without the need to transfer massive amounts of data to each client environment.

Commitment to Security and Intelligence

“Data is only as valuable as the insights that can be securely extracted from it, particularly in national security contexts,” stated Steve Cameron, Chief of Customer Success at Enveil. “We are proud to partner with Figure Eight Federal to ensure their extensive global data can be efficiently leveraged at scale without data migration.”

This collaboration aims to accelerate the extraction and utilization of intelligence for various applications, including:

• Threat Pattern Analysis: Identifying and mitigating potential security threats.
• Movement Trajectory Tracking: Analyzing the paths and behaviors of individuals or groups.
• Mission Planning: Supporting strategic operations with accurate location data.
• Mobility Demand Modeling: Understanding and predicting patterns in movement for resource allocation.

By eliminating the need to move data to secure environments, the Enveil-F8F partnership empowers smaller, resource-constrained teams to effectively utilize expanded data holdings to achieve mission objectives.

Neto by Maropost, Australia’s leading e-commerce platform, has announced a series of significant enhancements to its offerings. These upgrades, which include expanded payment integration options and record-breaking storefront load speeds, are designed to empower Neto-powered retailers just in time for the holiday shopping season.

Expanded Payment Integration

Neto has significantly broadened its payment capabilities, making it easier for Australian retailers to process transactions effectively. Key updates include:

• Eway Integration: This new integration enhances domestic payment processing, providing retailers with a reliable solution tailored to the Australian market.
• Optimized Stripe Payments: Improvements to Stripe’s reliability now include better integration with Google Pay and Apple Pay, ensuring smoother transactions for customers.
• Enhanced PayPal Checkout: Stability improvements for PayPal ensure a more seamless payment experience.
• Buy Now, Pay Later Options: Support for multiple providers allows retailers to offer flexible payment solutions, catering to diverse consumer preferences.

Record-Breaking Storefront Load Speeds

In addition to payment enhancements, Neto has achieved remarkable performance optimizations that have reduced storefront load times to under one second. This milestone positions Neto-powered retailers in the top 1% of online retailers globally, resulting in potential conversion rates that can be up to three times higher than those of sites that take five seconds to load.

Ross Andrew Paquette, Founder and CEO of Maropost, highlighted the strategic importance of these developments: “For e-commerce merchants, every millisecond and every payment option matters. By delivering industry-leading page load times and a comprehensive suite of payment solutions, we're empowering Australian retailers to provide exceptional shopping experiences that drive growth.”

Commitment to Retail Success

These enhancements underscore Neto’s commitment to building the most robust and merchant-friendly e-commerce platform in the market. As the holiday shopping season approaches, these updates are set to give Neto merchants a significant competitive advantage, equipping them to meet consumer demand with efficiency and reliability.

Cofense®, a leader in intelligence-driven phishing defense, has launched advanced AI-driven spam reduction capabilities within its Phishing Detection and Response (PDR) platform. These features aim to streamline security operations and empower SOC (Security Operations Center) analysts to focus on the most severe threats to an organization’s revenue and reputation.

• Enhanced Focus for SOC Analysts

  • The AI features enable SOC teams to minimize spam, allowing analysts to concentrate on high-risk threats.
  • Designed to reduce distractions and improve response times, this update is a strategic move to counter rapidly evolving phishing tactics.

• Insights from Cofense’s Leadership

  • Jason Reinard, SVP of Product Engineering, emphasizes the need for efficient tools to stay ahead in the phishing defense landscape.
  • Reinard notes the importance of cutting through "noise" to focus on credible threats, boosting both response time and operational effectiveness.

• AI Expertise and PDR Platform Evolution

  • Cofense has been developing and refining AI models for email phishing scenarios over the past four years.
  • These updates reflect extensive testing, aimed at meeting high standards required by Cofense’s sophisticated client base.
  • The result is a technology upgrade that stands as a significant leap in phishing threat management.

AI-Powered Spam Filter

1. Reduction of Spam Load

   • The spam filter is expected to reduce SOC analyst spam processing by over 30%.
   • Using Bayesian Machine Learning (ML), the filter learns and adapts to each SOC’s specific environment, optimizing spam detection tailored to individual operational needs.

2. Localized Data Privacy and Compliance

   • Unlike typical AI-driven filters, Cofense’s AI Spam Filter operates locally, ensuring no sensitive data is transferred to external cloud environments.
   • This approach aids compliance efforts and aligns with best-practice security protocols.

Cofense’s latest AI-driven updates mark a pivotal advancement in phishing defense, reducing SOC workload and enhancing the precision of phishing threat detection. This AI-based spam filter empowers SOC teams with better focus, privacy-preserving protocols, and localized learning to manage modern phishing threats efficiently.

InMoment®, a leader in Experience Improvement (XI)™ solutions, has launched AI-powered Active Listening Agents, a newly configurable version of its award-winning Active Listening feature. This update leverages generative AI (GenAI) to prompt follow-up questions, enabling deeper, more detailed feedback from customers. By deploying secure, privately hosted LLMs, InMoment’s latest advancement aims to refine the feedback process, generating actionable insights that drive impactful customer experience (CX) improvements.

• Enhanced Feedback Collection

  • Active Listening Agents use GenAI to prompt respondents with context-aware questions, encouraging them to elaborate on their answers.
  • Real-time interactions foster more detailed responses, which InMoment’s text analytics models can analyze for deeper insights.

• Insights Beyond Standard Metrics

  • Unlike traditional metrics like NPS or OSAT, Active Listening helps reveal nuanced insights directly from customer comments.
  • By encouraging detailed feedback, the platform’s text analytics can detect more topics, revealing areas of improvement that are often missed in brief ratings.

• Reduction in Survey Fatigue

  • Traditional surveys often lead to disengagement. By adding AI-driven follow-up questions, InMoment enhances the feedback experience, making surveys feel conversational and relevant.

Notable Findings from InMoment’s Study on Active Listening

1. Higher Likelihood of Actionable Feedback

   • Respondents were 2.4x more likely to leave feedback containing actionable details (five or more tags) with AI Active Listening.

2. Increased Customer Intent Insights

   • AI-powered Active Listening saw a 24% increase in actionable customer intent insights, leading to more engagement opportunities.

3. Boosted Response Detail

   • Surveys with AI-driven Active Listening prompted 70% more words per question, providing richer information for CX teams.

4. Enhanced Topic Detection

   • Text analytics models identified 54% more topics in AI-enhanced surveys, helping teams target specific areas for improvement with greater precision.

5. Insights on Customer Effort

   • AI Active Listening increased customer comments related to effort by 17%, helping companies understand and reduce friction points.

With AI-powered Active Listening Agents, InMoment is redefining the customer feedback experience. This innovation enables brands to gather more specific, actionable insights, enhancing the effectiveness of CX programs. By reducing survey fatigue and increasing feedback quality, InMoment’s new feature empowers businesses to make data-driven improvements that build customer loyalty.

Xsolla, a leading global video game commerce company, has launched a COPPA and GDPRkids™-certified Parental Controls solution to enhance young gamer safety. This feature provides game developers with tools to safeguard minors and enables parents to control digital spending, creating a secure and transparent gaming environment for families.

The Need for Parental Controls in Direct-to-Consumer Gaming

• Shift to Direct-to-Consumer Models

  • As game developers expand beyond traditional platforms to direct-to-consumer models like web shops, they encounter increased regulatory responsibilities.
  • Unlike platforms that manage compliance, direct sales require developers to address regulations independently, especially around children's privacy and safety.

• Regulatory Pressure and Compliance Needs

  • Recent FTC actions have underscored the importance of compliance with laws like the Children's Online Privacy Protection Act (COPPA).
  • Game developers need robust tools to meet standards and create safer environments for younger players.

Key Features of Xsolla Parental Controls

1. Age Gating

   • The feature allows accurate user age verification, ensuring minors are protected and reducing the risk of unauthorized transactions.

2. Guardian Consent & Real-Time Notifications

   • Guardians receive immediate alerts through email or SMS for any transaction initiated by minors, with options to approve or reject in real time.

3. Comprehensive Transaction History

   • Parents have access to a detailed transaction history within their Xsolla account, providing transparency and an easy way to monitor spending.

4. Spending Limits

   • Parents can set spending limits tailored to their child’s needs, adding a layer of financial control over in-game purchases.

Insights from Xsolla’s Leadership
Anton Zelenin, Chief Product Officer, Fintech at Xsolla, shared, “Creating a safe gaming environment is essential. Our COPPA-certified Parental Controls empower families by ensuring transparency and regulatory compliance for in-game transactions. We are committed to helping developers meet global requirements while providing peace of mind for parents.”

Xsolla’s Parental Controls address the growing need for secure and compliant gaming experiences for young players. This feature empowers game developers to adhere to global privacy regulations while enabling parents to manage and monitor digital transactions, fostering a safer gaming landscape for families worldwide.

Kipi.ai is excited to introduce its Marketing Mix Modeling (MMM) and Analytics App on the Snowflake AI Data Cloud. As a trusted services partner in Snowflake's Modern Marketing Data Stack 2025 report, Kipi.ai empowers marketers to optimize campaigns with advanced data analytics, enhancing their precision in a marketing landscape shaped by AI, privacy, and data gravity.

Kipi.ai’s Marketing Mix Modeling (MMM) App: Key Benefits

• Data-Driven Budget Allocation

  • The MMM App enables marketers to accurately estimate budget allocation, allowing for optimized spend across platforms such as Facebook, LinkedIn, Instagram, Twitter, and TikTok.

• Channel Performance Insights

  • Leveraging Bayesian modeling, the app provides valuable insights into the performance of each media channel, helping marketing teams maximize ROI and engagement across channels.

• Refining Marketing Strategies

  • The app offers tools for in-depth analysis, enabling marketers to fine-tune strategies based on predictive and prescriptive analytics for enhanced campaign efficiency.

Insights from the Modern Marketing Data Stack Report
Snowflake’s Modern Marketing Data Stack 2025 report highlights the technologies shaping AI-powered marketing, recognizing Kipi.ai as a valuable partner for organizations handling complex martech analytics. The report emphasizes the role of AI, privacy, and data gravity in revolutionizing marketing, underscoring Kipi.ai’s contribution to scalable, data-first solutions.

Quotes from Industry Leaders

1. Denise Persson, CMO at Snowflake

   • “In this era of innovation, Kipi.ai provides marketers with expertise and solutions that enable smarter, data-driven decision-making within a rapidly evolving marketing stack.”

2. Jason Small, CEO at Kipi.ai

   • “With our Marketing Mix Modeling App on Snowflake, we’re committed to helping organizations harness the full power of their data, positioning marketers for success in the AI-driven future.”

Technology Categories Supported by Kipi.ai’s MMM App

• Analytics & Data Capture

  • Gain comprehensive data insights to optimize campaign performance.

• Measurement & Optimization

  • Track and enhance ROI across media channels, improving investment efficiency.

• Business Intelligence

  • Utilize data analytics to drive smarter, AI-powered decisions.

• Marketing & Customer Engagement

  • Strengthen engagement strategies with insights into customer behaviors and preferences.

Kipi.ai’s Marketing Mix Modeling App on Snowflake’s AI Data Cloud offers a powerful, privacy-conscious solution for marketers navigating today’s data-driven landscape. By providing actionable insights into budget allocation and channel performance, Kipi.ai helps marketing teams thrive, ensuring compliance and enhancing customer engagement.

Weave, a leading customer experience and payments platform, has launched an enhanced Email Marketing tool tailored for small- and medium-sized healthcare practices. This new tool aims to empower practices with limited marketing resources by simplifying email creation, enabling personalization, and supporting patient engagement to drive growth.

New Features of Weave’s Enhanced Email Marketing Tool

1. Customized Domain

   • Emails are sent from the practice’s own domain, boosting deliverability, enhancing brand trust, and reducing the chances of messages landing in spam.

2. Intuitive Email Composer

   • The drag-and-drop interface allows for easy customization, with options to add dynamic fields, file attachments, and embedded digital forms for seamless patient interactions.

3. Advanced Templates and Stock Image Library

   • Users can access a diverse selection of pre-designed email templates and high-quality stock images, allowing them to create visually engaging emails effortlessly.

4. Generative AI Assistant

   • Practices can generate tailored email content using AI for campaigns, such as end-of-year promotions and holiday greetings, saving time while ensuring relevance.

5. Audience Segmentation and Filtering

   • This feature enables practices to target specific patient groups with advanced filtering, making it easy to send relevant messages to the right audience.

6. Multi-location Campaign Management

   • For practices with multiple locations, the tool provides a unified interface to manage campaigns across locations, simplifying oversight and consistency.

7. Comprehensive Campaign Dashboard

   • The real-time dashboard shows open rates, clicks, and unsubscribes, offering insights into engagement and campaign success.

Quote from Weave’s Leadership
Branden Neish, Chief Product and Technology Officer at Weave, shared, “Our upgraded Email Marketing tool gives users greater flexibility and control over their campaigns. We’ve made it easier than ever for practices to connect with their patients and clients in meaningful ways, while maintaining a professional brand presence.”

Weave’s enhanced Email Marketing tool offers small and medium-sized healthcare practices a robust, user-friendly platform to build professional email campaigns. With features that support customization, segmentation, and real-time performance tracking, Weave is enabling healthcare businesses to improve patient engagement and strengthen their brand presence.