Zenapse, an innovative AI-driven marketing platform powered by emotional intelligence, has announced a multi-year licensing partnership with LG Ad Solutions' Innovation Labs. This strategic collaboration aims to leverage Zenapse’s Large Emotion Model (LEM) to bring emotionally intelligent advertising to the forefront of Connected TV (CTV). With over 200 million LG Smart TVs globally, this partnership sets the stage for a new era of personalized and emotionally engaging advertising.

"By combining LG’s expertise in CTV with Zenapse's emotional AI, we are paving the way for more meaningful brand experiences," said David Rudnick, Chief Technology Officer at LG Ad Solutions.

How the Zenapse and LG Ad Solutions Collaboration Will Shape the Future of CTV Advertising

Benefits of the Partnership

1. Emotionally Intelligent Ad Targeting
   Zenapse’s Large Emotion Model (LEM) introduces psychographic targeting to create emotionally aware ad campaigns that foster deeper viewer connections. This innovative approach allows for more personalized and relevant ads on LG’s Connected TV platform.

2. Enhanced Personalization and Campaign Performance
   By integrating Zenapse's emotional intelligence AI with LG's technology, the collaboration aims to deliver ads that resonate with viewers on a deeper level. This drives higher engagement, maximized campaign performance, and more meaningful brand experiences.

3. Reach Across 200 Million Smart TVs Globally
   With access to over 200 million LG Smart TVs, this collaboration empowers global brands to reach a massive and diverse audience, offering unparalleled opportunities for advertisers to connect with viewers.

The Rise of CTV: A Growing Opportunity for Advertisers

The Connected TV (CTV) sector is rapidly expanding, with the U.S. market expected to reach over $40 billion by 2027, up from $24.6 billion in 2023. More than 90% of households now adopt streaming platforms, compared to just 40% with traditional cable subscriptions. This growth presents a significant opportunity for advertisers to create high-impact campaigns that leverage real-time feedback, sophisticated targeting, and superior engagement metrics.

Expanding Zenapse’s Global Reach in CTV

This partnership allows Zenapse to extend its global footprint by integrating ZenVision for CTV with LG’s platform. The deal also grants LG Ad Solutions access to Zenapse’s proprietary emotional intelligence tools, fostering the development of next-gen advertising products that will drive innovation and expand targeting capabilities in the growing CTV market.

A New Era for Emotionally Intelligent Advertising

The collaboration between Zenapse and LG Ad Solutions represents a breakthrough in CTV advertising, enabling marketers to deliver emotionally intelligent, highly personalized ads that resonate with audiences. This partnership sets a new standard for targeting precision and audience engagement, positioning both companies to lead the CTV advertising revolution.