The Sherpa Group, a leading Channel Marketing agency, has appointed Phil Gowing as Non-Executive Chairman. With over 30 years of industry experience, Phil brings strategic expertise and a passion for scalable solutions, further strengthening Sherpa’s data-driven approach to Partner Marketing.

Driving Growth Through Data & AI

Phil joins Sherpa at a pivotal time as the company:

• Expands its Partner Marketing services through investment in EdisonAI Data Analytics.
• Leverages data intelligence to accelerate growth and optimize partnerships.
• Redefines Channel Marketing with insights-driven strategies for tech sector clients.

Phil Gowing’s Industry Expertise

• Co-founder of bChannels, a global leader in Channel Partner Programs.
• Led partnerships with major tech vendors, including AWS, Intel, HP, and VMware.
• Proven track record in helping businesses scale through data-driven methodologies.

Leadership Perspectives

• Phil Gowing, Non-Executive Chairman, Sherpa Group
  • “It all starts with data—the key to solving problems and accelerating growth.”
  • “I’m honored to join Sherpa and help shape true differentiation in the market.”
• Tom Perry, CEO, Sherpa Group
  • “Phil’s expertise and strategic insights will be instrumental in our growth journey.”
  • “His belief in data-driven marketing aligns perfectly with Sherpa’s vision.”

With Phil Gowing’s leadership, Sherpa Group is poised for further expansion and continued success in the Channel Marketing space. By integrating AI-driven insights and scalable marketing strategies, Sherpa remains at the forefront of data-powered Partner Marketing innovation.

Draftss.com, a subscription-based design and development service, is now offering copywriting services, enhancing its creative workflow. With over 8 years of experience and 1,000+ clients served, this expansion aims to help businesses unify design, development, and content under one streamlined subscription.

Why Integrated Copywriting Matters

• Brand Consistency: Unified messaging across design and content.
• Faster Turnaround: Eliminates the back-and-forth between multiple vendors.
• Cost-Effective: Unlimited requests & revisions under a single subscription plan.

Comprehensive Copywriting Services

Draftss’ new copywriting services cover:
Website & landing page content
Social media & digital ad copy
Blog posts & articles
Email marketing content
UX writing for better engagement

A Game-Changer for Businesses & Agencies

Startups, agencies, and businesses can now access end-to-end creative solutions—from visuals to compelling messaging—without hiring separate teams. With affordable, subscription-based pricing, Draftss continues to simplify the creative process for brands looking to scale.

By integrating copywriting into its unlimited design & development services, Draftss is redefining creative workflows. Businesses can now achieve seamless branding with a single, all-inclusive subscription.

Data Axle, a leader in data-driven business intelligence, has been named a strong performer in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025. The evaluation assessed 15 providers based on 21 criteria, recognizing Data Axle’s excellence in data collection, identity resolution, and intent-driven insights.

Highlights from the Forrester Report

• Strength in Identity Resolution & Data Compliance

  • Recognized for maintaining an individual identity graph, serving both B2B and B2C markets.
  • Strong data security and compliance standards, reinforcing trust and reliability.

• High Performance Across Critical Intent Data Criteria

  • Received top scores in six areas, including volume of signals, buying group prediction, and partner ecosystem.
  • Uses diverse data sources, including business co-ops, bidstream, partner networks, and campaign exhaust.

• Innovative Solutions for Lead Generation & Targeting

  • Salesgenie: A powerful prospecting platform for businesses of all sizes.
  • Audience360®: A comprehensive data management solution integrating zero-to-third-party datasets for enhanced targeting.
  • Direct integrations with CRM and marketing automation platforms for seamless data connectivity.

Industry Perspectives & Client Impact

• Andrew Frawley, CEO, Data Axle

  • Emphasizes commitment to privacy-compliant, high-quality intent solutions.
  • Highlights investments in identity resolution and seamless platform integrations.

• Aaron Shupert, AVP of Business Intelligence, Data & Reporting at Hibu

  • Praises Data Axle’s deep insights for refining targeting and sales outreach.

With over 50 years of expertise, Data Axle continues to be a trusted provider of intent data and business intelligence solutions. By offering scalable, privacy-compliant data-driven marketing strategies, Data Axle empowers businesses to connect with high-intent prospects and drive measurable growth.

Direct Digital Holdings,Inc, a leader in advertising and marketing technology, has released The Role of Data in AI Quality, a comprehensive guide developed by its AI Council. The resource aims to help organizations refine data management strategies, ensuring high-quality AI outputs with accuracy, integrity, and security.

Highlights of the Guide

• Why Data Quality Matters in AI

  • AI systems depend on high-integrity data for reliable outcomes.
  • Poor data quality can lead to inaccurate predictions, biased models, and security risks.

• Best Practices for AI Data Readiness

  • Establishing structured data governance frameworks.
  • Implementing effective data assessment and preparation methods.
  • Addressing compliance and privacy challenges in AI-driven environments.

• Eliminating Bias & Enhancing AI Integrity

  • Identifying and mitigating data bias to ensure fairness.
  • Leveraging data enrichment techniques for improved AI outputs.

• Strategic Resource Allocation for AI Success

  • Understanding the investment required in data preparation.
  • Setting realistic timelines for AI implementation.

Expert Perspectives on AI & Data Management

• Anu Pillai, Chief Technology Officer, Direct Digital Holdings

  • Emphasizes that AI systems are only as strong as the data they rely on.
  • Advocates for prioritizing data accuracy, completeness, and ethical sourcing.

• Christy Nolan, VP of Delivery Solutions, Direct Digital Holdings

  • Highlights the struggle organizations face in AI adoption due to poor data readiness.
  • Stresses the importance of structured data management for meaningful AI insights.

With AI adoption accelerating, The Role of Data in AI Quality serves as a vital resource for organizations aiming to establish a strong data foundation. By following best practices in data assessment, governance, and enrichment, businesses can optimize AI systems for accurate and ethical decision-making.

Analytic Partners, a global leader in Commercial Analytics, has announced an exclusive strategic partnership with the Association of National Advertisers (ANA). This collaboration aims to equip marketing leaders with unparalleled insights and data-driven strategies, reinforcing Analytic Partners' commitment to driving sustainable growth for top brands worldwide.

Highlights of the Partnership

• Exclusive Industry Insights & Thought Leadership

  • ANA members gain access to Analytic Partners' proprietary ROI Genome® data.
  • Expert-led discussions at key industry events, including the ANA Measurement & Analytics Conference and the ANA Masters of Marketing.

• Tailored Training & Events for CMOs & Analytics Leaders

  • Specialized workshops, publications, and training sessions designed to enhance marketing measurement strategies.
  • Actionable recommendations for CMOs and analytics professionals to drive enterprise success.

• Strengthening Data-Driven Decision-Making

  • Empowers marketing leaders with strategic, data-backed growth initiatives.
  • Focuses on advanced commercial analytics to enhance marketing ROI.

Expert Perspectives on the Collaboration

• Jonathan Sanchez, VP of Marketing, Analytic Partners

  • Emphasizes their leadership in independent research and top rankings in Gartner® Magic Quadrant™ & The Forrester Wave™.
  • Highlights how the partnership will inspire marketing leaders with profound expertise and insights.

• Bill Duggan, Group EVP, ANA

  • Stresses the importance of marketing measurement in today’s fragmented media landscape.
  • Notes the role of data-driven decision-making in driving brand growth.

• Omar Dennis, Chief Strategy Officer, Analytic Partners

  • Reinforces the commitment to providing ANA members with innovative analytics solutions.
  • Advocates for the future of data and analytics-driven marketing strategies.

Analytic Partners continues to redefine Commercial Analytics by offering a transformative approach to marketing measurement. Through this strategic partnership with ANA, they aim to empower brands with actionable insights that drive enterprise-wide success in an evolving media landscape.

Contentstack leader in digital experiences, has launched Contentstack EDGE, the first adaptive digital experience platform (DXP) designed for the AI era. This next-generation platform unifies headless CMS, real-time customer data, AI-driven personalization, automation, and front-end hosting to deliver adaptive, real-time brand experiences.

Highlights of Contentstack EDGE

• First Adaptive DXP for AI-Powered Experiences

  • Reacts in real-time to every customer interaction.
  • Ensures experiences remain authentically on-brand with AI and data-driven decision-making.
    
    

• Built on a Composable, Future-Ready Architecture
  

  • Combines headless CMS with real-time customer data platform (CDP).
  • Backed by Care Without Compromise™ support and no-fail AI guarantee.

Industry Impact & Shift in Digital Experience Platforms

• Moves away from rigid, monolithic DXPs to a flexible, composable architecture.
• Follows Contentstack’s acquisition of real-time CDP pioneer Lytics, enabling seamless AI-driven personalization.
• Recognized as a Visionary in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms.

Core Capabilities of Contentstack EDGE

• AI-Powered: Brand-aware generative AI and automation for intelligent content creation and distribution.
• Data-Driven: Real-time, first-party customer data integration for precise, omnichannel messaging.
• Personalized: Predictive modeling and content analytics to deliver dynamic, real-time customer experiences.

Industry Leaders on Contentstack EDGE

• Gurdeep Dhillon, CMO, Contentstack

  “Brands need adaptive experiences that create always-relevant, always-personal connections with their audiences. Contentstack EDGE delivers the experience edge they need.

• Bill Mitchell, Senior Director, MongoDB
  

  "Simply publishing content isn’t enough. Content + Data + Timing is the winning formula, and Contentstack delivers on this vision.”

• Neha Sampat, CEO, Contentstack
  Brands must move toward a data-first, AI-driven, hyper-personalized approach. Retrofitting old technology won’t get them there—Contentstack EDGE will.”

Clarivate Plc has released a white paper, How is Latin America Growing?, analyzing the pharmaceutical industry’s evolution in the region. The report highlights key challenges and opportunities, focusing on strategic partnerships, local API production, and regulatory modernization as drivers of sustainable growth.

Insights from the Report

Latin America's Pharma Market – Valued at $98 billion, projected 10.1% growth (2021-2025).
Strategic Partnerships – Collaboration among industry stakeholders, regulators, and academia is crucial.
Local API Production – Strengthening regional supply chains reduces external dependency.
Regulatory Modernization – AI-driven processes enhance efficiency and compliance.
Investment & Innovation – Long-term policies are essential for market sustainability.

"Strengthening Latin America's pharmaceutical ecosystem through collaboration and data-driven insights will enhance supply chain resilience and patient access to life-changing therapies." — Henry Levy, President, Life Sciences & Healthcare, Clarivate.

Industry Collaboration & Growth Drivers

Role of ABIQUIFI – Supports local pharmaceutical ingredient production in Brazil.
AI in Regulatory Processes – Improves efficiency & modernization.
Data-Driven Decision-Making – Enhances innovation & competitiveness.
Public-Private Partnerships – Key to sustained industry growth.

"By investing in local API production and strengthening supply chains, Latin America can emerge as a key global player in pharmaceuticals." — Norberto Prestes, CEO, ABIQUIFI.

Colle AI (COLLE), a multichain AI-NFT platform, expands its multichain capabilities to support seamless NFT transactions and marketplace integration. This advancement enhances cross-chain functionality, enabling buying, selling, and trading NFTs across multiple blockchain networks.

Highlights

Enhanced Interoperability – Seamless NFT transactions across multiple blockchains.
Marketplace Integration – Supports decentralized platforms for cross-chain trading.
Improved User Experience – A fluid and dynamic marketplace environment.
Empowering Creators – AI-powered tools for streamlined NFT creation.

"By expanding our multichain capabilities, Colle AI is fostering a more interconnected digital economy, redefining accessibility and digital ownership in the NFT space."

Strategic Impact

Cross-Chain Accessibility – Enables seamless NFT interactions across diverse blockchain ecosystems.
Scalability & Sustainability – Future-proofing NFT marketplaces for long-term growth.
Supporting Creators & Collectors – AI-driven tools to enhance creation, trading, and ownership.