Nuestra.TV, the bilingual, free streaming platform by Adsmovil, has entered into a strategic content partnership with Avenida Entertainment Group, an award-winning, minority-owned media company. This collaboration enhances both platforms’ reach and underscores their shared mission to deliver authentic, culturally resonant programming to the diverse U.S. Latino audience.

Highlights of the Partnership

1. Curated A+ Content Now Streaming on Nuestra.TV

• A+ is Avenida’s newly launched English-language streaming platform that targets bicultural and multigenerational Latino audiences in the U.S.

• Nuestra.TV will now feature a handpicked slate of original A+ shows such as:

  • Illegally Brown

  • Immigrant Voices of America

  • Baldo

  • Pinkafé Unfiltered

  • Barrio Chino

  • Rated V

2. A Shared Mission of Representation and Inclusion

• The collaboration reflects a shared commitment to elevating underrepresented voices, filling a gap in mainstream media by spotlighting authentic Latino stories.

• Fanny Grande, CEO of Avenida Entertainment Group, emphasized that the partnership is about “empowering diverse creatives” and “redefining multicultural entertainment.”

3. Strategic Impact for Advertisers and Content Owners

• The partnership provides new opportunities for brands and advertisers to connect with U.S. Latino audiences through culturally relevant digital content.

• Alberto Pardo, Co-founder and CEO of Nuestra.TV, noted that this alliance “enhances the bilingual streaming experience” and supports scalable engagement for advertisers.

4. Nuestra.TV’s Expanding Bilingual Ecosystem

• Nuestra.TV currently offers:

  • 10,000+ hours of on-demand content

  • 20+ FAST channels

  • Bilingual programming from the U.S., Latin America, and Spain

• It is available across platforms including Roku, Fire TV, Apple TV, Android, and iOS, catering to viewers across acculturation levels and generations.

5. Co-Marketing and Distribution Opportunities

• The deal opens the door to collaborative marketing across AVOD and FAST channels, reinforcing the continued momentum of Hispanic-focused streaming platforms in the U.S. media landscape.

This partnership between Nuestra.TV and Avenida Entertainment marks a significant step forward in amplifying Latino voices in digital entertainment. By integrating A+ programming into its platform, Nuestra.TV continues to position itself as a leading destination for bilingual, bicultural, and multigenerational content, while offering brands and creatives alike a powerful avenue for meaningful audience engagement.