MessageGears, a leader in data activation and engagement for enterprise brands, has unveiled its 2024 Customer Data Platform (CDP) report, created in collaboration with Hanover Research. This report delves into current perceptions of CDPs among enterprises, their functionality, the challenges organizations face, and what features are deemed most critical for effective customer data management.

1. Current CDP Satisfaction

   • Despite significant investments in data, only 1% of surveyed enterprises find their existing CDP viable for future needs, highlighting a disconnect between expectations and reality.

2. Preference for Composable CDPs

   • More than half of enterprises (56%) now favor a composable CDP over traditional packaged solutions. This shift indicates a desire for more tailored and adaptable data management tools.

3. Positive Reception of Composable Solutions

   • A substantial 86% of enterprises report satisfaction with their composable CDP setups, underlining the growing trend towards flexibility and customization in data platforms.

4. Impact of Composable CDPs

   • Enterprises recognize that composable CDPs not only meet consumer demands (72%) but also enhance performance and efficiency (71%), making them a preferred choice for many brands.

5. Diverse Use Cases for CDPs

   • Enterprise brands utilize their CDPs in various ways, including:
     • Real-time customer engagement and personalization (40%)
     • Cross-departmental collaboration and data sharing (39%)
     • Managing and optimizing the customer journey (38%)
     • Ensuring data privacy and compliance (37%)

Expert Commentary
Will Devlin, Vice President of Marketing at MessageGears, stated, “Enterprise brands are making huge investments in data, and they are justifiably looking to get a bigger return out of those investments. This report provides insight and perspective into what enterprises are doing—and trying to do—when it comes to customer data management.”

He further emphasized the positive trend towards composability, saying, “As a champion of the approach for more than a decade, it’s exciting to see the continued favorable trends toward composability and warehouse-native tools by enterprise brands.”

The 2024 CDP report from MessageGears sheds light on the evolving landscape of customer data platforms, revealing significant insights that can help enterprises optimize their data strategies. As the industry progresses, the findings will serve as a valuable resource for brands looking to enhance their data management capabilities.

Infobip, a global communications platform and member of the Oracle PartnerNetwork, has announced a collaboration with Oracle to integrate its intelligent chatbot-building platform and omnichannel solutions with Oracle Fusion Cloud Responsys Campaign Management. This integration empowers businesses to deliver rich conversational experiences and AI-driven chatbot services, enhancing customer loyalty and driving sales.

Rising Demand for Conversational Messaging
As consumer preferences shift towards deeper connections with brands, rich conversational messaging channels are gaining traction. According to Mobilesquared, there are approximately 4.9 billion business messaging users worldwide using rich messaging, with 2.8 billion on WhatsApp and 1.5 billion using RCS. To leverage these opportunities, businesses must adopt innovative solutions like conversational AI and chatbots to create tailored and interactive experiences.

Integration Benefits
With the new integration, businesses using Oracle Responsys Campaign Management can create engaging conversational experiences through Infobip’s channels, including chat apps, social media messaging, and RCS. Key benefits of this integration include:

• Automated Customer Support: Infobip’s AI and GenAI chatbot-building platform, Answers, enables firms to automate customer interactions, enhancing conversational marketing and improving efficiency.
• Seamless Customer Journey: The integration allows for smooth interactions throughout the customer journey, reducing operational costs while improving service quality.
• Omnichannel Communication: Infobip’s robust portfolio of telecom partners ensures secure and reliable message delivery across various channels.

About Oracle Responsys Campaign Management
Oracle Responsys is a cross-channel campaign management platform that leverages advanced intelligence to create personalized messaging. It enables brands to design contextually relevant digital marketing campaigns tailored to individual customer interests and preferences, fostering improved engagement.

Expert Insights
Stephen Streich, Group Vice President of Oracle Fusion Cloud Marketing, commented, “Oracle delivers leading customer experience solutions that help organizations use data more intelligently to enhance engagement. Now, Oracle Responsys Campaign Management customers can integrate with Infobip’s omnichannel solutions and intelligent chatbot-building platform to create compelling conversational campaigns that drive loyalty.”

Veselin Vukovic, VP of Strategic Partnerships at Infobip, added, “Infobip is already an Oracle Independent Software Vendor Partner with access to Oracle Integration Cloud, and this new addition further enhances our partnership with the global software company.”

The collaboration between Infobip and Oracle signifies a significant step towards enhancing conversational marketing strategies for brands. By integrating intelligent chatbot services and omnichannel solutions, businesses can foster deeper connections with their customers and drive greater engagement and sales.

TapClicks, a leader in smart marketing solutions, has named Mitchell Jones as the new Head of Services. Previously serving as Director of Revenue Operations and Solutions Architecture, Jones will now lead the Implementation, Professional Services, and Managed Services teams, ensuring successful project delivery and client satisfaction.

Key Responsibilities and Role as Head of Services

• Leadership and Oversight: Jones will oversee budgeting, planning, and resource allocation to optimize collaboration and improve operational efficiency.
• Client Relationships: He will work closely with clients and service partners, ensuring alignment on goals and maintaining high levels of satisfaction.
• Escalation Point: Serving as the primary escalation contact for enterprise customers, Jones will focus on timely issue resolution and delivering high-quality services.
• Strategic Direction: He will drive initiatives to improve support processes, service delivery, enterprise offerings, and product implementation.

Background and Experience

• Career at TapClicks: Jones joined TapClicks in 2021, progressing from Senior Technical Implementation Lead to Director of Revenue Operations and Solutions Architecture. During his tenure, he has been instrumental in managing revenue operations and implementing efficient client on-boarding practices.
• Previous Roles: Before joining TapClicks, Jones held prominent positions in the MarTech and AdTech industries, including roles at Indigo Trigger, Vertoz, Mediaspectrum, and Operative, where he contributed to key account management and sales strategy.

Industry Expertise and Vision

With over 20 years of experience in client-facing solutions, business analysis, and digital advertising, Jones brings a wealth of knowledge to TapClicks. His expertise in lead-to-cash solutions will help clients maximize efficiency and ROI. His promotion reflects his cross-functional success at the company and sets the stage for future growth.

Quote from TapClicks Leadership

Chel Heler, Chief Growth Officer at TapClicks, praised Jones for his impressive contributions, emphasizing his dedication and expertise in the MarTech field, which makes him a perfect fit for the role of Head of Services.

Jones’ Vision for the Future

Jones expressed his enthusiasm for his new role, highlighting his goal to help customers optimize their MarTech and AdTech operations. He aims to deliver continued success for clients through TapClicks' innovative solutions.

Mitchell Jones' promotion to Head of Services at TapClicks underscores his ability to drive success both within the company and for its clients. His broad experience and leadership skills will ensure that TapClicks continues to deliver high-quality service and innovative solutions to its growing customer base.

RAD Intel, an AI-powered audience insights platform, has launched new state-by-state functionality to help brands and agencies access hyper-relevant data and insights on influencers. This enables marketers to enhance their targeting for both macro and micro influencer campaigns, making them more effective and precise.

Key Features of RAD Intel's State-Level Functionality

• State-by-State Data Insights: RAD Intel provides marketers with detailed, localized audience insights on both macro and micro influencers, allowing for highly tailored and effective marketing strategies.
• AI-Driven Platform: Powered by a proprietary large language model (LLM), RAD Intel scrapes real-time data from social platforms such as Reddit, TikTok, and Instagram, helping brands stay up-to-date with audience trends.

Benefits for Marketers

• Early Trend Detection: Marketers can spot emerging trends early by accessing real-time insights at the state level, allowing them to adjust strategies accordingly.
• Tailored Localized Content: By leveraging state-specific insights, brands can create content that resonates deeply with local audiences, leading to increased engagement.
• Enhanced Influencer Strategies: The platform helps marketers refine both macro and micro influencer approaches to ensure that campaigns are highly relevant and timely.

Competitive Edge and Marketing Impact

• Increased Engagement and Conversions: With more precise targeting, brands can significantly improve user engagement and boost conversion rates.
• Adapting to Audience Preferences: RAD Intel's platform equips marketers with the tools to anticipate and adapt to rapidly changing audience preferences, ensuring that campaigns remain impactful.

Quote from RAD Intel Leadership

Jeremy Barnett, co-founder and CEO of RAD Intel, highlighted the importance of precision in today's marketing landscape. "Our proprietary LLM allows marketers to tap into live social media conversations and adjust messaging on the fly, ensuring campaigns resonate with the right audience at the right time."

Evolving Marketing Strategies

RAD Intel empowers brands to maintain a competitive edge in a fast-changing digital landscape by delivering real-time insights. The platform’s ability to optimize influencer strategies based on evolving audience preferences helps marketers stay ahead of the curve and maintain relevance.

RAD Intel's state-by-state functionality is a game-changer for marketers looking to enhance the precision and effectiveness of their influencer marketing campaigns. By providing localized, real-time insights, the platform ensures that brands can deliver the right message to the right audience, resulting in higher engagement and conversion rates.

StructuredWeb, a leader in through-channel marketing automation (TCMA), has launched AssistantAI, an advanced feature of its AI-powered platform, ChannelGPT. This new tool leverages generative AI to streamline communication workflows between global vendors and their partners, driving more efficient, precise, and tailored messaging within the channel ecosystem.

Key Features of AssistantAI

• Content Generation: AssistantAI generates high-quality channel communications assets such as emails, social media posts, sales scripts, and more. It provides customizable templates to tailor content to specific needs, enhancing both efficiency and relevance.
• Multilingual Communication: Users can generate and translate content into any language, allowing vendors and partners to localize messaging and engage effectively with global audiences.
• Campaign Strategy Suggestions: Based on user input, AssistantAI recommends target audiences, content types, and engagement strategies, helping marketers optimize their campaigns quickly and efficiently.
• Automated Content Planning: AssistantAI simplifies campaign planning by generating strategies, suggesting actions, and creating necessary marketing materials, all with a focus on time-saving and effectiveness.

Enhancing Productivity Across the Channel Ecosystem

• Intuitive Natural Language Interaction: AssistantAI enables users to interact with business communications and marketing data through natural language queries, providing real-time, actionable responses. This feature speeds up content creation, decision-making, and overall productivity.
• Smart Collaboration: Vendors can configure AssistantAI for partners, facilitating seamless collaboration. Users can create customized Assistants to meet specific communication needs, improving engagement across the channel.
• Transparent and Trustworthy: The platform provides reliable sources for easy verification, ensuring that generated content is accurate and trustworthy, all while maintaining a secure environment to protect sensitive business data.

Integration with ChannelGPT's AI Tools

AssistantAI works in harmony with StructuredWeb’s existing suite of AI tools—CreateAI, EditAI, TranslateAI, RecommendAI, and CampaignAI. This integration allows users to automate a wide array of tasks such as content generation, editing, translation, and campaign execution, significantly improving the efficiency of channel communications.

Industry Impact and Insights

Daniel Nissan, founder & CEO of StructuredWeb, highlighted the importance of automation combined with AI-driven insights. He emphasized how AssistantAI enhances productivity by enabling precise, impactful, and audience-tailored communications. Larry Walsh, CEO of Channelnomics, reinforced this, stating that AssistantAI drives more efficient marketing efforts by streamlining communication across the channel ecosystem.

AssistantAI represents the next phase of innovation in channel marketing automation, delivering high-impact, real-time communications. By simplifying and accelerating workflows for vendors and partners, AssistantAI enhances the quality of messaging and boosts productivity, helping brands stay ahead in an increasingly competitive landscape.

Seismic, a global leader in enablement, has unveiled its Fall 2024 Product Release featuring Seismic Programs, a suite of tools designed to help revenue enablement teams overcome common challenges and directly link their activities to revenue growth. The release also includes updates to Seismic’s Aura Copilot, Seismic for Meetings, and Seismic Skills, further enhancing the ability to align strategy with execution.

Key Features of Seismic Programs

• Enablement Planning & Measurement: Seismic Programs serves as a centralized command center for designing, activating, and measuring Go-To-Market (GTM) initiatives. It allows teams to align enablement activities with broader business goals and measure their impact in real time.
• Real-Time Adjustments: Teams can monitor and adjust initiatives as they progress, ensuring alignment with business objectives and improving overall efficiency.
• Value Demonstration: By centralizing data and performance tracking, Seismic Programs simplifies the process of demonstrating the ROI of enablement initiatives, making it easier for teams to show their direct value to the business.

Survey Insights and Market Trends

• Increased Investment in Enablement: A Seismic-commissioned survey found that 88% of GTM leaders plan to increase their enablement investments in 2025. Key reasons include gaining insights throughout the enablement lifecycle and ensuring alignment between leadership strategy and field activities.
• Strategic Alignment: The survey highlighted that 84% of respondents want to ensure consistency between leadership’s strategy and field execution, reinforcing the need for comprehensive planning and measurement tools like Seismic Programs.

Customer Testimonial

Cass Pursell, Senior Manager at Motive, praised Seismic Programs for increasing productivity and making it easier to demonstrate the business value of their enablement efforts. The tool’s ability to track and measure the impact of enablement strategies was key to improving the team’s alignment and execution.

Seismic Fall 2024 Product Release Updates

• Aura Copilot: Seismic’s generative AI assistant now includes enhanced document-level search capabilities, multi-language support, and the ability to create new sales content and playbooks. Aura Copilot improves global team collaboration by quickly surfacing the content sellers need.
• Seismic for Meetings: New features allow sellers to share tailored clips of meetings for targeted follow-ups, annotate recordings, and invite coaching. The addition of a split panel view enhances content management during meetings, fostering more dynamic interactions with buyers.
• Seismic Skills: A new feature that helps enablement teams develop, deploy, and scale training programs. It includes performance "heat maps" to assist in goal-driven coaching and help reps address skill gaps.

Industry Insights

Krish Mantripragada, Seismic’s Chief Product Officer, emphasized the importance of agility in today’s business environment. Seismic Programs and the Fall 2024 updates empower teams to pivot quickly, align with business goals, and validate the success of their enablement activities in the field.

Seismic’s Fall 2024 Product Release, with the introduction of Seismic Programs and other key updates, enables revenue teams to better align their efforts with business objectives, improve efficiency, and clearly demonstrate the value of their activities. This release enhances Seismic’s position as a leader in revenue enablement solutions.

Tiger Pistol, a leading local advertising platform, has released a new resource for quick-service restaurant (QSR) marketers: “The Next Step in QSR Loyalty Programs: Driving Engagement, Sales, and Retention with Local Digital Advertising Strategies.” This playbook provides essential insights into how QSR brands can boost loyalty program participation through personalized local advertising, leveraging first-party loyalty data.

Importance of Loyalty Programs in QSR

• Building Customer Relationships: In a competitive QSR industry, loyalty programs are critical for creating strong customer relationships and driving repeat visits.
• Challenges in Engagement: Many loyalty programs struggle with maintaining engagement, resulting in lost revenue opportunities. This playbook addresses how brands can overcome these challenges by sharing loyalty data with franchisees.

Key Highlights from the Playbook

• Loyalty Data Sharing: The playbook explains how to securely share first-party loyalty data with franchisees, empowering them to create hyper-targeted campaigns using custom and lookalike audiences.
• Platform-Specific Strategies: It provides guidance on how to effectively target local customers across popular platforms like Facebook, Instagram, TikTok, and Amazon Ads, driving foot traffic and increasing engagement with loyalty programs.
• Driving App Downloads: The playbook emphasizes how local advertising campaigns can promote loyalty app downloads, encouraging more digital interaction and strengthening customer relationships.
• Simplified Campaign Management: Tiger Pistol’s platform streamlines campaign creation, scaling, and reporting, freeing up franchisees to focus on customer service rather than complex ad management.

Customer-Centric Campaigns for Better Business Outcomes

Sarah Cucchiara, VP of Business Development at Tiger Pistol, highlighted the benefits of enabling franchisees to create personalized campaigns. By using first-party data and localized strategies, franchisees can engage more deeply with their customers, driving both loyalty program participation and measurable business outcomes such as increased sales and retention.

Call to Action

The playbook, available for free download, invites QSR marketers, franchise leaders, and multi-location restaurant brands to explore how local digital advertising strategies, combined with data-sharing, can unlock new opportunities to engage customers and enhance loyalty program performance.

Tiger Pistol’s playbook offers a strategic framework for QSR brands to improve loyalty program engagement, drive app downloads, and boost sales through personalized local advertising. By leveraging first-party data and simplified campaign management, brands can build stronger customer relationships and achieve better business outcomes.

Amperity has been recognized as a leader in the Customer Data Platform (CDP) category in Snowflake's Modern Marketing Data Stack 2025 report. The report, launched by Snowflake, focuses on how AI, privacy, and data gravity are transforming the marketing landscape, providing insights into how leading marketers thrive in this evolving ecosystem.

Snowflake’s Modern Marketing Data Stack Report

• Overview: Snowflake's third annual report identifies the key technologies, tools, and platforms that marketers and advertisers use to leverage the Snowflake AI Data Cloud.
• Customer Insights: The report analyzes patterns from 9,800 customers (as of April 2024) and identifies 10 key technology categories marketers need for building their AI-powered marketing stacks.
• Core Focus Areas: The 2025 edition highlights how AI, data gravity, and privacy now define the marketing ecosystem, marking a significant shift from the inaugural 2022 report.

Key Categories in the Report

1. Analytics & Data Capture
2. Enrichment & Hygiene
3. Identity & Onboarding
4. Customer Data Platforms (CDP)
5. Marketing & Customer Engagement
6. Programmatic Solutions
7. Measurement & Optimization
8. Integration & Modeling
9. Consent Management
10. Business Intelligence

Amperity's Recognition in the CDP Category

• Leader in Data Activation: Amperity was recognized for its excellence in customer data platforms and data activation solutions, empowering marketers to unify and activate high-quality customer data with AI-driven insights.
• Key Contributions: Amperity enables brands to create a 360-degree view of their customers, activating relevant data segments to optimize marketing strategies and audience engagement.

Industry Shifts Highlighted in the Report

• AI-Driven Marketing: The report emphasizes how AI is reshaping marketing efforts, giving rise to data-empowered marketers and new measurement techniques.
• Data Gravity & Privacy: A critical trend observed is the growing importance of managing data where it resides, optimizing access, privacy, and usage through AI-driven platforms like Snowflake.

Quotes from Snowflake & Amperity

• Snowflake’s Perspective: Denise Persson, Chief Marketing Officer at Snowflake, praised Amperity for transforming its approach to AI-driven data management, helping joint customers achieve greater efficiency and activation effectiveness in marketing.
• Amperity's Vision: Curt Lockton, SVP of Partnerships at Amperity, expressed pride in the recognition and reinforced the shared vision of enabling marketers with AI-ready customer data, driving stronger engagement, loyalty, and revenue growth.

Amperity’s recognition as a leader in Snowflake's Modern Marketing Data Stack 2025 report highlights its role in advancing AI-driven customer data management. The collaboration between Amperity and Snowflake empowers marketers to activate their data and optimize marketing strategies, driving business success through improved engagement and loyalty.