DASH TWO, a leader in paid media strategy, is spearheading the promotional campaign for PurpleStride 2025—the Pancreatic Cancer Action Network’s (PanCAN) flagship fundraising walk. Taking place on Saturday, April 26, with nearly 60 events nationwide, the campaign combines national reach with hyper-local engagement to drive awareness, participation, and action.

Campaign Highlights

1. Integrated Multi-Channel Media Approach

• The campaign includes a mix of social, digital, and out-of-home (OOH) media.

• Messaging is tailored to reach users on mobile, during commutes, and in their communities.

• Built on data-driven insights from previous years, with adjustments made for current media trends and user behaviors.

2. Localized OOH Focus in High-Impact Markets

• New York City:

  • 65+ digital liveboards in 7 major subway stations.

  • Nighttime wall projections at E Houston & Bowery boost street-level visibility.

• Los Angeles:

  • Bus ads on Santa Monica’s Big Blue Bus line.

  • Digital billboard on the 405 freeway near LAX for broad commuter reach.

• Washington, D.C.:

  • Over 50 digital subway placements across the Metro system.

  • Full-motion creative in high-traffic stations for maximum visibility.

3. Proven Tools & Platform Expansion

• Following a successful 2024 campaign with a 30% YoY increase in registrations.

• Meta lead forms and Google Performance Max continue to be leveraged.

• TikTok lead generation introduced for top markets to boost mobile sign-ups.

• All tools focus on creating frictionless, mobile-first pathways from awareness to participation.

4. Hyper-Local Messaging Across the U.S.

• While the media strategy is national, creative elements are customized for individual cities.

• Events in cities like San Francisco, Atlanta, Pittsburgh, Chicago, and Boston highlight local community impact.

• This localized storytelling ensures each participant feels personally connected to the cause.

5. Focus on Community & Connection

• The strategy emphasizes that PurpleStride is a personal, community-driven experience.

• Kim Pham, VP at DASH TWO, states, “Our job is to bring people in… it’s happening in their backyard.”

• Participants across cities are part of a unified movement supporting PanCAN’s mission.

DASH TWO’s dynamic, data-informed approach to PurpleStride 2025 balances national scale with local intimacy, inspiring communities to walk, volunteer, and support PanCAN’s mission. By leveraging advanced media tools and high-visibility placements, the campaign drives impactful engagement—fueling real progress in the fight against pancreatic cancer.