Intentsify, a market leader in B2B intent data and AI-powered signal-based marketing, has announced the appointment of Chris Modzelewski as Executive Vice President of Ad Solutions and Data Monetization. This strategic hire comes on the heels of Intentsify’s recognition as a Leader in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025, underscoring the company’s ambitious expansion into the audience and advertising solutions space.

"We're thrilled to welcome Chris to our leadership team during this pivotal growth period," said Marc Laplante, CEO of Intentsify. "His global experience in ad tech and audience measurement will be key as we extend our value to customers through new, differentiated offerings."

A Milestone in Intentsify’s 2025 Growth Strategy

Modzelewski’s Role and Vision

In his new role, Modzelewski will:

• Lead advertising and data monetization efforts.

• Expand Intentsify’s audience solutions portfolio using proprietary intent signals.

• Deliver innovative media activation opportunities to B2B advertisers and agencies.

• Create new revenue streams that go beyond traditional intent data services.

"I'm excited to help our partners reach the right buyers at the right time using the best audience intelligence available," said Modzelewski.

A Proven Leader in Ad Tech and Audience Measurement

Chris Modzelewski brings:

• 26 years of experience across ad tech, software, and market research.

• Expertise in digital audience measurement and cross-channel advertising solutions.

• Global leadership success at companies like Gemius (Founder) and Dynata (Head of Product).

• A track record of building high-performing teams and scalable tech infrastructures.

His deep understanding of data science, media strategy, and analytics will help drive innovation at the intersection of intent data and ad performance.

Why This Matters for the B2B Marketing Landscape

As demand grows for high-precision B2B advertising, Intentsify is positioning itself at the forefront of the audience-based activation revolution. The appointment of Modzelewski accelerates the company’s ability to integrate intent data into full-funnel ad solutions, giving brands a measurable edge in campaign planning, targeting, and performance.

With Chris Modzelewski joining the executive team, Intentsify is set to lead a new era in data-driven advertising for B2B, backed by innovation, global expertise, and a bold vision for 2025 and beyond.