Adx. Inc. has signed a definitive agreement to acquire all assets and liabilities of Collabra Technology, Inc., in a strategic move backed by lead investor group Doxxa. This acquisition aims to extend Adx’s innovative micro-ad platform beyond real estate, unlocking new opportunities across more than 20 industries and reinforcing the company’s commitment to digital marketing transformation.

Highlights of the Acquisition

1. Strategic Expansion into New Markets

• Adx is poised to expand beyond its real estate foundation into over 20 new verticals using Collabra’s micro-ad platform.

• The transaction reflects Adx’s forward-thinking AdTech strategy, bringing scalable, innovative solutions to an $800B global market.

2. Leadership Transitions and Continuity

• Russ Cofano, outgoing CEO of Collabra, is recognized for his leadership in positioning Collabra as the leading MLS-integrated digital ad platform.

• Margo Fraker, current COO of Collabra, will become CEO of Adx’s B2B division, leading the charge in real estate and adjacent industries.

• Fraker’s leadership will support organizational growth and post-merger integration, with a strong focus on go-to-market strategy for AdBuilder.

3. Industry Expertise Fuels Growth

• Adam Contos, former CEO of RE/MAX, joins as a strategic advisor.

• Contos will work with Fraker to scale operations and enhance B2B partnerships, leveraging his deep knowledge of real estate franchising and business development.

4. A Vision for Long-Term Innovation

• Jim DuBois, Executive Chair of Adx, emphasized the innovation potential: “This is a phenomenal opportunity to expand AdTech in cool ways that have not been seen previously.”

• Time H. Barrow, PhD, Chief Brand Officer, highlighted the bold vision: “We’re doubling down in real estate and expanding into over 20 additional industries. It’s gonna be a blast.”

5. Closing Timeline

• The transaction is expected to close by April 30, 2025, paving the way for a seamless transition and integrated rollout across platforms and industries.

The acquisition of Collabra by Adx marks a pivotal milestone for the AdTech landscape. By combining Collabra’s proven real estate ad capabilities with Adx’s ambitious expansion plans, the unified team is poised to deliver next-gen advertising solutions across industries. With seasoned leadership, cutting-edge technology, and strategic partnerships, Adx is setting the stage for a new era in micro-targeted digital advertising.