News

Madison Logic Debuts ABM Audio Ads to Boost B2B Engagement

Madison Logic, a leader in global digital Account-Based Marketing (ABM), has introduced ABM Audio Advertising—a new channel that integrates digital audio into its robust ABM platform. This expansion enables B2B marketers to tap into the surging popularity of audio platforms to reach broader, more diverse decision-making groups across key accounts. Highlights of the Announcement 1. A Strategic...

advertising 17 Apr 2025

Kantar Study: Rembrand’s RAI Boosts Brand Awareness by 1.5x

A recent study by Kantar, a global leader in marketing analytics, has confirmed the effectiveness of Rembrand’s Augmentation Intelligence (RAI) in increasing brand awareness and differentiation. The study underscores how RAI can work in tandem with traditional social and video advertising to deliver deeper brand impact and engagement. Insights from the Study 1. Significant Increase in Unaided...

video advertising 17 Apr 2025

Primis Expands HUMAN Security Partnership to Block Ad Fraud

Primis, a leader in the video discovery platform space, has expanded its collaboration with HUMAN Security. This partnership is aimed at fortifying the digital advertising ecosystem against fraud, bots, and digital threats. With this strategic move, Primis reaffirms its dedication to transparency and elevating industry standards in programmatic advertising. Highlights of the Partnership 1...

advertising 17 Apr 2025

ActiveCampaign Acquires Hilos to Enhance WhatsApp Marketing Automation

ActiveCampaign, a leading marketing automation platform, has officially acquired Mexico City-based Hilos to expand its capabilities and provide the most advanced WhatsApp automation solution for businesses globally. This acquisition will enable ActiveCampaign’s 180,000 customers to create conversational experiences specifically designed for the WhatsApp platform, which boasts over 2.4 billion...

automation 16 Apr 2025

Delivr.ai Partners with 11 Meridian West to Revolutionize B2B Marketing with AI

Delivr.ai, a Florida-based leader in person-based intent intelligence, is proud to announce its partnership with 11 Meridian West, a renowned venture studio specializing in building and scaling enterprise AI companies. This collaboration marks a pivotal milestone in Delivr.ai's journey to revolutionize B2B marketing through AI-driven solutions that align marketing messaging with buyer behavior in...

artificial intelligence 16 Apr 2025

JWP Connatix Launches Video Hosting & Streaming Solutions in AWS Marketplace

JWP Connatix, a leading video technology and monetization platform, has announced that its comprehensive video hosting and streaming solutions are now available in AWS Marketplace. This expansion enables businesses to seamlessly scale their video delivery and monetization strategies, leveraging Amazon Web Services' (AWS) secure and robust infrastructure to optimize viewer experiences worldwide...

business 16 Apr 2025

TripleLift Celebrates 100 Years of TV with "100 Years of Television" Report

TripleLift, a leader in digital advertising and innovative ad formats, has released a comprehensive report titled "100 Years of Television", celebrating the centennial of television’s first public demonstration. This landmark anniversary commemorates John Logie Baird’s historic demonstration at Selfridges department store in London, which changed the landscape of global culture and created one of...

advertising 16 Apr 2025

Cision Sells Help A Reporter Out (HARO) to Featured.com to Focus on Core Products

Cision, a global leader in media intelligence and communications solutions, has announced the sale of its Help A Reporter Out (HARO) platform to Featured.com. The move marks a strategic shift as Cision focuses its resources on enhancing its core products: CisionOne, Brandwatch, and PR Newswire (PRN). Originally launched in 2008 and acquired by Cision in 2014 through its merger with Vocus, HARO...

content syndication 16 Apr 2025