EngageLab, a subsidiary of Aurora Mobile, is a world-leading omnichannel customer engagement platform providing businesses with cutting-edge messaging solutions. Designed to enhance customer communication platforms (CCMs), EngageLab helps businesses improve user engagement, optimize workflows, and drive conversions through personalized, efficient messaging.

Customer communication platforms play a critical role in managing interactions across multiple touchpoints. However, they require a robust, scalable messaging infrastructure to ensure seamless communication and maximize engagement. EngageLab’s advanced technology delivers high reliability, personalization, and automation, making it the ideal partner for CCMs.

Case Study: SendCloud & SaleSmartly Collaboration

As part of EngageLab’s ecosystem, SendCloud (another Aurora Mobile subsidiary) recently partnered with SaleSmartly, a leading customer communication platform, to enhance its email marketing capabilities.

Outcomes of the Partnership:

1. Improved Email Deliverability

   • SaleSmartly sends 400,000+ triggered emails per month via SendCloud.

   • Achieves an impressive 96% email delivery rate and 20%+ open rate, making email a critical channel for engagement.

2. Real-Time Email Analytics

   • Provides insights into open rates, click-through rates, and conversions, enabling data-driven decisions for optimizing campaigns.

3. Seamless API Integration

   • SendCloud’s email services integrate via API into SaleSmartly’s platform, ensuring smooth user experiences and easy campaign management.

EngageLab: The Ideal Partner for Customer Communication Platforms

1. Omni-Channel Engagement

EngageLab’s platform provides seamless, multi-channel communication, integrating:

• Email, AppPush, WebPush, SMS, WhatsApp, and OTP (One-Time Passwords).

• A unified API that reduces development time and simplifies operations.

2. High Delivery Rates & Reliability

• 40% higher push delivery rate than industry competitors.

• 99.97% email delivery rate powered by a global infrastructure with five strategically located nodes, ensuring:

  • Fast, reliable message delivery across all channels.

  • High concurrency and availability, even during peak traffic.

3. Personalization & Automation

• Marketing automation enables personalized messaging based on:

  • Customer behavior, preferences, and demographics.

• Dynamic content capabilities allow real-time message customization, boosting engagement and conversions.

4. Data Security & Compliance

• EngageLab ensures full compliance with global regulations, including:

  • GDPR, DPPA, and local data privacy laws.

• Provides dedicated IPs, automated failover, and enterprise-grade security for secure messaging.

EngageLab is revolutionizing customer communication platforms with omnichannel engagement, high reliability, personalization, and compliance. With its advanced infrastructure and proven success, businesses can seamlessly connect with customers, drive higher engagement, and optimize marketing efforts.