Rithum, a leading global commerce solutions provider, has announced two key leadership appointments aimed at driving strategic growth and operational excellence in 2025 and beyond.

• Sean Meeks joins as President of Brands, bringing expertise in revenue strategy and SaaS transformation.

• Bill Smith is promoted to Chief Sales Officer, leveraging his track record in sales leadership and operational execution.

These moves reflect Rithum’s commitment to delivering customer-centric solutions while enhancing its go-to-market strategy.

Sean Meeks Appointed as President of Brands

1. Bringing a Proven Track Record in Revenue Growth

Effective March 3, 2025, Sean Meeks will lead Rithum’s Brands business, leveraging his extensive experience in:

• Enterprise SaaS transformation

• Revenue strategy optimization

• Go-to-market execution

2. Extensive Experience in SaaS & Consulting

Meeks previously served as a Partner at SBI, a growth advisory firm where he helped SaaS companies design and implement high-impact:

• Sales and enablement strategies

• Customer success initiatives

His enterprise leadership background includes key roles at:

• Workday – Led global sales and operations teams

• Hewlett-Packard (HP) – Managed enterprise client relationships and launched multiple business units

Meeks’ strategic insights and hands-on leadership will play a crucial role in elevating Rithum’s customer engagement and revenue performance.

“Sean’s visionary leadership and ability to drive innovation across revenue teams are exactly what we need to deliver meaningful results.” — Lou Keyes, CEO, Rithum

Bill Smith Promoted to Chief Sales Officer

3. Accelerating Sales Growth and Execution

Since joining Rithum in July 2024 as VP of Global Revenue Operations, Smith has:

• Led the Ideal Customer Profile (ICP) project

• Launched a new sales methodology

• Rebuilt the Sales Enablement team

His promotion to Chief Sales Officer, effective February 12, 2025, follows a successful tenure as interim CSO, where he:

• Aligned sales functions

• Accelerated pipeline growth

• Strengthened cross-functional collaboration

4. Deep Expertise in Revenue Scaling

With 25+ years of experience, Smith has held senior leadership roles at:

• 1E

• Granicus

• Vista Equity Partners

Smith’s leadership will be pivotal in driving stronger sales-marketing alignment and enhancing operational rigor to accelerate revenue growth.

“Bill’s proven success in building high-performing sales organizations makes him the ideal leader for Rithum’s next phase.” — Lou Keyes, CEO, Rithum

Rithum’s latest leadership appointments underscore its commitment to innovation, execution, and customer success. With Meeks and Smith at the helm, Rithum is poised to drive strategic growth, optimize sales performance, and deliver impactful solutions for its global customers.