3Play Media, a leader in media accessibility solutions, has launched its global linguist marketplace alongside AI-powered localization services. This expansion aims to help businesses in media, entertainment, and enterprise streamline captioning, dubbing, and subtitling as they scale internationally.

With the European Accessibility Act (EAA) set to take effect in June 2025, 3Play Media’s AI-driven solutions ensure organizations meet captioning and audio description compliance requirements across multiple languages.

AI-Powered Localization: Transforming Video Accessibility

1. Automating Global Media Localization

3Play Media’s AI-enabled workflows empower organizations to:

• Automate media accessibility for faster and cost-effective localization.

• Ensure compliance with international accessibility regulations like the EAA.

• Support subtitles, dubbing, and captions across multiple languages.

• Maintain high-quality localization for diverse video content, from full-length series to training materials.

“Our AI-enabled solutions integrate seamlessly into content workflows, ensuring businesses stay compliant with EAA requirements while maintaining quality.” — Josh Miller, Co-CEO & Co-Founder, 3Play Media

Scalability & Speed: Global Linguist Marketplace

2. Expanding Beyond English with a Distributed Workforce

3Play Media processes thousands of captioning and audio description requests daily, with turnaround times from days to hours.

With the launch of its global linguist marketplace, the company is:

• Expanding into multilingual subtitling and dubbing beyond U.S. English.

• Scaling global accessibility services with the same speed and efficiency as its English-based solutions.

• Leveraging a distributed workforce of linguists to ensure quality localization.

“It was only a matter of time before we expanded our proprietary model to support global languages.” — Chris Antunes, Co-CEO & Co-Founder, 3Play Media

Real-World Application: 3Play Media & Gaia’s Partnership

3. Supporting EAA Compliance for Video Platforms

To accelerate adoption, 3Play Media is partnering with charter customers to refine localization workflows.

Gaia, Inc., a long-time 3Play Media customer, is using the new solutions to:

• Make French and German video content EAA-compliant.

• Maintain high-quality standards across localized media.

• Leverage cost-effective AI-powered accessibility services.

“3Play delivers consistent quality, and we trust them to support new languages in a scalable, cost-effective way.” — Lorraine Lynch, Head of Digital Operations, Gaia, Inc.

With the EAA’s 2025 compliance deadline approaching, businesses must act fast to ensure video accessibility and localization at scale. 3Play Media’s AI-driven solutions and global linguist marketplace provide a seamless, efficient, and high-quality approach to meeting these demands.