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NielsenIQ Unveils Strategic Analytics & Insights for Smarter Decisions

NielsenIQ Unveils Strategic Analytics & Insights for Smarter Decisions

marketing 18 Feb 2025

NielsenIQ (NIQ), the global leader in consumer intelligence, has announced the formation of its new Strategic Analytics & Insights (SA&I) organization. By integrating Advanced Analytics Consulting, Consumer & Marketing Insights, and BASES, this division aims to simplify and accelerate decision-making for businesses by leveraging NIQ’s extensive data and market research capabilities.

Focus Areas of SA&I

  1. Consumer Behavior and Insights

    • Translates deep consumer data into actionable growth strategies.
  2. Innovation Powered by BASES

    • Supports product development from ideation to market launch for sustainable growth.
  3. Brand & Media Strategy

    • Helps businesses build lasting customer relationships and manage brands effectively.
  4. Analytics and Activation

    • Optimizes corporate strategies for precise execution and business success.

Leadership & Industry Impact

Led by Ramon Melgarejo, a veteran in analytics and insights, SA&I is positioned to drive data-driven decision-making for businesses worldwide. His expertise in consumer insights and predictive research underscores NIQ’s commitment to providing a holistic market perspective through the Full View™.

Industry Endorsement & Market Validation

  • Jeremy Benhammou, Global Director Insights at AB InBev, praises NIQ’s ability to deliver precise insights, consistent results, and reliable KPIs, positioning it as the gold standard in consumer analytics.
  • NIQ’s proprietary data, best-in-class methodologies, and expert network ensure businesses gain competitive advantages in an evolving market landscape.

With the launch of Strategic Analytics & Insights, NIQ strengthens its role as a key business partner, helping organizations make data-driven decisions, enhance operational efficiency, and build stronger market connections. This move signifies a major step toward shaping the future of analytics and consumer intelligence.

Market Pay Acquires Altapay to Expand Omnichannel Payment Solutions

Market Pay Acquires Altapay to Expand Omnichannel Payment Solutions

technology 18 Feb 2025

Market Pay Group has announced the acquisition of Altapay, a Copenhagen-based payment service provider (PSP) specializing in online and omnichannel transactions. This strategic move enhances Market Pay’s payment offerings and strengthens its presence across Northern Europe.

Altapay’s Expertise & Market Reach

  • Serves 400+ merchants with advanced online transaction management.
  • Supports 30+ local and international payment methods, including BNPL (Buy Now, Pay Later).
  • Facilitates in-store payments through next-generation terminals.
  • Provides an omnichannel payment platform, aggregating transactions for improved performance and conversion rates.
  • Processed €3.1 billion in transactions in Denmark in 2023.
  • Operates in Denmark, Sweden, Norway, and the UK, serving diverse industries such as retail, digital services, tourism, and entertainment.

Strategic Value of the Acquisition

According to Frédéric Mazurier, President of Market Pay, this acquisition complements Market Pay’s existing solutions by integrating Altapay’s expertise, technology, and commercial reach. It marks the fourth acquisition since 2021, aligning with Market Pay’s strategy to expand across Europe.

Market Pay is already operational in:
France, Italy, Spain, Belgium, Finland, Sweden, Norway, Lithuania, Latvia, Poland, and Denmark.

Leadership Perspective

Christian Rasmussen, CEO of Altapay, expressed enthusiasm for the partnership, highlighting the opportunity to accelerate growth while benefiting from Market Pay’s expertise in retail-focused payment technology.

This acquisition reinforces Market Pay’s position as a leading European payment solutions provider, enhancing its omnichannel offerings and expanding its footprint in Northern Europe. The integration of Altapay’s platform will drive innovation and competitiveness for merchants across various industries.

India’s E-commerce Logistics Market to Reach INR 601.09 Bn by 2029

India’s E-commerce Logistics Market to Reach INR 601.09 Bn by 2029

ecommerce and mobile ecommerce 18 Feb 2025

The E-commerce Logistics Market in India report, now available on ResearchAndMarkets.com, highlights the sector’s rapid growth. Forecasts indicate that the market will reach INR 601.09 Bn by 2029, expanding at a CAGR of 16.03% from 2024 to 2029. The rise in online shopping, increasing digital transactions, and a growing middle-class population are key contributors to this growth.

Market Drivers

  1. Digital Adoption & Connectivity

    • Increasing internet and smartphone penetration, especially in rural India.
    • Growth of digital payment systems enabling smooth online transactions.
  2. Technology Integration

    • Real-time tracking and automated warehousing improving logistics efficiency.
    • Advancements in AI-powered route optimization and supply chain automation.
  3. Government Support & Infrastructure Growth

    • Investment in logistics hubs, expressways, and dedicated freight corridors to improve supply chain efficiency.
    • Initiatives such as Make in India and Digital India boosting the sector.

Emerging Trends in 2024

  • Last-Mile Delivery Innovations

    • Adoption of EVs and drones to improve delivery speed and reduce costs.
    • Expansion of hyperlocal delivery models for same-day services.
  • Rise of Third-Party Logistics (3PL) Providers

    • Increased reliance on 3PL services like Delhivery, Ekart, and Blue Dart for faster fulfillment.
  • Omnichannel Fulfillment Strategies

    • Retailers integrating online and offline channels for a seamless logistics experience.

Competitive Landscape

The report profiles leading logistics players, including:

  • Allcargo Gati Ltd.
  • Blue Dart Express Limited
  • Delhivery Limited
  • Ecom Express Limited
  • XpressBees, DTDC, Ekart Logistics, Safexpress, Shadowfax, FedEx India

With continuous technological advancements, policy support, and rising digital adoption, India’s e-commerce logistics market is poised for significant growth. Companies investing in automation, last-mile efficiency, and omnichannel strategies will gain a competitive edge in the evolving logistics ecosystem.

AI-Powered Evolution: Global Email Security Market to Reach $5.17 Billion by 2028

AI-Powered Evolution: Global Email Security Market to Reach $5.17 Billion by 2028

email marketing 18 Feb 2025

According to Technavio, the global email security market is set to grow by $5.17 billion from 2024 to 2028, expanding at a CAGR of 13.64%. Increased employee mobility, adoption of cloud-based security solutions, and AI-driven innovations are major growth factors. However, the rising availability of open-source alternatives presents a challenge for established market players.

Market Drivers

  1. Rising Cybersecurity Threats

    • Increasing phishing attacks, malware, and account takeovers drive demand for AI-based email security solutions.
    • Businesses require multi-layered security integrating network security, endpoint protection, and cloud-based monitoring.
  2. Adoption of Cloud-Based Solutions

    • Enterprises prefer cloud-based email security for its scalability, cost efficiency, and real-time threat intelligence.
    • Cloud solutions ensure centralized security management, benefiting industries like finance, healthcare, and government.
  3. BYOD and Remote Work Trends

    • Bring Your Own Device (BYOD) policies increase vulnerabilities, making advanced threat protection essential.
    • AI-powered fraud detection and zero-trust security models are now crucial for securing corporate email infrastructures.

Emerging Market Trends

  • AI & ML in Threat Detection

    • AI-driven email filtering, anomaly detection, and behavioral analysis enhance cybersecurity.
    • Machine learning models improve fraud detection and phishing prevention.
  • Cloud vs. On-Premise Solutions

    • Cloud-based email security is witnessing rapid adoption due to its lower cost and easier deployment.
    • Financial institutions and large enterprises still prefer on-premise solutions for enhanced data control.
  • Growing Popularity of Open-Source Email Security

    • SMEs and startups are increasingly adopting open-source tools like MailScanner and Proxmox Mail Gateway.
    • These solutions offer cost-effective security, challenging premium vendors in the market.

Major Players in the Email Security Market

Key vendors driving innovation and market expansion include:

  • Barracuda Networks, Cisco Systems, Check Point Technologies, Fortinet, Microsoft, Mimecast, Proofpoint, Trend Micro, Sophos, SAP SE, OpenText Corp.

Market Challenges & Opportunities

Challenges:

  • Rising adoption of free and open-source email security solutions.
  • Growing complexity of cyber threats and compliance requirements.

Opportunities:

  • AI-driven fraud detection and automated threat response.
  • Expansion of cloud-based and hybrid security solutions.

As email remains a primary attack vector, organizations are prioritizing AI-driven, cloud-based security solutions. The shift toward automated threat detection, zero-trust models, and compliance-driven security frameworks will define the future of the email security market.

Telmai Expands Reach with AWS Marketplace Listing, Showcases at Gartner Data & Analytics Summit

Telmai Expands Reach with AWS Marketplace Listing, Showcases at Gartner Data & Analytics Summit

technology 18 Feb 2025

Telmai, a leading provider of data quality and observability solutions for data lakes, is excited to announce its listing on the AWS Marketplace. This milestone builds on the company’s success in the Google Cloud Marketplace, allowing enterprises to easily purchase and deploy Telmai’s advanced platform directly through AWS Marketplace, streamlining implementation and accelerating time-to-value.

A Seamless Integration for AWS Users

With AWS’s growing focus on open data formats like Apache Iceberg, Telmai’s open architecture and API-first design offer enterprises full visibility and control over their data health, without adding complexity to their existing infrastructure.

Telmai is built for interoperability and simplifies the data quality management process with over 250 native connectors that easily integrate with existing infrastructure, including data warehouses, delta lakes, streaming sources, APIs, and cloud storage systems. The flexibility of Telmai’s deployment model, supporting VPC deployment across major cloud platforms like AWS, Google Cloud, and Azure, ensures that enterprises retain control over their data within their existing cloud ecosystems.

Security and Compliance at Scale

Telmai understands the importance of security and data sovereignty, offering enterprises a robust solution to ensure compliance while maintaining data privacy. The platform’s flexibility minimizes the risks associated with external data transfers by allowing businesses to keep data securely within their cloud infrastructure.

Telmai at Gartner Data & Analytics Summit

Telmai is proud to announce its participation as a silver sponsor at the Gartner Data & Analytics Summit, where the company will conduct live demonstrations of its product. The summit is an excellent opportunity for attendees to explore how Telmai orchestrates data quality workflows to ensure a continuous flow of reliable data, critical for powering AI workloads.

At the summit, attendees will be able to connect with Mona Rakibe, co-founder and CEO of Telmai, and other leadership team members at Booth 921. Participants will gain insights into how Telmai can accelerate their AI initiatives by continuously monitoring and validating data at scale to detect inaccuracies in real-time.

A Simple Path to Data Observability

Enterprises can now deploy Telmai with just a few clicks directly from the AWS Marketplace using their cloud credits, benefiting from consolidated cloud spending and unified billing. This ease of access makes it simpler than ever to unlock the full potential of data quality and observability across various enterprise environments.

Get a Custom Gift Box at the Gartner Summit

Telmai is offering attendees the chance to win a custom gift box by scheduling a session with its team of data quality experts at the Gartner Summit.

Mona Rakibe, Telmai’s co-founder and CEO, shared, "With our AWS Marketplace listing and presence at Gartner, we’re excited to demonstrate how Telmai redefines data observability and provides enterprises with trusted data to drive AI success."

Join Telmai at the Gartner Summit

Stop by Booth 921 to connect with the leadership team, learn about Telmai’s latest feature releases, and discover how it can empower your enterprise with reliable data to drive AI initiatives forward.

Data Intensity Partners with Matilda Cloud to Enhance Cloud Care Services with AI-Powered Optimization

Data Intensity Partners with Matilda Cloud to Enhance Cloud Care Services with AI-Powered Optimization

artificial intelligence 18 Feb 2025

Data Intensity, a leader in Oracle managed cloud services and solutions, has partnered with Matilda Cloud, a pioneering provider of AI-powered cloud optimization and assessment solutions, to significantly enhance their Cloud Care services. This partnership will provide clients with advanced tools for improving cloud cost visibility, reducing cloud sprawl, and optimizing cloud security and operations.

Enhancing FinOps for Better Cloud Resource Utilization

For several years, Data Intensity has been providing cloud optimization services to help clients maximize the value of their cloud resources. However, the company sought to elevate its FinOps capabilities, enabling clients to have a better understanding of how their cloud resources were being used and uncovering optimization opportunities that would lead to more cost-effective cloud operations.

After evaluating various solutions, Matilda Optimize, an innovative optimization tool from Matilda Cloud, was selected due to its real-time analytics and continuous monitoring capabilities. With this tool, Data Intensity can now provide enhanced cloud intelligence to their clients, helping them monitor security, operational resilience, and modernization in real time.

Unlocking Cost and Security Insights

The new partnership brings clients immediate benefits such as improved cloud cost visibility, optimized resources, and enhanced cloud security. By using Matilda Optimize, Data Intensity will be able to strengthen its tenancy management and optimization services, offering clients deeper visibility into their cloud spending and identifying opportunities for cost reduction. This ensures clients are not only optimizing costs but also reducing the risk of cloud sprawl.

James White, Chief Solutions Officer for Data Intensity, said, "Migrating to the cloud is a journey, and 'going live' is not the end of that road. A cloud environment should be regularly monitored for cloud sprawl, inefficiencies, and cost-optimization opportunities. With this partnership, we can provide faster analysis and deeper visibility, giving clients unparalleled insights along with our managed services."

AI-Powered Optimization Drives Operational Excellence

Through this collaboration, Matilda Cloud will empower Data Intensity to turn real-time security, cost, and compliance insights into actionable intelligence. The advanced capabilities of Matilda Optimize will allow Data Intensity to drive operational excellence for their clients by providing AI-powered optimization and security insights.

Rajesh Reddy, Co-Founder and Chief Product Officer at Matilda Cloud, expressed excitement about the partnership: "We’re thrilled to partner with Data Intensity to bring AI-powered optimization and security insights to their Cloud Care services. By leveraging Matilda Optimize, Data Intensity is now able to deliver meaningful actions that drive both operational excellence and continuous cloud improvements for their clients."

A Bright Future for Cloud Care Services

With this powerful partnership, Data Intensity is poised to deliver more efficient, secure, and cost-optimized cloud operations. Clients will benefit from real-time monitoring and cloud optimization tools that offer critical insights into their cloud environments, helping them to maintain operational resilience and compliance.

Principled Technologies Evaluates Toad Data Studio for Efficient Database Management and Migration

Principled Technologies Evaluates Toad Data Studio for Efficient Database Management and Migration

technology 18 Feb 2025

With the exponential growth of actionable data, organizations face an increasing need to effectively manage and organize their data structures to meet their evolving analytics and operational goals. The efficiency and ease with which data professionals can manage these structures have become more critical than ever. Principled Technologies (PT) recently evaluated Toad Data Studio, a heterogeneous database management tool, to assess its performance in five everyday scenarios involving Oracle, PostgreSQL, and Snowflake platforms. The findings highlighted Toad Data Studio’s capabilities in streamlining common database management tasks.

Efficient Detection of Data Integrity Issues

A critical part of database management is identifying potential data integrity issues before making changes to live systems. Toad Data Studio proved invaluable in this respect, particularly when comparing schema differences across various databases. PT’s engineers found that it was easy to detect discrepancies between source and target databases, which is crucial for preventing issues during migrations or other changes.

As the report explains, “The ability to detect potential issues before applying changes to a live system is essential. Specifically in the database management space, it is critical for administrators to be able to detect schema differences between databases, such as comparing a development database schema to a production database schema.”

Toad Data Studio’s features enabled PT to quickly compare and resolve schema differences, changes, and conflicts, making it a powerful tool for database administrators (DBAs) and data engineers. The ability to seamlessly manage these differences allows for easier resolution of issues before they affect live systems, thereby maintaining system integrity and reducing risk.

Simplifying Key Table Migrations

Migration from licensed databases to open-source platforms is an attractive option for organizations looking to reduce costs. For these migrations, Toad Data Studio proves to be a robust tool. PT’s engineers used the tool to facilitate the migration of key tables from Oracle to PostgreSQL. By connecting both database platforms simultaneously, Toad Data Studio simplifies the process of comparing schemas, generating migration scripts, and transferring data.

The report highlights that this dual-platform connection made the migration of tables and creation of necessary database components, like foreign keys and indexes, straightforward. “Toad Data Studio allows users to connect to both databases simultaneously, making it easier to compare schema, generate migration scripts, and transfer data between the two platforms.”

This process ultimately saves time and effort for organizations looking to migrate large amounts of data or consolidate databases, significantly reducing the complexities associated with such transitions.

In the face of growing data management challenges, Toad Data Studio offers significant benefits for organizations working with heterogeneous databases. Whether it's detecting schema differences to maintain data integrity or facilitating cost-effective migrations between platforms, Toad Data Studio enhances efficiency and reduces risks for database professionals. PT’s evaluation underscores the tool’s effectiveness, making it an indispensable asset for data engineers, DBAs, and businesses seeking to optimize their database management processes.

Mobicom Corporation Launches AI-Powered Xplore Platform to Revolutionize Digital Engagement in Mongolia

Mobicom Corporation Launches AI-Powered Xplore Platform to Revolutionize Digital Engagement in Mongolia

technology 18 Feb 2025

Mobicom Corporation, Mongolia’s largest mobile network operator, has announced a strategic partnership with Circles, a leading global telco technology company. Together, they have launched Xplore, an advanced AI-powered software-as-a-service (SaaS) platform designed to personalize user experiences, increase engagement, and open up new digital opportunities for consumers.

Having already gone live in four international markets, Xplore is set to further accelerate Mobicom Corporation’s digital transformation, reinforcing its telecom leadership in Mongolia and Central Asia. The platform is designed to revolutionize how Mobicom engages with its customers and provide them with unique, interactive, and rewarding digital experiences.

Xplore: A Game-Changer for Mobicom’s Digital Strategy

The launch of Xplore is a key milestone in Mobicom Corporation’s commitment to next-generation digital experiences. By integrating Xplore, Mobicom will enhance its service offerings with AI-powered content, increase customer touchpoints, and create new opportunities for revenue growth. The platform's capabilities will allow Mobicom to deliver differentiated services, setting it apart in the competitive telecom sector.

Features of Xplore

Xplore introduces several innovative features that focus on increasing customer engagement and delivering personalized experiences. These features include:

  • Gamification: Engaging users with interactive challenges and rewarding them for their participation.
  • Horoscope & Quiz Apps: Offering personalized horoscopes and fun quizzes to encourage frequent interactions.
  • News & Polls: Delivering curated news and interactive polls, keeping users informed and engaged.
  • Tokenization & Rewards: A gamified rewards system where users earn tokens for their interactions, driving loyalty.
  • Analytics: AI-powered insights that personalize content and recommendations based on user preferences.

With these features, Xplore promises to enhance customer retention, reduce churn, and open new revenue streams for Mobicom through improved customer engagement.

Cost-Efficient Innovation

One of the biggest advantages of Xplore is its ability to drive cost-efficient innovation. Mobicom can deploy new digital services rapidly without the need for heavy investments in in-house development, further optimizing its digital strategy.

Xplore’s Global Success and Expansion

Having already launched in Singapore, Australia, Japan, and the Middle East, Xplore is now being deployed in Mongolia, marking its fifth market. The platform’s success in these diverse regions has provided Circles with valuable experience, helping it deliver AI-powered engagement to Mobicom and its customers in Central Asia.

Unlocking New Revenue Streams for Mobicom

The collaboration with Circles presents a significant opportunity for Mobicom Corporation to unlock new revenue streams. According to Koji Kurushima, CEO of Mobicom Corporation, “The future of telco lies in creating seamless, digital-first experiences that go beyond connectivity. With Circles, we are unlocking new possibilities that will set a new benchmark for digital innovation in Mongolia and inspire the next era of mobile experiences.”

A Strategic Partnership for Future Growth

Sanjay Kaul, Chief Revenue Officer of Circles, emphasized the importance of this partnership: “Mobicom Corporation is redefining what it means to be a digital-first telco, and we're proud to support this journey. With Xplore, Mobicom Corporation is unlocking new opportunities to engage customers, creating a more agile, AI-driven digital ecosystem that is shaping the future of telecommunications."

With the launch of Xplore, Mobicom Corporation is not only enhancing its digital services but also paving the way for the future of telecom in Mongolia and Central Asia. The AI-powered platform is set to revolutionize how Mobicom interacts with its users, driving engagement, loyalty, and new revenue opportunities in an ever-evolving digital landscape.

   

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