AudiencePoint, a pioneer in email marketing innovation, has launched its next-generation Audience Engagement Suite, a robust toolset designed to redefine how email marketing drives revenue and fosters deeper audience engagement. With a focus on transparency and data-driven optimization, AudiencePoint's Inbox Placement solution ensures emails land in the inbox exactly when they matter most.

Key Features and Benefits:

1. Revolutionizing Inbox Placement

   • AudiencePoint's Inbox Placement solution offers enhanced visibility, helping marketers determine exactly where their emails land—whether in the inbox or the spam folder. This innovation addresses the limitations of traditional methods like seed lists and panel data, offering more accurate insights and empowering marketers to improve email delivery.
   • Dr. Matthew Dunn from Campaign Genius notes, "AudiencePoint’s Inbox Placement will restore transparency to email marketing, making engagement measurable and visible again."

2. Improved Engagement and Data-Driven Decisions

   • By leveraging direct, subscriber-level data from a pool of over 700 million unique email addresses, AudiencePoint offers unparalleled insight into subscriber behavior. This enables brands to refine their segmentation, re-engage inactive subscribers, and maximize the effectiveness of their campaigns.
   • Success stories like Jay Graves from Style Blueprint, who saw a 30% boost in engagement after using Inbox Placement technology, demonstrate the significant impact of optimizing inbox placement.

3. Subscriber Deployment Optimization (SDO)

   • The Engagement Suite features SDO, which allows marketers to send messages at the optimal time for each subscriber based on their historical engagement trends. This goes beyond traditional send-time optimization, significantly increasing open rates and conversions while fostering deeper connections with audiences.

4. Ethical Data Use and Privacy Compliance

   • AudiencePoint emphasizes the ethical use of real subscriber data, sourced responsibly from trusted brands. The suite adheres to stringent GDPR and CPRA standards, ensuring that data privacy and compliance are always prioritized, enabling marketers to focus on meaningful engagement without compromising integrity.

Statements from Leadership:

• Andy Perez, CEO of AudiencePoint, emphasizes the importance of genuine audience connections, stating, "Email marketing is about more than reaching inboxes; it's about reaching real people."
• AudiencePoint's ethical approach and focus on actionable insights set it apart in an increasingly data-driven and privacy-conscious marketing environment.