SOCi, Inc., the CoMarketing Cloud platform designed for multi-location enterprises, has announced the appointment of Alistair Jessiman to its Industry Advisory Board. Jessiman, a seasoned leader with extensive experience in financial services and a transformative career at PNC, will lend his strategic insight to help SOCi further strengthen its offerings for the financial sector.

Key Appointment Highlights:

1. Jessiman’s Expertise

   • Jessiman is NACD.DC, CFA, bringing deep expertise in financial services, particularly in banking and investments. He is known for his leadership in initiatives that have redefined customer engagement with a strong focus on a customer-centric approach.
   • With his extensive background, Jessiman will guide SOCi as the company expands its presence in the financial services industry, a sector where local discovery and brand visibility are crucial for success.

2. SOCi’s Vision and Approach

   • Jessiman emphasized SOCi’s unique ability to empower brands to optimize local search visibility and customer engagement, an essential component for industries like financial services, where building trust and visibility is paramount.
   • He highlighted SOCi’s partnership-focused approach, which goes beyond technology to provide actionable solutions across multiple business functions.

Strategic Focus on Financial Services

• As an advisor, Jessiman will focus on strategic guidance for SOCi’s growth in the financial services sector, advising on areas such as messaging, outreach, and key strategies for engaging financial institutions.
• Jessiman’s insights will directly contribute to SOCi’s goal of helping brands build lasting local trust and enhance their digital presence, particularly for businesses with a strong regional or local focus, like financial service firms.

Jessiman’s Commitment to Customer-Centric Solutions

• Jessiman was drawn to SOCi because of the company’s commitment to directly addressing clients' challenges and bridging technology with practical solutions that deliver tangible results.
• His role will be pivotal in ensuring SOCi’s platform continues to meet the evolving needs of financial firms, especially as decision-making in this industry often involves complex, multi-stakeholder processes.