Integral Ad Science (IAS), a global leader in media measurement and optimization, has announced its expansion into China. This strategic move aims to provide global advertisers with comprehensive solutions for addressing invalid traffic (IVT), fraud, and brand safety measurement, aligned with both international and local standards.

Expansion Details:

1. Local Presence in China

   • IAS has incorporated a subsidiary in China and become a founding member of IAB China, reinforcing its commitment to the region and local advertisers.
   • The expansion aims to offer essential local support to Chinese advertisers looking to extend their reach beyond the country’s borders, while also enhancing IAS’s global footprint.

2. Addressing Key Market Challenges

   • With this expansion, IAS will fill a crucial gap in the measurement coverage for advertisers in China. By offering solutions tailored to China's unique advertising environment, IAS empowers advertisers with actionable data that helps optimize their ROI in the fast-evolving digital media space.

3. Strategic Growth in a Growing Market

   • As the second-largest advertising market globally, China’s digital ad spending is expected to exceed $140 billion in 2024, positioning it as a critical area for international advertisers.
   • IAS’s entrance into China supports its long-term international expansion strategy, enhancing brand safety, fraud prevention, and measurement for advertisers operating in or targeting the region.

Statements from Leadership:

• Lisa Utzschneider, CEO of IAS, highlighted that IAS is one of the few measurement solutions capable of addressing the unique needs of the Chinese market, emphasizing the importance of filling the gap in comprehensive measurement solutions for advertisers.
• Tracy Cui, Vice Secretary-General of IAB China, echoed the importance of the collaboration, stating that the partnership with IAS will help international brands access global standards while bringing new technologies to the Chinese market.

Building on Past Success in the APAC Region:

• This expansion builds on IAS’s ongoing efforts in the APAC market, where the company has already strengthened its presence in Hong Kong, Taiwan, Thailand, and Vietnam.
• IAS’s operations now span across multiple APAC countries, including Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand, and Vietnam.