PropellerAds Expands Reach with Ads in Telegram Mini Apps | Martech Edge | Best News on Marketing and Technology
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PropellerAds Expands Reach with Ads in Telegram Mini Apps

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PropellerAds Expands Reach with Ads in Telegram Mini Apps

PropellerAds Expands Reach with Ads in Telegram Mini Apps

PR Newswire

Published on : Dec 5, 2024

PropellerAds, a leading global advertising platform specializing in performance-driven solutions, has introduced a new traffic type: ads within Telegram Mini Apps. This innovation allows advertisers to tap into Telegram's growing ecosystem, offering a unique opportunity to engage a fresh and expanding audience.

Key Benefits and Audience Reach

  1. Expanding Audience Beyond Traditional Sources

    • 50 Million Daily Impressions: The new ad format provides a significant reach with millions of daily impressions.
    • Targeted Reach: PropellerAds' robust targeting features ensure that advertisers connect with the most relevant users, driving higher conversion rates and ROI.
    • Top GEOs: Key regions include Europe (CIS countries), India, and parts of Africa, allowing access to rapidly growing audiences across these regions.
  2. Seamless Integration into Telegram Ecosystem

    • Ads within Telegram Mini Apps provide a seamless user experience for advertisers looking to engage Telegram's active user base.
    • This format solves the challenge of finding suitable traffic sources for Telegram-based apps, channels, or chats, offering an effective solution for those looking to promote within Telegram’s ecosystem.

Key Features of PropellerAds’ Telegram Mini Apps Traffic

  1. CPA Goal Bidding:

    • Advertisers can tailor campaigns to achieve specific cost-per-action (CPA) goals, optimizing for performance.
  2. Advanced Traffic Filtering:

    • PropellerAds uses advanced algorithms to ensure high-quality traffic, enhancing campaign effectiveness.
  3. Precision Targeting:

    • Offers a range of targeting options, including platform, OS, browser, language, and connection type, ensuring precision in audience targeting.
  4. Flexible Moderation:

    • Easier approval processes compared to Telegram's direct advertising policies, making it simpler for advertisers to get started.
  5. Familiar Ad Formats:

    • Ads resemble familiar push and click styles, providing advertisers with both ease of use and cutting-edge performance.

Reach and Market Potential

  • PropellerAds provides access to a fresh monthly audience of over 500 million users, allowing advertisers to expand their reach on a global scale.
  • The ability to engage users within Telegram Mini Apps makes this a highly attractive option for advertisers seeking new growth avenues.