Claravine, the Data Standards Company, has announced a suite of enhanced solutions designed to help marketers tackle the growing complexity of marketing data. The company has introduced the Data Standards Score, an innovative metric that offers marketers a clear view of their data quality, alongside a new Excel add-in to streamline workflows. These tools aim to drive smarter, data-driven decisions and improve the impact of marketing strategies.

Data Standards Score: A Quantifiable Metric for Data Quality

Tackling Data Challenges
In 2025, as data management challenges become more pronounced, the need for robust data standards is critical. The Data Standards Score offers a measurable way for marketers to assess the completeness, accuracy, and structure of their data. By evaluating adherence to data standards, the tool helps identify and resolve metadata errors, ensuring data is both reliable and actionable.

Key Benefits of the Data Standards Score and Dashboard:

• Quantifiable Measurement: Clear, objective metrics for assessing data quality.
• Actionable Insights: Helps marketers pinpoint gaps and areas for improvement.
• Improved Data Standards: Ensures consistency and accuracy across datasets.
• Smarter Decision-Making: Enables data-driven decision-making with high-quality insights.
• Amplified Marketing Impact: Optimizes strategies to maximize ROI.

Excel Add-In & Evolved API Capabilities: Enhancing Productivity and Efficiency

Simplifying Data Integration
Claravine’s new Excel add-in allows users to seamlessly submit data directly from Excel to the Claravine platform. This integration ensures convenience and minimizes errors, allowing teams to maintain existing workflows while improving data accuracy. Additionally, new API capabilities support the Claravine ID, List API for campaign parameter management, and Template API for campaign taxonomy efficiency.

Streamlined Data Management Tools: Accelerating Data Flow

Reducing Manual Efforts
Claravine has also introduced streamlined data management tools that accelerate the movement of validated data across platforms. These tools automate data submission, reducing manual oversight and ensuring that high-quality data is always available for analysis. This efficiency enables faster decision-making and empowers teams to focus on mission-critical tasks.

Claravine's Commitment to Data Standards

By offering these innovative solutions, Claravine demonstrates its commitment to helping marketers thrive in a data-driven landscape. The Data Standards Score, Excel add-in, and new APIs allow marketers to maintain data quality and consistency while optimizing their campaigns for better business outcomes. These solutions are available now to Claravine customers.

Scalestack, the go-to-market (GTM) orchestration platform, has raised $3 million in funding from a group of investors including Criteria Venture Tech, Sentiero VC, Exor Ventures, and Geek Ventures. The new capital will fuel Scalestack’s mission to revolutionize GTM operations for enterprise teams, enabling faster scaling and data-driven decision-making for companies like Harness, Redis, and MongoDB.

Accelerating GTM Operations at Scale

A Platform Built for Scale
Scalestack has spent over two years refining its platform, which is already trusted by high-profile customers. The platform is designed to handle complex enterprise workflows, leveraging AI-powered insights to enable scaled GTM operations. "We are not just managing a few thousand leads—we are orchestrating 450,000 accounts in hours across multiple data sources," said Elio Narciso, co-founder and CEO of Scalestack.

Key Features of Scalestack:

• Enterprise-Grade Data Orchestration Hub: Connects customer data sources, cleaning, normalizing, and categorizing insights into actionable data points.
• Agentic Infrastructure: Uses AI agents to deliver customizable, multimodal data by reasoning through multiple sources across the web, providing unmatched precision.

Transforming GTM Operations for Leading Enterprises

Scalestack is already working closely with industry leaders like MongoDB, Remote, and Typeform, enhancing GTM efficiency with innovative solutions such as dynamic account profiling, lead prioritization, and enriched insights.

Meghan Gill, SVP of SalesOps at MongoDB, commented, "Scalestack’s partnership has been pivotal in transforming our GTM ops. Their AI-powered workflows, from calculating TAMM per account to detecting emerging trends, allow us to scale our efforts with unmatched precision."

New Funding and Continued Growth

The latest funding round, which includes participation from Exor Ventures, Geek Ventures, FN Fund, Red Bridge, and others, underscores the growing demand for Scalestack’s solutions. The company’s ability to integrate AI and data orchestration for GTM teams has positioned it as a leader in this space.

Scalestack's Vision for the Future

As Scalestack continues to innovate, it is empowering enterprise teams to make smarter, data-driven decisions, enabling them to scale faster and more effectively. The company’s robust platform is setting a new standard for GTM operations, integrating AI-powered workflows with seamless enterprise system integration.

Metricool, a global social media management platform, has taken social media strategy to the next level with its new Bluesky Social integration. This feature allows both Free and Premium users to schedule, manage, and auto-publish "skeets"—Bluesky’s unique posts—alongside other popular social platforms. With this integration, Metricool offers a centralized hub for community engagement, empowering creators and brands to reach their audience more efficiently.

The Rise of Bluesky and Its Impact on Social Media

Since its beta release in February 2023, Bluesky Social has gained significant traction, now boasting over 23.1 million users. With its decentralized model and the power of the AT Protocol, Bluesky allows creators, brands, and users to connect in new, open ways. This provides brands with opportunities for cross-platform promotion and community building, similar to Threads’ decentralization.

Bluesky’s open APIs and data portability give users flexibility, allowing easy integration with third-party tools like Metricool. By integrating Bluesky into its platform, Metricool is helping users capitalize on this growing trend, managing content and community engagement from a single dashboard.

Key Features of Metricool's Bluesky Integration

• Schedule Skeets with Ease: Users can plan and auto-publish text or image-based posts directly from the Metricool dashboard, ensuring seamless management of content.
• Centralize Multi-Platform Strategies: With Metricool’s multiposting feature, users can schedule and customize content for multiple social platforms, making it easier to reach diverse audiences.
• Save Time and Enhance Creativity: By managing content across Bluesky and other networks in one place, users can focus more on crafting engaging posts and less on app-switching.

What Metricool Users Are Saying

"We’ve seen strong interest in Bluesky recently as users shift from X to explore the platform," said Juan Pablo Tejela, CEO and Co-Founder of Metricool. "We received many requests from social media managers and agencies asking for Bluesky integration to help schedule and track content. This shows that Bluesky is gaining traction, and we’re excited to see how it will enhance social media strategies moving into 2025."

Available for All Users

Metricool’s Bluesky integration is available for both Free and Premium users, enabling brands and creators of all sizes to seamlessly execute their social media marketing strategies and grow their community on the new decentralized platform.

Metricool’s latest integration with Bluesky Social further solidifies its position as a leading social media management tool. By centralizing social media strategies and offering greater flexibility with decentralized platforms, Metricool empowers social media managers, influencers, and businesses to create high-quality content, engage their communities, and scale their marketing efforts.

Lucra, a leader in social gamification technology, has successfully raised $10 million in funding to expand its platform and accelerate product development. The round was backed by prominent investors including 7GC, SeventySix Capital, NBA MVP Giannis Antetokounmpo, and other notable figures such as Arthur Blank (Atlanta Falcons), Dennis Wong (LA Clippers), and former WNBA president Donna Orender. Lucra’s platform, which adds a gamified, social experience to existing brand ecosystems, is transforming how customers engage and interact with hospitality, entertainment, and sports brands.

The Rise of Lucra: A Game-Changer in Social Gamification

Lucra was created with the mission to track friendly wagers in casual settings—whether playing golf, video games, or watching sports. Since launching in 2022, the platform has evolved into a B2B solution, integrating white-label gaming features for clients looking to engage their customers through social gaming. Today, Lucra works with some of the world’s largest hospitality and entertainment brands like Dave & Buster’s, Five Iron Golf, and TouchTunes.

What sets Lucra apart is its ability to drive loyalty by blending traditional loyalty programs with gamified experiences. The company’s technology ensures that 94% of funds wagered stay within client ecosystems, promoting repeat engagement and driving revenue growth. This powerful tool allows brands to retain customers, track behavior, and enhance loyalty programs while fostering a fun and interactive environment.

Lucra’s Impact and Future Plans

Since transitioning from a direct-to-consumer model to a B2B model, Lucra has secured nearly 20 partnerships in just one year, earning the trust of major brands in the hospitality and entertainment sectors.

“Lucra’s plug-and-play gaming technology is reshaping how brands interact with their customers—boosting engagement and creating new revenue streams,” said Dylan Robbins, CEO of Lucra. “This funding will enable us to accelerate our product development, expand our international footprint, and introduce exciting new features like social tournaments and alternative currencies for an enhanced customer experience.”

The company plans to launch a free-to-play game designed specifically for sports bars and professional teams, alongside additional features that cater to the growing demand for gamified loyalty solutions.

Giannis Antetokounmpo Joins Lucra’s Investor Base

In a significant milestone for Lucra, NBA MVP Giannis Antetokounmpo has joined the investor pool, underscoring his belief in the potential of social gamification to revolutionize fan engagement. Giannis shared his excitement about the platform:

“Since joining the NBA, I’ve realized how technology enhances the experience of watching sports and playing casual games. Lucra’s innovative approach is set to shape the future of fandom by bringing fans and friends closer together. I believe every sports team and entertainment brand will benefit from Lucra’s platform,” said Giannis Antetokounmpo.

Lucra is at the forefront of social gamification technology, helping brands engage their audiences in unique and exciting ways. With a robust investor base and a growing portfolio of high-profile clients, Lucra is poised for continued growth, using its $10 million in funding to expand its offerings and reshape the future of loyalty programs and fan engagement across industries.

MAIN (Main Assets & Identity Network) is introducing its innovative Zero-Party Data (ZPD) protocol, marking a transformative shift in how data is managed, shared, and monetized. In response to increasing scrutiny of data practices, particularly recent FTC crackdowns on data brokers, MAIN offers a solution that empowers consumers to control and profit from their own data while setting new standards for transparency and trust in the consumer data ecosystem.

By eliminating intermediaries and creating a direct relationship between consumers and enterprises, MAIN is reshaping the $350 billion consumer data industry and driving the $1 trillion advertising market. Following its successful debut at Token 2049 Singapore, MAIN has also launched a $2 million pre-seed round to scale its platform and expand its transformative applications.

What Makes ZPD the Future of Consumer Data

The Zero-Party Data protocol provides a game-changing approach to data ownership and exchange.

For Consumers:
Consumers gain complete control over their personal data, making it possible for them to share information on their own terms and earn real-world incentives. With MAIN’s gamified app, consumers are rewarded for engaging with brands and sharing data voluntarily, creating a more equitable and transparent data exchange.

For Enterprises:
Enterprises now have direct access to high-quality, consent-driven data from consumers, bypassing fragmented and unreliable data sources. This leads to unprecedented ROI and the ability to develop more innovative and effective data strategies.

For the Industry:
MAIN’s protocol sets a new ethical standard for how consumer data is acquired, reducing inefficiencies and fostering scalable innovation in the data marketplace. By enabling transparent, consent-based data exchanges, MAIN is laying the foundation for a future where data is handled responsibly and with respect for privacy, as recognized by Forbes, EY, and Okta.

MAIN’s Vision: Empowering Consumers and Enterprises

“MAIN is solving the ethical dilemma of how user-behavior data is acquired,” said Sumit Ahuja, serial entrepreneur and technologist. “As the world’s first permissioned data ecosystem, MAIN enables enterprises to directly request data from consumers, fostering trust-driven relationships and creating value for both parties.”

With blockchain-based data provenance, MAIN ensures that data integrity is maintained, eliminating concerns about fragmented data sources and boosting consumer confidence in the platform.

MAIN's Mission: Redefining the Future of Consumer Data

MAIN’s mission is to liberate both consumers and enterprises from the control of intermediaries, allowing them to interact directly and share data in a way that benefits everyone involved. By creating a trusted, transparent, and ethical ecosystem, MAIN is helping to redefine the consumer data landscape, empowering consumers to reclaim control over their data while enabling enterprises to access high-quality insights for better business outcomes.

MAIN’s Zero-Party Data protocol is a revolutionary approach to consumer data, providing complete ownership and control for consumers while helping enterprises unlock new opportunities through high-quality, consent-driven insights. This innovation sets a new standard in the data industry, fostering ethical, scalable solutions and ensuring that everyone involved can benefit from the data exchange.

Verint®, The CX Automation Company™, has launched the innovative CX/EX Scoring Bot as part of its Verint Open Platform. This bot moves beyond traditional survey methods, providing real-time insights into customer experience (CX) and employee experience (EX).

Key Features of Verint CX/EX Scoring Bot

• Real-Time Insights:

  • Delivers live scores for CX and EX during customer-agent interactions.
  • Enables contact centers to improve agent interactions and overall customer satisfaction.

• Proprietary AI Models:

  • Utilizes unique AI technology beyond generative AI.
  • Tracks emotional connections between customers and agents for deeper analysis.

• Enhanced Business Outcomes:

  • Offers actionable insights for improving customer satisfaction and reducing churn.
  • Drives efficiency across contact center operations.

Business Impact

Real-World Application

A leading hospitality company has successfully used the CX/EX Scoring Bot for:

• Gaining actionable metrics in real time instead of relying on traditional surveys.
• Providing timely guidance to improve CX.
• Achieving reduced attrition for customers and contact center agents.

Additions to Verint Open Platform

Verint Agent Copilot Bots Suite

The platform’s suite of AI-driven bots enhances contact center performance. Key bots include:

1. Verint Knowledge Automation Bot:
   • Automates knowledge searches, reducing call times by 45 seconds.
2. Verint Wrap-Up Bot:
   • Automates call summaries, reducing call length by 60 seconds.

The New CX/EX Scoring Bot

• Accurately measures CX and EX in real time.
• Bridges gaps left by traditional survey-based feedback systems.

The Verint CX/EX Scoring Bot represents a transformative tool in CX and EX management. By integrating real-time analytics and proprietary AI, Verint continues to lead in delivering measurable, AI-driven outcomes for contact centers and enterprises.

Cordial, a leading enterprise marketing platform known for automating billions of personalized emails, SMS, and mobile app messages for brands like L.L.Bean and REVOLVE, has announced the appointment of Chelsea Williams as Vice President of People and Culture. This strategic hire underscores Cordial’s commitment to fostering a thriving, innovative, and people-centered organizational culture.

Key Highlights of Chelsea Williams’ Appointment

Background and Experience

• Brings a decade of expertise in HR and people functions, specializing in high-growth companies.
• Proven success in aligning talent strategies with business objectives to create meaningful organizational impact.
• Previous roles include:
  • Head of People Experience at Reachdesk: Focused on initiatives for a dynamic international workforce.
  • Head of People at McD Tech Labs: Developed AI-driven innovation strategies for McDonald’s.

Strategic Importance

• Supporting Rapid Growth:
  • Enhances Cordial’s capability to manage transformative change during a period of significant expansion.
• Strengthening Company Culture:
  • Ensures Cordial’s award-winning culture continues to thrive, aligning with core values of innovation and collaboration.

Leadership Vision

Jeremy Swift, CEO and co-founder of Cordial, shared:

"Chelsea's expertise in guiding teams through transformative change is precisely what we need as Cordial continues to grow rapidly. Her people-positive strategies will solidify our reputation as a leading innovative and culture-focused company."

Chelsea Williams remarked:

"Cordial’s advanced AI platform and people-first culture are a testament to its leadership in the marketing space. I’m excited to help steer this talented team through a new era while staying true to our foundational values."

Cordial’s Culture and Achievements

Recognitions

• Comparably Awards 2024:
  • Happiest Employees
  • Best Leadership Teams
• Diversity and Inclusion:
  • Top 5% ranking among similar-sized companies for gender and diversity.
  • A+ culture rating.

Company Growth

• Ranked among the top 500 software companies on the 2024 Inc. 5000 list.
• Leadership team, culture, and professional development initiatives significantly contributing to overall success.

Chelsea Williams’ appointment as VP of People and Culture marks a pivotal moment for Cordial as it accelerates growth and innovation. Her leadership and expertise will strengthen Cordial’s position as a forward-thinking, people-centered company, ensuring its culture remains a cornerstone of its success.

accessiBe, a leader in web accessibility solutions, has unveiled its proprietary core accessibility engine. This advanced engine powers accessiBe’s suite of tools, offering improved compliance with accessibility guidelines, precise remediation, and optimized website performance. It bridges the gap between evolving digital inclusivity standards and the resources businesses need to meet them effectively.

Key Features of the New Accessibility Engine

1. Precision Remediation for Compliance

• Incorporates dozens of new accessibility rules to align with evolving guidelines.
• Provides real-time updates to maintain accessibility compliance.
• Ensures businesses meet legal requirements while fostering inclusivity.

2. Enhanced Element Detection

• Utilizes machine learning algorithms to identify and classify website components like headers, menus, and buttons.
• Improves remediation accuracy for diverse website coding styles.
• Enhances user experience by ensuring seamless navigation for users with disabilities.

3. Optimized Website Performance

• Eliminates redundant code for a lighter solution.
• Improves website loading speeds with better semantic structures.
• Ensures accessibility solutions integrate smoothly without compromising performance.

Impact and Benefits

Innovation Driving Inclusivity

Ophir Kra-Oz, CPO of accessiBe, emphasized:

"This update is a pivotal step toward our mission of making the digital landscape accessible for all. By leveraging advanced technologies like machine learning, we’ve enhanced precision and aligned with evolving accessibility standards."

Widespread Deployment

• Over 100,000 websites using accessWidget are already benefiting from the new engine.
• Upcoming integration into accessFlow and accessScan will bring advanced real-time accessibility evaluation to even more users.

Future Developments

• Continuous evolution of the engine to integrate additional rules.
• Alignment with changing accessibility guidelines to enhance the entire accessiBe ecosystem.

accessiBe’s core accessibility engine sets a new standard in digital inclusivity. By combining cutting-edge machine learning with user-centric design, it empowers businesses to meet accessibility standards effectively. This innovation strengthens accessiBe’s position as a leader in web accessibility, ensuring inclusivity remains a priority for the digital-first world.