Modern consumers demand more than just quality products; they seek authentic connections and want brands to embody meaningful missions. According to the Ipsos Global Trends 2024 survey, 70% of consumers prefer brands that reflect their values. This shift has made purpose-driven marketing a necessity rather than a choice.

Yes We Can, a London-based purpose-led marketing agency, is at the forefront of helping brands embed authenticity into their strategy. Led by Asia Kitaichik, the agency ensures that brands not only communicate purpose but integrate it into every aspect of their business.

Why Purpose-Driven Marketing Matters

• Consumers Invest in Stories, Not Just Products
  • Buyers align with brands that share personal values and social missions.
• Purpose Drives Business Growth
  • Research from King’s College London shows purpose-driven companies can outperform competitors by up to 300%.
• Authenticity Enhances Brand Loyalty
  • Reports from Deloitte and Harvard Business Review indicate that brands with a clear mission see up to 30% higher customer retention rates.

Avoiding “Purpose Washing”

• Brands that adopt surface-level purpose statements without real action risk backlash.
• Deloitte emphasizes that a genuine commitment must go beyond slogans and be integrated across operations.
• Yes We Can develops purpose-driven strategies that transform core values into meaningful actions.

Five Steps to Build a Purpose-Driven Brand

1. Integrate Purpose into Strategy – Ensure every business decision aligns with your core mission.
2. Measure and Communicate Impact – Set clear metrics to track and transparently share progress.
3. Foster a Purpose-Driven Culture – Empower employees to live the mission internally and externally.
4. Build Authentic Partnerships – Collaborate with organizations and influencers who align with your purpose.
5. Continuously Evolve – Regularly refine strategies to stay relevant and impactful.

The Future of Purpose-Led Branding

• Purpose-driven marketing is evolving into a key competitive differentiator.
• Brands that embed authenticity into every facet of their operations will reshape the marketplace.
• Asia Kitaichik: “When brands communicate a clear purpose, they don’t just see better performance—they build lasting loyalty.”

Today’s marketing landscape demands more than visibility—it requires resonance and authenticity. Yes We Can helps brands create marketing that reflects their values, strengthens relationships, and fuels sustainable growth.

Riskified, a leader in e-commerce fraud and risk intelligence, has launched Adaptive Checkout, a cutting-edge solution that reduces fraud while increasing conversion rates. By using AI-driven decision-making, Adaptive Checkout ensures more legitimate transactions are approved, preventing revenue loss due to false declines.

The Challenges of Traditional Fraud Prevention

• Rigid Approve/Reject Systems: Traditional fraud models rely on static rules, leading to false rejections of legitimate customers.
• Lost Sales & Customer Frustration: Overly cautious fraud prevention can result in unnecessary declines, impacting revenue and brand trust.
• Sophisticated Fraud Tactics: Fraudsters continuously evolve, making it harder for merchants to balance security and customer experience.

How Adaptive Checkout Works

• AI-Driven Risk Assessment: Uses millions of data touchpoints from Riskified’s global merchant network to evaluate an order’s risk profile.
• Dynamic Checkout Customization: Instead of blanket approvals or rejections, Adaptive Checkout adjusts the checkout process based on transaction risk.
• Selective Security Measures: High-risk transactions may require additional identity verification (e.g., CVV, OTP, 3DS) while low-risk transactions proceed seamlessly.
• Seamless Fraud Prevention Integration: Blocks obvious fraud before issuer authorization checks and enhances order data transmission to partnering issuers for better approval rates.

Industry Impact & Merchant Success

• Eid Gul, CEO & Co-Founder, Riskified:
  "Merchants struggle with false declines and fraud risk. Adaptive Checkout optimizes conversions by using AI to assess risk in real-time."
• TickPick’s Success Story:
  • Partnered with Riskified to improve fraud detection and approval rates.
  • Authorized an additional $3 million in revenue by preventing unnecessary declines.
  • Jack Slingland, SVP of Operations, TickPick:
    "Riskified helps us enhance customer experience, reduce fraud costs, and drive long-term growth."

Benefits of Adaptive Checkout for Merchants

• Higher Approval Rates: More legitimate transactions are approved, leading to increased revenue.
• Reduced False Declines: AI ensures fewer frustrating rejections for real customers.
• Better Fraud Prevention: Sophisticated fraudsters are identified and blocked before completing a transaction.
• Improved Customer Experience: A frictionless checkout for low-risk customers results in higher retention rates.

With Adaptive Checkout, Riskified empowers e-commerce merchants to confidently approve more transactions, protect against fraud, and enhance customer trust. This AI-powered fraud prevention approach is revolutionizing online commerce, ensuring better authorization rates, higher conversions, and sustainable growth.

VitalPBX, a leading provider of open-source business communication solutions, has launched a suite of AI-powered features to help businesses streamline communication workflows. These innovations leverage AI to enhance efficiency, personalization, and data-driven insights.

A live webinar hosted by Joseph Montes, Channel Manager at VitalPBX, provided a deep dive into these features and is now available for on-demand viewing on YouTube: Watch Here.

AI Features Unveiled

• AI Agent: An intelligent virtual assistant that handles FAQs, routes calls, and provides basic support—allowing human agents to focus on complex interactions.
• Voicemail Transcription: Converts voicemail messages into text and delivers them via email, enabling quick message review without audio playback.
• Recording Transcription & Analysis: Automatically transcribes and timestamps call recordings, helping businesses improve customer service, compliance, and training.
• Helpdesk AI: Supports customer service teams with real-time AI-driven suggestions to improve response times and satisfaction.
• Audio from Text: Converts text into natural-sounding speech, ideal for IVR systems, voice announcements, and automated greetings.

The Role of AI in Business Communication

Joseph Montes highlighted the transformative potential of AI:

"AI is reshaping telecommunications, and we’re excited to empower businesses with smarter, more efficient communication solutions. By automating tasks and delivering insights, VitalPBX helps businesses maximize the power of their communication systems."

How to Access AI-Powered Features

VitalPBX users can enable these AI features by installing the AI Assistants and Voice Hub add-ons. Integration with OpenAI API keys unlocks AI functionalities, ensuring access to the latest AI models for cutting-edge business communication.

VitalPBX’s AI-driven innovations mark a significant leap in business communication efficiency and personalization. By combining automation, data intelligence, and AI-powered assistance, businesses can enhance customer experience, optimize workflows, and improve operational efficiency.

AdCellerant, a leader in digital advertising solutions, has appointed Adam Burnham as its first Chief Growth Officer (CGO). This strategic move is set to accelerate expansion, innovation, and AI-driven digital marketing advancements in 2025 and beyond.

With over two decades of experience in media partnerships, business development, and digital advertising, Burnham will drive AdCellerant’s next phase of growth—helping partners adapt to the evolving digital landscape.

Burnham’s Industry Expertise & Leadership

• Career in Media & Digital Advertising: Burnham has been in the industry since 1996, transitioning to digital advertising in 2010 to focus on advanced marketing solutions.
• Proven Track Record: He has built and managed long-term media partnerships, delivering innovative, AI-powered advertising solutions.
• Commitment to Growth: His expertise in business development and digital transformation will strengthen AdCellerant’s partner relationships and market position.

"I’ve admired AdCellerant’s achievements for years and am excited to join a company that prioritizes innovation and customer success," said Burnham. "I look forward to driving growth and helping partners navigate the dynamic world of digital advertising."

A Strategic Addition to AdCellerant’s Leadership Team

Burnham has known AdCellerant co-founders Brock Berry and Shelby Carlson for over 15 years, making this a full-circle moment in his career.

"Adam’s strategic mindset and ability to adapt to industry shifts make him a perfect fit for AdCellerant," said Brock Berry, CEO & Co-Founder. "His forward-thinking approach will be instrumental as we continue innovating and prioritizing our customers’ success."

Future-Focused Growth Strategy

As Chief Growth Officer, Burnham will lead key initiatives that integrate:

• Automation & AI in digital advertising solutions.
• Strategic media partnerships to enhance campaign effectiveness.
• Scalable growth strategies to strengthen AdCellerant’s market leadership.

AdCellerant’s decision to bring Burnham on board underscores its commitment to continuous innovation and industry leadership. His expertise in AI-driven digital marketing and business development will ensure long-term success for AdCellerant’s partners.

St. Louis businesses now have a dedicated AI resource with the launch of The AI Hat. Building on the success of The Social Media Hat, this new venture provides AI consulting, training, and expert insights to help local SMBs harness AI’s potential.

At the heart of The AI Hat is its renowned podcast, "AI for Business Leaders: The AI Hat Podcast" (formerly "AI in Marketing: Unpacked"). Featuring 50+ expert interviews from Google, Nvidia, HubSpot, and more, the podcast delivers actionable AI strategies for business growth.

The AI Hat’s Core Offerings

1. AI for Business Leaders: The AI Hat Podcast

• Industry insights from top AI experts and leading brands.
• Real-world case studies on AI adoption across various industries.
• Practical strategies to leverage AI for efficiency, innovation, and revenue growth.

2. AI Consulting for Businesses

• Identify custom AI opportunities to streamline operations, cut costs, and boost profitability.
• Personalized guidance to integrate AI solutions into daily workflows.

3. AI Training for Teams

• Hands-on workshops to empower employees with AI knowledge and skills.
• Training on AI tools, automation, and best practices to drive business success.

Why The AI Hat?

"The rebranded podcast reflects our commitment to providing St. Louis business leaders with the resources they need to succeed in the AI era," says Mike Allton, AI expert & podcast host.

Local businesses are already seeing the impact:
"Mike’s insights were mind-blowingly valuable. He showed us the practical steps to implement AI tools that would drive real business growth," says business owner Richard Tubb.

For businesses ready to embrace AI and drive innovation, The AI Hat is the go-to resource for expert guidance, practical training, and strategic consulting.

Explore AI solutions and listen to the podcast at TheAIHat.com.

Clear Channel Outdoor Americas (CCOA) has appointed Eric Hamme as President of its Chicago market, a pivotal move for the third-largest media market in the U.S. In this role, Hamme will lead sales, marketing, real estate, public affairs, operations, and finance, driving strategic initiatives that enhance CCOA’s value for advertisers and the Chicago community.

Eric Hamme’s Leadership & Industry Expertise

• 19+ years in advertising and sales, specializing in customer-centric revenue strategies.
• 7 years at CCOA, leveraging technology, data, and OOH media to drive measurable impact.
• Deep expertise in sales leadership, business development, and strategic partnerships.
• Proven track record of accelerating revenue growth and market expansion.

CCOA’s Vision for the Future

"As the advertising landscape evolves, we continue to invest in strategies that propel the OOH industry forward," said Diane Veres, Regional President, CCOA-Midwest & Southwest. "Eric’s expertise in building high-performing teams and cultivating partnerships will drive success for our clients and the local community."

Chicago Market Growth & Strategic Focus

As President of CCOA-Chicago, Hamme will:

• Oversee one of CCOA’s largest OOH media footprints, reaching 92% of the DMA 18+ population weekly.
• Lead brand engagement strategies across roadside, transit, and airport advertising assets.
• Strengthen CCOA’s exclusive advertising presence at Chicago O’Hare & Midway International Airports.
• Develop long-term relationships with advertisers, landlords, and municipal stakeholders.

Eric Hamme’s Career Journey

• Joined CCOA in 2018 as Local Sales Manager for Milwaukee.
• Rose to VP of Sales in 2020 and later Market Manager/VP of Sales in 2022.
• Most recently served as Regional Director of Sales, CCOA-Midwest, leading sales teams across multiple markets.
• Prior experience in radio, TV, and digital advertising at Hearst Television, FOX Sports, Milwaukee Bucks Inc., and Entercom Milwaukee.

"Chicago is a dynamic market, and I’m excited to leverage CCOA’s full suite of solutions to create impactful opportunities for our partners," said Eric Hamme, President, CCOA-Chicago.

With Hamme at the helm, Clear Channel Outdoor is poised for growth, offering advertisers innovative solutions to connect with consumers where they drive, walk, or fly.

A new report by Verified Market Research® projects that the Global AI in Media Market will grow from $10.53 billion in 2024 to $82.45 billion by 2032, at a CAGR of 25.8%. AI is transforming the media industry, enabling automated content generation, audience personalization, and advertising optimization.

Market Drivers

• AI-Powered Content Creation – Generative AI and NLP streamline journalism, video editing, and creative media production.
• Audience Engagement & Personalization – AI-driven recommendation engines enhance user experience and content discovery.
• Advertising & Monetization – Predictive analytics and AI-driven ad targeting improve marketing ROI for digital platforms.
• Advancements in Video & Image Processing – AI-driven deepfake technology, interactive media, and sentiment analysis enhance content strategies.

Industry Insights & Trends

• Market Growth (2025-2032) – The AI in Media market will see rapid expansion, fueled by AI adoption in streaming, news, and digital marketing.
• Competitive Landscape – Major players are investing in AI-driven automation, strategic partnerships, and innovation.
• Investment & Opportunities – High-growth sectors include automated journalism, intelligent video editing, and AI-powered advertising solutions.
• Regulatory & Ethical Challenges – Governments are introducing AI regulations, data privacy policies, and compliance frameworks to address ethical concerns.

As AI continues reshaping the media landscape, companies investing in AI-driven solutions will gain a competitive edge in content creation, audience engagement, and ad monetization. The future of media is intelligent, automated, and deeply personalized.

In today’s crowded marketplace, standing out is more challenging than ever. Karen Tiber Leland, a renowned marketing strategist, author, and speaker, provides the expertise leaders need to build a compelling and authentic brand. With over 25 years of experience, she has helped executives, entrepreneurs, and businesses craft powerful brand identities through Sterling Marketing Group, her New York-based consultancy.

Karen’s Expertise & Background

• Marketing & Branding Specialist – Founder of Sterling Marketing Group, advising global business leaders.
• Education & Credentials – Holds a degree in Organizational Management, pursuing a master's at Harvard, and serves on the HBR Advisory Panel & Forbes Agency Council.
• Author & Speaker – Written 12 books, including The Brand Mapping Strategy, and frequently speaks on branding and leadership.

Signature Branding Strategies

• Personal Branding – Helps executives and entrepreneurs define their public image and stand out in their industries.
• Corporate Branding & Rebranding – Guides businesses in creating strong, consistent, and impactful brand identities.
• Rent My Brain Program – Offers one-on-one consulting sessions, tailoring marketing strategies to business goals.
• Workshops & Executive Coaching – Provides group seminars, coaching, and training for business leaders worldwide.

Karen’s Impact on Women in Business

Karen was recently featured on Close Up Radio’s Empowering Women initiative, where she discussed helping women leaders build confidence in their skills and define their personal brands. Her global experience across 50+ countries allows her to provide culturally relevant branding insights to diverse clients.

Upcoming Book & Media Presence

• New Book on Branding – Karen is finalizing a new book on branding and marketing, set for release later this year.
• Media Recognition – Featured in CEO Today, praised for simplifying complex marketing strategies into actionable insights.
• TV & Print Features – Regularly appears on major media outlets, showcasing her expertise in marketing and branding.

Karen Tiber Leland continues to shape the future of branding, offering cutting-edge strategies to help leaders and businesses thrive. Whether through consulting, writing, or speaking, her impact on modern brand development is undeniable.