ClickZ Media, formerly known as Contentive, has officially launched its new brand identity, unifying a powerful portfolio of B2B publications under one integrated media network. The rebrand aligns trusted editorial voices with advanced audience targeting capabilities, allowing advertisers and media buyers to access over 585,000 subscribers, 350,000 social followers, and 5 million annual readers across high-impact industries like finance, marketing, technology, HR, and the public sector.

With respected titles such as Accountancy Age, The CFO, The Global Treasurer, Search Engine Watch, HRD Connect, and ClickZ, the rebrand strengthens ClickZ Media’s position as a leading platform delivering performance-driven campaigns for today’s top decision-makers.

What ClickZ Media Offers Media Buyers and Brands

1. Audience Intelligence at Scale

• Gain access to first-party data from over 5 million readers annually.

• Understand user behavior, interests, and decision-making timelines.

• Power more relevant, personalized campaigns that drive higher engagement and ROI.

2. High-Value Targeted Reach

• Connect with verified, hard-to-reach decision-makers across 12 trusted editorial brands.

• Deliver your message to professionals who influence and make purchasing decisions.

• Reduce media waste and increase campaign efficiency.

3. Scalable Thought Leadership Opportunities

• Co-create branded content that positions your company as a trusted authority.

• Publish across respected verticals to maintain top-of-mind presence with senior professionals.

• Shape industry conversations and strengthen long-term brand perception.

4. Demand Acceleration Across the Funnel

• Run integrated campaigns that span awareness, consideration, and conversion stages.

• Translate visibility into qualified leads and measurable sales pipeline growth.

• Align campaign goals with business objectives to achieve real outcomes.

The rebranding of Contentive into ClickZ Media represents more than a cosmetic change—it signals a strategic evolution. With a focus on data-driven insights, unified audience targeting, and campaign performance, ClickZ Media provides media buyers and agencies a comprehensive, high-performance platform to reach key B2B audiences with precision.

As marketing leaders seek to break through noise and deliver results, ClickZ Media stands out by combining editorial credibility with scalable commercial capabilities, enabling brands to drive impact at every stage of the buyer journey.

The evolution of global advertising continues to accelerate as Vistar Media, a leading provider of technology solutions for out-of-home (OOH) media, experiences a surge in international campaign planning. Since launching its global demand-side platform (DSP), Vistar has seen an impressive 36% month-over-month increase in cross-border OOH activity.

Now, Vistar Media is taking a major step forward with a new global data partnership with Spotzi, a leader in geomarketing intelligence. This collaboration empowers advertisers to build smarter, more scalable audience strategies across borders using consistent, high-quality data—all through a unified, global platform.

Highlights of the Vistar Media and Spotzi Partnership

1. Streamlined Cross-Border Campaign Planning

• Vistar’s global DSP simplifies international OOH campaigns through a single, centralized solution.

• Marketers can execute campaigns in multiple regions without switching data providers.

• This results in faster speed-to-market and less operational complexity.

2. Unified, High-Quality Audience Data

• Spotzi provides standardized audience intelligence across the US, Canada, EMEA, and APAC.

• This eliminates the traditional reliance on multiple regional data vendors.

• The integration ensures audience consistency and data reliability across markets.

3. Enhanced Audience Targeting with Local Relevance

• Access to Spotzi’s regional insights means brands can maintain global scale while respecting local nuances.

• A unified taxonomy allows for seamless targeting across borders with region-specific precision.

4. Data-Driven Efficiency for OOH Campaigns

• Marketers can now leverage Spotzi’s data directly within Vistar’s DSP, creating an end-to-end campaign ecosystem.

• Automation and integrated workflows reduce the need for manual coordination.

• Campaigns become as intelligent, flexible, and measurable as digital advertising.

5. Driving Innovation in Out-of-Home Advertising

• The partnership aligns with Vistar’s mission to make OOH advertising as accessible and scalable as digital channels.

• By combining audience intelligence and programmatic technology, Vistar and Spotzi are helping brands move from fragmented strategies to truly global, data-powered execution.

The partnership between Vistar Media and Spotzi marks a pivotal moment in the evolution of global OOH advertising. With this integration, advertisers now have access to a streamlined, scalable, and intelligent platform that matches the agility and precision of digital media. As cross-border advertising becomes more critical for brands, solutions like these are essential in driving data-driven impact and campaign performance at scale.

By combining best-in-class OOH technology with robust audience intelligence, Vistar and Spotzi are setting a new global standard for how brands connect with consumers in the real world—anywhere, anytime.

In a world where financial titans are often recognized by their public personas, Derek Bryson Park stands out by doing the opposite leading from behind the scenes. A principal at Wilmington Capital, Derek’s legacy in public service and Wall Street spans over 30 years, touching nearly every corner of global finance, from housing policy to billion-dollar deals.

In an exclusive series, Enterprise Wired explores the life and work of this influential yet understated leader. The latest article in the series spotlights Derek’s impactful tenure in mortgage finance and structured transactions an era that reshaped Wall Street’s financial systems in the late 20th century.

Insights from Derek Bryson Park’s Financial Leadership

1. Leadership Beyond the Limelight

• Derek thrived without the need for public attention.

• His effectiveness as a leader came from execution and strategy, not showmanship.

• Proves that impact doesn’t require visibility—it requires action.

2. Foresight Over Reaction

• Derek consistently demonstrated an ability to anticipate market trends before they emerged.

• Rather than reacting to market fluctuations, he made proactive strategic decisions.

• This foresight gave him an edge in high-stakes environments and complex financial systems.

3. System-Building, Not Just Deal-Making

• As Managing Director at Lehman Brothers and President of Cohane Rafferty Capital Markets, he led groundbreaking deals.

• Notably, he spearheaded the $14 billion Ginnie Mae mortgage servicing portfolio sale.

• More than individual transactions, Derek was instrumental in shaping entire segments of the mortgage finance market.

• He focused on building long-term systems and structures, not just closing deals.

4. Domain Expertise as a Leadership Asset

• Derek's deep knowledge in mortgage finance and whole loan transactions made him a go-to expert on Wall Street.

• His career highlights the value of specialization and technical mastery in establishing credibility and authority.

• Expertise enabled him to solve complex problems, earning the trust of institutions and regulators alike.

Derek Bryson Park’s legacy challenges traditional notions of leadership. He didn’t chase headlines—he created frameworks that moved markets. Through his visionary foresight, systems thinking, and specialized expertise, he has quietly helped shape the modern landscape of global finance. For aspiring entrepreneurs and finance professionals, Derek's story serves as a reminder that the most influential leaders often operate in the shadows, letting their results lead the way.

The ongoing Enterprise Wired series continues to explore these hidden dimensions of leadership, offering readers both historical perspective and practical insights from one of Wall Street’s most influential behind-the-scenes figures.

Publicis Groupe has officially announced the acquisition of Captiv8, a globally leading end-to-end influencer marketing platform. With this acquisition, Publicis brings together the power of Captiv8’s advanced AI technology, creator network, and commerce-driven influencer tools with Influential’s scale and client services, all underpinned by Epsilon’s identity and activation solutions. This move positions Publicis at the forefront of the global influencer marketing space by creating an unmatched platform for brand engagement, influencer management, and measurable business impact.

Highlights of the Acquisition

1. Captiv8’s Unmatched Global Influence

• A network of 15 million creators, covering 95% of all influencers with 5K+ followers.

• Operational in 120 countries, with support for local languages and currencies.

• Processes over 2.5 billion social posts annually, ensuring real-time, global-scale insights.

2. A Top-Ranked, AI-Driven Influencer Platform

• Ranked #1 Enterprise Influencer Platform by G2.

• Offers a unified data foundation, AI automation, and social listening capabilities.

• Branded Storefronts solutions connect influencer, commerce, and affiliate strategies seamlessly.

3. Formation of the World’s Largest Creator Network

• Combined network reaches over 15 million creators, including 90% of influencers with 1M+ followers.

• Enables brands to engage highly targeted and engaged audiences at unprecedented scale.

• Competes with the reach of leading social media platforms.

4. Powerful AI-Powered Influencer Marketing Engine

• Captiv8 will power Publicis’ Connected Influencer offering, integrated with Epsilon’s CoreID.

• Allows for cohesive planning, activation, and control of influencer strategies across platforms and regions.

• Enhances visibility and efficiency of influencer campaigns.

5. Integrated Social Commerce Capabilities

• Creator Commerce tools allow monetization of influencer content across all key digital channels.

• Delivers closed-loop conversion with a seamless blend of content, commerce, and affiliate.

• Simplifies execution of end-to-end influencer-driven shopping experiences.

6. Transparent, Real-Time Measurement for ROI

• Aggregates identity, influencer, and transaction data into a single platform.

• Enables full-funnel, real-time performance tracking across all influencer efforts.

• Drives clarity and accountability, ensuring marketing investments deliver tangible business results.

Leadership Perspectives on the Acquisition

Arthur Sadoun, Global CEO, Publicis Groupe:

“This platform is a one-stop-shop for our clients’ influencer marketing initiatives... With the largest influencer community and the most advanced tech, we can ignite earned-first programs to supercharge campaigns with authentic virality and direct commerce connections.”

Krishna Subramanian, CEO, Captiv8:

“Captiv8 was built to unify the fragmented creator economy. Together with Publicis, we’re not just scaling influencer marketing, we’re transforming it into a measurable, global growth channel.”

Ryan Detert, CEO, Influential:

“We bring unrivaled innovation and expertise to our clients. Together with Captiv8, we’re co-authoring the future of global influencer marketing.”

With the integration of Captiv8 into Publicis Connected Media, Publicis Groupe is redefining influencer marketing at a global scale. This strategic acquisition fuses scale, AI-driven technology, commerce capabilities, and transparent measurement into a single cohesive ecosystem. The result is a Category of One influencer marketing platform that empowers brands to plan, activate, and measure influencer campaigns with a level of precision, scale, and authenticity previously unseen in the industry. The future of creator marketing is not only connected but commerce-enabled and measurable—Publicis is leading the charge.

In today’s fast-paced media landscape, getting your story in front of the right audience requires more than just a press release. Whether you're navigating a crisis or announcing major news, the key lies in establishing connections with journalists who are both relevant and receptive. This is where a reliable media contacts database becomes essential. It’s not just about quantity it’s about quality, precision, and relevance.

Why a Media Contacts Database is Essential

1. Targeted Media Outreach

• Allows you to identify journalists by beat, publication, region, or interest.

• Helps avoid mass emailing irrelevant reporters, ensuring better engagement.

• Reduces the risk of your story being ignored or marked as spam.

2. Time Efficiency

• Provides quick access to updated contact information.

• Enables faster distribution of press materials during breaking news or emergencies.

• Eliminates the need for manual search and verification.

3. Improved Relationship Building

• Includes journalist preferences and previous work, aiding personalized pitches.

• Strengthens long-term media relations through informed engagement.

• Helps track interaction history for future collaboration opportunities.

4. Accuracy and Credibility

• Verified databases reduce the risk of outdated or incorrect contact info.

• Maintains brand professionalism by ensuring you’re contacting the right individuals.

• Supports compliance with data privacy standards and media ethics.

5. Real-Time Updates and Insights

• Keeps your PR efforts aligned with current journalist roles and beats.

• Offers insights into media trends and preferred communication channels.

• Enables you to adapt your outreach based on journalist activity and feedback.

A well-structured media contacts database is more than just a list—it’s a strategic asset. It ensures your message reaches the right ears at the right time, helping build stronger journalist relationships, increasing media coverage, and enhancing your brand credibility. In the world of MarTech, where precision and personalization are key, such a database can be the difference between being heard and being overlooked.

In today’s competitive hiring landscape, recruiters face the challenge of efficiently screening a large volume of resumes while ensuring accuracy in selecting the best-fit candidates. Addressing this challenge, Cangrade has introduced its newly patented Resume Ranker, an AI-powered feature designed to transform how recruiters identify and prioritize candidates based on job descriptions. This innovation promises to save time, improve hiring accuracy, and reduce bias in recruitment processes.

Features and Benefits of Cangrade’s Resume Ranker

• AI-Powered Intelligent Assessment
  The Resume Ranker uses generative AI technology to analyze hundreds of resumes within minutes. Unlike traditional scanning tools, it matches resumes to job descriptions by focusing on required and desired skills, prioritizing candidates who best fit the role.

• Customizable Skill Parameters
  Recruiters can modify the list of required and desired skills for any role. This flexibility allows them to exclude irrelevant skills (e.g., “basic computer skills”) or enforce critical qualifications (e.g., SQL for data analysts), aligning candidate evaluation strictly with the actual job needs.

• Time Efficiency in Hiring
  By automating resume ranking, recruiters save valuable time, enabling them to concentrate on personal interactions like interviews and candidate engagement rather than manual resume reviews.

• Improved Hiring Accuracy and Insights
  The system presents candidate rankings on an intuitive dashboard. Recruiters can fine-tune job descriptions or skill requirements based on these insights, continually enhancing the selection process and ensuring focus on the most pertinent skills.

• Bias Reduction Through Responsible AI
  Resume Ranker eliminates demographic information such as names during screening, mitigating unconscious bias. Candidate evaluation is based purely on competency and job-relevant skills, promoting fairer hiring decisions.

The Strategic Impact of Resume Ranker on Recruitment

• In a tightening job market with more candidates competing for fewer jobs, Resume Ranker empowers recruiters to make fast, informed decisions, maintaining competitive advantage.

• The tool supports hiring teams with limited resources by streamlining candidate selection and reducing manual workload.

• Cangrade’s AI Copilot, Jules, integrates Resume Ranker, providing users seamless access to this advanced hiring technology.

Cangrade’s patented Resume Ranker revolutionizes recruitment by combining AI-powered precision with ease of use, helping recruiters uncover the best-fit candidates swiftly and fairly. By focusing on relevant skills and eliminating bias, it offers a smarter, more efficient path to hiring excellence in an increasingly competitive market.

With economic volatility creating daily challenges for retail and hospitality brands, Klaviyo is launching Consumer Pulse a weekly snapshot revealing what consumers are thinking, feeling, and doing in real time.

As brands are pressured to do more with less and adapt to rapidly changing consumer behavior, Consumer Pulse offers fresh research every week on the key drivers behind purchase decisions and how these behaviors are evolving. This insight empowers B2C marketers to make smarter, more strategic choices around pricing, messaging, and retention.

"The brands that win in uncertain times are the ones that truly understand their customers and adapt quickly," said Klaviyo spokesperson. "Consumer Pulse is designed to give brands a clear view into the consumer mindset, so they can stay ahead."

This Week’s Highlight: Tariff Concerns Shift the Holiday Shopping Calendar

• 68% of consumers are aware of the temporary tariff pause, but only 15% feel more optimistic.

• Nearly 50% remain as anxious or more about pricing and availability than when tariffs were first announced.

• 72% are concerned prices will rise again by Black Friday and Cyber Monday.

• 31% plan to shop Memorial Day sales early to avoid potential price hikes and inventory shortages.

• 50% are considering starting holiday shopping earlier than usual.

This early shift indicates the traditional Q4 holiday rush is beginning sooner, as consumers spread their spending to avoid uncertainty.

Why It Matters

Klaviyo’s Consumer Pulse helps brands anticipate and respond to these evolving consumer behaviors, enabling more effective marketing strategies during economic uncertainty.

At Sapphire 2025, ArchLynk, a leading SAP Supply Chain and Global Trade consultancy, and Marlabs, a top Data and AI solutions provider and Databricks implementation partner, announced a strategic partnership to accelerate enterprise AI and analytics. Together, they will harmonize data across ecosystems using Databricks within SAP Business Data Cloud (BDC), enabling faster, data-driven supply chain decision-making.

Partnership Highlights

Dave Medd, CEO of ArchLynk, emphasized the need for real-time, complete data to empower supply chain leaders:
"Supply Chain leaders can no longer succeed with slow decision making on incomplete, stale data. ArchLynk brings SAP's Business Data Cloud together with Databricks to drive faster AI-powered Supply Chain decisions."

Thomas Collins, CEO of Marlabs, added:
"This partnership removes the barrier of seamless access to high-value business data from SAP Supply Chain systems by creating a unified, AI-ready data foundation harmonizing SAP, non-SAP, and unstructured data through Databricks' open Lakehouse architecture."

Benefits for Clients

The collaboration leverages native SAP-Databricks integration, combining ArchLynk’s supply chain expertise with Marlabs’ AI and data science capabilities. Together, they will offer clients:

• Enhanced Supply Chain Visibility: Full transparency across the supply network, from sourcing to delivery.

• Optimized Planning and Forecasting: AI-driven predictive analytics for demand forecasting, inventory management, and production planning.

• Proactive Risk Management: Early identification and mitigation of supply chain disruptions.

• Operational Efficiency Gains: Insights to optimize logistics, transportation, and warehousing.

• Personalized Customer Experiences: Data insights to tailor offerings and improve satisfaction.

Technology Focus

The partnership will build a reliable, governed data foundation using SAP Business Data Cloud combined with Databricks Unity Catalog. This AI-ready infrastructure will enable clients to train and deploy advanced analytics and Agentic AI applications globally, delivering actionable insights and measurable business value.