Lucra, a leader in social gamification technology, has successfully raised $10 million in funding to expand its platform and accelerate product development. The round was backed by prominent investors including 7GC, SeventySix Capital, NBA MVP Giannis Antetokounmpo, and other notable figures such as Arthur Blank (Atlanta Falcons), Dennis Wong (LA Clippers), and former WNBA president Donna Orender. Lucra’s platform, which adds a gamified, social experience to existing brand ecosystems, is transforming how customers engage and interact with hospitality, entertainment, and sports brands.

The Rise of Lucra: A Game-Changer in Social Gamification

Lucra was created with the mission to track friendly wagers in casual settings—whether playing golf, video games, or watching sports. Since launching in 2022, the platform has evolved into a B2B solution, integrating white-label gaming features for clients looking to engage their customers through social gaming. Today, Lucra works with some of the world’s largest hospitality and entertainment brands like Dave & Buster’s, Five Iron Golf, and TouchTunes.

What sets Lucra apart is its ability to drive loyalty by blending traditional loyalty programs with gamified experiences. The company’s technology ensures that 94% of funds wagered stay within client ecosystems, promoting repeat engagement and driving revenue growth. This powerful tool allows brands to retain customers, track behavior, and enhance loyalty programs while fostering a fun and interactive environment.

Lucra’s Impact and Future Plans

Since transitioning from a direct-to-consumer model to a B2B model, Lucra has secured nearly 20 partnerships in just one year, earning the trust of major brands in the hospitality and entertainment sectors.

“Lucra’s plug-and-play gaming technology is reshaping how brands interact with their customers—boosting engagement and creating new revenue streams,” said Dylan Robbins, CEO of Lucra. “This funding will enable us to accelerate our product development, expand our international footprint, and introduce exciting new features like social tournaments and alternative currencies for an enhanced customer experience.”

The company plans to launch a free-to-play game designed specifically for sports bars and professional teams, alongside additional features that cater to the growing demand for gamified loyalty solutions.

Giannis Antetokounmpo Joins Lucra’s Investor Base

In a significant milestone for Lucra, NBA MVP Giannis Antetokounmpo has joined the investor pool, underscoring his belief in the potential of social gamification to revolutionize fan engagement. Giannis shared his excitement about the platform:

“Since joining the NBA, I’ve realized how technology enhances the experience of watching sports and playing casual games. Lucra’s innovative approach is set to shape the future of fandom by bringing fans and friends closer together. I believe every sports team and entertainment brand will benefit from Lucra’s platform,” said Giannis Antetokounmpo.

Lucra is at the forefront of social gamification technology, helping brands engage their audiences in unique and exciting ways. With a robust investor base and a growing portfolio of high-profile clients, Lucra is poised for continued growth, using its $10 million in funding to expand its offerings and reshape the future of loyalty programs and fan engagement across industries.