News

Qualtrics and PureSpectrum Partner to Deliver AI-Powered Synthetic Research at Scale

In a world where speed, scale, and precision define competitive edge, Qualtrics and PureSpectrum are cutting the lag time out of market research—literally. Qualtrics, the pioneer of experience management (XM), has partnered with PureSpectrum, a leader in data quality and market research tech, to launch next-gen synthetic research capabilities. Their shared goal? Shrink weeks of panel-based...

artificial intelligence 6 Aug 2025

SoundHound Rolls Out GenAI-Powered Voice Assistant in Major Car Brands

SoundHound AI, Inc., the voice AI company traded on Nasdaq under the ticker SOUN, has announced a major rollout of its SoundHound Chat AI Automotive system. This generative AI-infused voice assistant is now live in vehicles from three major global car brands across North America—delivering a next-gen, conversationally fluid experience behind the wheel. This marks a milestone in the evolution of...

artificial intelligence 6 Aug 2025

Brandwatch Adds Search Intent to Its Arsenal Through Trajaan Partnership

The digital consumer intelligence leader today announced a strategic partnership with Trajaan, the global frontrunner in search intelligence. The move significantly expands Brandwatch’s capabilities, integrating real-time search data into its platform so brands can now see not just what people are saying—but what they’re actively searching for. In short: Brandwatch is turning up the clarity on...

analytics 6 Aug 2025

David Steifman Joins 2025 ECHO Awards Global Board of Governors

Energize Marketing’s David Steifman Appointed to 2025 ECHO Awards Board of Governors Championing Innovation in Data-Driven Marketing on a Global Stage Energize Marketing® announced today that David Steifman, Co-Founder and Managing Partner, has been named to the 2025 ECHO Awards Board of Governors. The appointment places Steifman among a select group of global marketing leaders recognized for...

advertising 5 Aug 2025

One in Four Google Searches Now Trigger AI Overviews, Study Finds

Google’s AI Overview Is Changing the Search Game—One Query at a Time A new study from WebFX is putting numbers behind what SEOs have been whispering for months: Google's AI Overview feature is steadily muscling into the SERPs, now appearing in 25.8% of all U.S. search queries. The analysis, which looked at a staggering 2.37 million search results, reveals how query length, intent, and industry...

artificial intelligence 5 Aug 2025

Energy Circle Wins 2025 Content Marketing Award for “25C Means Business”

Energy Circle Wins 2025 CMI Award for Groundbreaking 25C Tax Credit Campaign Portland, Maine–based marketing agency Energy Circle has won the 2025 Content Marketing Award for Best Content Marketing Program from the Content Marketing Institute (CMI) for its innovative “25C Means Business” campaign. Beating out major global brands—including finalists from Google and Visa—Energy Circle’s campaign...

content marketing 5 Aug 2025

OPTIZMO Launches ‘Deploy’ to Automate and Optimize Email Campaigns

OPTIZMO Unveils ‘Deploy’ — A Smarter Way to Launch Email Campaigns OPTIZMO Technologies, a veteran in email compliance and suppression list management, has introduced a new intelligent platform designed to streamline email campaign execution: Deploy. After 16 years of leading innovation in email compliance, the company’s latest offering reflects a shift toward automation and orchestration for...

email marketing 5 Aug 2025

ideart.ai Launches Multi-Model AI Creative Studio for Instant Visuals

ideart.ai’s Multi-Model AI Studio Shrinks Creative Workflows to Seconds ideart.ai, a rising player in the AI creative tools space, has officially launched its Multi-Model AI Creative Studio, setting a new pace for generative content production. The upgraded platform enables creators to generate studio-quality visuals in seconds, eliminating GPU wait times and bypassing complex interfaces. With...

video advertising 5 Aug 2025