Claravine, the Data Standards Company, has announced a suite of enhanced solutions designed to help marketers tackle the growing complexity of marketing data. The company has introduced the Data Standards Score, an innovative metric that offers marketers a clear view of their data quality, alongside a new Excel add-in to streamline workflows. These tools aim to drive smarter, data-driven decisions and improve the impact of marketing strategies.

Data Standards Score: A Quantifiable Metric for Data Quality

Tackling Data Challenges
In 2025, as data management challenges become more pronounced, the need for robust data standards is critical. The Data Standards Score offers a measurable way for marketers to assess the completeness, accuracy, and structure of their data. By evaluating adherence to data standards, the tool helps identify and resolve metadata errors, ensuring data is both reliable and actionable.

Key Benefits of the Data Standards Score and Dashboard:

• Quantifiable Measurement: Clear, objective metrics for assessing data quality.
• Actionable Insights: Helps marketers pinpoint gaps and areas for improvement.
• Improved Data Standards: Ensures consistency and accuracy across datasets.
• Smarter Decision-Making: Enables data-driven decision-making with high-quality insights.
• Amplified Marketing Impact: Optimizes strategies to maximize ROI.

Excel Add-In & Evolved API Capabilities: Enhancing Productivity and Efficiency

Simplifying Data Integration
Claravine’s new Excel add-in allows users to seamlessly submit data directly from Excel to the Claravine platform. This integration ensures convenience and minimizes errors, allowing teams to maintain existing workflows while improving data accuracy. Additionally, new API capabilities support the Claravine ID, List API for campaign parameter management, and Template API for campaign taxonomy efficiency.

Streamlined Data Management Tools: Accelerating Data Flow

Reducing Manual Efforts
Claravine has also introduced streamlined data management tools that accelerate the movement of validated data across platforms. These tools automate data submission, reducing manual oversight and ensuring that high-quality data is always available for analysis. This efficiency enables faster decision-making and empowers teams to focus on mission-critical tasks.

Claravine's Commitment to Data Standards

By offering these innovative solutions, Claravine demonstrates its commitment to helping marketers thrive in a data-driven landscape. The Data Standards Score, Excel add-in, and new APIs allow marketers to maintain data quality and consistency while optimizing their campaigns for better business outcomes. These solutions are available now to Claravine customers.