social media technology
Published on : Dec 10, 2024
Metricool, a global social media management platform, has taken social media strategy to the next level with its new Bluesky Social integration. This feature allows both Free and Premium users to schedule, manage, and auto-publish "skeets"—Bluesky’s unique posts—alongside other popular social platforms. With this integration, Metricool offers a centralized hub for community engagement, empowering creators and brands to reach their audience more efficiently.
Since its beta release in February 2023, Bluesky Social has gained significant traction, now boasting over 23.1 million users. With its decentralized model and the power of the AT Protocol, Bluesky allows creators, brands, and users to connect in new, open ways. This provides brands with opportunities for cross-platform promotion and community building, similar to Threads’ decentralization.
Bluesky’s open APIs and data portability give users flexibility, allowing easy integration with third-party tools like Metricool. By integrating Bluesky into its platform, Metricool is helping users capitalize on this growing trend, managing content and community engagement from a single dashboard.
"We’ve seen strong interest in Bluesky recently as users shift from X to explore the platform," said Juan Pablo Tejela, CEO and Co-Founder of Metricool. "We received many requests from social media managers and agencies asking for Bluesky integration to help schedule and track content. This shows that Bluesky is gaining traction, and we’re excited to see how it will enhance social media strategies moving into 2025."
Metricool’s Bluesky integration is available for both Free and Premium users, enabling brands and creators of all sizes to seamlessly execute their social media marketing strategies and grow their community on the new decentralized platform.
Metricool’s latest integration with Bluesky Social further solidifies its position as a leading social media management tool. By centralizing social media strategies and offering greater flexibility with decentralized platforms, Metricool empowers social media managers, influencers, and businesses to create high-quality content, engage their communities, and scale their marketing efforts.