MAIN (Main Assets & Identity Network) is introducing its innovative Zero-Party Data (ZPD) protocol, marking a transformative shift in how data is managed, shared, and monetized. In response to increasing scrutiny of data practices, particularly recent FTC crackdowns on data brokers, MAIN offers a solution that empowers consumers to control and profit from their own data while setting new standards for transparency and trust in the consumer data ecosystem.

By eliminating intermediaries and creating a direct relationship between consumers and enterprises, MAIN is reshaping the $350 billion consumer data industry and driving the $1 trillion advertising market. Following its successful debut at Token 2049 Singapore, MAIN has also launched a $2 million pre-seed round to scale its platform and expand its transformative applications.

What Makes ZPD the Future of Consumer Data

The Zero-Party Data protocol provides a game-changing approach to data ownership and exchange.

For Consumers:
Consumers gain complete control over their personal data, making it possible for them to share information on their own terms and earn real-world incentives. With MAIN’s gamified app, consumers are rewarded for engaging with brands and sharing data voluntarily, creating a more equitable and transparent data exchange.

For Enterprises:
Enterprises now have direct access to high-quality, consent-driven data from consumers, bypassing fragmented and unreliable data sources. This leads to unprecedented ROI and the ability to develop more innovative and effective data strategies.

For the Industry:
MAIN’s protocol sets a new ethical standard for how consumer data is acquired, reducing inefficiencies and fostering scalable innovation in the data marketplace. By enabling transparent, consent-based data exchanges, MAIN is laying the foundation for a future where data is handled responsibly and with respect for privacy, as recognized by Forbes, EY, and Okta.

MAIN’s Vision: Empowering Consumers and Enterprises

“MAIN is solving the ethical dilemma of how user-behavior data is acquired,” said Sumit Ahuja, serial entrepreneur and technologist. “As the world’s first permissioned data ecosystem, MAIN enables enterprises to directly request data from consumers, fostering trust-driven relationships and creating value for both parties.”

With blockchain-based data provenance, MAIN ensures that data integrity is maintained, eliminating concerns about fragmented data sources and boosting consumer confidence in the platform.

MAIN's Mission: Redefining the Future of Consumer Data

MAIN’s mission is to liberate both consumers and enterprises from the control of intermediaries, allowing them to interact directly and share data in a way that benefits everyone involved. By creating a trusted, transparent, and ethical ecosystem, MAIN is helping to redefine the consumer data landscape, empowering consumers to reclaim control over their data while enabling enterprises to access high-quality insights for better business outcomes.

MAIN’s Zero-Party Data protocol is a revolutionary approach to consumer data, providing complete ownership and control for consumers while helping enterprises unlock new opportunities through high-quality, consent-driven insights. This innovation sets a new standard in the data industry, fostering ethical, scalable solutions and ensuring that everyone involved can benefit from the data exchange.