Cordial, a leading enterprise marketing platform known for automating billions of personalized emails, SMS, and mobile app messages for brands like L.L.Bean and REVOLVE, has announced the appointment of Chelsea Williams as Vice President of People and Culture. This strategic hire underscores Cordial’s commitment to fostering a thriving, innovative, and people-centered organizational culture.

Key Highlights of Chelsea Williams’ Appointment

Background and Experience

• Brings a decade of expertise in HR and people functions, specializing in high-growth companies.
• Proven success in aligning talent strategies with business objectives to create meaningful organizational impact.
• Previous roles include:
  • Head of People Experience at Reachdesk: Focused on initiatives for a dynamic international workforce.
  • Head of People at McD Tech Labs: Developed AI-driven innovation strategies for McDonald’s.

Strategic Importance

• Supporting Rapid Growth:
  • Enhances Cordial’s capability to manage transformative change during a period of significant expansion.
• Strengthening Company Culture:
  • Ensures Cordial’s award-winning culture continues to thrive, aligning with core values of innovation and collaboration.

Leadership Vision

Jeremy Swift, CEO and co-founder of Cordial, shared:

"Chelsea's expertise in guiding teams through transformative change is precisely what we need as Cordial continues to grow rapidly. Her people-positive strategies will solidify our reputation as a leading innovative and culture-focused company."

Chelsea Williams remarked:

"Cordial’s advanced AI platform and people-first culture are a testament to its leadership in the marketing space. I’m excited to help steer this talented team through a new era while staying true to our foundational values."

Cordial’s Culture and Achievements

Recognitions

• Comparably Awards 2024:
  • Happiest Employees
  • Best Leadership Teams
• Diversity and Inclusion:
  • Top 5% ranking among similar-sized companies for gender and diversity.
  • A+ culture rating.

Company Growth

• Ranked among the top 500 software companies on the 2024 Inc. 5000 list.
• Leadership team, culture, and professional development initiatives significantly contributing to overall success.

Chelsea Williams’ appointment as VP of People and Culture marks a pivotal moment for Cordial as it accelerates growth and innovation. Her leadership and expertise will strengthen Cordial’s position as a forward-thinking, people-centered company, ensuring its culture remains a cornerstone of its success.