InMarket, a leader in real-time marketing and measurement, has launched its Lift Conversion Index (LCI) for the automotive industry (LCI for Auto). This groundbreaking closed-loop attribution platform equips automotive brands and dealers with metrics like incremental sales and visit lift. By connecting omnichannel media to dealership visits and purchases, LCI for Auto delivers actionable insights to optimize advertising strategies and boost incremental return on ad spend (iROAS).

Key Features and Benefits of LCI for Auto

1. Real-World Campaign Measurement

• Attributes dealership visits and vehicle purchases to advertising performance.
• Provides a comprehensive view of consumer engagement with ads across channels.

2. Inflight Campaign Optimization

• Enables real-time adjustments to media spend, creative elements, and offers during campaigns.
• Supports always-on optimization for continuous improvement.

3. Actionable Insights for Strategy Improvement

• Offers data-driven insights into campaign performance, including:
  • Competitive dealership visits.
  • Market share and customer consideration.
  • Top-performing dealership locations and vehicle models.

4. Enhanced Media Partner Collaboration

• Integrates seamlessly with platforms like Snapchat for advanced campaign measurement.
• Provides insights into offline and online outcomes of advertising efforts.

Real-World Impact: Pilot Program Results

A leading auto manufacturer, in collaboration with Snapchat and InMarket, piloted LCI for Auto for an SUV campaign. Key outcomes included:

• 31.6% incremental visit lift and 24% incremental sales lift.
• Over $5.7 million in incremental sales generated.
• Valuable insights into high-performing markets and models, informing future campaign strategies.

Industry Collaboration and Advanced Data Insights

• Partnership with S&P Global Mobility:
  • Utilizes Polk Purchase Signals data for insights into new and used vehicle transactions, MSRP sales, and geographic trends.
  • Expands the application of automotive market data across media platforms.

Quote from Industry Leaders

• Todd Morris, CEO of InMarket:
  “LCI for Auto closes the loop on high-ticket investments, enabling auto advertisers to optimize every advertising dollar and drive shoppers into dealerships.”

• Katelyn Kroneman, Snap Inc.:
  “Combining Snapchat's reach with InMarket's LCI capabilities has showcased the significant impact on dealership visits and sales in the auto sector.”

• Joe Kyriakoza, S&P Global Mobility:
  “Our collaboration with InMarket redefines how automotive brands measure and optimize their advertising efforts, delivering greater value to clients.”

Awards and Industry Recognition

InMarket’s LCI platform has earned accolades for its innovative approach:

• Patented lift methodology offering multi-touch attribution.
• Recognized with the Sales & Marketing Technology Award for Product of the Year.
• Honored with the MarTech Breakthrough Award for Best Advertising Measurement Platform.

InMarket’s LCI for Auto revolutionizes automotive advertising by tying media impressions directly to real-world outcomes. With real-time optimization, actionable insights, and advanced data integration, LCI for Auto empowers automotive brands to maximize their advertising ROI, streamline campaigns, and drive measurable results in a competitive market.