MessageGears, a leading data activation and engagement platform for enterprise brands, has announced a strategic partnership with Smartling, a pioneer in digital content translation and localization. This collaboration integrates Smartling’s LanguageAI™ technology into the MessageGears platform, enabling seamless email localization and content personalization. Initiated at Vimeo’s request, this integration helps brands engage customers across global markets with tailored, high-quality content in their preferred languages.

Key Features of the Integration

1. Advanced Translation and Localization

• Translates and localizes billions of words into over 450 languages, ensuring global reach.

2. Simplified Workflow

• Directly submit email templates for translation within the MessageGears platform.
• Select supported languages and track the translation status in real time.
• Automatically import translated content from Smartling into MessageGears.

3. Enhanced Testing Capabilities

• Preview localized content and send test emails in all translated languages.
• Notifications for each locale ensure smooth communication management.
• Links recipient locales to localized content, guaranteeing customers receive emails in their preferred language.

Customer Success: Vimeo’s Experience

Vimeo, a leading video hosting platform, has leveraged this partnership to enhance its customer engagement strategies.

• Localized Brand Experience: Vimeo prioritizes engaging customers in their native language to create a personalized brand experience.
• Streamlined Workflow: The integration of MessageGears and Smartling simplifies translation workflows and enables the creation of high-quality, targeted content.
• Data-Driven Optimization: Real-time insights from the platform help Vimeo optimize campaign performance and improve customer connections.

"By integrating MessageGears and Smartling’s language technology into our workflow, we’re able to create targeted, high-quality content that communicates directly to our audience base," said Charlie Ungaschick, CMO of Vimeo.

Broader Impacts and Availability

While Vimeo initiated this integration, the Smartling technology is now available to all MessageGears customers, empowering brands to deliver localized email campaigns efficiently.

Key Benefits for Enterprise Brands:

• Rapid adaptation of marketing campaigns for global audiences.
• Improved customer engagement and satisfaction through personalized communication.
• Enhanced marketing efficiency with AI-driven translation workflows.

Leadership Perspectives

• Taylor Jones, Chief Customer Officer, MessageGears:
  "This integration allows brands like Vimeo to create uniquely engaging experiences. We’re excited to see enterprise brands exceed their goals with this partnership."
• Aisling Nolan, VP of Customer Success, Smartling:
  "This collaboration empowers enterprise brands to communicate with their global customers effortlessly, unlocking unlimited possibilities for shared success."

The partnership between MessageGears and Smartling represents a significant step in global customer engagement, offering brands the tools they need to streamline localization and enhance communication. By integrating AI-powered translation technology, this collaboration sets the stage for innovative marketing campaigns that resonate with audiences worldwide.