Oktopost, a leading B2B social media management, employee advocacy, and social listening platform, has announced the appointment of Adi Krysler as its new Vice President of Marketing. With over 15 years of experience in digital marketing, Krysler is set to drive Oktopost’s global marketing strategy, focusing on brand awareness, demand generation, and customer engagement. Her appointment comes at a crucial time as the company expands its presence in key markets.

1. Adi Krysler’s Expertise and Background:

• Experience: Krysler has extensive expertise in building high-performing marketing teams, crafting impactful campaigns, and aligning marketing strategies with business growth.
• Previous Roles:
  • At AppsFlyer, she led initiatives that significantly boosted revenue and market reach.
  • At Wix, she spearheaded marketing strategies that fueled business expansion.
• Educational Background: Holds an MBA from Reichman University and is a recognized expert in digital marketing, content strategy, and performance optimization.

2. Leadership Perspective:

• From the CEO: Daniel Kushner, CEO and Co-Founder of Oktopost, emphasized Krysler’s proven track record at B2B-focused organizations, noting her potential to enhance Oktopost’s innovative solutions and client impact.
• From Adi Krysler: "Oktopost’s solutions are critical for businesses transitioning to digital-first strategies. I’m excited to contribute to the company’s next growth phase and help clients achieve measurable business outcomes.”

3. Oktopost’s Mission and Innovations:

• Empowering B2B Organizations:
  • Amplifies employee voices and streamlines content creation.
  • Provides actionable insights to drive web traffic, lead generation, revenue growth, and brand trust.
• Recent Innovations:
  • AI-powered social tools.
  • Advocacy Gamification Engine to enhance employee advocacy and engagement.

4. Strategic Focus:

• With Krysler at the helm of marketing, Oktopost aims to strengthen its position as the go-to platform for B2B social media marketers.
• The company is committed to helping B2B organizations unlock the full potential of social media to build lasting relationships and drive measurable business outcomes.

Adi Krysler’s appointment as Vice President of Marketing marks a pivotal step for Oktopost as it scales its global operations and continues to innovate in the B2B marketing space. Her extensive experience, combined with Oktopost’s cutting-edge tools and solutions, positions the company for sustained growth and success in the rapidly evolving digital-first marketing landscape.