Iterable, the AI-powered customer communication platform, has unveiled groundbreaking insights from its 1,200 customers during the 2024 Black Friday and Cyber Monday shopping weekend. This data reveals a significant shift toward mobile-first strategies, AI-powered marketing, and empathy-driven communication, showcasing how brands are adapting to meet evolving consumer expectations.

Key Trends from Black Friday and Cyber Monday 2024

1. Mobile Marketing Dominates the Holiday Weekend

Marketers embraced mobile-first strategies for the second consecutive year, with SMS emerging as the leading channel for real-time engagement. Key mobile channel statistics include:

• SMS Growth: Message volume rose by 68% on Black Friday.
• Push Notifications: Increased 32% on Cyber Monday.
• In-App Messaging: Saw a 22% boost on Cyber Monday.
• Web Push Notifications: Grew by 43% on Cyber Monday.

This mobile surge highlights the power of instant, concise communication tailored for on-the-go consumers.

2. Cross-Channel Marketing Drives Deeper Engagement

With 80% of Iterable customers running campaigns across multiple channels, brands are leveraging SMS, Push, email, and in-app messaging to deliver cohesive customer experiences. Benefits of cross-channel strategies include:

• Stronger Customer Retention: Brands with multichannel campaigns retain 89% of customers, compared to 33% for single-channel strategies.
• Higher Spending: Multichannel-engaged consumers spend 30% more than single-channel users.

3. Empathy in Messaging: A Holiday Imperative

Iterable data shows a deliberate drop in Thanksgiving Day message volume, reflecting brands’ respect for consumers’ personal time. Empathy-driven strategies yield:

• Stronger Customer Loyalty: 68% of consumers are more likely to spend with brands that demonstrate understanding.
• Amplified Brand Advocacy: 94% of consumers who receive exceptional experiences recommend the brand.

AI: The Driving Force Behind Marketing Success

4. Increased AI Adoption Among Marketers

AI tools powered impactful real-time engagement during Black Friday and Cyber Monday, with 94% of marketers attributing 2024 revenue growth to AI. Key capabilities included:

• Send Time Optimization: Personalized timing to boost engagement rates.
• Copy Assist: AI-generated copy suggestions for email, SMS, and Push campaigns.

5. Iterable’s Big Data Insights

Iterable managed over 2.2 Petabytes of data during the holiday season, a 12% year-over-year increase. This scale of data highlights the trust brands place in Iterable for personalized, real-time experiences. Key tools like Smart Ingest and Data Schema Management empower marketers to manage and activate data seamlessly.

The Future of Customer Engagement: Iterable’s Vision

Adriana Gil Miner, Chief Marketing and Strategy Officer at Iterable, remarked, “Brands are shifting from quick sales to building meaningful, lasting connections. By leveraging AI, mobile, and empathy-driven strategies, Iterable customers are redefining customer engagement at scale.”

With increasing AI investments planned for 2025, marketers are poised to build even more personalized, resilient, and impactful experiences, setting the stage for long-term growth.

Iterable’s 2024 Black Friday Cyber Monday data underscores a pivotal shift in customer communication strategies. With mobile-first marketing, cross-channel coordination, and advanced AI tools leading the way, brands are building deeper connections and achieving sustainable growth in an increasingly competitive landscape.

Loris, a leading customer intelligence platform, has announced the launch of Ask Loris, a cutting-edge AI solution designed to transform how customer service teams gather and analyze insights from customer interactions. By harnessing the power of artificial intelligence, Ask Loris enables customer service leaders, analysts, and team members to extract meaningful data in seconds, streamlining processes and eliminating the need for manual analysis.

Key Features of Ask Loris

1. Instant Answers to Critical Customer Queries

Ask Loris allows teams to ask targeted questions, with responses generated almost immediately. From simple inquiries to complex trend analysis, this AI tool simplifies data retrieval:

• Example Queries:
  • “Why are customers contacting us?”
  • “What are our cancellation trends month-over-month?”
  • “Which pain points are emerging across customer interactions?”

2. Automated Insights at Scale

By analyzing customer conversations in real-time, Ask Loris identifies trends, pain points, and actionable suggestions, eliminating the need for manual spreadsheets and time-consuming data analysis.

3. Trend Analysis and Visualization

Ask Loris generates month-over-month trend data in clear, tabular formats, helping customer service teams monitor performance metrics effortlessly.

Why Ask Loris is a Game-Changer

1. Time-Saving Efficiency

Traditional customer service analysis often requires days or weeks of manual effort, specialized tools, and data expertise. Ask Loris replaces these processes with instant, AI-driven insights, freeing up resources and enabling faster decision-making.

2. Data Democratization

Even team members without advanced data skills can leverage Ask Loris to access meaningful insights, democratizing customer intelligence and enabling informed decision-making across the organization.

3. Enhanced Customer Experience

With faster access to insights, teams can address emerging issues and pain points more proactively, delivering better customer experiences and boosting satisfaction rates.

Client Success Stories

Companies leveraging Ask Loris report significant improvements in operational efficiency and customer satisfaction. Common use cases include:

• Quick Analysis: Identifying why customers are reaching out in real time.
• Trend Tracking: Monitoring changes in cancellation rates and other key metrics month-over-month.
• Proactive Problem-Solving: Spotting and resolving emerging customer issues before they escalate.

Expert Insights

"Ask Loris is like having a data scientist, QA analyst, and customer insights expert right at your fingertips," said Agya Garg, Head of Product at Loris. “We’ve eliminated the need for manual data collection and analysis, empowering customer service leaders to understand their customer experience in seconds rather than weeks.”

With Ask Loris, Loris has redefined the way customer service teams access and analyze data. By offering instant, actionable insights, this AI-powered tool not only saves time but also enhances decision-making, enabling companies to deliver exceptional customer experiences.

As businesses continue to prioritize customer-centric strategies, tools like Ask Loris will play a pivotal role in driving efficiency, innovation, and satisfaction.

Magic Vision, an AI-driven platform for digital media creation, officially launched today, offering a seamless and intuitive solution for creators across industries. From photographers and filmmakers to designers and marketers, the platform combines advanced AI with professional-grade tools, empowering users to create high-quality content efficiently.

The platform’s mission is simple: to eliminate the complexity of traditional editing workflows and enable creators to focus on their vision.

Visit the official website: magicvision.app

Key Features of Magic Vision

1. AI-Powered Photo Editing

• Intelligent Object Removal: Removes unwanted elements seamlessly, reconstructing the background with AI.
• Contextual Resizing: Adjusts image dimensions without compromising quality or proportions.
• Dynamic Object Replacement: Replaces objects while preserving lighting, shadows, and perspective.

2. Next-Generation Video Editing

• Smart Video Stabilization: Smooths shaky footage for professional-grade video.
• Text-to-Video Generation: Transforms written scripts into edited video content in seconds.
• Background Modification: Swaps video backgrounds effortlessly while maintaining quality.

3. Advanced Audio Tools

• Voice Cloning and Modulation: Customizes and clones voices for unique audio experiences.
• Custom Sound Effects: Enhances media projects with personalized sound effects.
• Perfect Audio Synchronization: Ensures precise alignment of audio and video for flawless output.

The Vision Behind Magic Vision

Magic Vision was developed by a team of AI experts and creative professionals to address the challenges of digital media creation. Its intuitive interface makes it accessible to users of all skill levels, from beginners to industry veterans.

"Magic Vision is more than just an editing tool—it’s a creative partner," said Noel Fargents, CEO of Magic Vision. "Our platform evolves with users, enabling them to produce their best work faster and smarter."

Milestones and Achievements

Since its inception, Magic Vision has made significant strides, including:

• Attracting a Growing User Base: Professionals and agencies leveraging the platform for diverse projects.
• Forging Key Partnerships: Collaborations with major media and content production companies.
• Earning Early Praise: Users commend its speed, usability, and innovative AI features, reporting a 70% reduction in production time.

Impact on Content Creation

Magic Vision revolutionizes the way creators approach digital media production by automating time-consuming tasks like color correction, object removal, and sound synchronization. Its impact spans across industries:

• For Individuals: Simplifies workflows, freeing up time for creativity and innovation.
• For Businesses: Speeds up production timelines, offering a competitive edge in advertising, film, gaming, and marketing.

Noel Fargents emphasized, "Magic Vision helps creators stay ahead by enabling smarter, faster content production with unparalleled quality."

Future Plans

Magic Vision is committed to continuous innovation, with upcoming features including:

• Enhanced AI tools for virtual reality content creation.
• Improved collaboration capabilities for team-based projects.
• Integrations with leading third-party platforms for seamless workflows.

With its official launch, Magic Vision is set to redefine digital media creation by merging AI innovation with intuitive tools. Whether you're an individual creator or a business scaling content production, Magic Vision provides the speed, precision, and professional-grade quality needed to stay ahead in today’s fast-paced digital landscape.

Experience the future of digital creation at magicvision.app.

Lightricks, a leader in AI-powered creative technology, has announced a strategic partnership with Shutterstock, Inc.. This collaboration enables Lightricks to train its open-source video generation model, LTX Video (LTXV), using Shutterstock's extensive library of premium HD and 4K video assets.

This partnership marks a significant milestone, as Lightricks becomes the first global partner to leverage Shutterstock’s industry-first "research license" model, which reduces the cost barrier for training open-source AI models.

Key Highlights of the Partnership

1. Research License for Open-Source Innovation

• Lightricks is using Shutterstock's innovative "research license," designed for startups and AI companies to train tools on high-quality, licensed data before committing to a full commercial license.
• This model provides an accessible, cost-effective solution for AI model development, particularly in the early stages of research and refinement.

2. Empowering AI Video Generation with Shutterstock Assets

• The collaboration enhances Lightricks’ ability to train its AI models using Shutterstock's premium HD and 4K video library.
• By integrating trusted, licensed data, the LTXV model ensures robust training results while respecting content creators’ rights.

3. Advancing Open-Source Initiatives

• Following the release of LTXV 0.9 to the open-source community in November 2024, Lightricks aims to prioritize quality in its next model update by incorporating Shutterstock’s diverse and expansive video datasets.

Leadership Insights

Zeev Farbman, Co-founder and CEO of Lightricks, emphasized:
"This collaboration builds on our commitment to creating powerful, accessible creative tools. Leveraging Shutterstock’s premium video data enhances our generative video tools for professional creators and enterprises alike."

Daniel Mandell, Global Head of Data Licensing & AI at Shutterstock, added:
"Our research license empowers partners to train AI models with licensed, trusted data. We’re excited to support Lightricks in driving innovation in video generation."

Shutterstock’s Role in AI Innovation

Shutterstock’s extensive media library includes over one billion royalty-free assets spanning:

• Images and Videos: HD and 4K quality content for diverse applications.
• Music and 3D Models: Supporting multimodal AI model training.
• Templates: Streamlining creative workflows.

This robust dataset provides a foundation for training state-of-the-art AI models while safeguarding the intellectual property of content creators.

The Impact on Generative AI Video Tools

For Creators

• Access to high-quality AI-powered tools that simplify video production while enhancing creativity.
• Faster workflows and improved results for professional video creators and enterprises.

For AI Development

• A cost-effective framework for startups and established companies to refine generative AI models.
• Improved scalability and reliability in AI-powered video generation.

Future Outlook

Lightricks and Shutterstock are positioned to redefine video creation through AI-driven tools. Looking ahead:

• Lightricks will integrate Shutterstock’s datasets into future versions of the LTXV model, focusing on quality and user experience.
• Shutterstock continues to innovate with its research license model, fostering collaboration with AI companies worldwide.

This partnership underscores Lightricks’ mission to democratize creative technology and Shutterstock’s commitment to supporting innovation in AI. By combining forces, they are paving the way for a new era in generative AI video tools, delivering exceptional value to creators and enterprises alike.

Explore the future of video creation with Lightricks and Shutterstock.

Mobupps, a global leader in mobile advertising and technology solutions, has announced the appointment of Siddharth Barman as its new Vice President of Marketing. With over 14 years of experience in growth marketing, strategic partnerships, and product innovation, Barman is set to lead Mobupps’ global marketing initiatives, driving expansion across key markets.

Siddharth Barman: A Proven Leader in Growth Marketing

Career Highlights

• Previous Role at Affle: Played a pivotal role in driving global growth, leading product launches, and building high-performing marketing teams.
• Global Impact: Contributed to the expansion efforts across US, EU, LATAM, MENA, SEA, and India, fostering strategic alliances and earning multiple industry accolades.
• IPO Success: A key member of the Affle IPO team in India, showcasing his expertise in navigating complex business milestones.

Vision for Mobupps

As VP of Marketing, Barman will focus on scaling the reach and impact of Mobupps’ innovative products:

• MAFO: The all-in-one mobile advertising platform.
• iRTB: Intelligent real-time bidding solutions.
• MobuppsX: Advanced performance marketing tools.

Mobupps' Recent Achievements and 2025 Vision

2024 Highlights

• Achieved over 90% growth across the US, EU, and APAC regions.
• Integrated CTV, mobile, and web platforms to create cross-platform advertising strategies.
• Solidified leadership in verticals such as iGaming, e-commerce, entertainment, and travel.

Goals for 2025

1. Expansion in Developed Markets:
   • Leverage AI-driven innovations to enhance advertising solutions.
   • Focus on brand safety to build trust and credibility.
2. Emerging Market Penetration:
   • Establish local teams to drive regional growth.
   • Expand client portfolios to cater to a broader audience.

With these strategies, Mobupps aims to set new benchmarks in the advertising landscape.

Leadership Insights

Siddharth Barman shared his excitement:
"With a dynamic team and a robust portfolio of solutions, Mobupps is well-positioned to redefine the advertising landscape. I look forward to leveraging technology and innovative strategies to exceed customer expectations and drive exceptional growth."

Yaron Tomchin, CEO of Mobupps, praised Barman’s expertise:
"Siddharth brings a wealth of experience in driving global growth and launching innovative products. His leadership will be instrumental as we expand into key markets and deliver greater value to our clients and partners worldwide."

Siddharth Barman’s appointment marks a significant milestone for Mobupps as it accelerates its global expansion efforts. With a focus on innovation, strategic growth, and market leadership, Mobupps is poised to achieve remarkable success in 2025 and beyond.

Stay tuned as Mobupps continues to innovate and reshape the advertising industry.

Integral Ad Science (IAS), a global leader in media measurement and optimization, has made history by becoming the first measurement provider to achieve ISO/IEC 42001 certification. This recognition underscores IAS's commitment to using artificial intelligence (AI) responsibly and transparently, solidifying its leadership in the ad tech industry.

What is ISO/IEC 42001?

ISO/IEC 42001 is the world’s first international standard for Artificial Intelligence Management Systems (AIMS). It provides a framework for organizations to:

• Establish and maintain robust AI governance.
• Manage AI risks and ensure data privacy.
• Develop ethical and responsible AI systems.
• Ensure human oversight, fairness, and environmental accountability in AI processes.

The certification is globally recognized as a symbol of safety, quality, and reliability in AI usage.

IAS’s Certified Use of AI

The scope of IAS’s ISO/IEC 42001 certification applies specifically to its Quality Attention product and reflects its dedication to responsible AI practices.

• Quality Attention Product: Utilizes advanced AI and machine learning (ML) to analyze up to 280 billion global interactions daily, providing actionable insights for advertisers.
• AI-Powered Insights: IAS leverages AI for prediction, decision-making, protection, and targeting, driving superior performance in digital advertising campaigns.

The certification process was conducted by Schellman, an accredited ISO 42001 certification body, further validating the integrity of IAS’s AI systems.

Why ISO 42001 Certification Matters

Achieving ISO/IEC 42001 certification places IAS at the forefront of responsible AI innovation. Key highlights of the certification include:

• Transparent AI Governance: Ensures ethical development and deployment of AI technologies.
• Data Privacy and Security: Maintains stringent safeguards for user data.
• Risk Management: Mitigates potential AI-related risks to enhance trustworthiness.
• Human Oversight: Balances AI automation with human decision-making to prevent bias.

Kevin Alvero, Chief Compliance Officer at IAS, emphasized:
"As the first measurement provider to receive ISO 42001 certification, we demonstrate to our customers that IAS's use of AI is safe, responsible, and transparent."

IAS’s AI Leadership in Ad Tech

IAS’s innovative AI solutions power its digital advertising platform, offering brands and advertisers unmatched insights and optimization. Key capabilities include:

• Predictive Analytics: Leveraging AI for real-time decision-making and campaign success.
• Data Scale: Capturing and analyzing billions of daily interactions to drive actionable insights.
• Ethical AI Systems: Aligning technology with global standards for fairness, quality, and sustainability.

IAS's ISO/IEC 42001 certification is a testament to its dedication to advancing AI responsibly while delivering exceptional value to its customers. This milestone reflects IAS's ongoing commitment to innovation, transparency, and leadership in the ad tech industry.

By setting a precedent for AI governance and responsible practices, IAS empowers advertisers with the confidence to navigate the ever-evolving digital advertising landscape.

Quark Software, a global leader in AI-powered content automation, has announced the latest release of Quark Publishing Platform (QPP) NextGen v4.2. This cloud-based Component Content Management System (CCMS) now features enhanced AI capabilities powered by Microsoft Azure OpenAI, transforming how enterprises automate the production of regulated and complex documentation.

Designed for content teams seeking faster approval, publishing, and compliance, QPP NextGen v4.2 simplifies content workflows and integrates AI for improved productivity across industries.

Key Features and Benefits of QPP NextGen v4.2

1. Out-of-the-Box (OOTB) AI Integration:

   • Content teams can now access AI-driven features for the first time without needing their own AI infrastructure.
   • Powered by Microsoft Azure OpenAI, the OOTB capabilities include content automation, word choice optimization, translation assistance, and accelerating content discovery and conversion.
   • These AI tools are fast, secure, and easy to use, making them accessible even for teams without prior AI expertise.

2. Bring Your Own AI (BYOAI):

   • For organizations with existing AI services or models, QPP NextGen v4.2 supports integration with these tools. Teams can plug their own AI systems into the platform, enhancing the flexibility of content automation.

3. Extra Layer of Security:

   • The OOTB AI functionality is secured by Microsoft’s hosting services, offering an extra layer of security, including advanced governance controls for user roles and permissions.
   • This ensures enterprise-grade security, allowing content teams to confidently manage sensitive content.

4. Wider Artwork Ecosystem:

   • QPP NextGen now integrates with Adobe InDesign, alongside the existing QuarkXPress support. This integration enables creative teams to work seamlessly between the two platforms, eliminating time spent on exporting and reformatting templates.
   • This streamlines content workflows, reduces bottlenecks, and accelerates time-to-market.

5. Role-Based Working and Customization:

   • Personalized homepages in QPP NextGen can be configured to highlight key tasks and responsibilities based on user roles.
   • This tailored approach helps content teams stay organized, ensuring that workflows are streamlined and content delivery is faster.

How QPP NextGen is Revolutionizing Enterprise Content Management

The release of QPP NextGen v4.2 is a significant leap forward in modernizing enterprise content operations. Key benefits for enterprises include:

• AI-Driven Content Creation: Automates complex tasks, improving efficiency and reducing manual effort.
• Accelerated Time to Market: Optimizes workflows, enabling quicker content creation and publishing without sacrificing quality.
• Enhanced Compliance and Security: AI’s role in content management ensures regulatory compliance while offering robust security features.

These advancements empower content teams to meet business objectives faster, whether in regulated industries or customer-facing content creation.

Supporting Digital Transformation and Business Growth

The integration of AI into content management processes has become essential for enterprises striving to stay competitive. QPP NextGen v4.2 supports digital transformation initiatives by:

• Automating content creation and management, reducing the time required for publishing.
• Enabling scalable, self-service conversion of unstructured content into structured, reusable components.
• Streamlining complex processes like taxonomy management, structured content authoring, and natural language search, all powered by AI.

Richard Worrell, Senior Product Manager at Quark, commented:
"With QPP NextGen, we're simplifying content collaboration, increasing productivity, and helping content teams create impactful content that meets the needs of their target audiences."

Quark Software’s QPP NextGen v4.2 brings cutting-edge AI capabilities to the forefront of content management, enhancing the efficiency, security, and compliance of enterprise content workflows. This release marks a pivotal step toward automating and modernizing content operations, giving businesses the tools they need to stay ahead in an increasingly complex and fast-paced digital landscape.

Jasper, the world's leading AI marketing platform, has launched Jasper Studio, a powerful no-code AI app builder, and a native Slack integration, enabling marketers to design, deploy, and scale AI-driven workflows and applications without requiring technical expertise. These innovations aim to accelerate AI adoption across marketing teams, empowering them with tools to create customized AI applications and streamline content creation directly within their collaboration spaces.

This expansion addresses the challenges of generative AI adoption, particularly the lack of AI skills in most enterprises. By providing marketers with the autonomy to implement AI solutions tailored to their specific needs, Jasper is poised to transform how marketing teams operate in an increasingly competitive landscape.

Key Features and Benefits of Jasper's New Capabilities

1. Jasper App Builder:

   • No-code AI development: Marketers can now build AI apps without needing technical expertise, democratizing AI usage across marketing teams.
   • Customization options: App Builder allows teams to connect to relevant data sources, configure specific prompts, and fine-tune AI outputs to align with brand voice, style, and compliance.
   • Domain-specific applications: Teams can create tailored solutions, such as custom product description generators or account-based marketing (ABM) apps, helping them scale operations effectively.
   • 90+ pre-built apps: In addition to creating apps from scratch, marketers can start with Jasper’s out-of-the-box applications, customizing them to meet unique business needs.

2. Slack Integration:

   • Streamlined workflows: The native Slack integration allows marketing teams to generate and optimize content directly within Slack channels, keeping workflows efficient and on-brand.
   • Real-time collaboration: With Jasper embedded in Slack, teams can generate campaigns, get instant answers, and refine content in real-time, boosting collaboration and reducing time to market.
   • Brand IQ integration: Ensures all generated content reflects a brand’s unique voice and tone, maintaining consistency across all outputs.

Democratizing AI for Marketers

Jasper's latest innovations aim to solve the problem of AI adoption across enterprises. According to a Deloitte survey, only 35% of enterprises report having high levels of AI expertise. As a result, marketing teams often rely on IT departments to build AI applications, which can create bottlenecks and hinder adoption. By giving marketers the tools to build and customize AI workflows, Jasper is accelerating the adoption of AI and empowering marketing teams to be more agile, innovative, and productive.

Timothy Young, CEO of Jasper, stated:
"In an increasingly competitive market, enterprise marketing teams risk losing market share if they can't leverage the transformative power of AI. By putting AI directly into the hands of marketers, we’re enabling them to accelerate their output and unlock the full potential of AI to drive business success."

Driving AI Transformation Across Organizations

Jasper’s new capabilities help enterprises unlock the full potential of AI by:

• Empowering marketers with tools to automate content creation and optimize workflows without needing technical expertise.
• Enhancing productivity by enabling real-time collaboration and content generation directly within the platforms teams already use, such as Slack.
• Delivering better results by ensuring that AI outputs are contextually relevant to marketing goals and aligned with brand identity.

Jasper’s launch of Jasper Studio and the Slack integration marks a transformative moment for AI in marketing. By empowering marketers to build, customize, and scale AI-driven applications on their own terms, Jasper is reshaping how marketing teams work, collaborate, and innovate. With these new capabilities, marketers are equipped to unlock greater efficiency, drive business growth, and keep their brands competitive in an AI-powered world.