News

AI Isn’t Killing SEO—It’s Just Adding More Letters, Says Olga Zarr

Search pros can take a breath—SEO isn’t dead, it’s just evolving. That’s the message from Olga Zarr, AI SEO consultant and founder of SEOSLY, who issued a data-backed reality check on the future of search this week. Her advice? Stop panicking over buzzwords like AIO (AI Optimization), GEO (Generative Engine Optimization), or LLMO (Large Language Model Optimization). According to Zarr, these are...

marketing 20 Aug 2025

Aditude Names First CRO Anthony Gonsalves

Aditude, the ad tech company known for its focus on publisher-first solutions, just made a major leadership move: the appointment of Anthony Gonsalves as its first Chief Revenue Officer (CRO). Gonsalves, a digital media veteran with more than 20 years of experience, joins Aditude from JWP Connatix, where he served as SVP of Global Business Development. He has also held senior leadership roles at...

business 19 Aug 2025

CookieYes Launches Wix App for Seamless Privacy Compliance

CookieYes, a consent management platform trusted by more than 2 million websites, has officially landed in the Wix App Market—bringing plug-and-play privacy compliance to small businesses and enterprises alike. The app allows Wix-powered sites to quickly set up cookie consent banners, automatically pause tracking until visitors opt in, and log user choices to meet regulatory requirements like...

b2b data 19 Aug 2025

Pasley Commercial Interiors Launches Podcast on Strategic Design for Business Growth

Pasley Commercial Interiors, a woman-owned leader in B2B interior design, is taking its expertise to the airwaves. The firm has launched a new podcast series—“Design to Help Your Business Grow”—to help companies understand how physical spaces can be a direct driver of profitability, brand cohesion, and long-term success. The series is hosted by Randi Lynn Johnson and features insights from Robin...

b2b data 19 Aug 2025

Apollo Silver Bets on $1.6M Marketing Blitz to Woo Investors

Apollo Silver Corp. is turning to an old-school marketing weapon—direct mail—paired with digital outreach in a $1.62 million campaign designed to raise its profile among investors. The Canadian silver exploration company (TSX.V: APGO) has signed Nashville-based Creative Direct Marketing Group (CDMG) to lead the push. CDMG, best known for its hybrid mix of digital and physical advertising, will...

marketing 19 Aug 2025

Sinch Brings Rich Business Messaging to All Major U.S. Carriers

Rich Communication Services (RCS) has long been pitched as the heir to SMS, and Sinch just made a decisive move to bring it mainstream in the U.S. The Swedish cloud communications provider announced that its RCS for Business platform is now live across all major Tier-1 U.S. mobile operators—a milestone that could reshape how brands interact with their customers. For businesses, this means...

customer engagement 19 Aug 2025

Johns Hopkins Taps Talkdesk to Modernize Patient Experience

The Johns Hopkins Health System is upgrading its contact center operations with Talkdesk’s Healthcare Experience Cloud, part of a broader push to streamline patient communications and service delivery. The cloud platform, powered by Talkdesk’s Customer Experience Automation (CXA), will bring AI-driven self-service, intelligent call routing, and omnichannel engagement to the health system’s...

automation 19 Aug 2025

LivePerson Named a Niche Player in 2025 Gartner Magic Quadrant for Conversational AI Platforms

LivePerson (Nasdaq: LPSN), best known for powering enterprise-grade conversational AI, has landed on the 2025 Gartner Magic Quadrant for Conversational AI Platforms for the first time. Gartner recognized the company as a Niche Player, a designation that marks LivePerson’s debut in the highly competitive analyst report. “In a rapidly evolving market, enterprise decision-makers rely on Gartner to...

customer experience management 19 Aug 2025