Bangalore-based agency earns global recognition for its value-driven, strategy-first approach.

Forbes has named Eflot as one of the top digital marketing agencies of 2025, applauding its innovative fusion of business strategy and AI-driven execution. Unlike trend-chasing agencies, Eflot’s strategy-first model ensures that every marketing initiative aligns with long-term business objectives, delivering sustainable brand growth for global clients.

Eflot’s Business-Centric Approach to Modern Marketing

Strategy Before Tools – Prioritizing business alignment over fleeting digital trends.
AI as an Enabler – Leveraging AI and automation while keeping strategic decision-making human-led.
Measurable Impact – Focusing on revenue growth, market expansion, and brand sustainability.

"Marketing isn’t about chasing viral moments; it’s about creating systems that deliver long-term value," says Ashok Veda, Founder & CEO of Eflot.

Why Eflot Stands Out

Forbes' recognition highlights Eflot’s ability to merge creativity, analytics, and strategic execution. Key differentiators include:

Strategy-First Framework – Data-driven insights inform every campaign.
Outcome-Driven Execution – Marketing efforts are designed for measurable business impact.
Human-Led Data Utilization – AI refines, but does not replace, human expertise.
End-to-End Growth Support – From digital presence to customer acquisition.
Global Accreditation – ISO-certified for quality and security.

Leadership Behind Eflot’s Success

Ashok Veda, Founder & CEO, is a serial entrepreneur and PhD scholar with 20+ years of experience in business, AI, and marketing strategy. His education at NIT Warangal, IIM Ahmedabad, and the University of Amsterdam equips him with a rare blend of academic insight and real-world execution.

The Future of Marketing is Value-Driven

As digital marketing grows more competitive, Eflot champions purpose-driven growth, helping brands build sustainable, scalable success.

"The future belongs to businesses that see marketing as a growth engine, not a cost center," says Veda. "We ensure every dollar spent creates compounding value."

McClung PR is expanding its leadership team with two strategic appointments. Kathleen McClung joins the firm as Vice President, Public Relations & Corporate Communications, bringing 15 years of PR experience from Ameriprise Financial, while Kate Raddatz has been promoted to Vice President, Media Relations after nearly three years at the firm.

Kathleen McClung: Elevating Corporate Communications

A seasoned public relations leader, Kathleen McClung has spearheaded corporate communications, media relations, and brand positioning at a Fortune 500 company. At McClung PR, she will leverage her expertise to support corporate, advocacy, and nonprofit clients with strategic communications, crisis management, and executive positioning.

"Kathleen’s addition is a major win for our clients and our firm," said Brian McClung, Founder & CEO of McClung PR. "Her ability to navigate reputational challenges, craft impactful messaging, and drive strategic initiatives will be invaluable as we help clients strengthen their brands and seize new growth opportunities."

Kate Raddatz: Advancing Media Relations Excellence

An Emmy-winning former journalist from WCCO-TV, Kate Raddatz has played a key role in McClung PR’s media relations and crisis communications efforts. Her promotion recognizes her expertise in crafting compelling stories and building strong media relationships.

"Kate’s storytelling skills and media connections have been instrumental in delivering results for our clients," said Brian McClung. "Her leadership in media strategy and event hosting continues to make a significant impact."

McClung PR: A Premier Strategic Communications Firm

With these leadership advancements, McClung PR reinforces its position as a top-tier public relations and strategic communications firm. The company offers expertise in:

Public Relations & Media Relations – Securing top-tier media coverage across industries.
Social Media & Influencer Outreach – Driving engagement through strategic partnerships.
Crisis Communications – Trusted support for reputation management.
Media & Public Speaking Training – Tailored coaching for impactful storytelling.
Video Content Creation – Compelling narratives that captivate audiences.

Walk West, the premier integrated marketing and branding agency in the Southeast U.S., has announced a strategic partnership with Aplyca, a Colombia-based award-winning digital innovation company with operations in Spain and the U.S. This collaboration enhances Walk West’s ability to deliver enterprise-level content management, e-commerce, and cloud solutions, empowering Chief Marketing Officers (CMOs) and Chief Technology Officers (CTOs) at major brands.

Bridging Strategy and Technology

The Walk West–Aplyca partnership addresses a crucial gap in the market: the seamless integration of creative storytelling and enterprise-grade technical execution.

"Organizations often struggle to align their creative vision with scalable technical implementation," said Greg Boone, CEO at Walk West. "By combining Walk West’s human-centered marketing with Aplyca’s AI-powered, enterprise development capabilities, we’re providing an end-to-end solution that delivers measurable business impact.”

Benefits of the Partnership

End-to-End Digital Solutions – Merging Walk West’s brand strategy and digital marketing expertise with Aplyca’s deep technical execution.
Enterprise-Grade Content Management – Deploying advanced CMS platforms like Adobe Experience Manager, Ibexa, and Contentful.
E-commerce Integration – Delivering Adobe Commerce, Shopify, and Commerce Layer solutions tailored for enterprise growth.
Cloud-Native Architecture – Leveraging AWS, Google Cloud, and Azure for scalable digital operations.
AI-Driven Innovation – Implementing semantic search, conversational AI, and personalization for enhanced digital experiences.
Nearshore Development Model – Offering real-time collaboration with highly skilled Latin American talent to enhance efficiency without compromising quality.

"This partnership redefines the nearshore model beyond cost savings," said Felipe Jaramillo, CEO of Aplyca. "Together, Walk West and Aplyca create a dynamic ecosystem where world-class creative vision meets cutting-edge technical execution, delivering scalable, business-focused solutions."

Powering the Future of Digital Experience

With a track record of delivering results for top brands like Lenovo, RDU Airport, Terpel, and Juan Valdez Café, Walk West and Aplyca are well-positioned to help global enterprises navigate an increasingly digital-first marketplace.

The partnership is effective immediately, with joint client engagements already in progress.

Oktopost, a leading B2B social media management, employee advocacy, and social listening platform, has announced its latest integration with Microsoft Power BI, a powerful business intelligence and data visualization tool. This integration empowers B2B marketers to break down data silos, seamlessly incorporate social media insights into their broader analytics ecosystem, and demonstrate the impact of social efforts on key business metrics.

Bridging the Gap Between Social Media and Business Growth

A recent study found that 93% of CMOs struggle to position marketing as a growth driver due to challenges in linking social media engagement to business outcomes. Many marketing tools cater to B2C brands, leaving B2B marketers without the specialized solutions needed for accurate measurement and reporting.

With the Oktopost-Power BI integration, marketers can now:

Automate Data Consolidation – Eliminate manual reporting by integrating social media performance data with website analytics, CRM insights, and sales metrics.
Visualize Social Impact – Create customizable dashboards that illustrate how social media drives lead generation, revenue, and customer engagement.
Prove Marketing ROI – Present clear, data-driven insights to stakeholders, ensuring social strategies are aligned with business objectives.
Make Informed Decisions – Enable leadership teams to act on real-time, holistic insights, reinforcing the value of social media in overall marketing strategy.

"B2B marketers often lack the tools to effectively communicate social media’s impact to leadership,” said Liad Guez, VP Product at Oktopost. "Our Power BI integration equips them with the ability to easily visualize and demonstrate social KPIs—helping marketing teams make data-driven decisions at every level.”

Advancing Data-Driven B2B Marketing

This integration reflects a broader industry shift towards data-driven marketing analytics. By combining Oktopost’s rich social data with Power BI’s enterprise analytics, marketers can directly link social engagement to lead generation, pipeline velocity, and customer retention.

Oktopost’s Power BI integration builds on its recent innovations, including AI-powered social tools and Advocacy Gamification Engine, further reinforcing its commitment to helping B2B organizations drive measurable business outcomes.

Create and Collab, a leading web design company, is excited to announce the launch of its SEO (Search Engine Optimization) services, designed to help small businesses increase website traffic, enhance their online presence, and rank on Google’s first page.

Founded by Abigail in 2019, Create and Collab was born out of her passion for helping small businesses build an online presence they’re proud of. After designing over 50 websites, Abigail discovered the power of SEO in driving measurable business growth.

"After seeing how increased website traffic helped a client scale their business, I was hooked," said Abigail. "SEO is an ever-evolving challenge, and my passion lies in helping businesses thrive online."

A Collaborative Approach to Website Success

To offer a comprehensive digital experience, Create and Collab has partnered with:

Glow Up Web Design – Specializing in custom website design, branding, and on-page SEO for seamless, high-converting websites.
GR Digital Marketing – Providing pay-per-click (PPC) advertising and advanced SEO strategies to maximize online reach.

This strategic collaboration ensures small businesses receive end-to-end support, from a beautifully designed website to a data-driven marketing strategy that drives leads and sales.

Beyond SEO: Supporting Small Businesses with Expert Resources

In addition to SEO and web design, Create and Collab equips entrepreneurs with hand-picked resources to simplify business operations. Abigail has compiled a list of books, tech tools, office supplies, and subscriptions that enhance productivity and business growth.

"Owning a business is like a rollercoaster—exciting and a little scary," says Abigail. "My goal is to provide small business owners with the tools and strategies they need to succeed."

SUCCESS® Enterprises is proud to announce that Ashley LaRocque has been appointed Vice President of Media & Production. With an extensive background in media production and content strategy, LaRocque will play a pivotal role in elevating SUCCESS®’s mission to empower entrepreneurs, leaders, and individuals seeking growth.

"SUCCESS® Enterprises empowers ambitious go-getters to take action," said Amy Somerville, CEO of SUCCESS®. "Ashley’s exceptional leadership, creativity, and experience will help us deliver high-quality content and unforgettable experiences for our community."

LaRocque joins SUCCESS® with a proven track record in media and event production. Previously, she served as Executive Director of Media Production at RE/MAX, LLC, where she led the development of globally distributed content and high-impact event experiences.

"Producing innovative content for such an empowered audience is a dream for a creative," said LaRocque. "I’m buzzing with energy for what’s to come!"

Her strategic expertise and passion for storytelling will further position SUCCESS® as an innovative leader in personal and professional development, bringing engaging, high-quality content to entrepreneurs worldwide.

Armstrong & Associates, Inc. is proud to be recognized as the Top Market Research Firm 2025 by Business Management Review. This prestigious award underscores our commitment to delivering trusted market intelligence, strategic insights, and data-driven solutions to the global supply chain and logistics industry.

Following a rigorous evaluation by C-level executives, industry thought leaders, and the Business Management Review editorial board, Armstrong & Associates emerged as the leading firm known for its unmatched expertise, accuracy, and industry trust.

"Our mission is to provide information nobody else has regarding third-party logistics," said Evan Armstrong, CEO.

Why Armstrong & Associates?

Decades of expertise in 3PL market research, M&A intelligence, and strategic consulting.
A reputation built on trust, accuracy, and deep industry knowledge.
Actionable insights that empower 3PLs, investors, and shippers to make informed decisions.

We extend our gratitude to our clients, partners, and industry peers for their continued trust and support. This recognition fuels our passion to keep delivering best-in-class market research and intelligence.

Partnerize, the leader in partnership automation, has appointed Vanja Wilson as Vice President and General Manager for APAC. This appointment underscores the company’s commitment to expanding in the region and reflects APAC’s strong growth momentum in 2024.

Based in Sydney, Wilson will lead strategic efforts to drive channel growth and investment, reinforcing Partnerize’s position as the preferred partner for brands scaling their affiliate and partnership programs.

A Seasoned Leader in Affiliate Marketing

With 10+ years of experience in affiliate marketing, consultative sales, and client services, Wilson brings deep industry expertise and a growth-driven mindset. As one of the few senior female leaders in the APAC affiliate space, her appointment highlights Partnerize’s dedication to fostering diverse leadership.

"Vanja’s leadership, strategic vision, and deep industry expertise have been instrumental in accelerating our momentum in APAC," said Matt Gilbert, CEO of Partnerize. "Having dedicated leadership on the ground strengthens our ability to drive growth and deliver value to our clients and partners in the region."

Wilson joins a strong regional leadership team, including Nell Nakkan and Georgia Hudson, both of whom were awarded the Global President’s Award for their resilience and leadership in 2024.