Veeva Systems, a leader in cloud-based solutions for life sciences, has launched the latest version of its Vault CRM Suite, introducing the new Vault CRM Campaign Manager. This development aims to unify sales, marketing, medical, and service teams on a single platform, driving customer-centric engagement with advanced automation and streamlined workflows.

1. Uniting Teams for Enhanced Customer Centricity:

• Unified Platform: Vault CRM Suite allows sales, marketing, medical, and service teams to operate from a shared database and content system.
• Integrated Operations:
  • Enables seamless multichannel campaigns across non-personal and field channels using Vault CRM Campaign Manager.
  • Includes Vault CRM Service Center, launched earlier for inside sales, contact centers, and hybrid representatives.

2. Advanced Industry-Specific CRM Features:

• Enhanced Functionality:
  • Built on the Vault Platform, Vault CRM Suite provides a comprehensive solution for life sciences companies.
  • The new release expands capabilities with tools like AI-powered Vault CRM Bot and Voice Control, driving efficiency and personalization.
• Customer-Centric Innovation: Veeva’s unconstrained product roadmap ensures continuous advancements to address the evolving needs of the life sciences sector.

3. Proven Adoption and Success:

• Active Deployments:
  • Over 30 companies are live on Vault CRM Suite.
  • Seven additional migrations from Veeva CRM to Vault CRM are set for completion by the end of this month.
  • A global top-20 biopharma company plans to migrate over 15,000 users to Vault CRM by the end of 2025.

4. Seamless Campaign Execution with Vault CRM Campaign Manager:

• Multichannel Engagement: Enables coordinated customer interactions across sales and marketing channels.
• Streamlined Automation: Facilitates advanced automation for executing and managing campaigns.
• Customer-Centric Approach: Drives personalized engagement strategies for life sciences organizations.

5. Leadership Insights:
Arno Sosna, General Manager of CRM Products at Veeva, highlights the innovation underpinning the Vault CRM Suite:

"Our delivery of Veeva Vault CRM Suite builds on years of innovation in CRM and Vault Platform. The new additions enable true customer centricity across the life sciences industry."

The latest release of Veeva Vault CRM Suite, featuring the innovative Campaign Manager, marks a significant leap in life sciences CRM technology. By unifying teams and providing advanced automation, Veeva empowers organizations to achieve customer-centric engagement and operational efficiency. With a strong adoption trajectory and continuous innovation, Vault CRM Suite sets a new standard for industry-specific CRM solutions.