Wondershare, a global leader in creativity software solutions, has announced the launch of Filmora 14, the latest iteration of its award-winning video editing software. With the slogan "More AI, Videos in Less Clicks," this major update introduces groundbreaking AI features designed to streamline the video creation process for content creators of all skill levels.

• Smart Short Clips:
  This innovative feature enables one-click automatic extraction and editing of highlight reels from original long-form video footage into multiple refined short clips. It intelligently matches subtitles, sound effects, stickers, and transitions, supporting scheduled distribution across social platforms. This tool simplifies the creation of short-form content, meeting the growing demand among creators, educators, and marketers.

• AI-Powered Tools:
  Filmora 14 embraces the AI era with over ten new tools designed to enhance efficiency and quality, including:

  • Smart Scene Cut
  • AI Translation-Lip-Sync
  • AI Face Mosaic
  • AI Portrait Cutout
  • AI Sound Effect

• AI Video Enhancer:
  This feature restores detail and texture in blurred-focus or low-resolution footage using advanced AI algorithms, significantly enhancing clarity, especially beneficial for footage captured on lower-end cameras.

• AI Color Palette:
  Users can replicate the color grading of reference footage and seamlessly apply it to their projects with a single click, preserving natural skin tones. This tool democratizes professional-grade color correction, allowing novice users to achieve cinematic visuals reminiscent of blockbuster films.

• Multi-Camera Editing:
  Filmora 14 introduces sophisticated multi-camera editing capabilities, enabling seamless editing of footage from multiple camera angles on a single timeline track. This feature is perfect for interviews, tutorials, stage performances, and sports replays.

• Planar Tracking:
  Advanced tracking technology allows users to attach images, graphics, text, or videos to flat surfaces within their footage. This ensures added elements move in sync with camera movements, ideal for overlaying logos or embedding personal videos onto promotional displays.

Market Insights

The video creation industry is experiencing exponential growth, driven by AI advancements. Bloomberg Intelligence forecasts that the global generative AI market could reach $1.3 trillion by 2032, with a compound annual growth rate of 42%.

"With Filmora 14, we're pushing the boundaries of what's possible in video editing," said Queenie, the Head of Global Brand Marketing at Wondershare. "Our AI-powered features save time and unlock new creative possibilities for content creators. We're excited to see how our users leverage these tools to bring their visions to life."

90 Days After Acquisitions of BrandMuscle and SproutLoud, Ansira Continues to Strengthen Commitment to Brands in Distributed Ecosystems

Ansira Partners, Inc., an independent global marketing technology and solutions company, has announced significant enhancements to its platform technology alongside a new unified brand identity. This announcement comes 90 days after the company's double acquisition of BrandMuscle and SproutLoud in early July, marking a pivotal moment in Ansira's evolution.

• Unified Brand-to-Local Growth Platform:
  Ansira has successfully integrated the complementary technologies from the three entities into a cohesive brand-to-local growth platform. This integration is aimed at providing a clear roadmap for upcoming milestones, including client upgrades and enhanced features that will be marketed under Ansira's new brand identity.

• CEO Paul Tibbitt's Vision:
  “Our vision is clear – to be the go-to platform for brands going to market through distributed ecosystems," stated Ansira CEO Paul Tibbitt. The new brand identity and platform technology reflect a commitment to synchronized marketing, enabling clients to accelerate their growth while ensuring compliance and consistency across fragmented sales and distribution channels.

• Empowering Brands with Advanced Tools:
  Ansira's platform empowers brands with cutting-edge tools designed to accelerate growth at multiple levels, from global to local. It allows brands to extend their marketing and sales enablement tools across the distribution chain, enhancing control over marketing efforts and building stronger relationships with end customers through social media, advertising, and web technologies.

• Advanced Reporting and AI Integration:
  The platform features an advanced reporting suite that provides actionable insights into marketing performance, enabling brands to refine strategies continuously. Additionally, AI is seamlessly integrated throughout the platform, allowing brands to scale operations efficiently with automated workflows, compliance monitoring, and dynamic asset creation—all while maintaining brand integrity.

Chief Product and Technology Officer Insights

“Ansira's new platform architecture is a true combination of the best-in-class capabilities from each company,” said Desiree Toto, Ansira’s Chief Product and Technology Officer. The unified platform empowers brands to manage their entire ecosystem from a central hub, accelerating go-to-market strategies and enhancing audience engagement across distributed networks.

Strategic Divestiture for Focused Growth

To refine its technology focus and company vision, Ansira divested its Sincro division, a tier three automotive dealership solutions business, to DealerOn on September 25, 2024. This strategic move reinforces Ansira's commitment to delivering innovative solutions for brand-to-local marketing and driving growth within partner ecosystems. The divestiture solely affects tier three dealership customers, and the company remains dedicated to supporting its long-tenured auto OEM and tier two auto clients, along with various industry verticals.

New Branding and Marketing Strategy

With the integration of the platforms and refined vision, Ansira has developed a new go-to-market branding centered around synchronicity. This new brand identity highlights Ansira's ability to help brands orchestrate seamless marketing experiences, accelerating speed to market, increasing profitable revenue, and ensuring compliant, standardized, and unified engagement across complex ecosystems. The platform technology enables internal and external teams to work in harmony, unifying diverse components for a natural and effortless marketing approach.

“Our new brand represents the evolution of our business and our commitment to synchronizing brand-to-local marketing for our clients,” Tibbitt stated. “We've created a platform that doesn't just help companies market at scale but ensures that every interaction, from the national to local level, is in perfect harmony, driving growth and reinforcing brand integrity.”

'New Age of Data' evaluates advertisers' ways of thinking to better understand and serve their perceptions and challenges in the addressability landscape

TripleLift, the ad tech platform transforming digital advertising across all screens, has released its 2024 State of Data report. In collaboration with Advanis, a leading market and social research firm, the report aims to explore advertisers' perceptions, challenges, and needs regarding data solutions in the evolving addressability landscape. The study surveyed programmatic marketers across four regions: the US, UK, Germany, and France.

The report highlights a notable shift in the mindset of programmatic advertisers, revealing three significant findings:

1. Increased Trust in Big Tech:
   Respondents indicated a more than 2x increase in trust in big tech companies since 2021, signaling a positive trend in relationships between advertisers and technology providers.

2. Positive Sentiment Around Google's Changes:
   Following Google's deprecation announcements this summer, 61% of participants expressed positive sentiments about the delay in deprecation, with an even larger anticipated optimism after the full cancellation.

3. Optimism for Programmatic Advertising's Future:
   A resounding 96% of respondents agreed that "the future of programmatic advertising will open up new opportunities for success."

In a landscape where "signal loss" is a common concern, the report emphasizes the importance of understanding "signal gains." Marketers must leverage these signals to create successful campaigns with strong returns on ad spend. Key challenges faced by advertisers include:

• Achieving KPIs (45%)
• Fraud & Sustainability (41%)
• Accurate Targeting Capabilities (37%)

Expert Insights

Airey Baringer, VP of Product for Privacy and Identity at TripleLift, stated, "The shifting of the addressability spectrum will continue as consumer privacy demands increase, and competitors look to capitalize on these opportunities. This report aims to shed light on how these shifts affect the bottom line and educate the industry on utilizing solutions like TripleLift Audiences to adapt to a more privacy-first future."

Exploring Solutions

The report examines four distinct solutions, addressing data management and privacy concerns, and notes the specific perceptions that need to be addressed for each. A common theme emerges: as the programmatic industry transitions into this new data era, a solid foundation must be established. Many advertisers continue to depend on cookie-based inventory, making it crucial for publishers and ad tech providers to demonstrate effective solutions through performance, transparency, repeatable measurement, and trust.

Looking Ahead

The New Age of Data shows that while advertisers are intrigued by new solutions, they remain critical until their needs are met and proven. As the programmatic ecosystem evolves, new signals will emerge to support innovative campaigns, allowing advertisers to tell fresh stories that resonate with their audiences.

TripleLift's 2024 State of Data report highlights the challenges and opportunities within programmatic advertising, providing valuable insights for marketers navigating this evolving landscape. As the industry continues to adapt, the emphasis on privacy and effective data solutions will be paramount for success.

Movable Ink, a leader in AI-powered email and mobile personalization, has announced the integration of Movable Ink Da Vinci with Adobe Journey Optimizer. This integration complements existing Movable Ink solutions within the Adobe Experience Cloud, including Adobe Target, Adobe Commerce, Adobe Real-Time CDP, and Adobe Campaign.

Enhanced Marketing Capabilities

"With these integrations, marketers gain the power of AI-driven personalization and dynamic experience orchestration," stated Vivek Sharma, CEO & Co-Founder of Movable Ink. "This functionality allows for the automatic generation of unlimited personalized experiences, transforming data into ROI with unprecedented efficiency."

The integration of Movable Ink Da Vinci, which specializes in AI-driven content personalization, accelerates the creation of customized marketing content for high-volume campaigns. Customers utilizing Adobe Journey Optimizer can leverage enterprise-specific data and campaign assets to intelligently assemble and personalize email templates and content variations tailored to each subscriber. This seamless process enables marketers to optimize and deploy their email marketing campaigns effectively.

Partnership Insights

"This partnership provides an integrated approach to streamlining personalized experience delivery," said Sunil Menon, Head of Strategy & Product Marketing for Customer Journey Products at Adobe. "By combining Adobe's expertise in AI-powered omnichannel customer journeys with Movable Ink's custom content design capabilities, we aim to empower our joint customers to enhance customer value and boost marketer productivity."

Movable Ink has previously established integrations between Adobe products and Movable Ink Studio, an open-time content-generation solution. This platform allows brands to utilize insights from Adobe applications like Real-Time CDP, Commerce, and Target to create personalized content for email and mobile communications.

Key Benefits for Marketers

Marketers can expect several advantages from the integrated Movable Ink solutions:

1. Increased Marketer Productivity:
   The integration reduces dependence on coding, manual segmentation, and the time required to map content to email sends, allowing marketers to focus on more strategic efforts.

2. Improved Business Results:
   Brands leveraging Movable Ink's capabilities have seen significant outcomes. For instance, one retail client achieved a 102% increase in campaign revenue through Movable Ink integration.

3. Engaging Customer Experiences:
   The integrated solutions enable marketers to craft hyper-personalized email experiences for large-scale campaigns, surpassing basic audience segmentation to deliver individualized interactions across email and mobile channels.

With the integration of Movable Ink Da Vinci and Adobe Journey Optimizer, marketers are empowered to deliver highly personalized and engaging customer experiences. This partnership enhances the capabilities of both platforms, driving improved results and greater efficiency in marketing efforts.

New collaboration will boost ad campaign performance with advanced audience targeting

Dstillery, a leader in AI ad targeting, proudly announces its new partnership with Index Exchange Inc., one of the world's largest independent supply-side platforms (SSPs). This collaboration, facilitated by Index Marketplaces, highlights the companies' commitment to helping brands and agencies navigate the complexities of the digital landscape through smarter and stronger ad targeting solutions.

Partnership Highlights

The Dstillery-Index Exchange partnership features Dstillery's extensive suite of audience solutions, which includes over 15,000 ID-based and ID-free® Pre-built segments now available directly in Index Marketplaces. Advertisers can easily access and activate these data-rich, off-the-shelf segments across various digital media channels, benefiting from enhanced control, efficiency, and transparency.

Central to this offering is Dstillery's unique 24-hour scoring technology, which identifies, refreshes, and scales audiences daily. This ensures that only the most intent-driven audiences are targeted, maximizing the effectiveness of advertising campaigns.

Expert Insights

"In today's fast-evolving ad tech environment, it's essential to have tools that not only perform but also adapt quickly to changing needs," said Jennifer Zeghibe, Senior Director of Strategic Partnerships at Dstillery. "Partnering with Index Exchange allows us to bring our innovative, data science-driven technology to a broader audience, helping advertisers maximize their campaigns on a premier platform."

This partnership signifies more than just a technological alliance; it represents the convergence of two industry leaders aiming to set a new standard for ad targeting.

Mutual Benefits

"Our newly established partnership with Dstillery ensures marketers can leverage our extensive network of media owners across all channels to maximize the reach and effectiveness of their campaigns," stated Paul Zovighian, VP of Corporate Development at Index Exchange. "We look forward to working together, leveraging cutting-edge technology to deliver exceptional value to our ecosystem."

With the Dstillery and Index Exchange partnership, advertisers gain access to powerful AI-driven audience solutions, empowering them to enhance campaign performance in an increasingly complex digital advertising landscape. This collaboration is poised to set new benchmarks in ad targeting and efficiency.

New real-time customer insights platform powered by Qualtrics allowed Lumen to increase NPS scores 17 points year over year

Lumen found that when their frontline service technicians feel recognized for delivering excellent customer service, they are nine times more likely to resolve customer issues in a single visit

Qualtrics, the leader and creator of the experience management (XM) category, has expanded its partnership with Lumen, a global enterprise technology platform and telecommunications company. This collaboration aims to redesign Lumen's customer and employee experience programs, enhancing the services provided to customers.

Real-Time Insights Platform

Powered by the Qualtrics XM® for Customer Experience suite and Qualtrics AI, the newly developed real-time customer insights platform combines feedback from over two dozen sources. This includes customer interactions, service performance, and market-specific trends from unstructured feedback like social media and call center transcripts.

These real-time insights into customer and employee experience performance allow Lumen to tailor communications based on specific customer needs and recent experiences. For example, call center agents can view a Customer Health Score that fluctuates daily based on real-time operational inputs, enabling more relevant and empathetic communication with customers.

As a result of its partnership with Qualtrics, Lumen has achieved a 17-point year-over-year increase in Net Promoter Score (NPS), indicating significant gains in customer satisfaction and loyalty.

Empathy in Customer Engagement

"Real-time data signals mean that our people can meet the moment and engage customers with empathy," said Kristina Nissen, Senior Vice President of Strategic Pursuits and Mid-Market at Lumen Technologies. "Our new customer health scores powered by Qualtrics provide our people with a more comprehensive understanding of how to help each customer as an individual and which actions they can take to make the biggest impact on their experience."

Contextual Insights for Smarter Communications

Research from the Qualtrics XM Institute reveals that how customers feel about an experience significantly impacts their future loyalty. Although Lumen had a wealth of experiential data showing customer sentiments, it lacked operational context. For instance, the company couldn't determine if an unhappy customer had recently experienced a service issue.

Lumen leveraged Qualtrics AI and natural language processing capabilities to build a comprehensive real-time customer insights platform. This platform combines data from various sources, including unstructured feedback from online forums, review sites, and social media, along with operational metrics like on-time service delivery. This fusion enables a better understanding of Lumen experiences that most influence customer satisfaction and loyalty.

"Unstructured data represents close to 90% of the data generated today, and Qualtrics AI enables organizations to extract rich information that paints a comprehensive view of customers' experiences and pain points," said Manisha Powar, Chief Product Officer of Qualtrics XM for Customer Experience. "Armed with this information, organizations can identify and prioritize improvements that significantly affect customers' emotions—boosting loyalty and profits."

Linking Employee Recognition to Business Outcomes

Lumen also utilized Qualtrics to establish a strong connection between Employee Experience (EX) and customer outcomes. Insights from Qualtrics XM for Customer Experience revealed that frontline service technicians who feel recognized for delivering excellent customer service are nine times more likely to resolve customer issues in a single visit.

Based on these insights, Lumen leaders enhanced the promotion and recognition of exceptional customer service within the company’s field organization. This approach has led to operational cost savings, improved time management, and a more engaged workforce.

"You cannot drive exceptional customer experience without unlocking the employee experience," stated Nissen. "For us, focusing on both experiences and empowering our employees is unlocking growth, profitability, and increased customer loyalty."

Through its expanded partnership with Qualtrics, Lumen is redefining its approach to customer and employee experiences. By harnessing real-time insights and fostering a culture of recognition, Lumen is not only enhancing customer satisfaction but also driving loyalty and engagement within its workforce.

Research from LG Ad Solutions and MediaScience Shows That Integrating CTV Video, Native, and Mobile Video Enhances Campaign Effectiveness

LG Ad Solutions, in collaboration with MediaScience, has released a groundbreaking study titled The Connect Effect, highlighting the effectiveness of a seamless Connected TV (CTV) advertising experience. The research demonstrates that integrating CTV Video, Native ads, and Mobile Video within a single campaign can substantially enhance brand metrics and overall performance.

The study revealed that brands utilizing a comprehensive TV experience comprising CTV Video, Native ads, and Mobile Video achieved remarkable improvements in their performance metrics:

• Brand awareness increased by 4.7 times.
• Ad recall surged by 8.7 times.
• Brand consideration grew by 11.2 times.
• Cost per visit decreased by 23%.

The Evolution of Smart TVs

“Smart TVs have evolved into fully immersive ‘experience hubs’, allowing people to seamlessly jump between streaming, gaming, shopping, and more,” stated Tony Marlow, CMO of LG Ad Solutions. “Advertising within Smart TV environments reflects this shift by building campaigns that connect with viewers from the beginning to the end of their entertainment journey in highly effective ways.”

The Smart TV home screen is becoming increasingly vital in the content consumption journey. On average, users access over seven different content sources on their Smart TVs, with 42% of viewing starting without a specific plan, making the home screen a crucial engagement point. Key insights from MediaScience’s eye-tracking phase of the study include:

• LG Smart TV users spend an average of 33 seconds on the home screen.
• 85% of viewers looked at the Native ad for an average of 7 seconds, constituting 14% of their total screen time.
• Viewers engaged with Native ads 132% longer when paired with a video component and 46% longer with a QR code.

Impact of Linear TV on Ad Perception

While linear TV continues to command two-thirds of ad spend, its longer ad breaks and limited frequency control have diminished its effectiveness compared to newer platforms. The study found that incorporating linear TV in a campaign mix negatively impacted ad perception across nearly all tested attributes.

Enhancing Engagement Across Devices

The total TV experience extends beyond the Smart TV ecosystem. An impressive 93% of viewers use other devices while watching TV, with 71% holding their phones throughout their viewing. Advertisers can enhance engagement by creating connected experiences across multiple screens.

CTV campaigns that combine Native and Mobile Video components achieved over 60 percentage points in brand recall while being perceived as less intrusive. Brands utilizing CTV Video strategies can improve brand recognition by more than 10 percentage points and ad recall by over 13 percentage points by incorporating CTV, Native, and Mobile Video formats.

Although mobile ads attracted less visual attention than those on TV, brand recall remained comparable across CTV Video and Linear TV. “This study proves that these new opportunities in CTV environments aren’t just innovative concepts but are genuinely effective,” Marlow concluded. “The next era of TV starts with connecting the total TV experience by creating one cohesive campaign to engage viewers across all their screens. By embracing this holistic approach, advertisers can deliver more impactful, personalized campaigns that not only capture attention but also drive real results. The future of TV advertising is about creating seamless, connected experiences that resonate with today’s multitasking consumers.”

New survey reveals AI literacy is now a perceived requirement for successful revenue-generating teams

Seismic, the global leader in enablement, has released the Generation Enablement Report: Driving Strategic Change with the Power of AI. The report surveys over 600 full-time managers and senior leaders across sales, enablement, marketing, and customer success roles in the United States to explore AI's impact on the evolving expectations of enablement teams. The findings underscore the opportunities and challenges AI presents as Go-to-Market (GTM) leaders aim to enhance technological capabilities, boost revenue, and future-proof their teams.

The study reveals that GTM leaders are gearing up to increase their technology investments by nearly 25% by 2025, despite ongoing skepticism about AI. Ninety percent of respondents cited advancements in AI as a crucial factor driving this investment. This growth is primarily attributed to new AI features that enable organizations to gain deeper insights into their return on investment (ROI), with 88% emphasizing the importance of clearly demonstrating the impact of enablement on this investment.

The Growing Influence of Enablement Teams

“Enablement teams have become increasingly influential, driving strategic change and leveraging AI to optimize their processes and initiatives,” said Paige O’Neill, Chief Marketing Officer at Seismic. “The data is clear: if businesses are not looking to enablement technology to shorten the buying cycle and meet customer expectations, they will be left behind. Agility and adaptability, powered by AI technology like Seismic, are essential for thriving in today's dynamic market.”

Romain Brun, Director of Business Operations at CybelAngel, echoed this sentiment: “This data confirms the vision of enablement becoming a more strategic function. AI decreases the time spent on tactical tasks, allowing enablement professionals to focus on being strategic partners for the business.”

Additional Key Findings

1. AI Literacy as a Requirement

   • 77% of GTM leaders believe AI will transform their industry in the next five years.
   • 80% of organizations are prioritizing AI literacy across their teams.
   • 77% of GTM leaders have implemented AI-focused training programs for current employees, with 70% offering them to new hires. Notably, 84% of Chief Marketing Officers are already upskilling their teams on AI.

2. Adoption Challenges

   • 43% of respondents identified financial constraints as a significant barrier to implementing AI-powered solutions.
   • 58% of respondents reported generational differences in leadership making it difficult to secure buy-in for new technologies.
   • 61% revealed a stigma surrounding the term "AI," leading 45% to avoid using it in official communications.

3. Optimism for Future Integration

   • 89% of GTM leaders believe integrating AI into their strategies will drive a 29% increase in revenue over the next five years.
   • Despite current obstacles, 90% of respondents predict greater acceptance of AI across all generations in the next five years, with 91% expecting this reliance to continue growing in the next year.

The Generation Enablement Report from Seismic highlights the crucial role of AI in shaping enablement strategies and the future of GTM leadership. As organizations invest in AI technology and focus on enhancing AI literacy, they position themselves to overcome existing challenges and drive significant revenue growth in the evolving marketplace.