Automation Anywhere has announced its acquisition of Aisera, a leading provider of agentic AI solutions for autonomous IT. The deal combines Automation Anywhere’s Agentic Process Automation (APA) technology with Aisera’s self-service AI agents for IT, HR, and customer service—creating what the company calls the industry’s most comprehensive agentic automation portfolio.

The move underscores Automation Anywhere’s push toward the Autonomous Enterprise vision—a model where up to 80% of business processes are fully automated or AI-assisted. Together, the companies aim to help enterprises cut costs, speed up workflows, and elevate employee and customer experiences.

“We are in a unique position to help customers adopt agentic AI faster while reducing their ITSM costs,” said Mihir Shukla, CEO and Co-founder of Automation Anywhere. “With AI agents doing the work, up to 40% fewer ITSM seats are needed.”

Aisera’s CEO, Abhi Maheshwari, described the merger as “a defining moment” for enterprise AI. “Together with Automation Anywhere, we will continue to redefine how enterprises operate and deliver exponential value worldwide,” he said.

The acquisition is also backed by investors like Menlo Ventures, whose partner Venky Ganesan called the merger “a powerful force for autonomous enterprise transformation.”

What the Combined Stack Offers

The integration of the two companies brings together:

• Conversational AI Agents for ITSM, HR, and customer experience

• Agentic Process Automation (APA) that enables AI to take action, not just respond

• Process Reasoning Engine (PRE) trained on 400 million automations for higher accuracy

• Mozart Orchestrator for cross-platform workflow orchestration

• Enterprise-grade security and governance, with open infrastructure options

Aisera’s team of 100+ AI engineers will join Automation Anywhere to drive the next generation of multi-sector agentic AI solutions.

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As marketing shifts from static search to AI-driven discovery, Sitecore has unveiled SitecoreAI, a groundbreaking digital experience platform designed to redefine how brands engage with audiences. This next-generation platform places artificial intelligence at the core of marketing strategy — enabling personalized, dynamic, and contextually aware experiences that evolve in real-time.

The AI Heart of Modern Marketing

Built on the foundation of Sitecore XM Cloud, SitecoreAI unifies content, data, and personalization into a single, composable SaaS platform. The goal is simple yet transformative: empower marketers to launch campaigns faster, spend smarter, and continuously optimize performance through AI-driven workflows.

At the center of SitecoreAI lies the Agentic Studio — an intelligent workspace where humans and AI collaborate to plan, create, and personalize digital experiences. The studio launches with 20 AI-powered agents that automate complex workflows, from campaign planning to testing and migration. Marketers can also design custom agents and processes using intuitive, code-free visual tools.

Agentic Flows and Spaces: Collaboration Reimagined

Within the Agentic Studio, Agentic Flows orchestrate multi-step, personalized campaigns with complete visibility — aligning teams across campaign planning, experimentation, and optimization. The Spaces feature fosters real-time collaboration between human marketers and AI, transforming once-disconnected tools into a unified, intelligent ecosystem that improves continuously through feedback and insights.

Early Adopters Leading the Way

Several leading global brands are already harnessing SitecoreAI to accelerate growth and streamline operations.

• Berkeley Homes and AFL leverage Contextually Aware Content Agents to generate hyper-targeted content tailored to specific audience segments.

• Regal Rexnord and Hexagon rely on Migration Tooling Agents to automate content and schema conversion, drastically reducing project timelines from months to weeks.

According to Eric Stine, CEO at Sitecore, “Discovery is no longer driven by search; it’s powered by attention. Brands win when they deliver the right message at the right moment — and SitecoreAI gives marketers the intelligence to do exactly that.”

Seamless Integration and Proven ROI

Running on Microsoft Azure, SitecoreAI is the natural evolution of XM Cloud — merging content management, customer data, personalization, and search into one secure and scalable platform. For existing XM Cloud customers, the transition requires no migration, ensuring seamless access to all AI capabilities, including the Agentic Studio.

A Total Economic Impact™ study commissioned by Sitecore revealed that XM Cloud users achieved a 371% ROI and 50% higher digital conversions, driven by faster content delivery and AI-powered personalization. SitecoreAI builds on these results, extending them into a fully unified platform for the AI-first era.

Real-World Impact Across Industries

Tim Dickson, Chief Digital and Information Officer at Regal Rexnord, emphasized how SitecoreAI helps unify multiple brands under one digital ecosystem: “SitecoreAI allows us to deliver consistent, personalized communication to customers worldwide — scaling our digital experience with intelligence.”

Similarly, Mary Ellen Grom, Executive Director of Global Marketing and Corporate Communications at AFL, highlighted the platform’s efficiency: “SitecoreAI empowers our teams to produce content faster and smarter. By integrating our digital standards with AI-driven insights, we can deliver personalized, customer-centric experiences that truly engage.”

Trust, Governance, and the Future of AI Marketing

Built within Sitecore’s governed AI framework, SitecoreAI prioritizes security, transparency, and compliance with emerging enterprise and regulatory standards. This foundation ensures that marketers can confidently embrace AI without compromising ethical or operational integrity.

With SitecoreAI now available globally, marketers can launch campaigns in days, personalize content at scale, and maximize every marketing asset — transforming data-driven ambition into measurable results.

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As enterprises race to deploy artificial intelligence at scale, Oasis Security has introduced a groundbreaking governance model designed to keep pace with the machine-to-machine future. The company today launched its Agentic Access Management (AAM) Framework, a first-of-its-kind identity security model built specifically for the “Agentic Access” era — where AI agents and non-human identities (NHIs) now operate as digital employees within enterprise systems.

A New Era of Identity Governance

Developed in collaboration with Sequoia Capital and a network of leading CISOs, the AAM Framework provides clear, actionable guidance for managing AI-driven access across enterprise environments. Unlike traditional identity frameworks focused on human users, AAM addresses governance for the rapidly expanding layer of AI agents — offering a practitioner-built, vendor-neutral structure that can be implemented immediately.

“AI-agent adoption is rising exponentially,” said Danny Brickman, CEO and Co-founder of Oasis Security. “Our Fortune 500 customer data shows an 840× increase in AI agent use year-over-year, with Copilot agent creation up 1,767%. At this pace, AI agents will outnumber employees by the end of 2025. The AAM Framework was born from that urgency — it gives security teams the structure to manage this explosion responsibly.”

AI Growth Without Guardrails

Recent studies reveal a critical gap between AI innovation and governance:

• 83% of enterprise data entering AI tools goes to platforms labeled critical or high risk, with 34.8% of that data classified as sensitive.

• Organizations without formal AI strategies have only a 37% success rate in adoption versus 80% for those with clear governance.

• Despite a 14% annual increase in AI spending, just 30% of tech-forward enterprises have achieved full-scale deployment.

These figures underscore the need for structured, identity-first AI governance — a challenge Oasis Security aims to solve with AAM.

Built for Practitioners, Not Just Policy

The AAM Framework offers a practical, identity-first approach to AI security. It focuses on the machine-to-machine access layer, where most AI-related security risks are projected to emerge. By defining controls around access, credentials, and identity lifecycle management for AI agents, it helps enterprises establish trust, accountability, and visibility across thousands of autonomous systems.

“Agentic AI represents one of the most profound shifts since cloud computing,” said Caleb Tennis, CISO at Sequoia Capital. “Oasis is enabling enterprises to get ahead of that shift — not just adopting AI faster, but governing it responsibly. The AAM Framework brings vital structure to a rapidly evolving space.”

From Shadow AI to Secure Autonomy

As organizations move from AI experimentation to enterprise-scale deployment, many face credential sprawl, shadow AI, and compliance blind spots. The AAM Framework provides tools and governance maturity models that help companies secure agentic access before these issues spiral out of control.

“The Maturity Assessment tool has been instrumental in pinpointing where to strengthen our program and how to engage leadership on next steps,” said Todd Dufour, SVP of Identity and Access Management. “It aligns perfectly with our goal of adopting AI responsibly and building long-term resilience.”

Coalition-Ready for the Future of AI Security

To accelerate adoption, Oasis Security has also launched an AAM Maturity Assessment — allowing organizations to benchmark current practices, identify governance gaps, and prioritize remediation. The framework is coalition-ready, designed for endorsement by CISOs, security associations, and vendors seeking to establish a shared foundation for secure AI adoption.

With the Agentic Access Management Framework, Oasis Security is positioning itself as a pioneer in the emerging discipline of AI identity governance — offering enterprises the tools they need to balance AI innovation with accountability in a rapidly evolving digital landscape.

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In a move set to redefine enterprise data management, Snowflake (NYSE: SNOW) and SAP SE have announced a strategic collaboration that merges the Snowflake AI Data Cloud with SAP Business Data Cloud (BDC). The partnership aims to help enterprises connect mission-critical business data with AI-powered innovation—without duplication, friction, or governance gaps.

The centerpiece of this collaboration is the SAP Snowflake solution extension for SAP Business Data Cloud, which will make Snowflake’s unified data and AI platform directly available to SAP BDC customers. This new offering brings together SAP’s semantic business data models and Snowflake’s AI and machine learning capabilities, creating a shared foundation for data-driven transformation across industries.

A Unified, Zero-Copy Data Fabric

At the heart of the collaboration lies zero-copy data sharing—a breakthrough that allows SAP and Snowflake customers to work with data seamlessly across both ecosystems. Enterprises can now access, analyze, and share semantically rich SAP data in Snowflake without duplication, ensuring full governance, real-time performance, and reduced total cost of ownership.

“By tightly integrating SAP and Snowflake, we’re making it simple for enterprises to connect their critical business data with the power of seamless AI app and data agent development at scale,” said Christian Kleinerman, EVP of Product at Snowflake. “This zero-copy model enables faster innovation, more secure collaboration, and unified AI development across enterprise systems.”

Bringing Openness and Choice to the Data Cloud

The SAP Snowflake solution extension embeds Snowflake into the open data ecosystem of SAP BDC, expanding its Business Data Fabric with modern AI, analytics, and collaboration features. The result is an AI-ready data foundation that harmonizes SAP and non-SAP data, empowering organizations to build context-rich AI models and applications that are grounded in trusted business data.

According to Irfan Khan, President and Chief Product Officer for SAP Data and Analytics, “Bringing Snowflake to SAP Business Data Cloud empowers customers with openness and choice. Together, we combine SAP’s decades of leadership in business applications with Snowflake’s modern data platform to deliver a unified, enterprise-ready experience.”

What Enterprises Can Expect

With SAP Snowflake, organizations gain access to a powerful suite of capabilities:

• Unified Data Fabric: Combine SAP and non-SAP data in real time for analytics, AI, and machine learning workflows—all within a governed, zero-copy environment.

• AI Acceleration: Use semantically rich data to train AI models and build intelligent agents with stronger context and accuracy.

• Faster App Development: Build and deploy intelligent business applications grounded in mission-critical data for faster time-to-market and innovation scalability.

• SAP BDC Connect for Snowflake: A bidirectional integration that allows existing Snowflake users to access SAP data instantly—without replication or latency.

Industry Adoption: AstraZeneca Leads the Way

Early adopters like AstraZeneca are already realizing the potential of this partnership. “Data and AI are central to achieving our mission,” said Russell Smith, Vice President of ERP Transformation Technology at AstraZeneca. “Our collaboration with SAP and Snowflake enhances our ability to access and analyze real-time data. Every minute matters when developing life-changing medicines, and this partnership helps accelerate that mission.”

A Step Toward the AI-Driven Enterprise

By combining SAP’s deep domain expertise with Snowflake’s scalable AI data platform, the two companies are reshaping how enterprises leverage data. The integration offers a future-proof architecture for intelligent applications—one that’s flexible, governed, and built for the generative AI era.

For enterprises navigating the intersection of data, analytics, and AI, the SAP-Snowflake partnership marks a significant milestone—one that transforms siloed business data into a unified engine for innovation.

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Gcore has unveiled Everywhere AI, a new high-performance platform designed to simplify how enterprises, cloud providers, and telcos deploy and scale AI workloads across any environment—on-premises, hybrid, or cloud. The platform enables model training and inference deployment in just three clicks through a unified interface, promising improved performance, efficiency, and scalability.

Built for regulated and performance-critical industries like healthcare and finance, Everywhere AI offers auto-scaling, GPU health checks, CDN integration for real-time inference, and compliance management through Gcore Smart Routing. The system also supports air-gapped deployments, giving organizations full control over data locality and security.

“Enterprises today need AI that simply works,” said Seva Vayner, Product Director, Edge Cloud and AI at Gcore. “With Everywhere AI, we’ve taken the complexity out of AI deployment, giving customers an easier, faster way to run high-performance AI while improving ROI and compliance.”

The platform has been validated on HPE ProLiant Compute servers and is available through HPE GreenLake, enabling enterprises to consume GPU resources flexibly via CAPEX or OPEX models. HPE’s Vijay Patel noted that the partnership helps organizations achieve “ultra-low latency, simplified provisioning, and efficient GPU utilization,” allowing AI teams to focus on results rather than infrastructure.

By unifying AI training and inference under one intuitive platform, Gcore aims to eliminate the bottlenecks that often stall enterprise AI initiatives and make enterprise-grade AI accessible to a wider range of industries.

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In a major industry shift, Netcore Cloud has introduced the world’s first Variable Pricing Model for its Agentic Marketing Platform, directly linking Martech costs to real business outcomes. The announcement, made at Agentic Marketing 2025, marks a departure from traditional subscription-based pricing toward a performance-linked framework that rewards measurable impact.

Instead of paying fixed fees for underutilized tools, brands will now pay based on results such as engagement uplift, conversions, and revenue acceleration. The move is designed to drive accountability, transparency, and ROI across marketing investments.

“Martech has been broken for too long—too many tools, too little impact,” said Rajesh Jain, Founder and MD of Netcore Cloud. “With variable pricing, brands only pay for performance. It’s a fair, transparent model that makes AI-powered marketing accessible to everyone—from startups to global enterprises.”

Nishant Arora, SVP at Netcore Cloud, added, “Over 95% of Agentic AI projects fail to deliver value. Aligning software costs with outcomes gives brands a risk-free way to adopt Agentic Marketing, ensuring shared success and measurable ROI.”

The new model applies across Netcore’s engagement, orchestration, and personalization modules, enabling marketers to run autonomous, self-learning campaigns that adapt in real time. Brands will collaborate with Netcore to define key performance benchmarks and monitor results, ensuring precision in both pricing and performance.

By tying Martech investment directly to impact, Netcore is pioneering a new era where AI agents drive business growth—moving beyond automation to truly autonomous marketing systems.

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Tailor Brands, the AI-powered business-building platform used by millions of entrepreneurs, has rolled out two new assistants inside its flagship system, Navi. The latest additions—Smart Pricing Helper and Business Marketing Guide—push the company’s mission further: giving solo founders the same level of insight, structure, and support that used to be reserved for large teams with bigger budgets.

AI That Works Like a Co-Founder

Navi isn’t your average dashboard. It’s an ever-present, AI-powered co-founder that helps entrepreneurs start, manage, and grow their businesses. The platform already automates tasks like filings, compliance, and business setup, allowing users to focus on strategy instead of admin. Now, with the launch of two specialized AI agents, Tailor Brands is stepping deeper into intelligent automation for everyday business decisions.

Smarter Pricing Decisions With AI

The Smart Pricing Helper acts as a data-driven pricing consultant for small businesses. It analyzes product categories, competitor pricing, and market conditions to recommend pricing tiers that balance profitability and customer demand.

Ask it a question like, “What should I charge for my handmade candles?”, and it will respond with optimized price points, bundle options, and seasonal promotions—insights typically locked behind expensive consulting services. For small businesses that often price based on gut feeling, this tool promises precision and competitive advantage.

From “I Need More Customers” to “Here’s the Plan”

Marketing remains one of the biggest pain points for founders. The Business Marketing Guide transforms vague goals into concrete, actionable plans. It creates ready-to-use strategies for social media, email, and website promotion—complete with captions, hashtags, and campaign schedules aligned to the brand’s tone.

For instance, an entrepreneur can ask, “Create a two-week content plan to promote my online bakery,” and get a fully structured calendar tailored to their audience. In short, it bridges the gap between creative strategy and execution.

Empowering the Rise of Solo Entrepreneurs

The launch comes at a pivotal time. With AI reshaping global labor markets, more individuals are turning to self-employment—either by choice or necessity. In the U.S., most small businesses are now single-person operations. Tailor Brands sees this as both a challenge and an opportunity.

“AI is leveling the playing field. Big companies use AI to cut costs. Solo entrepreneurs are using it to level up,” said Yali Saar, CEO and Co-Founder of Tailor Brands. “That’s why we built Navi. It’s not a dashboard—it’s a decision partner. It’s the co-founder you wish you had, and now you do.”

Redefining Business Building in the AI Era

Navi already supports entrepreneurs through LLC registration, EIN filings, and compliance monitoring. The addition of Smart Pricing Helper and Business Marketing Guide expands its role from administrative assistant to strategic advisor.

By integrating over 20 essential business functions into one platform, Tailor Brands is turning entrepreneurship into a guided, data-backed experience—no MBAs or marketing teams required.

In an era when AI is transforming every sector, Tailor Brands is positioning itself as the connective tissue of modern entrepreneurship—where every founder can access the kind of tools once exclusive to corporations.

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A well-established Florida-based marketing and sponsorship agency has been acquired by a strategic buyer with deep roots in the marketing and brand management sector. The acquisition marks a pivotal moment for both companies as they align under a shared vision of innovation, growth, and client success.

A Proven Leader in Marketing and Sponsorship

The Florida agency has built its reputation through years of excellence in marketing strategy, sponsorship management, and brand development. Known for its personalized, results-driven approach, the firm has cultivated strong relationships with clients across local, national, and international markets. Its ability to deliver measurable impact has made it a trusted name in niche industries where authenticity and performance drive success.

The buyer’s entry brings more than just capital—it brings strategic expertise and a commitment to expanding the agency’s service portfolio. The goal is to scale operations, enhance marketing capabilities, and further solidify the agency’s presence across diverse markets while preserving its hallmark of personalized client care.

Synergy of Strength and Strategy

“The company’s strong growth and industry reputation made it a standout opportunity,” said Christian Aunspaugh, Partner at Viking Mergers & Acquisitions. “The buyer recognized a thriving business with a platform to scale their marketing impact across a dynamic market.”

The acquisition represents more than a merger of operations—it’s a fusion of shared values. Both parties emphasize relationship-driven service, creative excellence, and measurable results, ensuring clients continue to receive the high-quality experience they’ve come to expect.

Expert Guidance Ensured a Seamless Transition

Senior Advisor Robert Lugo, alongside Aunspaugh, led the transaction, overseeing negotiations and ensuring a smooth handoff between teams. Their collaborative approach underscored Viking’s reputation for precision and professionalism in handling complex marketing industry deals.

A Platform for Future Growth

For the acquiring firm, this move represents an opportunity to deepen its footprint in the U.S. marketing landscape. For the Florida agency, it opens doors to broader resources, advanced technologies, and new strategic partnerships—positioning it for the next chapter of scalable, data-driven growth.

The acquisition underscores a wider trend of consolidation within the marketing and sponsorship sector, where established agencies are joining forces with strategic buyers to combine creative expertise with operational strength.

As the marketing industry continues to evolve, this partnership highlights how alignment between culture, vision, and capability can redefine what growth looks like in a competitive, fast-changing market.

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