MANSCAPED is expanding its global retail ambitions with a major push into the Middle East. The men’s grooming company has appointed Monster Middle East (MME) as its regional distributor, marking its first official retail entry into the UAE and opening the door to broader GCC expansion.

The move comes after four years of consistent demand through MANSCAPED’s Amazon channel, which established a strong consumer base even without physical retail presence. With an addressable male population of 11.5 million in the UAE alone, the region offers fertile ground for MANSCAPED’s premium grooming products and lifestyle-first brand positioning.

Expanding From Online Demand to Physical Retail

The UAE will be MANSCAPED’s seventh global retail market, reinforcing its strategy to scale in high-growth regions. Catherine Cronin, VP of Retail at MANSCAPED, said the Middle East represents a strong opportunity for premium consumer goods, particularly in grooming and lifestyle segments.

“Entering the UAE as our seventh global retail market marks a significant milestone,” Cronin said. “Through our partnership with MME, we are uniquely positioned to win across critical channels. The travel retail ecosystem, particularly major hubs like Dubai International Airport, will enable us to reach today’s dynamic, global luxury consumer.”

A Full Grooming Ecosystem Arrives in the GCC

MANSCAPED is introducing its most advanced lineup yet, covering beard, body, and personal grooming tools. The portfolio includes:

• The Lawn Mower 5.0 Ultra – A dual-head groin and body trimmer equipped with SkinSafe® technology.

• The Beard Hedger – A high-torque beard grooming machine built for precision sculpting.

• The Handyman – A compact dual-action face shaver for quick grooming needs.

• The Dome Shaver Pro – Designed for head shaving with FlexAdjust control and a five-blade system.

• The Chairman Pro – A premium electric foil face shaver with interchangeable heads.

• The Weed Whacker 3.0 Pro – A nose, ear, and eyebrow trimmer built for detail work.

The breadth of the lineup signals MANSCAPED’s evolution from a niche disruptor to a global grooming platform serving multiple use cases.

MME Brings Regional Scale and Market Access

MME, a key distributor known for scaling premium consumer brands, will support MANSCAPED’s entry into both retail and travel retail channels. The company’s award-winning distribution network will place MANSCAPED products across major lifestyle and electronics retailers, as well as duty-free stores in key airports—including Dubai International Airport, one of the world’s busiest hubs for international travelers.

“We’re proud to bring MANSCAPED to the Middle East, a region that celebrates innovation, grooming, and confidence,” said Jehangir Khan, Regional Director at Monster Middle East. “Our partnership reflects a shared commitment to performance, design, and premium experiences.”

Setting the Stage for Regional Growth

With rising demand for personal grooming and luxury self-care products in the GCC, MANSCAPED’s partnership with MME positions it to capture both local consumers and international travelers passing through the region’s major airports. The strategy blends premium retail presence with lifestyle-driven brand messaging—an approach well-suited for a market where personal care, quality, and presentation carry significant cultural importance.

MANSCAPED’s entry underscores a broader shift in the region’s grooming market: from basic hygiene toward technology-enabled, design-forward grooming ecosystems.