Postmedia Network Inc. has introduced Tails Told, a digital platform designed to help pet owners honour the animals that shaped their lives. The launch expands Postmedia’s growing portfolio of consumer-facing storytelling tools and builds on the success of Lives Told, the company’s biography service.

Tails Told converts personal memories into polished digital tributes. Users can submit photos and stories, and Postmedia’s team turns them into crafted narratives that capture each pet’s personality. The concept feels familiar to anyone who has seen the rise of digital memorial platforms, yet it stands out because of its focus on pets and its use of narrative craft rather than automated templates.

Aleya MacFayden, Vice President of Product Innovation & Partnerships at Postmedia Elevate, says the platform offers a direct way for people to celebrate the animals that shaped their daily lives. The service aims to make remembrance less overwhelming and more accessible for families who want something lasting but simple.

The launch comes with a charitable component. Postmedia will donate ten per cent of all Tails Told stories sold in Ontario, Alberta, and British Columbia to the provincial SPCAs. The timing matters, as the winter months typically strain shelter resources. The move offers a way for the platform to contribute beyond engagement metrics and early adoption.

Tails Told also supports gifting. For the holiday season, the company expects stories to become an option for pet lovers searching for something more meaningful than a typical pet accessory or treat. With digital storytelling gaining momentum across consumer categories, Postmedia is positioning Tails Told as both a keepsake creator and a marketing channel with emotional depth.

The platform is available now at TailsTold.com.