The new company name, pharosIQ, reflects the complete integration of the two organizations and positions the new company as a leader in the B2B intent signal data and demand generation space.

Following their recent merger, MRP and CONTENTgine introduce the launch of a new company, pharosIQ. This milestone marks a significant step forward in their unified vision. The company name was chosen as a symbol of the technological synergies and diversification of solutions that arose from the merger. ‘Pharos,’ derived from the guiding light of the ancient Lighthouse of Alexandria, represents the company’s ability to create, identify, and implement “intent-to-purchase” signals for targeting across full-funnel demand generation solutions. “IQ” signifies the company’s creation of a perpetual signal engine that utilizes artificial intelligence and machine learning to identify ready-to-buy prospects for B2B revenue teams. 

“Our goal is to cut through the intent data noise,” said pharosIQ CEO Chris Rack. “The combination of our down-funnel intent signals and the full-funnel capabilities of our solutions has put us in the perfect position to evolve into the new company, pharosIQ. It represents an evolution of technology and strategic solutions that will empower B2B technology and services companies to target their customers precisely and efficiently.”

The launch of pharosIQ marks the debut of its proprietary first-party permission-based, down-funnel “intent-to-purchase” targeting capabilities. These signals are now accessible to B2B technology and services vendors worldwide through a comprehensive suite of full-funnel lead generation solutions. With this strategic move following the merger, pharosIQ embodies the realization of a shared vision, aiming to deliver unparalleled value to B2B vendors and establish itself as an industry leader.

pharosIQ’s “intent-to-purchase” signal engine integrates proprietary engagement data from highly coveted B2B buyer interactions:

• Down-funnel b2b user engagements across key decision-driving content, such as monitoring readership of pricing guides, case studies, comparison guides, and white papers, as well as tracking content consumption and topic trends.
• Down-funnel review site engagements, encompassing comparison reviews, peer reviews, and competitor analyses, providing invaluable insights into decision drivers and business needs.
• Human-verified “intent-to-purchase” project confirmation data, including project timelines, budget allocations, buying groups, and business needs.

The pharosIQ signal engine utilizes artificial intelligence and machine learning to ingest these comprehensive data sources. It then generates actionable insights, which are deployed across full-funnel lead generation campaigns by the pharosIQ customer experience and delivery teams on behalf of customers.

The pharosIQ Strategic Full-funnel Solutions Now Available:

• IQsyndicate: B2B Content Syndication
• IQappend: Append Leads with Mobile Phone Data
• IQdirect: Direct-to-Desk Mail
• IQconnect: Full-funnel Leads
• IQengage: B2B Display Advertising
• IQconvert: High-Quality Leads
• IQevents: Custom B2B Events

Gurdeep Chimni, a pharosIQ board member, stated, “Our unified intent signal technologies and delivery systems have quickly driven the creation of advanced down-funnel buying signal targeting and solutions, revolutionizing demand creation and lead generation.” Mr. Chimni continued, “Today, we’re solidifying our position as leaders in B2B buying signal targeting and solution delivery. pharosIQ is set to make significant global business impact for our existing MRP and CONTENTgine customers. Moreover, future pharosIQ customers stand to benefit immensely from these advancements.”

Leading digital out-of-home (DOOH) CTV platform for businesses partners with Adnimation to increase ad revenue and diversify demand sources

Adnimation Ltd., a leading Google Certified Publishing Partner (GCPP) for CTV dedicated to helping digital publishers grow their businesses, and Loop Media, Inc., a leading multichannel streaming CTV platform for businesses, announced today a new partnership. The partnership has already yielded incremental revenue for both companies since it began.

Loop Media is a leading multichannel streaming CTV platform that provides curated music videos, sports highlights, news, premium entertainment channels and digital signage for businesses, utilizing 150+ CTV out-of-home (OOH) channels to reach millions of viewers. Seeking to boost its ad revenue, Loop Media partnered with Adnimation, whose CTV Fusion tool uses a combination of advanced technology, hands-on expertise, and unique access to Google’s CTV video advertising demand to increase ad revenue for publishers.

This partnership allows Loop Media to enjoy Google’s premium demand while still looking to maintain its existing demand to maximize competition and increase fill rates and CPMs across the Loop® CTV network.

Adnimation offers a growing suite of monetization tools across CTV apps, websites and mobile apps. Their unique monetization technology and hands-on expertise make it easy for publishers to increase their ad revenue. The CTV Fusion tool for Loop’s CTV inventory uses Google’s PAL (Programmatic Access Library) SDK (Software Development Kit) that enables CTV apps to access and share audience targeting signals with Google Ad Manager. These signals encompass valuable data points that seek to empower advertisers to reach highly relevant audiences, boosting campaign performance and maximizing ROI.

“Our partnership with Adnimation has been a bonafide success,” said Brian Bloodgood, Head of Sales, Loop Media. “We were looking for a partner to help us diversify our CTV demand sources and Adnimation has unlocked one of the largest marketplaces for Loop. As we continue to test new products and ideas with Adnimation, we are excited to see how we develop as partners in the future.”

“We are very proud to partner with Loop Media and help them grow their already impressive business,” said Maor Davidovich, CEO of Adnimation. “The remarkable results we've witnessed thus far are just the beginning, paving the way for a great future marked by expectations of even more mutual growth and success. This collaboration serves as a testament to the immense value of Loop Media and the proven capabilities of Adnimation's CTV tool, which has consistently demonstrated its effectiveness in elevating ad revenue for CTV publishers.”

CivicScience, a leading provider of first-party, privacy-centric audience data, and Basis Technologies, a global provider of programmatic advertising and media automation solutions, have joined forces to power omnichannel advertising and measurement among influential voter audiences.

The collaboration between CivicScience and Basis marks a significant milestone in audience targeting and media optimization. Leveraging CivicScience's extensive repository of first-party data and advanced Natural Language Processing (NLP) algorithms, the new solution empowers media professionals to create and target highly relevant political audience segments with unparalleled speed, scale, and precision.

"We are thrilled to announce our partnership with Basis Technologies and the launch of this transformative solution," said John Dick, CEO of CivicScience. "With our combined expertise and cutting-edge technology, we empower media buyers and planners to unlock the full potential of their campaigns by delivering highly relevant messaging to the right audiences at the right time."

By harnessing the power of CivicScience's comprehensive self-reported, large-scale polling data and sophisticated NLP capabilities, media buyers and planners can now access a wealth of insights to inform the political advertising strategies they activate through the Basis platform. CivicScience conducts large, Census-representative surveys of U.S. adults through unobstructed polling applications embedded in the content of a vast, demographically, and geographically diverse network of partner websites. This innovative approach enables advertisers to understand diverse political audience segments' nuanced preferences, sentiments, and behaviors, allowing for more effective audience segmentation and targeting across various platforms.

"Basis Technologies and CivicScience are empowering marketers with capabilities to influence public opinion and sentiment, which is crucial in an election year where voters are fragmented and divided," said Tyler Kelly, president, Basis Technologies. "Combining CivicScience's robust audience data with our media automation technology enables our clients to make data-driven decisions to deliver the most compelling messages to voters, influencers, and thought leaders at scale on any digital channel."

The partnership between CivicScience and Basis Technologies underscores a shared commitment to innovation and excellence in the advertising industry. Together, they are paving the way for a new era of audience targeting and media optimization that lifts the standards for effective advertising and respects consumer privacy.

Today, Midjourney announced that it has joined LOT Network, the world's largest patent licensing platform. LOT Network is a collaborative initiative that seeks to protect the innovation ecosystem against abusive litigation from patent assertion entities (PAEs, sometimes referred to as "patent trolls"). LOT Network members have access to a patent marketplace that enables companies to buy and sell patents without broker fees.

Today, Midjourney announced that it has joined LOT Network, the world's largest patent licensing platform. LOT Network is a collaborative initiative that seeks to protect the innovation ecosystem against abusive litigation from patent assertion entities (PAEs, sometimes referred to as "patent trolls"). LOT Network members have access to a patent marketplace that enables companies to buy and sell patents without broker fees.

As a part of joining the network, LOT Network member Meta will transfer several AI-related patents to Midjourney. This transfer demonstrates Meta's commitment to LOT Network's core mission and helps bolster Midjourney's patent portfolio with access to Meta's world-class portfolio.

"Receiving several of Meta's AI patents is important to Midjourney as we continue to grow and scale, and further strengthens our patent program," said Max Sills, General Counsel at Midjourney. "Our membership in LOT Network offers us important benefits like the ability to collaborate with companies within the community and to buy patents from those who have an abundance of high-quality assets."

"LOT Network fosters innovation by protecting companies from abusive PAE litigation," said Jeremiah Chan, Head of Patents, Licensing & Open Source, Meta. "As a company with a robust patent portfolio, we are pleased to be able to transfer assets to a fellow LOT Network member. By welcoming Midjourney to the LOT community and sharing our patents as part of their membership, we aim to empower companies to support a healthy innovation ecosystem."

"We are glad that LOT is a platform to allow companies to share innovation," said Ken Seddon, CEO of LOT Network. "The LOT patent sale platform is a great way for those with patents to easily sell their valuable patent assets to those who need them. LOT has many companies whose revenue growth has exceeded the speed at which their patent portfolios could grow to protect their innovation. These companies can purchase patents through the platform to defend themselves and diversify their patent portfolios."

Streamlined integrations and go-to-market support will expand ecosystem and accelerate successful adoption of AI

Pinecone, the vector database company making AI knowledgeable, announced the launch of the Pinecone Partner Program. The program lets software providers become part of the critical AI ecosystem by offering streamlined access to the market-leading vector database inside their products. Expanded and streamlined access for developers to the vector database inside their existing tools will dramatically accelerate successful deployments of AI applications.

The Pinecone vector database is a key component of the AI tech stack, helping companies solve one of the biggest challenges in deploying GenAI solutions — hallucinations — by allowing them to store, search, and find the most relevant and up-to-date information from company data and send that context to Large Language Models (LLMs) with every query. This workflow is called Retrieval Augmented Generation (RAG), and with Pinecone, it aids in providing relevant, accurate, and fast responses from search or GenAI applications to end users. Pinecone is the market and technology leader, with a large existing ecosystem of integrated solutions and cloud partners.

"Developers want a simple workflow even if their projects are incredibly ambitious," said Edo Liberty, Founder & CEO of Pinecone. "Pinecone is used alongside other core parts of the AI stack such as data processing, application monitoring, and model providers, so it's critically important to developers that these solutions work together seamlessly and reliably — this partner program is a huge leap in achieving that."

The new program provides select partners with benefits to deliver competitive AI-building capabilities to their customers. They include streamlined integration options for a seamless user experience, usage reporting for greater visibility, and sales, marketing, and technical support to drive successful adoption. The program is launching with industry-leading and rapidly rising companies as launch partners, including Anyscale, Confluent, LangChain, Mistral, Monte Carlo, Nexla, Pulumi, Qwak, Together.ai, Vectorize, and Unstructured, with more to be announced.

"With Apache Kafka® and Apache Flink® together as a complete data streaming platform, Confluent provides a simple solution for accessing and processing data streams from across the entire business to build a real-time, contextualized, and trustworthy data foundation to fuel GenAI applications," said Andrew Sellers, Head of Technology Strategy at Confluent. "As part of the Pinecone Partner Program, we'll be providing Pinecone users with even more metadata tied to these data streams — helping them to uncover more insights from data provenance and unlock greater value from RAG-enabled workloads."

"Three-click integration between Pinecone and Unstructured will enable teams to provide LLMs access to key internal documents within minutes," said Brian Raymond, Founder & CEO of Unstructured. "By leveraging Pinecone's partner ecosystem, you can ensure your LLMs stay up-to-date and know about your organization."

CrateDB, the enterprise database for time series, documents, and vectors, today announced its availability on Google Cloud Marketplace, dedicated to building the most open and innovative AI ecosystem. This strategic move allows businesses to seamlessly integrate CrateDB with their Google Cloud infrastructure, enabling them to leverage data in their time series and AI projects and develop meaningful insights like never before.

The availability of CrateDB on Google Cloud Marketplace represents a significant step forward for businesses aiming to optimize operational efficiency and unlock innovative data-driven opportunities. CrateDB is specifically designed to handle the scale and complexity of today's digital world, providing users with the capability to query and analyze vast amounts of data in real time.

"Bringing CrateDB to Google Cloud Marketplace will help customers quickly deploy, manage, and grow database tools on Google Cloud's trusted, global infrastructure," said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. "CrateDB can now securely scale and support customers on their digital transformation journeys."

Key Features and Benefits:

• Seamless Integration: CrateDB can now be deployed directly from Google Cloud Marketplace, simplifying the process of setting up and managing your database infrastructure on Google Cloud.
• Scalability: Designed for massive scale, CrateDB allows businesses to effortlessly scale their database operations in line with their growth, without compromising on performance.
• Real-Time Performance: CrateDB's unique architecture ensures that data is not only stored efficiently but also available for real-time insights, enabling businesses to make faster, more informed decisions.
• Cost Efficiency: By leveraging the Google Cloud infrastructure, CrateDB users can enjoy a cost-effective solution for managing and analyzing large volumes of data.

Lars Färnström, CEO of CrateDB, expressed his enthusiasm about the launch: "Making CrateDB available on Google Cloud Marketplace is a milestone for us. It not only broadens our reach but also makes it incredibly easy for businesses to adopt and benefit from real-time insights from their massive amount of data. We're excited to see how this integration will empower our customers to innovate and streamline their operations."

The availability of CrateDB on Google Cloud Marketplace is more than just a technical integration; it's about providing businesses with the tools they need to drive real-time insights from their data. With CrateDB and Google Cloud, businesses can now unlock new levels of performance, scalability, and efficiency in their data management and analytics initiatives.

Qlik®, a global leader in data integration, analytics, and AI, announced today that it has been recognized by CRN^®, a brand of The Channel Company, on the inaugural 2024 AI 100 list in the “AI for Data and Analytics” category. Vendors on the AI 100 list are recognized for the strength of their AI portfolios, commitment to innovation, and ability to support IT channel partners as they bring AI solutions to life.

The launch of the AI 100 list comes at a critical time in the IT market as solution providers are making significant investments in their AI portfolios that will drive unprecedented opportunities for growth in 2024 and beyond. This list spotlights vendors at the forefront of the AI revolution with offerings in areas such as cloud, data center and edge, software, analytics, and cybersecurity.

While excitement for what technology tools such as AI and Generative AI can deliver continues to build, Qlik’s Generative AI Benchmark Report found that leaders are eager to surround these tools with the right data strategies and technologies to fully realize their transformative potential. Recognizing that leveraging AI effectively requires an exceptional data foundation, companies such as Nortera are continuing to focus on ensuring that their data is well-integrated, governed, traceable, timely, and relevant.

"We're excited to be working with Qlik to leverage our data to make better decisions and achieve greater business outcomes,” said Maxime Laforest, Business Solutions and BI Director at Nortera. “With our sights set on eventually leveraging AI in our business, we appreciate that the depth of Qlik’s solutions can enable us to do this effectively."

"We're deeply honored to be recognized on the CRN AI 100 list,” said David Zember, Senior Vice President of Worldwide Channels and Alliances. “This accolade highlights our commitment to leveraging AI in every part of the Qlik Platform, enabling our partners and customers to achieve transformational outcomes. It also underscores the strategic importance of our world-class ecosystem of alliances that we’ve worked so hard to build. At Qlik, we're excited to see the impact of our innovations for our customers and partners, harnessing the full potential of AI to drive success."

“We are thrilled to honor the technology vendors on the 2024 AI 100 list for their commitment to advancing artificial intelligence solutions in the IT channel,” said Jennifer Follett, VP, U.S. Content, and Executive Editor, CRN at The Channel Company. “Each company on the list earned their spot because of their dedication to helping channel partners build innovative AI solutions that transform customers and empower success. We look forward to seeing how they contribute to AI excellence in the channel going forward.”

The 2024 CRN AI 100 list will be featured in the April issue of CRN Magazine and online at www.CRN.com/AI100 beginning April 8, 2024.

New Relic, the all-in-one observability platform for every engineer, announced Christopher Jones as the company’s next Chief Revenue Officer. He will lead the company’s core sales operations worldwide, including the go-to-market and renewals teams, and drive the company’s channel and partner strategy.

Jones brings three decades of experience with global sales teams, channels, large enterprise and high velocity sales to New Relic. He has worked in very competitive markets and has produced highly performant sales teams. He most recently served as Chief Revenue Officer at Appian, a low-code business process platform, and Jones’ team was awarded the Best Team in Sales by Comparably. He has also held executive sales and partnership positions at Fuze, Qlik Technologies, Infoblox, Polycom, Avaya, and Cisco.

“Chris is an exciting addition to the company,” said New Relic CEO Ashan Willy. “He has extensive experience with global sales teams, channels, large enterprise, and high velocity sales in very competitive markets. His experience and focus on customer value will be indispensable as the company navigates through its next phase of growth.”

“New Relic is at the forefront of the observability market with a strong product, business model, and team,” said New Relic Chief Revenue Officer Christopher Jones. “The company’s continued focus on innovation and customer success is unmatched in the market. I look forward to working closely with Relics across the organization as we help leading companies achieve greatness with New Relic. ”