Category Communications, one of Canada’s emerging PR agencies, has promoted Rachael D’Amore to Vice President and Partner. The move marks a strategic leadership expansion as the firm positions itself as a top choice for changemakers across technology, real estate, and financial services.

The agency launched in 2024 and has been scaling at a notable pace. It has secured clients such as Clutch, Xanadu, Merchant Growth, Singlekey, and Nextdoor—an impressive lineup for a firm not yet two years old. Equally telling is the talent it continues to attract. Recent hires include veterans like former BetaKit and The Logic journalist Jessica Galang, along with communications professionals Rachel Caria and Kirstie Bowman. With these additions, the team now stands at 11.

D’Amore, who spent a decade in traditional journalism before shifting into PR, will continue shaping senior-level strategy while accelerating team development and business growth efforts. Her storytelling background gives the agency an edge in a market where narrative, credibility, and clarity increasingly separate standout brands from the noise.

She says joining the partnership alongside co-founders Chantel Cassar and Lauren Arnold is a milestone that reflects the agency’s ambition. Her focus remains on supporting innovators across Canada and strengthening the firm’s impact-driven approach.

The co-founders point to her leadership over the past year as a catalyst for the agency’s upward trajectory. From overseeing flagship accounts to mentoring rising talent, D’Amore has played a central role in shaping Category Communications’ model—one that blends newsroom instincts with PR execution.

With rapid growth, a sharpening client mix, and a leadership team built on editorial and strategic depth, the agency is positioning itself as a competitive force in Canada’s evolving communications landscape.