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Darwin CX Hires Cary Zel to Support Next Phase of Accelerated Growth

Darwin CX Hires Cary Zel to Support Next Phase of Accelerated Growth

customer experience management 28 Feb 2024

New York headquartered Darwin CX, a SaaS solution and services provider for publishers looking to evolve towards an increasingly digital future, hires industry veteran Cary Zel as President overseeing its Client Success and Sales divisions.

The addition of key industry leader Cary Zel, formerly at PubWorX, to Darwin CX's established leadership team shows the company's commitment to assisting publishers meet the changing needs of the market through best in-industry customer experiences and technology.

"As we continue to expand and solidify our position as the leader in customer experience, Cary's extensive industry knowledge and proven consultative approach make him the perfect choice to lead our efforts" states Liam Lynch, CEO of Darwin CX. "Cary's remarkable track record in driving client growth, reinforces our commitment to delivering unparalleled customer success. Welcome aboard, Cary!"

"As the industry continues to evolve, my focus is on building solutions that ensure publishers have access to the tools and services they need to leverage their data to improve their customers' experience and drive company profits," says Zel. "I'm excited to be a part of helping publishers and other recurring revenue businesses utilize Darwin CX's powerful on- and off-line resources to thrive in today's challenging market."

Other key initiatives that Darwin CX has implemented to support their next phase of growth include the formation of an Advisory Board made up of key industry executives focused on expanding Darwin CX's leadership position and the establishment of a project management office (PMO) to maximize efficiencies.

AppLovin Appoints Barbara Messing to its Board of Directors

AppLovin Appoints Barbara Messing to its Board of Directors

marketing 28 Feb 2024

AppLovin Corporation, a leading marketing platform, today announced the appointment of Barbara Messing, former Roblox Chief Marketing and Communications Officer to its Board of Directors.

“We welcome Barbara as an advisor and prominent addition to the AppLovin board,” said Adam Foroughi, Co-founder, CEO and Chairperson of AppLovin. “As we expand the applications of our innovative technology we look forward to harnessing Barbara’s extensive marketing experience in both management and director positions across large, successful brands including Roblox, Walmart, TripAdvisor, Hotwire, and Overstock.”

Prior to Ms. Messing’s role at Roblox, she served as Senior Vice President, Chief Marketing Officer of Walmart US from 2018 to 2019, preceded by her successful tenure between 2011 and 2018 at TripAdvisor, Inc., serving as Vice President and Chief Marketing Officer, and later Senior Vice President and Chief Marketing Officer. From 2002 to 2011, she served in a number of management positions at Hotwire.com.

“I’m excited and honored to be joining Adam and the entire board as they deliver value to shareholders by creating meaningful connections between companies and their ideal customers,” said Messing. “I look forward to working with the team to explore new opportunities and contribute to the company’s success.”

Ms. Messing currently serves on the board of Vacasa, a publicly-traded company with a leading platform for vacation rental management. She previously served on the board of directors of Overstock.com, Inc., and the board of directors of publicly-traded XO Group, Inc., which merged with WeddingWire in December 2018.

AppLovin’s current board now consists of: Adam Foroughi, Co-founder and CEO of AppLovin; Herald Chen, Director, Advisor to CEO and former President and CFO of AppLovin; Craig Billings, CEO of Wynn Resorts; Margaret Georgiadis, Co-founder and CEO of Montai Health and CEO-Partner, Flagship Pioneering; Alyssa Harvey Dawson, Chief Legal Officer and Corporate Secretary of HubSpot; Ted Oberwager, Managing Director at KKR; Eduardo Vivas, Co-founder and CEO of Curated.com; Todd Morgenfeld, former CFO and Head of Business Operations at Pinterest, and Barbara Messing, former Chief Marketing and Communications Officer at Roblox.

Brightcove Partners With Google Ad Manager to Expand Its Ad Monetization Service

Brightcove Partners With Google Ad Manager to Expand Its Ad Monetization Service

technology 28 Feb 2024

Brightcove’s global streaming technology platform connects with Google’s ad platform to help customers drive monetization for their video content by providing more streamlined ad revenue operations and a seamless ad tech experience

Brightcove, the world’s most trusted streaming technology company, today announced it is entering into a strategic partnership with Google Ad Manager to enhance its Ad Monetization service. This collaboration expands Brightcove’s offering by supporting current and future customers that leverage Google Ad Manager’s comprehensive digital advertising sales platform for their digital ad operations. It also positions Brightcove to serve additional impressions to larger audiences for its customers. 

“Forging this partnership with Google Ad Manager allows Brightcove to increase support and service options to ultimately help customers monetize their video content and drive more revenue from their sites and apps,” said Brightcove CEO Marc DeBevoise. “The partnership reflects our dedication to delivering the best streaming solutions for our customers to power their video content, reach wider audiences, optimize their advertising strategy, and maximize ad revenue.”

The Brightcove and Google Ad Manager integration creates additional simplicity for media companies, publishers, and advertisers looking to flow ad dollars from more traditional outlets toward OTT streaming services and CTV devices. It also gives Brightcove access to Google’s programmatic ad marketplace to unlock additional demand for its customers’ ad inventories.

Brightcove’s customers who utilize Google Ad Manager or Ad Manager 360 can now:

  • Drive competition for higher CPMs by managing video inventory via server-to-server connection, which allows for more dynamic pricing and competitive rates
  • Take advantage of the Google Multiple Customer Management program to easily onboard the Brightcove Marketplace, an ecosystem of applications and integrations that extend the value of the Brightcove video platform
  • Manage video inventory with additional demand via Google Advertising Exchange (AdX)
  • Receive more turn-key reporting through Historical Reporting exports into dashboards
  • Reduce the amount of fatal VAST errors that limit ad requests across devices

In addition to partnering with Google Ad Manager, Brightcove has continually strengthened its Ad Monetization service since its inception in 2023 by introducing Ad Insights and forming partnerships with companies like Magnite and PubMatic. These latest partnerships reinforce Brightcove’s commitment to forming relationships with the most prominent advertising platforms in the industry on behalf of its customers to provide a seamless experience that removes the main challenges to monetizing video content.

SymphonyAI’s Head of AI/ML Pushpraj (Raj) Shukla Appointed CTO

SymphonyAI’s Head of AI/ML Pushpraj (Raj) Shukla Appointed CTO

technology 28 Feb 2024

Notable industry innovator will accelerate vertically focused enterprise AI solutions to extend product leadership and execute aggressive growth strategy

SymphonyAI, a leader in predictive and generative enterprise AI SaaS, announced today that Pushpraj (Raj) Shukla has been appointed as CTO. Formerly SymphonyAI’s SVP engineering and head of AI and ML, Shukla will lead the technology roadmap and execution at SymphonyAI and the team that builds the Eureka Gen AI platform, SymphonyAI’s award-winning data and AI platform that supports the rapid design, development, and deployment of enterprise-scale, vertical AI applications. 

Shukla’s team includes both AI researchers and engineers working on cutting-edge predictive and generative AI models and their application to high-value ‘vertical use cases’ in critical industry sectors. These include retail, CPG, financial crime prevention, manufacturing, media and enterprise IT systems management. His team will also oversee the tooling and enforcement of enterprise security, privacy, and responsible AI policies for SymphonyAI’s offerings.

With almost 20 years of AI/ML engineering and research expertise, Shukla also has extensive AI SaaS experience from engineering roles at Microsoft, where his successful 14-year tenure included leading global AI science and engineering organizations across Azure, Dynamics 365, MSR, and the search and advertising divisions. Shukla helped PowerBI, Power Platform, and Dynamics365 grow into multi-billion dollar businesses and market leaders in their categories and built some of the first generative AI copilots from Microsoft in the enterprise domain.

"Raj’s expertise, passion, and leadership have been crucial in inspiring our corporate and vertical AI talent to rapidly develop and deliver groundbreaking copilots that combine predictive and generative AI for enterprise vertical applications for financial services, retail, and industrial users,” said Sanjay Dhawan, CEO of SymphonyAI. “Raj embodies the SymphonyAI culture of agility and ingenuity with his ability to inspire and energize the Eureka innovation team while simultaneously fostering deep collaboration with our outstanding vertical engineering and science teams. I look forward to even greater innovation achievements ahead as Raj assumes his new leadership role as CTO, delivering AI solutions that create measurable value for customers solving real-world challenges.”

“I am excited to embark on the next phase of my career at SymphonyAI, and I’m honored to lead a world-class technology team executing our vision of AI innovations that deliver immense value to customers,” said Shukla. “The strong collaboration between the Eureka Gen AI core technology team and our product engineerng counterparts in the vertical R&D teams results in rapid delivery of transformational predictive and generative AI applications and places us in a unique position at the forefront of the enterprise revolution. I’m energized by the opportunity to make powerful contributions at a world-class company at an incredibly exciting time in the industry.”

In 2023, SymphonyAI introduced six AI-based copilots that combine predictive and generative AI to improve work processes in financial services, industrial manufacturing, and retail industries: Sensa Copilot for financial crime investigators; Category Manager Copilot and Demand Planner Copilot for retail/CPG; and the industrial-focused Plant Performance Copilot, Connected Worker Copilot, and Digital Manufacturing Copilot, all built on SymphonyAI’s Eureka generative AI platform and Microsoft Azure. The company also launched an Industrial LLM to support SymphonyAI and third-party applications for industrial monitoring and predictive maintenance.

Truecaller Launches AI-Enabled Call Recording in India

Truecaller Launches AI-Enabled Call Recording in India

artificial intelligence 27 Feb 2024

Truecaller, the leading global platform for verifying contacts and blocking unwanted communications, announces the launch of AI-Powered Call Recording in India, for iOS and Android platforms. The new addition provides users with the ability to record incoming and outgoing calls directly within the Truecaller app, offering a convenient and efficient way to capture and manage important conversations. AI Call Recording is a paid feature: available with a Truecaller Premium subscription, and is an advanced cloud-based recording that offers high level of voice clarity. A user can record and transcribe all calls, in English and Hindi from any caller. The service has previously been launched in english speaking markets like the US, and additional markets and languages will follow.

By leveraging cutting-edge Artificial Intelligence technology, Truecaller empowers users to fully engage in their live conversation without the need to be concerned about taking detailed notes, thereby improving productivity during calls. The integration of AI into the newly launched call recording feature marks a significant leap forward, allowing for a detailed transcription of the entire phone call, along with an AI-generated call summary.

Speaking about the launch of the call recording feature in India, Rishit Jhunjhunwala, Managing Director of Truecaller India and Chief Product Officer of Truecaller stated, "We are constantly innovating cutting-edge solutions that enhance communication. As we continue to push these boundaries, we are thrilled to announce our AI-enabled Call Recording solution, which has been a highly requested user feature by our 266M active users in India. We want to give our customers greater control and flexibility in managing their conversations, and it is also a very valuable tool for both personal and professional purposes."

Truecaller's AI powered Call Recording solution will be available as a part of Truecaller's Premium plan. While the feature is being rolled out across iOS and Android, it currently supports transcriptions in English and Hindi.

Gupshup brings Vertex AI-powered AI chatbots into RCS conversations

Gupshup brings Vertex AI-powered AI chatbots into RCS conversations

artificial intelligence 27 Feb 2024

The chatbots will enable brands to offer full lifecycle conversational marketing, commerce & support on RCS

Gupshup, the world's leading Conversation Cloud platform today announced that brands on its platform can now offer AI chatbots for RCS conversations, opening up a whole new advanced and interactive experience for their users. Gupshup's Conversational AI product suite, spanning Auto Bot Builder and ACE LLM, are now using Google Cloud's Vertex AI platform to bring the benefits of Google's large language models (LLMs) to Gupshup's customers globally. 

The integration will enable businesses to deliver more precise and human-like interactions with speed and scale and offer a more personalized and responsive experience. Further, AI assistants on RCS will be able to intelligently respond to unstructured queries, assisting customers across various stages–from product discovery, lead generation to troubleshooting and customer support.

"Generative AI is transforming the RCS industry, and we're thrilled that Gupshup is utilizing our latest LLMs on Vertex AI to further personalize and enhance how businesses engage with customers through AI-driven conversations," said Warren Barkley, Senior Director of Product Management, Vertex AI at Google Cloud. "Vertex AI provides partners like Gupshup with a unified AI platform to leverage state-of-the-art foundational models, and we look forward to seeing the ways Gupshup continues to innovate with this technology."

"We've always leveraged the latest cutting-edge AI technologies to offer a superior customer engagement platform to our brands. With our Auto Bot Builder and domain-specific ACE LLM now leveraging Google's LLMs, business messages on RCS are set to get a massive facelift, leading to better ROI for enterprises. We are excited to work with Google Cloud to help our brands bring intelligent conversations on RCS that will redefine customer engagement," said Beerud Sheth, Founder and CEO, Gupshup.

Gupshup is a pioneer in leveraging domain-specific, fine-tuned large language models (LLMs) to automate the creation of enterprise-grade chatbots with appropriate guardrails. In January 2023, it launched Auto Bot Builder, a tool that leverages LLMs to automatically and effortlessly build advanced chatbots for enterprises.

Gupshup's Conversational AI solutions are already live with several clients in India and abroad. The advanced chatbot for Dubai Electricity and Water Authority (DEWA) - Dubai's largest utility, is powered by Gupshup. In India, several brands such as Tata Capital and Chaayos are using it for brand engagement, product discovery, employee training, and consultative selling.

Intel Brings AI Everywhere Across Network, Edge, Enterprise

Intel Brings AI Everywhere Across Network, Edge, Enterprise

technology 27 Feb 2024

At MWC 2024, more than 65 of Intel’s leading customers and partners showcase systems and solutions across new hardware, software and services for modernizing and monetizing future infrastructure. 

NEWS HIGHLIGHTS

  • Intel announced its future Intel® Xeon® processor with built-in AI acceleration, code-named Granite Rapids-D, and highlighted first-call validation with key partners.

  • Intel, in collaboration with 5G core software suppliers, previewed its next-gen Intel Xeon processor for 5G core, code-named Sierra Forest, demonstrating a 2.7x performance per rack improvement1.

  • Intel announced Intel’s Edge Platform, a modular and open software platform that enables enterprises to build, deploy, run, manage and scale edge and AI solutions on standard hardware with cloud-like simplicity.  

  • Intel will announce extended benefits of the AI PC to commercial designs with the new Intel vPro® platform, on day two of MWC 2024.

At MWC 2024, Intel announced new platforms, solutions and services spanning network and edge AI, Intel® Core™ Ultra processors and the AI PC, and more. 

In an era where technological advancements are integral to staying competitive, Intel is delivering products and solutions for its customers, partners and expansive ecosystem to capitalize on the emerging opportunities of artificial intelligence and built-in automation, to improve total cost of ownership (TCO) and operational efficiency, and to deliver new innovations and services.

More: Intel Announces New Edge Platform for Scaling AI Applications | Intel Unleashes 2.7x Performance per Rack Improvement for 5G Core | Intel at MWC Barcelona 2024 (Press Kit)

Across today’s announcements, Intel is focused on empowering the industry to further modernize and monetize 5G, edge and enterprise infrastructures and investments, and to take advantage of bringing AI Everywhere. For more than a decade, and alongside Intel’s customers and partners, the company has been transforming today’s network infrastructure from fixed-function to a software-defined platform and driving success at the edge with more than 90,000 real-world deployments2.

“Intel is delivering innovations for our partners and their customers across network, edge and enterprises to modernize their networks, monetize new services at the edge, and bring AI everywhere,” said Sachin Katti, senior vice president and general manager of the Network and Edge Group at Intel. “Intel’s network- and edge-optimized SOC strategy uniquely integrates general purpose compute and acceleration for networking, AI and vRAN workloads, and we are announcing market-leading next generation products for 5G core with Sierra Forest and 5G vRAN with Granite Rapids-D.”

Utilizing Built-in AI Acceleration, Intel Spearheads the Future of Modern Network Innovation

Announced last year, 4th Gen Intel® Xeon® processors with Intel® vRAN Boost (code-named Sapphire Rapids EE) deliver up to twice the capacityfor virtual radio access network (vRAN) workloads compared with the previous generation. The capacity increase allows operators to double their number of cell sites or subscribers while providing an additional 20% reduction4 in vRAN compute power consumption by removing the need for external acceleration to reduce system complexity and costs.

Further extending its vRAN leadership, while driving down vRAN costs and power consumption and delivering it at a global scale, Intel announced its future Xeon processor Granite Rapids-D, featuring the latest generation of P-cores. This future processor will deliver significant gains in performance and power efficiency utilizing improved Intel AVX for vRAN and integrated Intel vRAN Boost acceleration alongside other architectural and feature enhancements. Silicon is currently sampling. Samsung has demonstrated a first-call at their research and development lab in Suwon, South Korea. Ericsson has also demonstrated a first-call validation in the Ericsson-Intel joint lab in Santa Clara, California. These accomplishments underscore the ease of gen-over-gen software portability and ecosystem readiness when the product launches. Intel is also working with Dell Technologies, Hewlett Packard Enterprise (HPE), Lenovo, Mavenir, Red Hat, Wind River and other leading ecosystem partners to ensure market readiness. Granite Rapids-D is planned to launch in 2025, following the launch of Granite Rapids server CPUs in 2024.

Artificial intelligence will play a pivotal role in helping operators optimize the performance, efficiency and intelligent management of resources in the evolving vRAN environment. To help operators and developers build, train, optimize and deploy AI models for vRAN use cases on general purpose servers in their existing network footprint, Intel is introducing early availability of the Intel® vRAN AI Development Kit to select partners. Built on Intel AI-optimized libraries, frameworks and tools, the optimized AI models in the development kit, when combined with 4th Gen Intel Xeon processors’ built-in AI acceleration, power management and enhanced telemetry capabilities, offers potential for operators to reconfigure their network dynamically to conceivably save costs, extract more value from infrastructure and support new revenue streams. Intel is working with AT&T, Deutsche Telekom, SK Telecom and Vodafone to showcase the benefits AI can bring to the RAN.

Innovating in 5G Core Performance and Power Savings

Intel architecture is the backbone of cloud-native, software-defined core networks around the world, with most virtualized network servers running on Intel CPUs. As the primary choice for operators, equipment builders and software providers, Intel Xeon platforms have set the bar in commercial deployments for 5G core performance with superior TCO and comprehensive power management – all delivered via a world-class ecosystem.

For operators, the company today previewed its next-gen Intel Xeon processor Sierra Forest that will launch later this year to expand Intel’s CPU roadmap by offering up to 288 Efficient-cores (E-cores) on a single chip. It is well-suited for 5G core workloads to advance network core performance and power savings. By utilizing Intel’s latest E-core technology, operators will recognize greater energy and cost savings, driving to a 2.7x performance per rack improvement1 and industry-leading performance per rack for 5G core workloads.5

Operators and ecosystem partners – including BT Group, Dell Technologies, Ericsson, HPE, KDDI, Lenovo, and SK Telecom – are also showing interest in this ground-breaking next-gen platform, which is optimized for high performance per watt, core density and throughput.

For additional power savings and energy efficiency, Intel announced broad availability and industry adoption for the Intel® Infrastructure Power Manager software for 5G core, with Casa Systems, NEC, Nokia, and Samsung planning to deliver in 2024. Intel Infrastructure Power Manager enables operators to take advantage of the built-in telemetry of Intel Xeon processors to reduce CPU power by an average of 30% while maintaining key telco performance metrics6. Multiple operators are exploring lab trials for delivering carbon offset and TCO savings.

The Right Platform is Everything for Scaling AI and Edge Solutions

At the edge, enterprises want to innovate, be efficient and improve time to market by delivering new intelligent services. They are starting to leverage the tremendous amount of data they generate at the edge to achieve enhanced customer experience, scale operations through automation while being price-competitive, and dealing with the impacts of labor shortages. This is driving a tremendous new opportunity for edge AI.

Intel is leveraging its expansive installed base and deep expertise from more than 90,000 edge deployments today with a footprint spanning more than 200 million processors sold in the past 10 years2 to help customers quickly and efficiently take advantage of the edge AI opportunity.

Announced today, Intel’s Edge Platform has unique capabilities, including support for heterogeneous components for lower TCO and zero-touch, policy-based management of infrastructure and applications, and AI across a fleet of edge nodes with a single pane of glass. Additionally, AI runtime with OpenVINO™ inference is built-in to enable real-time AI inferencing optimization and dynamic workload placement within the infrastructure software for application deployment.

As an evolution of the solution first introduced at Intel Innovation 2023 under the code-name Project Strata, Intel’s Edge Platform will be generally available later this quarter, with some partners and end users already taking advantage of its offerings. In support of Intel’s Edge Platform, Intel is working across the ecosystem and with industry leaders such as Amazon Web Services, Lenovo, L&T Technology Services, SAP, Red Hat, Vericast, Verizon Business and Wipro.

Delivering the Best AI PC Experience for Businesses of All Sizes

On day two of MWC 2024, Intel and Microsoft will host an AI PC industry reception at the Intel booth. Watch the Intel Newsroom for details.

Delivering Choice in Acceleration

For emerging spaces where protocols and use cases are still being defined – like vRAN, OpenRAN, 6G and AI – FPGAs enable first-to-market advantages and deliver maximum flexibility with dynamic, low-power, low-latency, high-throughput solutions. Intel’s Programmable Solutions Group (PSG) will launch two new radio macro and mMIMO Enablement Packages as well as Intel® Precision Time Protocol Servo, which allows customers to implement any timing configuration based on the 1588 timing precision protocol to synchronize devices in the Radio Access Network.

Additionally, the now standalone Programmable Solutions Group will conduct a business vision and strategy webinar on Feb. 29. Watch the Intel Newsroom for details.

Visit the Intel Booth at MWC 2024 (Hall 3, Booth 3E31), and don’t miss the Technology Showcase to see firsthand the latest partner innovations, including:

  • Creating modern networks of the future to deliver peak performance and power savings.
  • Scaling AI across vertical industries to drive better business outcomes.
  • Delivering the AI PC with new features and manageability for organizations of all sizes.

FlowGPT, The Open Ecosystem AI Platform, Raises $10M

FlowGPT, The Open Ecosystem AI Platform, Raises $10M

artificial intelligence 27 Feb 2024

The startup closed Pre-Series A Round Led by Goodwater Capital, with participation from previous round lead DCM 

FlowGPT, an inclusive platform fostering an open ecosystem for AI application creators and the community, announced it has raised $10 million in a Pre-Series A round. The round was led by Goodwater Capital, the world's largest venture capital fund exclusively focused on consumer technology, with participation from DCM, a global early stage VC firm, which led the company's prior round while the company was still in stealth. FlowGPT is the largest open source store for AI-native applications, with a mission to bring AI to everyone. Since the company's launch in January 2023, FlowGPT has attracted millions of users monthly across 110 countries. FlowGPT's engaged user base has developed more than 100,000 AI applications, for use on LLMs, such as ChatGPT, Google PaLM and open source models like Pygmalion.

"We believe the biggest future for AI is in open ecosystems," said Coddy Johnson, Partner at lead investor Goodwater Capital. "FlowGPT is helping to lead the way by building the largest open platform for AI apps, with the widest choice for users and with the most flexibility and freedom for creators to choose their models and collaborate with their communities."

Before LLMs, developing software required a whole team of professional engineers, designers and product managers. The high cost and required skill base were barriers to creating software solutions, leaving a huge number of problems unsolved. FlowGPT founders, Jay Dang and Lifan Wang recognized this issue and the opportunity for LLMs to enable anyone to create AI-native applications using natural language (prompts). With a vision that AI would democratize software development, Jay and Lifan created FlowGPT, the largest all-in-one AI app store and community where users can directly explore, use, and create AI-native applications powered by the creativity of creators.

FlowGPT will use the funding to expand its engineering and research teams globally. The company is actively hiring front-end and back-end development engineers, mobile development engineers and product and operation staff. In addition, the funding will be used to further develop a dynamic and engaging community.

"Real world problems are being solved everyday through the creation and collaboration in the vibrant FlowGPT open ecosystem platform," said Hurst Lin, General Partner at DCM. "This platform serves as a unique space where top prompt creators converge to creatively build cutting-edge AI apps. We're happy to support the FlowGPT team in actively seeking to expand their team to harness diverse talents, perspectives, and expertise in shaping the future of AI-driven solutions."

FlowGPT is firmly committed to empowering creators, understanding that a thriving ecosystem hinges on fostering an attractive, engaging, and dynamic environment for them. To bolster this vision, FlowGPT recently partnered with industry giants such as Google, Leonardo.ai, and Opus Clip for the latest FlowGPT Hackathon Season 3. This initiative attracted more than double the previous number of participants. This level of engagement underscores FlowGPT's dedication to nurturing a vibrant and innovative community of creators.

In the near future, FlowGPT will also be launching their Flow mobile app. The Flow mobile app is a brand new multimedia experience that differs from the current website. It combines the power of LLMs, agents, text to speech, text to image and text to video, to bring AI to users' daily lives.

   

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