OneCloud proudly announces the launch of OneCloud Connect™, an innovative application designed to revolutionize digital communication. This cutting-edge tool offers a comprehensive suite of features tailored to both personal and professional needs, setting a new standard for seamless interaction.

Vision and Purpose:

• Scott Clontz, COO: "Streamline and unify communications for businesses and professionals."
• Sumner Robinson, CTO: "An all-encompassing communication tool is crucial in today's evolving work dynamics."

Key Features of OneCloud Connect™:

Login Module:

• Secure access with multiple authentication options: username/password, email/password, and single sign-on (SSO).
• Multi-factor authentication (MFA) for enhanced security with an easy setup process.

Chat Module – One-to-One Messages:

• Private conversations with message/attachment sending, GIFs, emojis, pinned messages, and message editing/deletion.
• Efficient message searching, replying, and reacting with an intuitive interface.

Chat Module - Group Messages:

• Group chats with message management, admin controls (adding/removing members, promoting admins), and detailed group settings (name, topic, picture).

Chat Module – Channels:

• Public or private channels for broader discussions with main posts, threaded replies, and multimedia sharing.
• Extensive management tools for channel admins, including member promotion, message pinning, and notification customization.

Meeting Module:

• Enhanced virtual meetings with muting/unmuting, video control, screen sharing, and interactive tools like polls and reactions.
• Easy meeting scheduling with time zone conversion, recurring options, and attendee management.

Call Center & Call Park:

• Call center monitoring, queue management, and call parking for optimized customer service and agent productivity.

Webinars:

• HD video webinars with registration management, attendee privileges, live streaming, engagement tools, and recording/transcript options.

Softphone Module:

• Seamless call management with mute, hold, transfer, voicemail management, and detailed call history tracking.

Settings:

• Customizable user experience with profile management, theme selection, and advanced settings for notifications, video/audio preferences, and security configurations.

OneCloud Connect™ integrates advanced technology and user-centric design to empower individuals and teams to communicate effectively across various platforms. Whether for personal use, team collaboration, or customer engagement, OneCloud Connect™ stands as the ultimate communication solution, addressing the needs of a rapidly evolving digital world.

TapClicks, a leader in Smart Marketing solutions, has announced the immediate availability of TapData™, a groundbreaking platform designed to provide scalable ELT (Extract, Load, Transform) / ETL (Extract, Transform, Load) technology. TapData™ is tailored for agencies and brands of all sizes, offering advanced data management at an affordable cost.

The Challenge of Data Fragmentation:

• Marketers face data overload, with smaller companies managing numerous data sources and larger organizations dealing with even greater complexity.
• Fragmented information across multiple platforms and spreadsheets.

TapData™: An Overview

• Combines TapClicks’ existing data connectors, analytics, and data blending technologies into a unified platform.
• Provides significant benefits such as access to a wide range of marketing platforms, advanced data transformation, and straightforward data export options.

Key Features of TapData™:

• Automatic Data Warehousing: Simplifies data storage and management.
• Extensive Data Connectors: Hundreds of native connectors including Amazon, Facebook, Google, Instagram, TikTok, and more.
• SmartConnector™ Technology: Over 9000 connections to virtually any data source.
• Near Real-Time Data Access: Live connectors for up-to-date data from major platforms like Amazon and Google.

Data Export Capabilities:

• Business Intelligence Tools: Export data to Looker, MicroStrategy, Tableau, etc.
• Business Tools: Support for Email, Google Sheets, FTP/SFTP, etc.
• Warehouses and Databases: Integration with Amazon Redshift, Google BigQuery, MySQL, PostgreSQL, Snowflake, etc.
• Reporting and Analytics: Export to Looker Studio, TapReports, and TapAnalytics.

Customer Testimonials:

• Bradley Keefer, Chief Revenue Officer of Keen Decision Systems: Praised TapData™ for streamlining ETL processes and reducing reliance on Excel, resulting in faster insights and improved decision-making.

TapData™ Packages:

• TapDataMAX: Comprehensive ELT/ETL solution with advanced features, aimed at tech-savvy employees such as data analysts and data scientists.
• TapDataPlus: Intermediate package for mid-market companies with sophisticated technical resources like technical marketers and data analysts.
• TapDataLite: Basic, cost-effective ELT solution for smaller organizations, suitable for tools like Google Sheets or Looker Studio.

TapData™ by TapClicks delivers a robust and scalable ELT/ETL solution designed to meet the needs of businesses of all sizes. With its extensive data connectors, real-time data access, and flexible export options, TapData™ simplifies data management, enhances decision-making, and supports a variety of business needs.

FastSpring is excited to unveil a suite of new and upcoming B2B solutions designed to enhance sales and billing efficiency for B2B companies. From seamless Hubspot integration to advanced proforma invoice capabilities, these solutions aim to streamline operations and support both product-led and sales-assisted models.

1. Hubspot Integration: Manage Sales Where Your Team Already Works

• Overview: Simplifies operational management by automating data transfer between FastSpring and Hubspot.
• Key Benefits:
  • Integrated Marketing & Sales Automation: Combines FastSpring’s payment and subscription features with Hubspot’s CRM and email marketing tools.
  • Operational Efficiency: Automated flows between Hubspot and FastSpring enhance deal management and accelerate close rates.
• Learn More: Hubspot Integration Details

2. Proforma Invoice API: Automate Invoice Creation

• Overview: Automates the creation of proforma invoices based on existing estimates and pricing structures.
• Key Benefits:
  • Improved Customer Communication: Provides clear and transparent pricing before payment is requested.
  • Faster Renewal Cycles: Streamlines renewals and plan changes with automatically generated invoices.
• See How to Use: Proforma Invoices Guide

3. Subscription Co-Terming: Simplify Subscription Management

• Overview: Aligns renewal dates and consolidates payment methods or currencies into a unified entity.
• Key Benefits:
  • Streamlined Subscription Management: Consolidates subscriptions under a common identifier.
  • Enhanced Flexibility for Customers: Facilitates easier adjustments and unified management of subscriptions.
• Check Out: Subscription Management with FastSpring

4. Coupon & Discount Management Optimization: Automate Complex Rules

• Overview: Enhances coupon and discount management with automation of complex rules.
• Key Benefits:
  • Reduce Complexity: Automates complex discount rules to minimize manual oversight.
  • Consistency and Clarity for Customers: Ensures accurate application of discounts and availability of coupons.
• Learn More: Coupon and Discount Management

5. Upcoming Invoice APIs: Enhance Invoicing Automation

• Overview: Updates to the Invoice API improve automation of invoicing processes, reducing manual data entry and errors.
• Key Benefits:
  • Improved Automation: Streamlines invoicing via APIs, ensuring data consistency and reducing manual input.
  • Integration with Existing Systems: Seamlessly integrates with systems like Salesforce for efficient data handling.

FastSpring’s new B2B solutions are set to transform how companies manage sales and billing processes. With features like Hubspot integration, proforma invoices, and optimized coupon management, FastSpring offers powerful tools to enhance efficiency, improve customer experience, and streamline subscription management. Explore these solutions to optimize your B2B operations and drive business success.

Partnership Enhances Programmatic Media Buying Efficiency and Strengthens Targeting Strategies Beyond Third-Party Cookies

33Across, a leading addressable infrastructure provider for the open web, has announced a new partnership with Index Exchange, a major independent supply-side platform (SSP). This collaboration integrates 33Across’ advanced data capabilities with Index Exchange’s premium inventory, enhancing programmatic targeting strategies while navigating the cookieless future.

1. Partnership Overview

• Integration of Capabilities: Combining 33Across’ data solutions with Index Exchange’s premium inventory through Index Marketplaces.
• Objective: Strengthen programmatic targeting strategies beyond third-party cookies.

2. Benefits of the Partnership

• Premium Inventory Access: Media buyers can access high-performing inventory and targeted audiences through Index Marketplaces.
• Simplified Cookieless Media Buying: The partnership facilitates reaching desired audiences in a cookieless environment.
• Incremental Omnichannel Demand: Drives additional demand to media owners with global supply integrations.

3. 33Across’ Expertise

• Experience: Over a decade of experience in audience building using first-party data and alternative signals.
• Glossary Solution: Enables media buyers to activate sell-side audiences through curated deals on Index Marketplaces.
• Competitive Edge: Supports reach to targeted users in brand-safe environments.

4. Statements from Key Executives

• Paul Bell, President of 33Across: "Excited to bring our sell-side audience targeting capabilities to Index Exchange’s global marketplace, enhancing reach across desktop, mobile, and CTV environments."
• Alex Gardner, Chief Revenue Officer at Index Exchange: "This partnership enhances media buyers' ability to target valuable audiences efficiently at scale, crucial in today’s addressable audience landscape."

The partnership between 33Across and Index Exchange marks a significant advancement in programmatic advertising, offering media buyers enhanced targeting capabilities and access to premium inventory. By integrating 33Across’ data solutions with Index Exchange’s marketplace, this collaboration provides innovative solutions for cookieless targeting and helps advertisers connect with audiences across various platforms.

Mobiquity Technologies, Inc., a leader in next-generation data intelligence and advertising technologies, has announced an expansion of its strategic partnership with Adfuel Inc. This collaboration aims to leverage advanced data solutions and digital marketing expertise to enhance the digital presence of local businesses.

1. Partnership Overview

• Expansion Goals: Enhance local business marketing through Adfuel's digital marketing expertise combined with Mobiquity’s data solutions.
• Significance: This partnership aims to transform how local businesses engage digitally, integrating advanced technology with robust local print presence.

2. Collaboration with Our City Media

• Overview: Adfuel Inc. has partnered with Our City Media, which publishes eight magazines reaching up to 160,000 homes in several Florida cities.
• Impact: The partnership signifies a deeper digital engagement for Our City Media, enhancing their print presence with Mobiquity’s digital solutions.
• Objective: Empower local businesses to go digital effortlessly and cost-effectively, maintaining a strong community presence.

3. Benefits of the Partnership

• Enhanced Visibility: Local businesses will gain increased visibility and reach through a combination of print and digital strategies.
• Advanced Technology: Utilization of Mobiquity’s sophisticated data intelligence and advertising technology to drive digital transformation.
• Cost-Effective Solutions: Provides small businesses with affordable and impactful digital marketing solutions.

4. Statements from Key Executives

• Dean Julia, CEO of Mobiquity Technologies: "Our collaboration with Adfuel exemplifies the potential to expand all businesses involved, leveraging technology to boost digital presence."
• Daniel A. Pasco, CEO of Adfuel Inc.: "We are excited to support Our City Media and their clients with Mobiquity Technologies’ advanced technology, driving new heights in digital engagement."

5. About Mobiquity Technologies

• Company Overview: Mobiquity Technologies, Inc. is a Platform-as-a-Service (PaaS) provider specializing in advertising and data technology.
• Platforms: Includes Advangelists, Mobiquity Networks, AdHere, and MobiExchange, offering innovative programmatic advertising technologies and consumer insights.
• Capabilities: Provides automated ad management, multi-channel delivery, and consumer behavior insights.

The expanded partnership between Mobiquity Technologies and Adfuel Inc. marks a significant step forward in enhancing the digital marketing landscape for local businesses. By combining Mobiquity’s advanced data solutions with Adfuel’s expertise and Our City Media’s extensive local reach, this collaboration promises to deliver impactful digital strategies and improved visibility for businesses across Florida.

Stagwell, a network renowned for transforming marketing, has announced its acquisition of LEADERS, a Tel Aviv-based digital agency specializing in influencer marketing and social commerce, along with its SaaS platform, InfluencerMarketing.AI (IMAI). This acquisition enhances Stagwell Marketing Cloud's PRophet Comms Tech Suite, integrating advanced AI technologies for influencer marketing into its offerings.

1. Acquisition Overview

• Acquired Entities: LEADERS, a digital agency, and InfluencerMarketing.AI (IMAI), an AI-powered influencer marketing platform.
• Purpose: Enhance Stagwell's marketing technology suite with AI-driven solutions for influencer marketing.

2. LEADERS and IMAI Details

• Founders: Eran Nizri and Yehonatan Arami, established in 2017.
• Platform Capabilities: IMAI connects brands with over 300 million creators globally, offering campaign management tools, robust analytics, and sales prediction models.
• Clientele: Includes major brands like Nespresso, Samsung, Colgate-Palmolive, Coca-Cola, Playtika, Estée Lauder, and Superdry.

3. Strategic Benefits for Stagwell

• Enhanced Offerings: Integration of advanced AI technologies into Stagwell’s PRophet Comms Tech Suite.
• Global Expansion: Marks Stagwell’s first agency acquisition in Israel, supporting its substantial global expansion efforts.
• Industry Impact: Aims to redefine influencer marketing with cutting-edge technology and a global network.

4. Statements from Key Executives

• Mark Penn, Chairman and CEO of Stagwell: "The acquisition strengthens our Marketing Cloud with innovative AI solutions and marks a significant step in our global expansion."
• Aaron Kwittken, Founder and CEO of SMC's Comms Tech Suite: "The integration of LEADERS and IMAI will amplify our capabilities in digital and influencer marketing."
• Eran Nizri, CEO of LEADERS: "Joining Stagwell provides an opportunity to lead the influencer marketing industry into a new era with expanded resources and global reach."

5. Leadership and Integration

• Leadership Roles: Eran Nizri remains Group CEO, Itamar Gonsherovitz continues as CEO of LEADERS’ digital agency operations, and Yehonatan Arami will lead business development.
• Integration: LEADERS and IMAI will be integrated into Stagwell's Comms Tech Unit, enhancing its influencer and digital marketing strategies.

6. Recent Acquisitions

• 2024 Acquisitions: LEADERS is Stagwell’s seventh acquisition this year, following Team Epiphany, Sidekick, What's Next Partners, PROS, Business Traveller, and BERA.

The acquisition of LEADERS and IMAI by Stagwell marks a transformative milestone in enhancing its global influencer marketing capabilities. By integrating LEADERS' digital expertise and IMAI’s AI-powered platform into its PRophet Comms Tech Suite, Stagwell is set to lead the industry in digital marketing innovation and expand its global footprint.

Industry vets from AB InBev, Microsoft, Merkle, and more appointed to Global Chief Marketing Officer, Global Chief Product and Technology Officer, and Senior Vice President of Media Solutions roles

Channel Factory, a leading global platform for brand suitability and contextual advertising, has announced three significant additions to its executive team: Luiz Felipe Barros as Global Chief Marketing Officer, Anudit Vikram as Global Chief Product and Technology Officer, and Nerissa Valdellon as Senior Vice President of Media Solutions. These strategic hires aim to enhance the company's mission to deliver media efficiency, effectiveness, and brand reputation while making a positive impact on business performance, people, and the planet.

1. Luiz Felipe Barros: Global Chief Marketing Officer

• Background: Brings extensive experience from AB InBev, Mercado Libre, and entrepreneurial ventures.
• Role: Will drive transformative marketing strategies to enhance business growth and brand reputation.
• Statement: "Channel Factory’s exclusive data and technology drive outstanding media efficiency and effectiveness, positively impacting business performance."

2. Anudit Vikram: Global Chief Product and Technology Officer

• Experience: Over two decades in business, advertising, and marketing technology, with previous roles at MediaMath, Dun & Bradstreet, Merkle, Yahoo!, and Microsoft.
• Responsibilities: Will lead product vision, drive market value, and build a top-tier technology team.
• Statement: "Balancing technological advancement with ethical practices is crucial, and Channel Factory excels in pushing the boundaries of AI, machine learning, and data analytics."

3. Nerissa Valdellon: Senior Vice President of Media Solutions

• Background: 20 years in digital advertising operations, with experience at Viant, Specific Media, and Adomni.
• Role: Focuses on enhancing product offerings, growing omnichannel strategies, and driving growth.
• Statement: "Protecting brand integrity while achieving performance-driven reach is crucial. Channel Factory’s commitment to brand-safe advertising aligns with my vision for innovation and performance."

4. Company Perspective

• Tony Chen, CEO and Founder of Channel Factory: Praises the new appointments, noting their expertise will drive media efficiency, innovation, and transformation in the media landscape.
• Impact: The additions of Barros, Vikram, and Valdellon are expected to bolster Channel Factory’s ability to support clients and push forward with new innovations in media solutions.

Channel Factory’s expansion of its executive team with Luiz Felipe Barros, Anudit Vikram, and Nerissa Valdellon marks a significant step forward in enhancing its capabilities in marketing, product technology, and media solutions. These appointments are set to drive further innovation and efficiency, positioning Channel Factory to better serve its clients and continue transforming the media landscape.

LootMogul, a leader in AI-powered sports marketing and technology, has unveiled a strategic enhancement of its core offerings. This evolution emphasizes advanced AI capabilities, cutting-edge sports technology, influencer marketing, and innovative snackable content through short-format games. The updates are designed to meet the evolving needs of Chief Marketing Officers (CMOs) seeking improved ROI on their marketing investments.

1. Revolutionizing Sports Marketing with AI

• AI Integration: LootMogul’s platform now utilizes advanced AI to enhance targeting precision, analytics, and engagement.
• Benefits: Increased conversion rates and improved customer retention through personalized content and automated processes.
• Target Audience: Brands, agencies, athletes, teams, leagues, and sports fans.

2. Focus on Sports Tech and Influencer Marketing

• Sports Tech: Introduction of Mogulx.ai to address the growing needs of sports organizations and fans.
• Influencer Marketing: Leverages a network of 397 brand ambassadors, including professional and college athletes, to offer authentic marketing connections and data-driven results.
• Strategy: Combining influencer-led marketing with advanced technology for effective audience engagement.

3. Introducing Snackable Content via Short-Format Games

• Text to Games: A new feature enabling users to create interactive, bite-sized games through simple text commands.
• User Engagement: Designed to enhance interaction and retention among sports communities, gamers, and esports fans.
• Impact: Provides immersive experiences and boosts user engagement with sports content.

4. Looking Forward

• Raj Rajkotia’s Statement: Emphasizes excitement about the new direction and commitment to staying ahead of industry trends.
• Future Outlook: The strategic enhancements are expected to drive significant growth for LootMogul, improve fan engagement, and boost monetization for athletes, brands, and ecosystem partners.

LootMogul’s latest upgrades to its AI-powered sports marketing platform mark a significant advancement in the field. By focusing on AI, sports technology, influencer marketing, and snackable content, LootMogul is set to redefine engagement and ROI in sports marketing. These strategic refinements will unlock new opportunities for brands, athletes, and fans, driving innovation and growth in the sports marketing industry.