Enthuse Marketing is marking its 10th anniversary as the New York City-based agency continues to build its business around field marketing, brand education, creative strategy and live experiences.

The agency launched a decade ago with a single client program and a central premise: helping consumers understand brands more deeply could strengthen their ability to value, trust and ultimately choose them. Enthuse says that education-led philosophy has remained central to its work as the business has expanded.

Its current offering combines strategic and creative services with field execution. The agency works with national field teams, brand education programs and live experiences, with the stated objective of connecting marketing activity to measurable business outcomes for clients.

Market Landscape

Field marketing remains a distinct component of the broader marketing mix because it connects brand strategy with activity in physical environments and direct audience interactions. For brands, this can include product education, experiential programs, demonstrations and other forms of face-to-face engagement.

Enthuse's positioning combines those execution capabilities with creative strategy, reflecting a broader expectation that marketing agencies increasingly contribute to both campaign development and implementation rather than operating solely as creative suppliers.

The agency's decade-long growth also comes as brands continue to assess marketing programs based on their contribution to business performance, making measurement and execution important considerations alongside creative development.

Strategic Outlook

Enthuse plans to expand its field marketing and creative strategy activities while growing its client roster. The company also says it intends to continue investing in its employees and organizational culture.

Industry recognition has been another element of the agency's recent expansion. In 2026, Enthuse was named to the Inc. 5000 list of America's fastest-growing private companies and Adweek's Fastest Growing Agencies list. It also received an ANA B2 Award in the Channel Partner Ecosystem Program category, six Hermes Creative Awards and recognition on Ad Age's 2026 Best Places to Work list.

While awards provide external recognition, the more significant indicator for the agency's next phase will be whether its combination of field execution and creative strategy continues to align with brands' demand for measurable marketing outcomes.

The anniversary also underscores how field marketing agencies are adapting beyond traditional event execution, combining physical experiences, education and strategic services into broader brand engagement programs.

Top Insights

• Enthuse Marketing is celebrating its 10th anniversary in 2026.
• The agency began with one client program and an education-led brand philosophy.
• Its services include field marketing, brand education, creative strategy and live experiences.
• Enthuse received multiple industry recognitions during 2026.
• The agency plans to expand its field marketing and creative strategy operations.

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Matter, a B2B technology public relations agency, has launched a Review Visibility Management service aimed at helping brands manage how customer feedback influences their visibility across search, social platforms and AI-driven discovery.

The launch reflects a broader change in digital reputation management. Online reviews have traditionally played a role in purchase decisions and local search, but the expansion of AI assistants and conversational search is increasing the importance of third-party signals that can help determine whether a company is surfaced when buyers seek recommendations or validation.

Matter said its research indicates that 96% of customers check reviews before buying from a business for the first time. The agency's new service is designed around that behavior, combining review generation, sentiment monitoring and reputation insights.

Market Landscape

Reviews have become more than a customer-service metric. For marketers, they can function as publicly visible evidence of customer experience and brand credibility. Platforms such as Google and Facebook provide large-scale environments where customers can influence how businesses are perceived.

The emergence of AI-powered search adds another layer. Traditional search optimization focuses heavily on a brand's own website and structured digital presence, while AI-generated answers can draw on information distributed across multiple sources. That makes third-party reputation signals increasingly relevant to how companies approach search visibility.

For B2B organizations in particular, the challenge is amplified by longer buying cycles and multiple stakeholders. Reviews can provide external validation at a point when prospects are comparing vendors, technologies and service providers.

Strategic Outlook

Matter's offering takes a proactive approach to review management, encouraging organizations to generate authentic customer feedback rather than treating reviews primarily as a reactive reputation issue.

The service also reflects the convergence of PR, marketing and search visibility. Monitoring sentiment can reveal recurring customer perceptions, while review activity can provide marketers with qualitative signals about strengths, weaknesses and areas of friction.

However, review volume alone does not establish credibility. Authenticity, consistency and the quality of customer experiences remain critical. As AI-mediated discovery develops, organizations will need to consider how their reputation is represented across the broader digital ecosystem rather than optimizing only their owned channels.

Top Insights

• Reviews are becoming a visibility signal: Customer feedback increasingly intersects with reputation, search and discovery.
• AI changes the discovery equation: Brands must account for how AI-powered experiences interpret information beyond owned websites.
• Authenticity remains central: Proactive review programs need genuine customer participation rather than manufactured feedback.
• Reputation connects multiple disciplines: Review management increasingly overlaps with PR, digital marketing, customer experience and SEO.

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Authors now have access to websites, newsletters, social platforms, email marketing, digital advertising and generative AI tools tools, but the growing number of options has not necessarily made book promotion easier. Storiad argues that the bigger challenge is connecting those activities into a coherent marketing system.

The company says authors can end up managing numerous disconnected applications for contact management, email, social scheduling, websites, creative production, media outreach and AI-generated content. While each tool can address an individual task, the author remains responsible for deciding what to do, which audience to target and what action should follow.

That fragmentation is the problem Storiad is attempting to address with its Author Marketing OS, a software category the company introduced earlier this month.

Rather than positioning the concept as a replacement for every marketing application an author already uses, Storiad describes the Author Marketing OS as an organizational layer connecting strategy, planning, execution, relationship management and measurement.

Market Landscape

Book marketing has increasingly become a distributed responsibility. Independent authors have long handled promotional activities themselves, while traditionally published authors are also expected to participate in audience development and book promotion.

The expansion of generative AI has added another dimension. Authors can now produce blog posts, social content, emails and other promotional materials much faster, but faster content production does not automatically create a coordinated campaign.

Storiad founder and CEO Ramzi S. Hajj argues that the central challenge is therefore shifting from content creation to marketing orchestration. The distinction is increasingly relevant across marketing technology, where adding more specialized tools can create additional operational complexity when they are not connected through a common workflow.

Strategic Outlook

Storiad's proposed approach follows a sequential marketing process: establish a goal, develop a strategy, create a plan, execute activities, manage relationships, measure outcomes and optimize the campaign.

That framework reflects a broader movement in marketing technology toward systems that coordinate multiple activities rather than simply performing individual functions. For authors, the potential value is less about increasing the number of promotional tasks and more about giving those tasks a shared objective and measurable progression.

The approach also highlights a limitation of AI-assisted marketing. Generative AI can reduce the effort required to create content, but it does not inherently determine whether content reaches the appropriate audience or supports a specific campaign objective.

For authors operating as their own marketing departments, the ability to connect audience development, outreach, content and measurement could become as important as the individual tools used to perform those activities.

Top Insights

• Storiad identifies marketing fragmentation as a major challenge for authors.
• Its Author Marketing OS is designed to connect strategy, planning, execution and optimization.
• The concept does not aim to replace every marketing tool an author already uses.
• Generative AI can accelerate content production but does not automatically create campaign strategy.
• Storiad's model emphasizes measurable, connected marketing activity rather than simply producing more content.

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2112 Group has launched its Global Asset Management Marketer's Sentiment Survey 2026, seeking to establish a recurring benchmark for how marketing professionals across the asset management industry view current market conditions, their organizations and their position relative to industry peers.

The survey, which opened September 9, is aimed specifically at senior marketing teams working within asset management. Rather than measuring consumer sentiment, the initiative focuses on marketers' own experiences and perceptions of the industry's current marketing environment.

2112 Group, a marketing agency focused on global financial brands, said the research is intended to create a broader view of asset management marketing by bringing perspectives from across the industry into a single research program.

The survey contains 21 questions and is designed to take approximately eight minutes to complete. Participants have until 23:59 on October 20, 2026, to submit responses.

Market Landscape

The survey arrives as financial-services marketing teams face a more complex environment in which brand positioning, digital engagement, audience expectations and competitive differentiation increasingly intersect. For asset managers, marketing also operates within a market where institutional reputation and investor communications remain important alongside evolving digital channels.

Against that backdrop, industry-specific benchmarking can give marketing leaders a way to compare perceptions and priorities rather than relying solely on broader financial-services marketing studies.

2112 Group is positioning the survey as a holistic view of marketing sentiment across the global asset management sector. The research is expected to examine how marketers perceive their current circumstances and where they believe their teams stand compared with peers.

Strategic Outlook

The initiative could become useful as a recurring industry reference if participation produces a sufficiently broad cross-section of asset management marketers. Its proposed annual format would also allow future editions to track changes in priorities and sentiment over time.

The research strategy extends beyond collecting responses. Participants will receive the completed report and related materials 24 hours before the public release, while 10 selected marketers will be invited to attend an in-person presentation and roundtable in London or New York.

The company also plans breakfast and virtual events around the findings, creating opportunities for marketers to discuss the results and their implications. Discussions at the selected roundtables will take place under Chatham House rules, according to 2112 Group.

Top Insights

• The 2026 survey opened September 9 and targets asset management marketing professionals globally.
• The questionnaire contains 21 questions and takes about eight minutes to complete.
• Responses are open until October 20, 2026.
• 2112 Group intends the research to become an annual industry benchmark.
• Findings will be supported by presentations, roundtables, breakfast events and virtual sessions.

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SEOOnly, a specialist search visibility firm founded by marketing entrepreneur Preeti Kennedy, has formally launched with a focus on helping businesses adapt to changing search behavior and the growing role of AI assistants in customer discovery.

The company was established around the premise that search is expanding beyond conventional search engine results. Consumers can now use conversational AI platforms alongside Google, social media and video platforms to research products, services and businesses.

Kennedy brings more than two decades of experience across marketing, business growth and entrepreneurship, including work with small and medium-sized businesses in Australia and international markets. She said the changing path from traditional advertising to Google, social platforms and AI-driven search created a need for a specialist business focused specifically on search visibility.

Unlike full-service digital agencies that offer SEO alongside paid advertising, social media and other marketing services, SEOOnly is positioned exclusively around search and the disciplines affecting discoverability.

Market Landscape

The emergence of AI search is changing how consumers interact with information. Instead of relying solely on keyword-based searches and lists of website results, users can ask conversational questions and receive synthesized answers through AI assistants.

For businesses, this creates a visibility challenge that extends beyond traditional rankings. A company may need to be technically accessible, authoritative and understandable not only to conventional search engines but also to systems that interpret information and generate responses.

Traditional SEO nevertheless remains an important foundation. Technical SEO, useful content, authority and trust signals continue to influence how businesses establish their presence in conventional search.

The difference is that search visibility now encompasses more discovery environments. Customers may move between Google, AI assistants, video, social media and other digital channels during the same research process.

Strategic Outlook

SEOOnly's specialist model is built around technical SEO, search strategy, content, customer behavior and emerging AI search. The company says these disciplines are being combined to help businesses assess discoverability across traditional and AI-driven environments.

This approach reflects a broader evolution in search engine optimization. The objective is increasingly less about treating a single ranking position as the sole measure of success and more about understanding whether a business can be found and accurately represented when customers seek answers related to its products, services or expertise.

The rise of generative AI also raises questions about whether traditional SEO will eventually become obsolete. SEOOnly's position is that AI is expanding the search ecosystem rather than eliminating conventional search.

That distinction matters for marketers. Google remains a significant customer discovery channel, while the technical and content foundations developed for traditional SEO can contribute to broader online visibility.

For businesses, the emerging challenge is therefore to build a coherent digital presence that communicates expertise, relevance and trust across multiple discovery environments.

Top Insights

• SEOOnly has launched as a specialist AI SEO and search visibility firm.
• The company was founded by marketing entrepreneur Preeti Kennedy.
• Its approach covers traditional search engines and AI-driven platforms.
• SEOOnly focuses on technical SEO, content, search strategy and customer behavior.
• AI assistants are expanding the number of environments where consumers discover businesses.
• Traditional SEO remains an important foundation for broader search visibility.
• The company positions search as its sole specialization rather than one service within a full-service agency.

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The Boston Beer Company has appointed Allison Stransky as chief marketing officer, effective October 12, 2026, bringing more than two decades of consumer brand-building and data-driven marketing experience to the company.

Stransky will lead marketing across Boston Beer's portfolio, which includes Samuel Adams, Dogfish Head, Twisted Tea, Sun Cruiser, Truly Hard Seltzer and Angry Orchard. Her responsibilities will span brand management, shopper marketing, connected commerce, digital and social media, integrated communications, media, sponsorships, experiential marketing, and consumer and business insights.

She will report to founder, brewer, chairman, president and CEO Jim Koch and COO Phil Hodges. Hodges has served as interim CMO during the company's search.

The appointment comes as consumer brands increasingly combine traditional brand building with data, digital media, AI and commerce capabilities. Stransky's background across consumer marketing and technology-oriented organizations places her experience at the intersection of these areas.

Market Landscape

Consumer marketing is increasingly moving toward integrated models in which brand strategy, digital engagement, data analytics and commerce operate together. Marketers are expected to build long-term brand equity while also demonstrating measurable performance across increasingly fragmented consumer touchpoints.

Stransky's current position at Samsung Electronics America includes responsibility for corporate marketing and communications, Big Data, AI-led transformation, sustainability and citizenship. Her work has included using Samsung's connected ecosystem to support growth, consumer engagement and AI-focused partnerships and campaigns.

Before Samsung, Stransky spent five years at Google, helping clients use data-driven insights to better understand consumers and improve advertising investment effectiveness. Earlier positions at L'Oréal, Unilever and Johnson & Johnson provided experience in consumer brand building, innovation and marketing.

Her career reflects the broader convergence between brand strategy, marketing technology, consumer insights and AI.

Strategic Outlook

Boston Beer's appointment of a marketing leader with experience spanning consumer brands, digital marketing and AI transformation signals the increasing importance of connecting creativity with data and technology.

The company's marketing organization covers a broad set of functions, from brand management and shopper marketing to media, social platforms, experiential activity and consumer insights. Coordinating these functions can help brands maintain a consistent identity while adapting campaigns to changing consumer behavior.

Connected commerce is another increasingly important component. The integration of marketing and commerce enables consumer brands to connect awareness and consideration with purchasing experiences, particularly as digital channels become more influential in product discovery.

Stransky's experience at Samsung also adds exposure to AI-led marketing transformation at a global technology company. At Boston Beer, that experience could be relevant as marketers assess how AI can support consumer insights, campaign development and personalized engagement while maintaining brand consistency.

The appointment therefore reflects a wider evolution in the CMO role: marketing leadership increasingly requires an understanding of creativity, technology, data and commercial performance rather than treating them as separate disciplines.

Top Insights

• Allison Stransky becomes Boston Beer's CMO on October 12, 2026.
• She brings more than 20 years of consumer marketing experience.
• Her responsibilities cover brand, shopper marketing, connected commerce, digital, social, media and experiential marketing.
• Stransky currently serves as VP and CMO of Samsung Electronics America.
• Her Samsung responsibilities include Big Data and AI-led transformation.
• She previously spent five years at Google working with data-driven advertising insights.
• Earlier roles included L'Oréal, Unilever and Johnson & Johnson.

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DAS Technology has received five 2026 Dealers’ Choice Awards from Auto Dealer Today, including three Diamond Awards, highlighting continued adoption of its digital marketing, customer data and AI-powered engagement technologies across automotive dealerships.

Its automotive retail brand, Digital Air Strike, received recognition in five categories: New Vehicle Leads, Reputation Management, Data Mining, Digital Marketing and Direct Marketing Sales. The company earned Diamond, or first-place, honors for New Vehicle Leads, Reputation Management and Data Mining, while receiving Platinum recognition for Digital Marketing and Gold for Direct Marketing Sales.

The latest awards bring DAS Technology's total Dealers’ Choice Awards tally to 53 across seven categories since 2013, according to the company.

The recognition comes as dealerships increasingly rely on digital platforms to manage consumer inquiries, online reputation, customer data and marketing campaigns. AI is also becoming a larger component of automotive retail workflows, particularly in search visibility, lead management and customer engagement.

Market Landscape

Automotive dealerships operate across multiple digital touchpoints, from inventory discovery and lead generation to reviews, email, text messaging and advertising. Managing these interactions effectively requires coordination between customer data and marketing technologies.

DAS Technology says its Digital Air Strike platform addresses several of these functions through solutions covering consumer engagement, advertising, inventory merchandising, reputation management and direct marketing.

The company's award-winning technologies include Smart Quote AI, Power AI Search and its Customer Data & Experience Platform (CDXP). Power AI Search focuses on AI-driven reputation and search visibility, reflecting a broader shift in automotive marketing as consumers increasingly use AI-powered search and recommendation experiences to research businesses.

Strategic Outlook

The Dealers’ Choice Awards are based on evaluations from dealers and dealership personnel who currently or recently worked with the providers. Participants assess providers based on product and service quality, customer support, value and whether they would recommend the company to another dealer.

That customer-based methodology provides a different signal from awards determined solely by industry panels. For automotive technology vendors, dealer adoption and satisfaction are increasingly important as dealerships evaluate platforms that can affect lead conversion, reputation and marketing efficiency.

DAS Technology's five-category recognition also illustrates the convergence of automotive marketing functions. Lead management, data mining, reputation management and digital marketing are increasingly interconnected rather than isolated activities.

The company said Power AI Search has received additional industry recognition in 2026, including Best New Product for Dealers at NADA, Best in Category for Automotive AI Solutions in the Globee Awards for Artificial Intelligence, and a Gold Stevie Award for Technology Breakthrough of the Year in the Advertising, Marketing & Public Relations Technology category.

The broader trend suggests that automotive marketers will continue looking for technologies capable of connecting customer data, AI, search visibility and engagement within dealership workflows.

Top Insights

• DAS Technology received five 2026 Dealers’ Choice Awards.
• Digital Air Strike earned three Diamond Awards for New Vehicle Leads, Reputation Management and Data Mining.
• The company also received Platinum for Digital Marketing and Gold for Direct Marketing Sales.
• DAS Technology says its total Dealers’ Choice Awards count has reached 53 since 2013.
• Power AI Search is positioned around AI-driven reputation and search visibility.
• The awards highlight the increasing overlap between automotive marketing, customer data and AI.

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AI-first marketing compliance platform Blee has raised $20 million in Series A funding, bringing its total funding to $27 million as it expands technology designed to help enterprises govern the growing volume of AI-generated marketing content.

The Series A was co-led by Fin Capital and SMBC Fin Atlas Beyond Fund, with participation from Hannah Grey VC and National Bank of Canada. Existing investors including Y Combinator, Penny Jar Capital, Cardumen Capital and Treasury also participated.

The funding comes as enterprise marketing teams increasingly use artificial intelligence to automate content creation. Blee cited a Gartner survey in which marketing leaders expect the share of content automated by AI to increase from 16% in 2026 to 36% by 2028.

That growth creates a challenge for legal, compliance and brand teams responsible for reviewing customer-facing materials. As content is produced faster across advertising, social media, video, affiliate marketing and other channels, traditional manual approval processes can become a bottleneck.

Market Landscape

The expansion of generative AI is changing enterprise content operations by allowing marketing teams to create and modify material at significantly higher volumes. However, greater production capacity also increases the amount of content that requires regulatory, legal and brand oversight.

Blee's approach is to operate alongside existing content creation tools rather than replace them. Its platform uses AI to provide feedback across areas including regulatory requirements, compliance, legal considerations and brand standards before content enters formal review.

The company says legal and compliance teams using its platform have reduced average review times by up to 65%. The figure is a company-reported performance claim rather than an independent industry benchmark.

Strategic Outlook

Blee's platform is designed to cover the content lifecycle from submission and review through approval and comment cycles. It also maintains an audit trail intended to provide organizations with documentation of the review process.

The system extends beyond pre-publication workflows. After content goes live, Blee says it can monitor materials including influencer websites and social media for regulatory compliance and brand adherence.

This continuous approach reflects a broader shift in marketing compliance. As AI agents increasingly participate in content creation, organizations may need governance systems that operate continuously rather than relying exclusively on periodic manual reviews.

For enterprise marketing organizations, the issue is therefore not simply whether AI can create content. It is whether businesses can establish controls that allow that content to move quickly while maintaining legal, regulatory and brand standards.

Blee said its annual recurring revenue increased tenfold between June 2025 and June 2026 and that it works with companies across financial services, travel, life sciences and consumer brands. Customers named in the announcement include SoFi Technologies and Expedia Group.

The company plans to use the new capital to expand its content governance capabilities, enter additional industries and geographies, and increase adoption among enterprise legal, compliance, marketing and brand teams.

Top Insights

• Blee raised $20 million in Series A funding, bringing total funding to $27 million.
• The company focuses on AI-powered marketing compliance and content governance.
• Blee supports review workflows across legal, regulatory and brand requirements.
• Its platform can monitor published content as well as materials before publication.
• Blee reports a 65% reduction in average review times among legal and compliance users.
• The company says its ARR grew tenfold between June 2025 and June 2026.
• The funding will support product development and international and industry expansion.

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