Smartcat wants to eliminate the content chaos in global enterprises—and it’s betting that AI Agents are the way to do it.

The enterprise AI platform today announced the launch of its expert-enabled AI Agents, a new class of intelligent tools designed to automate the entire global content lifecycle—from creation to translation to localization—with the kind of control and consistency enterprises typically only get through massive human effort.

Unlike basic LLM tools or bolt-on translation engines, Smartcat’s AI Agents are purpose-built to learn from an enterprise’s own workflows, rules, brand voice, and team feedback. The result: content automation that moves as fast as your business needs to scale—and actually speaks your language.

“Every enterprise dreams of global reach without the usual roadblocks—delays, silos, and complexity,” said Ivan Smolnikov, CEO of Smartcat. “Our AI Agents remove those barriers, enabling seamless multilingual communication across teams and markets. Fortune 1000 customers are already seeing over 100% productivity gains.”

What Makes Smartcat’s AI Agents Different?

Smartcat isn’t just layering AI on top of translation tools—it’s rearchitecting how global content is managed. Their agentic model embeds AI into everyday enterprise workflows, learning from human input to refine and optimize performance continuously.

Here’s what’s under the hood:

• Pre-Built AI Agents: Ready-to-go automations for content creation, translation, and localization—slashing turnaround times and time-to-market.

• No-Code Agent Builder: Customizable tools that let teams design AI Agents for any use case, from marketing copy to compliance docs.

• Skills Graph: An adaptive learning engine that enables all AI Agents to mimic the output of your best-performing employees, based on real-time collaboration and feedback.

• Context-Aware Assistant: A smarter, AI-powered help system that replaces legacy support centers and onboarding tools with instant, native-language guidance.

The platform is especially powerful for functions like marketing, product, legal, learning & development, and customer success, where language, speed, and nuance all matter deeply.

“Teams are tired of juggling fragmented tools just to communicate globally,” said Falk Gottlob, Chief Product Officer. “Our AI Agents offer a unified, intelligent layer where human expertise and AI work side by side.”

Impact: Faster, Smarter, More Consistent Content

Smartcat’s AI Agents aim to solve several critical pain points for enterprises operating in multiple markets:

• Accelerate time-to-market for global campaigns by creating and localizing content in parallel.

• Slash operational costs by automating complex, repetitive workflows across languages.

• Maintain brand consistency across every touchpoint with dynamic learning of tone, terminology, and regulatory nuances.

• Improve team productivity and retention by enabling real-time, personalized support and training in any language.

Why It Matters Now

In today’s economy, global content velocity isn’t just a competitive edge—it’s survival. But most enterprise teams are still managing international workflows with outdated tools, siloed systems, and manual processes that break at scale.

By embedding intelligent, brand-aware AI Agents into the content lifecycle, Smartcat is giving enterprises a way to scale without compromise—delivering multilingual, market-ready content at the speed of business.

And it’s working: More than 1,000 companies, including 25% of the Fortune 1000, already use Smartcat to boost ROI, simplify global communications, and govern brand voice across borders.

Smartcat’s new AI Agents aren’t just another AI wrapper—they’re a foundational shift in how enterprise content gets created, translated, and delivered. For global teams under pressure to do more with less (and do it in 15+ languages), Smartcat offers a future-proof path forward.

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Retail media is booming—and Innovid is making sure it’s not confined to a single screen or silo.

In its latest Feature Beat update, Innovid unveiled a suite of enhancements designed to elevate retail media networks (RMNs) and the brands that advertise through them. From shoppable creative formats to self-service campaign execution and incrementality-driven measurement, the updates reflect Innovid’s mission: to turn retail data into full-funnel, multi-screen performance.

The timing is spot-on. According to Mediaocean’s upcoming H2 Market Report, more than a third of marketers plan to increase their RMN ad spend in the second half of 2025. Innovid is positioning itself as the go-to platform to meet that demand—integrating RMNs into the broader media mix and making every screen a retail channel.

“Retail media success relies on alignment between retailers and brands,” said Simeon Powers, Senior Director of Strategy at Innovid. “That starts with shared tools, data, and creative flexibility.”

What’s New for Retail Media Networks and Brands

Cross-Screen Retail Activation

RMNs are no longer bound to onsite placements. Innovid now enables brands to extend retail audience insights into CTV, social, and display, allowing for personalized, performance-driven messaging across the entire buyer journey.

This integration makes it easier for marketers to blend retail data with upper-funnel storytelling—unlocking greater efficiency and impact beyond the retailer’s walled garden.

Self-Service Campaign Tools for RMNs

Retail media networks now get white-labeled campaign UIs, designed specifically for RMN workflows. These tools offer:

• Creative automation for brand and co-branded templates

• High-quality asset spec matching

• Third-party platform integrations for seamless campaign management

RMNs can now build, run, and optimize campaigns at scale, while keeping execution in-house.

Performance-Ready Creative – Built to Convert

From shoppable connected TV (CTV) to dynamic product feeds in display ads, Innovid is rolling out turnkey creative formats that are ready to drive results:

• Add-to-cart integrations across CTV, video, display, and mobile

• QR code generation with real-time reporting

• Dynamic creative optimization (DCO) powered by real-time data feeds (e.g., inventory levels, SKUs, promotions)

These formats turn passive impressions into active purchase opportunities—meeting consumers where they are and nudging them toward checkout.

Incrementality & Unified Measurement

Proving that retail media works just got easier. Innovid’s platform now supports:

• Unified reporting across onsite and offsite activations

• Audience deduplication to eliminate frequency waste

• Incrementality metrics to show true lift and performance beyond a brand’s existing media mix

This is a major win for marketers and RMNs alike, providing clear ROI insights and smarter signals for reinvestment.

Retail media is no longer just an ecommerce sidebar—it’s becoming a central pillar of omnichannel strategy. But fragmentation has held the category back.

Innovid is aiming to break those silos, offering a single platform that lets retailers and brands collaborate, create, and measure in sync. With this latest round of updates, Innovid is turning retail media into a fully integrated, full-funnel growth engine—one that works on every screen, with every shopper, at every stage.

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Atento is doubling down on U.S. nearshore growth—and it’s bringing in a heavyweight to lead the charge.

The global CRM and Business Transformation Outsourcing (BTO) leader has appointed Chris Condon as the new Regional Director of U.S. Near Shore (USNS) operations, effective immediately. The move marks a pivotal step in Atento’s broader organizational transformation aimed at accelerating growth and strengthening its foothold in high-opportunity markets.

Condon brings more than 25 years of customer experience (CX) and digital transformation expertise, including a 23-year career at TTEC, where he rose to become Chief Revenue Officer of TTEC Digital. Most recently, he served as EVP and Chief Business Officer at Movate, where he led growth initiatives and enterprise-wide digital transformation strategies.

“Chris brings an outstanding track record in CX and technology,” said Dimitrius Oliveira, CEO of Atento. “His leadership will make a significant difference in expanding our market presence and operational excellence.”

A Strategic Market With High Potential

In his new role, Condon will oversee operations across the U.S. Near Shore region, which includes delivery centers strategically located in Latin America serving U.S. clients. His focus:

• Identifying high-margin growth opportunities

• Driving operational efficiencies

• Strengthening customer relationships across verticals

The USNS region is a critical growth vector for Atento, offering cost-effective, multilingual talent pools with geographic proximity to U.S.-based enterprises—especially relevant for sectors like tech, retail, healthcare, and financial services.

A Broader Organizational Overhaul

Condon’s appointment is part of a larger transformation agenda at Atento. The company is retooling its leadership structure and go-to-market strategies to sharpen its positioning in the Business Transformation Outsourcing space, where demand for CX innovation, automation, and agile delivery models is soaring.

The changes also signal a deeper commitment to:

• Customer-centric innovation

• Operational excellence at scale

• Strengthening leadership in core and emerging markets

As enterprises increasingly seek partners that can offer scalable, tech-enabled CX solutions, Atento is positioning itself as a go-to provider—particularly for U.S.-based businesses looking to optimize service delivery via nearshore operations.

By tapping a proven leader like Condon, the company aims to accelerate execution in a competitive market, close the gap between strategy and delivery, and deliver measurable impact for clients.

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Your Wix website just got a serious style upgrade.

Wix.com Ltd., the global SaaS leader in website building, has announced a strategic partnership with type giant Monotype, bringing an expanded library of professional-grade fonts—including timeless classics and fresh modern typefaces—directly into the Wix platform.

This new font collection, now live and available to all Wix users, gives designers, entrepreneurs, agencies, and DIY creators access to a curated selection of iconic and contemporary fonts, including legends like Helvetica®, Avenir®, and Futura®, alongside new favorites such as Recoleta, Kibitz Pro, Beatrice, and Aether.

“Typography is an important aspect of web design,” said Hagit Kaufman, VP of Brand and Design at Wix. “Our partnership with Monotype empowers creators to build visually compelling sites that truly reflect their brand’s personality.”

A Design-Forward Move with Global Appeal

The expanded font offering was curated in collaboration with Monotype’s design experts and covers a wide range of aesthetic and functional use cases—from corporate and commercial projects to bold, playful, and expressive sites for artists and entrepreneurs.

This isn’t just a design play—it’s a strategic brand-building tool. Fonts are often the unsung hero of visual identity, and giving users access to premium typefaces previously reserved for design pros levels the creative playing field.

Whether you're a small business looking to project credibility, a creator expressing a unique vibe, or an agency crafting custom web experiences, Wix now makes it easier to match typography with intent and audience.

“The right typeface has a profound impact on brand identity,” said Charles Nix, Senior Executive Creative Director at Monotype. “This partnership enables Wix users to craft digital experiences that authentically reflect their vision.”

As web creation continues to become more democratized, platforms like Wix are blurring the line between professional-grade tools and accessible design solutions. By partnering with Monotype, Wix underscores its commitment to delivering top-tier creative resources—without adding complexity for the user.

The move also speaks to a broader design trend: brands today are placing greater emphasis on visual storytelling and unique expression. Fonts aren’t just aesthetic—they’re strategic. With this expanded library, Wix users can tell clearer, more engaging stories through their websites.

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In a bold step toward democratizing video advertising, Idomoo has unveiled AI Video Ads, the latest innovation powered by its Lucas AI Video Creator. Designed for marketers who want speed, scale, and impact without the production baggage, this tool lets anyone—from startups to global enterprises—instantly generate professional-grade video ads with a simple text prompt.

Think ChatGPT, but instead of paragraphs, it spits out dynamic, branded video ads.

Plug-and-Play Video Ads for the Masses

What sets Lucas apart? It auto-generates ads in common formats and durations—perfect for immediate deployment across digital campaigns. That means your 15-second social spot or 30-second display ad is ready to roll without hiring a videographer, designer, or post-production crew.

“Lucas is changing the game for video advertising,” says Yotam Ben Ami, CMO of Idomoo. “You no longer need agencies or in-house creative teams to launch high-performing ad campaigns. It’s a win-win: enterprises slash costs, and smaller businesses finally get a seat at the video table.”

Why It Matters

Video remains king in digital marketing—but producing quality content at scale is expensive, time-consuming, and often out of reach for smaller brands. According to Idomoo’s 2025 State of Video Technology report, 74% of professionals would increase their video ad investment if tools like Lucas were available. That number jumps to 86% among business executives.

This signals not just a growing interest, but a widening opportunity gap that AI might finally close.

From Docs to Dynamic Ads

Lucas isn’t just a template machine. It supports:

• Editable voiceovers and avatars

• Interactive CTAs

• Custom video inputs from documents, webpages, sales decks, and even product catalogs

• Versioning at scale—adjust videos by length, language, or audience segment automatically

Everything is built on Idomoo’s enterprise-grade Next Generation Video Platform, offering real-time video generation and top-tier data security.

The Bigger Picture: AI Meets AdTech

Idomoo’s play fits a larger trend: AI is redefining creative workflows. While tools like Canva and Adobe Firefly tackle design, Lucas goes full-throttle on video. And unlike generic AI generators, Lucas is optimized for conversion-ready, campaign-grade outputs.

By bridging automation and personalization, Idomoo gives brands a rare combo: speed, scale, and storytelling—without compromise.

Who Benefits?

• Enterprises: Cost-efficient scaling of multilingual, personalized campaigns

• SMBs: Entry into video marketing without creative overhead

• Agencies: Rapid prototyping and campaign iteration

• Marketers: Streamlined testing across formats, markets, and CTAs

It’s not just about saving time—it’s about reclaiming creative agility in a high-stakes ad economy.

Bottom Line

AI Video Ads from Idomoo aren’t just a new feature—they’re a signal of where video advertising is headed. Fast, flexible, and built for ROI, Lucas may just turn video into the most accessible tool in a marketer’s playbook.

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If managing personalized customer experiences feels like juggling chainsaws in the dark, ContentWise just turned on the lights—and added robotic arms.

The AI-powered customer experience (CX) platform today announced the launch of ContentWise Agent Engine, a major upgrade to its flagship UX Engine. The new release introduces autonomous AI agents capable of executing complex, goal-oriented workflows—without human micromanagement. And for marketing and editorial teams, this could be the biggest workflow liberation they’ve seen since cloud storage.

At its core, this new engine automates the tedious middle layer of CX: the configuration, curation, and campaign logistics that drain creative time and muddle personalization goals. Instead of manually pulling data and setting rules, you tell ContentWise what you want to achieve—and its agents figure out how.

Welcome to the Age of Agentic CX

Powered by multi-agent architectures and open protocols like Google’s A2A (Agent-to-Agent) and Anthropic’s MCP (Model Context Protocol), ContentWise Agent Engine marks a pivot from static workflows to dynamic orchestration.

Paolo Bozzola, CEO of ContentWise, summed up the stakes:

“This changes the operational paradigm for our customers. Teams can now experiment and execute strategies that were previously unimaginable.”

How It Works

The Agent Engine operates like a digital task force. A host agent coordinates specialized sub-agents—each with unique roles:

• Pattern Discovery Agent analyzes user behavior

• UX Configurator Agent maps business goals to actionable UX settings

• Trend-to-Carousel Agent taps into real-time sentiment to surface trending content

• Campaign Agent automates cross-platform campaign rollouts

• Live Sports Agent connects with external APIs for dynamic sports content

• UX Simulation Agent virtually walks in the user’s shoes to suggest improvements

All of this runs natively within the ContentWise UX Engine, but with hooks into external systems—from CRM tools to sports data APIs.

“This isn’t just automation,” added CTO Paolo Cremonesi. “It’s intelligent orchestration. We’ve moved beyond simple API calls to agents that collaborate, break down data silos, and execute multi-step plans in real time.”

Why This Matters

Personalization at scale is the holy grail of CX—but few companies have the resources to do it well. Editorial teams are stuck stitching together data, tools, and campaign logic by hand. The result? Slow turnarounds, missed moments, and generic user experiences.

By integrating agentic intelligence, ContentWise enables:

• Faster campaign rollouts (think hours, not weeks)

• Hyper-personalized CX across user segments and moments

• Real-time adaptation to trends, events, and behavioral shifts

• Experimentation without dev cycles

Imagine launching a content campaign for the 2026 World Cup: an agent can auto-segment your audience, pull relevant content, trigger push notifications, and adapt to game outcomes—all before halftime.

Industry Implications

This launch puts ContentWise at the forefront of a rising trend: agentic AI for digital experience. While AI copilots and chatbots get the buzz, the real game-changer may be autonomous systems that act without asking—a shift from assistance to delegation.

It’s a sharp contrast to legacy CX platforms that still depend on rule-based systems and manual configuration.

And for competitors in the martech and media tech space? The bar just got higher.

Who It Impacts

• Digital Publishers & Broadcasters: Real-time updates for fast-moving content like sports and entertainment

• Marketers: End-to-end campaign automation across external platforms

• Product Teams: Insights from user journey simulations to improve UX

• CX Leaders: Breakthrough personalization without blowing up headcount

With clients like ITV, Dish, Allente, Telefonica, and RAI, ContentWise is already embedded in high-volume media ecosystems. The Agent Engine makes those environments smarter, faster, and more autonomous.

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Locafy Limited is sharpening its competitive edge with a newly launched suite of AI-powered SEO solutions, aimed at helping businesses stay visible not just in traditional search engines, but also across the emerging frontier of AI search tools and digital marketplaces.

The FY26 product line, now commercially available after months of real-world testing, represents Locafy’s biggest push yet to integrate artificial intelligence across its publishing and search optimization tools.

“We’ve delivered on the roadmap we announced in late 2024,” said CEO Gavin Burnett. “Our platform now influences rankings in both traditional search and the next generation of AI-powered discovery engines.”

The New SEO Battleground: Search, AI, and Marketplaces

Locafy’s approach acknowledges a fundamental shift in the search landscape: visibility is no longer just about Google SERPs. As conversational AI platforms and e-commerce search tools grow in sophistication and market influence, SEO must evolve beyond keywords and backlinks.

That’s exactly what Locafy is offering. The company's AI capabilities automatically generate AI-search-ready landing pages, helping businesses appear in conversational AI results, local map packs, and niche directories—often with minimal manual input.

“We’ve automated landing page creation optimized for AI tools,” Burnett said. “That opens a greenfield monetization opportunity, especially across the millions of listings we manage.”

63M Listings and Counting: Locafy’s Local SEO Empire

Locafy’s power play rests on three pillars:

1. Online Business Listings

2. Local SEO

3. AI-Powered Engagement Tools

At the core is a massive database of 63 million business listings, including over 40 million across the U.S., Canada, Australia, and the UK. The company publishes more than 28 million listings on behalf of partners, creating potential joint monetization streams via its SEO platform.

The flagship offering, Localizer, bundles together:

• Listing syndication

• Google Map Pack optimization

• Review management

• AI-powered SEO tuning

“There’s no other product offering this range of features at our price point,” Burnett noted, pointing to a $690/month starting package. “The automation we’ve added recently lets businesses get top-tier SEO value at SMB-friendly pricing.”

Enter the AI Voice Concierge

Locafy’s newest innovation goes beyond visibility—it’s about AI-powered customer engagement.

Their Voice Concierge, a virtual receptionist and support agent rolled into one, acts like a 24/7 digital team member. Feed it documents, and it learns the business. It can answer questions, take bookings, and even log transcripts of all interactions for transparency.

“This felt like science fiction not long ago,” Burnett said. “Now, it’s a low-cost reality for businesses adapting to an AI-driven future.”

Strategic Focus: AI Search Over National SEO

While Locafy continues to support national SEO and e-commerce campaigns, its strategic priority has shifted toward the AI search segment, where automation, scalability, and differentiation offer stronger upside.

The company sees this shift as its clearest path to growth in FY2026—especially as AI platforms become default entry points for users seeking businesses, services, and local recommendations.

Locafy isn’t just reacting to the AI shift—it’s betting on it. With automated tools for AI search optimization, voice-enabled engagement, and millions of structured listings, the company has positioned itself as a utility layer for the next generation of search discovery.

For businesses looking to survive and thrive in an AI-first internet, Locafy’s FY26 suite might be the most pragmatic place to start.

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Samaaro, the AI-powered event marketing platform, has taken home Gold at the 2025 Financial Express MarTech Awards in the “Best Use of MarTech in Live Events” category—an accolade that speaks not just to the platform’s capabilities, but to a fundamental shift in how UAE brands approach event marketing.

Gone are the days when events were just PR plays or networking obligations. Today, they’re strategic marketing engines, requiring the same level of planning, performance tracking, and ROI analysis as any digital campaign. And that’s precisely where Samaaro is making its mark.

“Events are no longer about checklists—they’re strategic campaigns,” said Mayank Banka, Co-Founder and President of Samaaro. “And that’s where Samaaro becomes indispensable.”

From Check-Ins to Campaigns: UAE’s Event Tech Revolution

Samaaro’s win highlights a broader trend across the UAE: a pivot toward purpose-built event marketing platforms that bring together CRM integration, attendee analytics, and real-time engagement tools.

Consider Modon Properties, which cut check-in time by 50% and enhanced post-event sales handoffs at property launches using Samaaro’s digitized guest management system.

Then there’s Property Finder, orchestrating 100+ events annually across six countries, all streamlined through Samaaro’s centralized infrastructure. The platform brings not just operational efficiency but marketing clarity—a view into what's working, what’s not, and where to optimize.

Not Just Events—Marketing Campaigns in Disguise

Other UAE-based power players like Brand Ripplr and Informa Markets are also investing in long-term event tech, recognizing that modern attendees expect personalized, measurable experiences, not static booths and paper badges.

Samaaro enables that shift by offering:

• AI-powered attendee insights

• Custom workflows and automation

• Integrated lead capture and CRM sync

• Real-time engagement dashboards

The result? Events that deliver trackable marketing outcomes—not just applause.

Recognition That Validates a Movement

For Samaaro, this award isn’t just industry validation—it’s proof of concept. It confirms that event marketing, particularly in fast-growing markets like the UAE, needs a dedicated, intelligent technology stack.

“This isn’t just a win for us,” said Banka. “It validates our belief that event marketing needs its own ecosystem—and our partners in the UAE are leading that charge.”

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