Retail is no longer anchored to a single counter—or even a single channel. Between pop-up events, mobile checkout, and hybrid online-offline operations, today’s retailers need systems that move as fast as their customers. SeoSamba POS is betting that legacy registers and bulky hardware are holding businesses back.

Designed for multi-store operators and agile retailers alike, SeoSamba POS unifies in-person and online sales in a single dashboard, with setup measured in minutes—not weeks. There’s no proprietary hardware, no coding, and no complex infrastructure to install. If you have a smartphone or tablet, you’re ready to sell.

A POS Built for Mobility, Not the Countertop

At its core, SeoSamba POS is built around a mobile-first philosophy. Retailers can sell instantly from any iOS or Android device, accepting payments via tap-to-pay, Stripe card readers, or traditional wired methods—without cash registers or fixed terminals.

The platform wirelessly connects to printers for receipts and includes a built-in barcode scanner, allowing staff to intake products and check out customers on the fly. For pop-ups, events, and temporary locations, that flexibility removes a major operational barrier.

This approach reflects a broader retail trend: checkout is becoming distributed, not centralized. Customers don’t want to queue, and retailers don’t want to invest in hardware that can’t move.

One Platform Instead of Three

What sets SeoSamba POS apart is its ambition to collapse multiple systems into one. Rather than stitching together a POS, e-commerce platform, and CRM, SeoSamba offers a single system for point of sale, online storefronts, and customer management, accessible via mobile or web.

That consolidation matters for small and mid-sized retailers, where tech sprawl often leads to mismatched inventory, delayed reporting, and higher costs. With SeoSamba, sales, inventory, customers, and fulfillment sync in real time across locations and channels.

For multi-store operators, that means fewer blind spots. For lean teams, it means fewer tools to manage.

Event-Ready by Design

One of SeoSamba POS’s more practical features is Quick Sale mode, which allows retailers to process ad-hoc transactions without a prebuilt product catalog. That makes it particularly useful for pop-ups, flea markets, fundraisers, and live events, where speed matters more than structured inventory.

This nimble approach contrasts with traditional POS systems that assume fixed SKUs, static pricing, and permanent locations—assumptions that increasingly don’t match how retail works today.

AI Steps Into Daily Retail Operations

SeoSamba POS also leans into AI—not as a buzzword, but as a time-saver. The platform includes:

• AI-generated product descriptions

• Pricing assistance

• In-app barcode scanning for instant product creation

• Real-time inventory sync across POS and online stores

For retailers managing hundreds—or thousands—of SKUs, these features reduce manual data entry and help standardize listings across channels. It’s a quiet productivity gain, but one that adds up quickly in day-to-day operations.

Built-In Marketing, Not an Afterthought

Beyond transactions, SeoSamba POS bakes marketing directly into the platform. Retailers can automatically request customer reviews via SMS or email, launch email and text campaigns, and post to social networks without exporting data to third-party tools.

That integration reflects a growing recognition that POS systems aren’t just checkout tools—they’re data hubs. When customer activity, purchase history, and engagement live in one place, outreach becomes both easier and more targeted.

Multi-Store Retail Without the Headaches

For retailers operating multiple locations, SeoSamba POS offers real-time synchronization of sales, inventory, shipping, and customer accounts across all stores. Features like gift cards, coupons, free shipping options, and cross-location fulfillment support more flexible selling models—buy in one location, pick up in another.

This is especially relevant for franchises and regional chains trying to compete with larger retailers without adopting enterprise-scale systems.

Early Adoption: Gone For Good

Gone For Good, a multi-store thrift store franchise in Colorado, was among the early adopters of SeoSamba POS. According to CEO Reid Husmer, the platform helped modernize both in-store operations and the company’s online thrift presence.

“For a growing franchise, we needed a POS that was easy to roll out, simple for store teams to use, and effective at driving local customers,” Husmer said. “SeoSamba POS delivers all of that—from AI-assisted product listings to Google integration—backed by responsive support you can actually rely on.”

That emphasis on rollout simplicity and support is telling. For many retailers, the biggest barrier to modernization isn’t ambition—it’s disruption.

The Bigger Retail Signal

SeoSamba POS arrives as retailers rethink what “point of sale” actually means. The counter is no longer the center of commerce; the customer is. Systems that prioritize mobility, integration, and speed are replacing those designed for static environments.

By combining POS, e-commerce, CRM, AI-assisted workflows, and built-in marketing—without locking users into proprietary hardware—SeoSamba is positioning itself for a retail landscape defined by flexibility rather than footprint.

For retailers juggling storefronts, pop-ups, and online sales, that flexibility may be the difference between keeping up and falling behind.

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Enterprise AI teams don’t lack ideas—they lack time. Between standing up infrastructure, wiring data sources, enforcing security, and proving compliance, building production-ready AI agents often takes longer than the business will tolerate. Qubika is aiming to close that gap.

The company has announced the public launch of QBricks, a Built on Databricks solution designed to streamline the entire lifecycle of enterprise AI agents, from development and evaluation to deployment and ongoing observability.

Already in use across multiple Qubika client environments, QBricks now enters the market as a centralized accelerator built for scale, compliance, and real-world enterprise constraints.

From Experimentation to Production—Faster

QBricks is positioned as a response to one of the biggest friction points in AI adoption: the amount of undifferentiated work required just to get started. Teams often spend weeks—or months—setting up infrastructure, building connectors, configuring monitoring, and hardening security before an agent ever reaches production.

QBricks abstracts much of that groundwork.

By running natively on the Databricks Data Intelligence Platform, the accelerator allows development teams to focus on agent logic and business outcomes, rather than plumbing. The result, according to Qubika, is dramatically reduced time to value for intelligent agent initiatives.

Built for Enterprise Reality, Not Demos

Unlike many low-code or no-code agent builders that prioritize ease over governance, QBricks is explicitly designed for regulated, enterprise-grade environments.

Key benefits include:

• Secure and compliant by default, adhering to SOC 2, GDPR, and ISO 27001 standards

• Enterprise-grade data privacy, with all data encrypted, access-controlled, and fully contained within the customer’s cloud or preferred infrastructure

• Native Databricks integration, supporting deployment across any major enterprise cloud setup

• No vendor lock-in, with agents delivered as reusable, standalone code that can run on mainstream agent orchestrators outside of Qubika

That last point is especially notable in a market increasingly wary of proprietary AI platforms that are easy to start—but hard to leave.

A Full Agent Lifecycle, in One Place

QBricks isn’t just an infrastructure shortcut. It provides a production-ready agent ecosystem with tooling designed to support long-term operation, not just initial deployment.

Core capabilities include:

• A library of pre-built agents and workflows

• A visual agent workflow builder

• An evaluation framework to test and compare agent performance

• End-to-end observability dashboards for monitoring behavior, performance, and reliability

The platform also includes a curated library of agent templates covering common enterprise use cases such as retrieval-augmented generation (RAG) systems, translation workflows, and API-driven automations—patterns many teams are already building from scratch.

Why Databricks Matters Here

QBricks is built using Databricks Lakebase, Vector Search, and GraphFrames, tying agent behavior directly to the same data platforms enterprises already rely on for analytics and machine learning.

That alignment reflects a growing trend in enterprise AI: agents are no longer standalone tools—they’re becoming extensions of the data platform itself.

Databricks, which now serves more than 20,000 organizations, has been positioning its platform as the foundation for analytics, AI applications, and agent-based systems. QBricks effectively layers enterprise-ready agent acceleration on top of that foundation.

Differentiation in a Crowded Agent Market

The AI agent ecosystem is rapidly filling with tools promising faster builds and easier workflows. According to Sebastian Diaz, SVP of Data & AI at Qubika, QBricks’ differentiation comes down to data-native design and portability.

“The key differentiator of QBricks compared to other low-code/no-code AI workflow builders is that it has native data integration with data platforms and external data sources,” Diaz said. “We ensure that the agents developed are fully portable and our clients can continue to manage, deploy, and evolve them completely independently.”

That emphasis on portability and independence directly addresses a growing enterprise concern: how to scale AI initiatives without surrendering architectural control.

The Bigger Signal for Enterprise AI

QBricks’ launch reflects a broader shift in enterprise AI adoption. As organizations move beyond pilots, they’re demanding platforms that deliver:

• Governance and compliance out of the box

• Deep integration with existing data estates

• Observability and evaluation at scale

• Freedom from vendor lock-in

In that context, accelerators like QBricks are becoming less about speed alone—and more about making AI operationally sustainable.

For enterprises building intelligent agents that must live inside complex, regulated environments, that sustainability may matter more than novelty.

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As B2B buying journeys become longer, less linear, and increasingly shaped by search—both human and AI-driven—Angelfish Marketing is repositioning itself for that reality. The UK-based digital marketing agency has unveiled a new brand identity and redesigned website, signaling a clear evolution toward search-led growth for SaaS, technology, and B2B brands.

The refresh introduces a modern visual identity, updated color palette, and refined messaging, but the changes go deeper than aesthetics. The new positioning reflects how Angelfish now frames its work: helping B2B companies win visibility, demand, and revenue in an environment where search engines, AI assistants, and paid media increasingly influence decisions long before sales conversations begin.

Built Around How B2B Buyers Actually Search

Unlike traditional agency rebrands that focus on tone or personality, Angelfish’s website redesign is structured around how modern B2B buyers research, evaluate, and convert. Content and navigation are designed to map to real-world buying behavior—multiple touchpoints, extended evaluation cycles, and a growing reliance on search as the first and last mile of demand generation.

The agency’s updated messaging emphasizes its expanding expertise across:

• SEO and organic search

• Paid search and performance media

• Content strategy for demand and pipeline

• AI-driven search visibility, including optimization for emerging discovery models

That blend reflects a wider industry shift. As AI-generated answers, zero-click search results, and intent-driven paid media reshape visibility, B2B marketers are under pressure to prove not just traffic—but impact.

A Sharper Focus on Measurable Growth

Angelfish’s refresh reinforces its focus on performance and ROI, a theme increasingly central to B2B marketing budgets in 2026. The agency positions itself as a partner to in-house teams tasked with showing clear links between digital activity and pipeline outcomes—no small feat in complex, multi-stakeholder sales cycles.

“This refresh is about better representing the work we’re doing and the results we’re delivering,” said Dom Moriarty, Head of Growth at Angelfish Marketing. “Over the past few years, we’ve built deep experience supporting SaaS and technology brands with search-led strategies that drive visibility, pipeline, and revenue.”

That emphasis mirrors a broader trend across B2B marketing services: fewer generalists, more specialists who can tie search performance directly to commercial metrics.

From SEO Agency to Search-Led Partner

The new site positions Angelfish explicitly as a B2B digital marketing, search, and SEO agency, but the framing is less about channels and more about outcomes. The agency works alongside internal marketing teams to increase qualified demand, improve visibility at key buying moments, and clarify the impact of digital investment.

Angelfish’s client base spans SaaS, technology, recruitment, professional services, and financial services, sectors where trust, expertise, and discoverability are tightly linked.

Rather than acting as an execution-only vendor, the agency emphasizes its role as a strategic growth partner, combining data-led insight with hands-on delivery designed to scale.

Why This Matters Now

The timing of the rebrand is notable. As AI reshapes search behavior and B2B buyers self-educate more deeply before engaging sales, agencies are being forced to rethink how they approach visibility and demand generation.

Search-led growth—where SEO, paid media, content, and AI discovery are treated as a unified system—is emerging as a core strategy for B2B teams under pressure to do more with leaner budgets.

Angelfish’s repositioning reflects that shift, aligning its brand with how B2B marketing actually works today—not how it worked when SEO was just about rankings.

Marking the Relaunch

To coincide with the new brand and website launch, Angelfish is offering a free B2B marketing consultation, aimed at helping companies assess their current search performance and identify growth opportunities heading into 2026.

For B2B and SaaS brands navigating increasingly complex search and discovery landscapes, the relaunch underscores a simple message: visibility isn’t just about being found—it’s about being found at the right moment, for the right reasons.

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ising and visibility initiative designed to support The Filipino American Museum in Las Vegas (TFAM) while spotlighting local leaders, entrepreneurs, and advocates.

The campaign aims to enroll 100 Legacy Circle Members, each committing to a $1,500 total contribution structured to ensure both direct nonprofit support and sustainable media visibility:

• $1,000 donated directly to The Filipino American Museum in Las Vegas

• $500 allocated to professional video podcast production and promotional visibility

Direct Support for Cultural Preservation

The $1,000 museum donation goes directly to TFAM and supports operational costs, cultural programming, preservation initiatives, and long-term sustainability. By routing donations straight to the museum, the program emphasizes financial transparency and donor confidence—a growing priority in community-based fundraising initiatives.

“This project is about legacy, transparency, and community impact,” said Jocelyn Bett, Co-Founder and CEO of Optimize Media Marketing. “By clearly separating the museum donation from production sponsorship, we ensure the museum receives direct support while honoring contributors with meaningful visibility.”

Visibility as a Force Multiplier

The remaining $500 sponsorship funds the production and promotion of a professionally produced video podcast feature, designed to amplify both the donor’s story and the cultural mission of TFAM. The sponsorship covers filming, editing, multi-platform distribution, and promotional support across OMM’s local and community-focused media network.

As part of the Local Visibility Legacy Package, each Legacy Circle Member receives:

• A professionally produced video podcast interview, recorded either on-site at TFAM or at the OMM office and studio

• Strategic promotion across high-visibility community media platforms

• Official recognition as a TFAM Legacy Circle Member

Podcast interviews will be hosted by Jocelyn Bett and filmed inside the museum when possible, creating a setting that connects personal stories with Filipino American history, culture, and advocacy.

Multi-Platform Community Reach

Each Legacy Circle feature will be distributed across OMM’s community media ecosystem, including:

• FilipinoSpotlights.com

• FilipinoTownLVDirectory

• LasVegasSpotlights.com

This multi-channel approach is designed to extend reach beyond a single audience, helping donors increase local visibility while reinforcing awareness and engagement around TFAM’s mission.

Open Through April 30

The Legacy Circle Giving Project is open now through April 30, with all museum donations made directly to The Filipino American Museum in Las Vegas. OMM emphasizes that this structure ensures clarity, accountability, and measurable community impact.

By combining cultural philanthropy with modern storytelling and media amplification, the Legacy Circle Giving Project reflects a growing trend toward impact-driven visibility—where support for community institutions and personal brand storytelling reinforce one another.

Get in touch with our MarTech Experts.

As enterprise digital experiences grow more complex—and less forgiving—Dataweavers is sharpening its commercial edge. The platform operations company has appointed Cüneyt Uysal as Vice President of Sales, North America, and Jill Roberson as Vice President of Global Marketing, signaling a clear push to scale adoption as demand accelerates for modern digital operations platforms.

The hires arrive at a moment when digital experience (DX) teams are under mounting pressure. Customers expect fast, always-on, consistent digital interactions, while enterprises grapple with ballooning cloud complexity, rising operating costs, and brittle infrastructure. Dataweavers’ bet is that execution—not just tooling—has become the decisive differentiator.

From Infrastructure Headaches to Execution Advantage

Founded to address what many enterprises quietly struggle with, Dataweavers positions itself as a platform operations layer for digital experience ecosystems. Instead of forcing organizations to stitch together cloud infrastructure, DevOps tooling, and platform management on their own, the company provides a standardized foundation designed for reliability, performance, and scale.

That pitch appears to be resonating. Dataweavers counts Toyota, Global Payments, QBE, and Rio Tinto among its enterprise customers, reflecting traction across industries where downtime and inconsistency are costly—financially and reputationally.

“Enterprises don’t win digital experience with tools alone—they win with execution,” said Ben Shapiro, Founder and CEO of Dataweavers, underscoring a sentiment that’s increasingly echoed across the MarTech and DX landscape. As stacks become more composable and cloud-native, the operational burden hasn’t disappeared—it’s multiplied.

Why These Hires Matter Now

The appointments are less about filling roles and more about aligning leadership with market reality.

A Marketing Mandate That Goes Beyond Awareness

As VP of Global Marketing, Jill Roberson takes on the task of reframing platform operations as a business-critical discipline, not just an engineering concern. That’s a notable shift. Historically, uptime, performance, and reliability lived deep in IT conversations. Today, they’re inseparable from growth, retention, and brand trust.

“Customer expectations have never been higher, and there is no tolerance for slow, inconsistent, or unreliable digital experiences,” Roberson said. Her framing reflects a broader industry trend: operational excellence is now a front-line growth lever, not back-office hygiene.

For Dataweavers, this means educating the market on why platform ops deserves the same strategic attention as CMS selection, personalization engines, or commerce platforms—especially as DX leaders confront tighter budgets and higher scrutiny around ROI.

Scaling Enterprise Sales in a Crowded Market

On the revenue side, Cüneyt Uysal steps in as VP of Sales, North America, with a mandate to deepen enterprise relationships and expand footprint. Enterprise buyers are increasingly skeptical of “silver bullet” platforms, favoring solutions that demonstrably reduce complexity while accelerating time to value.

“Digital experience is the front door for every brand,” Uysal noted, pointing to the growing expectation that DX investments show measurable returns faster. Dataweavers’ value proposition—improved performance and security, lower operating costs, and faster innovation without infrastructure drag—aligns neatly with this demand.

The Bigger Picture: Platform Ops Enters the Spotlight

Dataweavers’ leadership moves reflect a larger shift across MarTech and enterprise IT. As organizations embrace composable architectures, headless CMSs, and best-of-breed stacks, operational consistency has become the weakest link.

Rival approaches—from hyperscaler-native tooling to DevOps-heavy frameworks—often leave enterprises managing complexity themselves. Platform operations vendors like Dataweavers are carving out a middle ground: abstraction without loss of control.

This is particularly relevant as AI-driven experiences, real-time personalization, and global rollouts raise the stakes for performance and reliability. A glitchy digital front door isn’t just annoying anymore—it’s a competitive liability.

What Comes Next for Dataweavers

With go-to-market leadership reinforced, Dataweavers says it will continue investing in product innovation, strategic partnerships, and global expansion. The implicit message: execution speed is no longer a nice-to-have; it’s a sustainable competitive advantage.

For enterprise digital leaders, the takeaway is clear. The battle for better digital experiences is shifting away from feature checklists and toward operational maturity. Vendors that can simplify, standardize, and scale execution may find themselves increasingly indispensable.

Dataweavers is betting that the market agrees—and these appointments suggest it’s gearing up for a much louder conversation.

Get in touch with our MarTech Experts.

Reddit has quietly become one of the most influential forces in modern digital marketing—and one of the hardest to crack. In a space where overt promotion is often punished and authenticity is non-negotiable, Everso Media has emerged as a standout. The digital marketing agency has been named Best Reddit Marketing Agency for February 2026 by SoftwareExperts.org, a recognition that underscores a growing shift in how brands pursue visibility, trust, and long-term growth.

Unlike traditional social platforms where paid reach can still brute-force attention, Reddit rewards nuance, credibility, and restraint. SoftwareExperts.org’s latest evaluation suggests that Everso Media has figured out how to operate within those constraints—while extending Reddit-driven conversations into search engines, news platforms, and AI-powered discovery tools.

Why Reddit Marketing Suddenly Matters More Than Ever

Once dismissed as a niche forum for power users, Reddit now plays an outsized role in shaping purchase decisions, brand perception, and search behavior. Reddit threads routinely rank on the first page of Google results. They’re increasingly cited by journalists, referenced in buyer research, and surfaced by AI systems like ChatGPT and Google Gemini.

That influence cuts both ways. Brands that try to “market” on Reddit the same way they do on LinkedIn or Instagram often face backlash—or outright bans. The platform’s communities expect participation, not promotion.

Everso Media’s recognition reflects this reality. SoftwareExperts.org pointed to the agency’s Reddit-native execution, editorial discipline, and future-facing SEO strategy as differentiators in a crowded agency landscape still adapting to Reddit’s growing power.

A Native Approach, Not an Ad Playbook

At the core of Everso Media’s model is a simple premise: Reddit rewards contribution, not campaigns. Rather than treating subreddits as media placements, the agency approaches them as communities with distinct cultures, rules, and expectations.

Campaigns are designed to blend naturally into discussions—sometimes through comments, sometimes through original posts—always with an emphasis on relevance and transparency. The goal is not virality for its own sake, but credibility that compounds over time.

“Reddit rewards honesty and insight,” said Drew Thomas, Founder of Everso Media. “The best marketing doesn’t feel like marketing—it earns its place in the conversation.”

That philosophy runs counter to many short-term growth tactics still common in digital marketing. But it aligns closely with how Reddit users—and increasingly search algorithms—evaluate content quality.

Why SoftwareExperts.org Picked Everso Media

SoftwareExperts.org evaluates agencies on more than surface-level performance metrics. Its February 2026 review emphasized effectiveness, adaptability, transparency, and real-world impact—criteria that increasingly favor long-term visibility over quick spikes in traffic.

In naming Everso Media the Best Reddit Marketing Agency, the organization highlighted several factors:

Reddit-native execution
Campaigns are built around genuine participation rather than forced promotion, reducing risk while increasing trust.

Rule-compliant, ethical strategies
Everso Media prioritizes transparency and adherence to subreddit guidelines, a critical factor on a platform with little tolerance for manipulation.

SEO and discoverability impact
Reddit discussions are structured to rank in Google Search, extending their lifespan far beyond the initial post.

AI-ready visibility
Content is optimized for large language models, increasing the likelihood that Reddit threads and supporting articles are referenced in AI-generated answers.

Together, these elements create what many brands are now chasing: visibility that doesn’t disappear when ad spend stops.

Reddit as a Long-Term Visibility Engine

One of the most notable aspects of Everso Media’s approach is how it treats Reddit not as a standalone channel, but as part of a broader earned visibility strategy.

Reddit threads created or influenced by the agency are often reinforced with high-quality editorial content designed to surface in Google Search, Google News, and Top Stories. This dual-layer approach—community discussion plus authoritative publishing—helps brands show up consistently across discovery touchpoints.

The result is visibility that feels organic, because it is. Instead of pushing messaging outward, the strategy allows brands to be discovered where users are already looking for answers.

Services Built for a Post-Algorithm World

Everso Media’s offering reflects how digital discovery has evolved beyond simple keyword rankings. Its services span:

• News that ranks: Editorial content designed to perform in Google Search and Google News without sacrificing credibility.

• Native Reddit exposure: Carefully planned Reddit participation that builds trust and sparks discussion.

• SEO and AI optimization: Content engineered to surface in LLM responses as search behavior shifts toward AI answers.

• End-to-end strategy: From planning through execution and optimization, ensuring Reddit fits into a cohesive growth model.

This integrated approach matters as brands face fragmentation across platforms—and as traditional SEO alone becomes less predictable.

Optimized for Humans—and Machines

As AI-generated answers increasingly mediate how people find information, credibility signals matter more than ever. Everso Media has leaned into this shift, structuring content and Reddit discussions to be well-sourced, context-rich, and authoritative—traits favored by both human readers and AI systems.

For brands, this translates into a rare advantage: exposure that persists long after campaigns end. Reddit threads continue ranking. Articles continue being cited. AI systems continue pulling from the same trusted sources.

In a landscape dominated by fleeting attention, that durability is becoming a competitive differentiator.

A Decade of Navigating Change

Everso Media brings more than ten years of experience across SEO, content marketing, and digital brand strategy. That longevity matters in an industry shaped by constant algorithm updates and platform shifts.

“Our goal has never been quick wins,” Thomas said. “We build strategies that last—threads that rank, articles that get cited, and stories that keep working months or years later.”

That long-view mindset helps explain why the agency has attracted clients ranging from early-stage startups to established brands rethinking how they show up online.

Recognition That Signals a Broader Shift

Being named Best Reddit Marketing Agency for February 2026 reflects more than campaign performance. It signals a broader industry recalibration toward authenticity, earned trust, and sustainable visibility.

As Reddit’s influence over search rankings, buyer research, and AI-generated recommendations continues to grow, agencies that understand its culture—and its downstream impact—are likely to shape the next phase of digital marketing.

Everso Media’s recognition suggests it’s already operating in that future.

Get in touch with our MarTech Experts.

Refurbished electronics have officially crossed a psychological—and commercial—threshold. Back Market closed 2025 with more than $3.5 billion in global gross merchandise value (GMV), up 32% year over year, marking one of the strongest signals yet that recommerce is no longer a side bet in consumer tech.

The company also delivered its largest Black Friday ever, posting 41% year-over-year growth during the period, further underscoring that refurbished devices are becoming a default consideration, not a last resort.

“These numbers matter because they show refurbished is no longer a fringe or experimental category,” said Thibaud Hug de Larauze, co-founder and CEO of Back Market. “It works as a disciplined business model, at scale, across markets.”

That statement carries weight in a consumer electronics industry long built on rapid upgrade cycles and planned obsolescence. Back Market’s results suggest the model is bending—and possibly breaking.

From Bargain Hunting to Deliberate Choice

Back Market’s 2025 growth wasn’t driven by a single breakout product or market. Instead, it reflects a deeper behavioral shift: repeat purchasing, broader category adoption, and rising trust in refurbished devices beyond smartphones.

Laptops, tablets, gaming consoles, and audio products all gained traction as consumers increasingly opted for last-generation, proven devices instead of the latest releases. The decision is less about compromise and more about value optimization—paying less for hardware that’s already validated in the real world.

This trend mirrors a broader change in how people evaluate technology. Performance improvements between hardware generations have slowed, while price increases have not. In that context, refurbished becomes a rational default rather than a budget fallback.

Europe Shows What “Mature” Looks Like

Europe remains Back Market’s most mature region—and its most instructive one.

In markets like France, where Back Market launched more than a decade ago, refurbished electronics are already normalized. Device replacement cycles are longer, consumer expectations are clearer, and trust infrastructure—warranties, grading standards, returns—has been fully established.

France delivered 35% EBITDA margins, and Back Market has now reached EBITDA break-even at the global level, a milestone that distinguishes it from many growth-first marketplaces still chasing profitability.

Europe, in effect, functions as a living case study for how the refurbished category behaves once it exits its adolescence. Growth becomes steadier, margins improve, and refurbished becomes less about thrift and more about system efficiency.

The U.S.: Earlier, Faster, and Catching Up

The United States tells a different story—one that may be even more consequential.

While still earlier in its adoption curve, the U.S. is now emerging as one of Back Market’s largest markets by GMV. In 2025, core U.S. test markets grew more than 40 percentage points faster than the company’s broader average, signaling the start of an acceleration phase.

That gap suggests pent-up demand rather than temporary tailwinds. American consumers have historically been slower to embrace refurbished electronics, often equating “new” with “better.” That assumption is eroding.

Back Market believes this shift is structural, not cyclical—and the company’s data increasingly supports that view.

Software Eats Hardware (Again)

One of the most compelling explanations for refurbished’s rise has little to do with sustainability messaging or inflation—and everything to do with how technology now evolves.

As AI systems, cloud platforms, and software-defined features become the primary engines of innovation, hardware is playing a different role. Devices are less about raw compute leaps and more about serving as durable access points to intelligence delivered elsewhere.

“The argument is not that devices matter less,” said Joy Howard, Chief Marketing Officer at Back Market. “They matter differently.”

When performance, security, and intelligence are delivered through the cloud, longer device lifespans become a feature, not a flaw. Frequent hardware replacement starts to look inefficient rather than aspirational.

This reframing quietly undermines the logic of annual upgrade cycles—and creates fertile ground for refurbished marketplaces.

Changing U.S. Consumer Behavior, by the Numbers

Back Market’s internal data shows that this shift is no longer theoretical in the U.S.:

• Older, proven models consistently outperform newer releases on the platform

• Non-smartphone categories now account for ~40% of U.S. GMV

• Nearly 50% of Gen Z consumers say their next smartphone will be refurbished

That last data point is particularly telling. Gen Z’s relationship with technology is pragmatic rather than status-driven. Performance, price, and longevity matter more than novelty—and refurbished fits neatly into that value system.

For brands and manufacturers, this raises uncomfortable questions about future demand curves.

Implications for the Device Economy

Back Market’s growth doesn’t exist in isolation. It reflects mounting pressure across the entire device ecosystem:

• OEMs face longer replacement cycles and weaker incentives for marginal hardware upgrades

• Carriers must rethink subsidy and trade-in strategies

• Retailers are forced to acknowledge recommerce as a parallel, not secondary, channel

• Policymakers increasingly view refurbishment as both an economic and environmental lever

The refurbished market challenges the idea that growth must come from producing more devices. Instead, it suggests growth can come from using existing devices better, longer, and more efficiently.

What’s Next: From Marketplace to Movement

Looking ahead to 2026, Back Market plans to deepen its engagement with industry leaders, partners, and policymakers, positioning itself not just as a marketplace but as a convener in the evolving device economy.

This includes participation in global forums like Mobile World Congress, where discussions will focus on how AI, cloud infrastructure, and durability are reshaping assumptions about hardware value.

“Globally, refurbished already works,” Hug de Larauze said. “The next chapter is about how quickly the U.S. catches up.”

If 2025’s numbers are any indication, that catch-up phase may already be underway.

The Bigger Takeaway

Back Market’s $3.5B year isn’t just a financial milestone—it’s a signal.

Refurbished electronics have crossed from alternative to inevitable. As innovation migrates up the stack and economic logic favors durability over novelty, recommerce is becoming a core pillar of the tech industry’s future.

For a sector long addicted to the new, that may be the most disruptive development of all.

Get in touch with our MarTech Experts.

Websites were once the center of digital marketing. Then came ad platforms, personalization tools, CDPs, and AI-driven targeting—while the website itself largely stayed frozen in time. Fibr AI wants to change that, and investors are betting it’s overdue.

The company announced $7.5 million in Seed funding, led by Accel, with participation from WillowTree Ventures and MVP Ventures, along with angel investors and advisors drawn from Fortune 100 operators. The funding positions Fibr AI to push forward what it calls the Agentic Web Experience Layer—a system designed to make websites adaptive, context-aware, and revenue-driving in real time.

It’s an ambitious pitch, but one that lands squarely in the middle of a growing problem for modern marketers: traffic has become intelligent, but websites haven’t.

The Website Is the Weakest Link in the Growth Stack

Marketing today is dynamic by default. Ads adjust in milliseconds. Recommendations personalize continuously. AI-driven discovery—through search engines, chat interfaces, and LLM-powered assistants—routes users to brands with increasingly specific intent.

Yet most websites still assume a one-size-fits-all experience.

Whether a visitor arrives from a branded search, a performance ad, a product comparison thread, or an AI-generated answer, they’re often dropped onto the same static page. The result is familiar: broken journeys, leaky funnels, wasted spend, and revenue left on the table.

Fibr AI was founded to close that gap.

“Marketing has become intelligent everywhere except the website,” said Ankur ‘AJ’ Goyal, CEO and co-founder of Fibr AI. “We’re building the Agentic Web, where every URL operates as a living experience system that understands context and responds in real time—for humans, cohorts, and even AI agents.”

In other words, the website stops being a destination and starts acting like software.

What Fibr AI Is Actually Building

At its core, Fibr AI reimagines high-traffic, consumer-facing websites as adaptive systems rather than static endpoints.

Instead of publishing a fixed experience and layering optimization tools around it, Fibr embeds AI agents directly into the web experience layer. These agents interpret context—traffic source, intent signals, user behavior, and increasingly, non-human actors like AI crawlers or agents—and dynamically adjust the experience in real time.

The goal is not just personalization in the traditional sense, but continuous optimization at the URL level, tailored to why someone (or something) arrived in the first place.

This approach reflects a broader shift in how discovery works:

• Users increasingly arrive with high intent, pre-informed by AI summaries and recommendations

• Conversion windows are shorter, not longer

• The cost of mismatch between intent and experience is rising

Fibr’s bet is that future-ready websites must behave less like content repositories and more like intelligent systems that react instantly.

Why Accel Is Leaning In

For Accel, the investment thesis hinges on timing as much as technology.

“Most websites today still run on infrastructure built years ago,” said Prayank Swaroop, Partner at Accel. “CMS platforms are effective at publishing content, but not at understanding context or adapting in real time.”

That limitation is becoming increasingly visible as conversational discovery takes hold. When users arrive from ChatGPT, LLM-driven ads, or AI-powered search, they’re often ready to act immediately. A static page isn’t just inefficient—it’s a conversion killer.

What differentiates Fibr, according to Accel, is its focus on embedding AI directly into the experience layer, rather than bolting it on through plugins, scripts, or fragmented tooling.

The implication is consolidation. What previously required a stack of personalization tools, experimentation platforms, analytics systems, agencies, and manual workflows could be handled within a single adaptive system.

That’s a compelling narrative for CMOs facing stack sprawl, rising costs, and pressure to show ROI.

From Personalization to Agency

Personalization isn’t new. What’s changing is agency.

Traditional website optimization relies on rules, segments, and experiments that marketers configure in advance. Fibr’s agentic approach flips that model. Instead of asking marketers to anticipate every scenario, AI agents continuously interpret context and decide how the experience should adapt.

This matters in a world where traffic sources are fragmenting and evolving faster than teams can keep up.

AI agents don’t just change how users search—they change how they arrive, what they expect, and how quickly they decide. A website that can’t respond in real time risks becoming the slowest part of the growth loop.

The Rise of Non-Human Visitors

One of the more forward-looking aspects of Fibr’s positioning is its acknowledgment that not all visitors are human anymore.

As AI agents increasingly browse, summarize, and recommend content on behalf of users, websites must serve dual audiences: people and machines. That requires clarity, adaptability, and structured intelligence at the experience layer—not just SEO markup and fast load times.

Fibr’s platform is designed to optimize for both, treating AI-driven discovery as a first-class channel rather than an afterthought.

This aligns with a broader trend across MarTech and SEO, where visibility increasingly depends on how well systems interpret and surface content—not just how users click on it.

A New Layer in the MarTech Stack

Fibr AI’s emergence points to a growing category gap.

CMS platforms manage content. CDPs manage data. Experimentation tools test variants. But none of them fully own the real-time experience layer—especially one that adapts autonomously based on live context.

That gap is becoming more painful as expectations rise. CMOs are being asked to deliver one-to-one experiences at scale, with fewer resources and tighter budgets. Static infrastructure simply doesn’t support that mandate.

By positioning itself as an Agentic Web Experience Layer, Fibr is effectively proposing a new foundation—one that sits between traffic acquisition and conversion, orchestrating experiences dynamically rather than statically.

Founders With a Clear Point of View

Founded by Ankur Goyal and Pritam Roy, Fibr AI reflects a clear frustration with how disconnected modern marketing systems have become from the website itself.

While tools around the site have evolved rapidly, the site has been treated as immutable. Fibr challenges that assumption, arguing that the website should be as intelligent and adaptive as the channels feeding it traffic.

That philosophy resonates at a moment when marketers are rethinking fundamentals, not just optimizing at the margins.

What This Means for Marketers and CMOs

If Fibr succeeds, it could reshape how teams think about web optimization entirely.

Instead of asking:

• “Which variant should we test?”

• “Which segment should see which page?”

Teams might ask:

• “What intent is arriving right now?”

• “How should the experience respond instantly?”

That’s a shift from configuration to orchestration—and from static journeys to adaptive systems.

It also reframes the website as an active revenue driver, not a passive conversion endpoint.

The Bigger Picture: The Agentic Web Is Coming

Fibr AI’s funding round isn’t just a startup milestone. It’s a signal.

As AI reshapes discovery, advertising, and decision-making, the web itself must evolve. Static pages built for generic users are increasingly misaligned with a world of contextual, intent-rich interactions.

The next generation of digital experiences will be agent-driven, adaptive, and responsive by default. Fibr AI is betting that the companies who modernize their websites accordingly will capture disproportionate value.

With Accel and a roster of experienced operators backing the vision, Fibr now has the runway to test whether the Agentic Web is not just possible—but inevitable.

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