business 13 Feb 2025
Resonate, a leader in predictive consumer intelligence, has released its Spring 2025 Outlook Consumer Trends Report, uncovering major shifts in American consumer behavior. As financial stability improves, more Americans are becoming debt-free, reshaping spending priorities and lifestyle choices.
According to Bryan Gernert, CEO of Resonate, these insights provide businesses with critical intelligence to optimize marketing strategies and adapt to evolving consumer sentiment.
customer data platforms 13 Feb 2025
SurveySparrow, a leading experience management platform trusted by global brands like Siemens and Toyota, has announced major expansions in its global infrastructure and product capabilities. This milestone strengthens its mission to revolutionize customer feedback collection and analysis.
With new data centers in Australia and Canada, SurveySparrow enhances data sovereignty, security, and regulatory compliance, ensuring better performance and reduced latency for regional customers.
According to Balaji CM, CTO at SurveySparrow, the latest expansions reinforce the company’s commitment to enterprise-grade performance, security, and compliance. Meanwhile, Rishul Raj Aggarwal, Business Head, highlights how these advancements empower businesses to turn customer insights into actionable improvements effortlessly.
Looking ahead, SurveySparrow is set to redefine market research and experience management, further strengthening its role as a comprehensive customer intelligence platform.
marketing 13 Feb 2025
HIVE Strategy, a Diamond HubSpot Solutions Partner and leading digital marketing agency, has launched MarketingGrader.AI, a groundbreaking AI-driven tool designed to analyze and optimize marketing efforts.
In today’s competitive landscape, businesses need more than just data—they need actionable insights to refine strategies and maximize ROI. MarketingGrader.AI empowers companies with AI-driven analysis, offering tailored recommendations for SEO, content, social media, and user experience.
HIVE Strategy has always prioritized a human-centric marketing approach, ensuring businesses can connect authentically with their audience. MarketingGrader.AI is built with this philosophy in mind, enabling brands to:
According to Dustin Brackett, CEO of HIVE Strategy,
"Marketing is about educating people. Without understanding where we succeed or fail, we can't effectively reach our audience. MarketingGrader.AI provides businesses with trusted data to take control of their marketing efforts and drive better results."
advertising 13 Feb 2025
Permission.io, a pioneer in Web3 advertising technology, is partnering with impact.com, the world’s leading partnership management platform, to revolutionize affiliate marketing with crypto-powered rewards. Through this collaboration, brands can enhance consumer trust and engagement by rewarding users with ASK tokens—a privacy-first incentive model that aligns with GDPR and CCPA compliance.
With over 350,000 users and $45 million in rewards distributed, Permission.io is transforming traditional marketing into an interactive, value-driven experience.
The digital marketing landscape is evolving, and Permission.io’s Web3-powered incentives offer:
"This collaboration unlocks new opportunities for brands to seamlessly integrate Web3-powered incentives into their marketing strategies,” said Charlie Silver, CEO of Permission.io. “By bridging Web2 and Web3, we’re not just redefining affiliate marketing—we’re creating real, measurable value for brands and consumers alike.”
As marketing shifts towards consumer empowerment, this signals the next evolution of affiliate marketing, where brands, advertisers, and consumers all benefit from a fair, transparent, and value-driven economy.
video technology 13 Feb 2025
TwelveLabs, a leader in video AI, has announced the release of Pegasus 1.2, a cutting-edge multimodal foundation model that sets new industry standards in long-video understanding. Capable of processing videos up to one hour long with best-in-class accuracy, low latency, and cost efficiency, Pegasus 1.2 is designed for production-grade video processing pipelines that demand precision and scalability.
"Video understanding represents one of the most complex challenges in artificial intelligence," said Aiden Lee, CTO of TwelveLabs. "Pegasus 1.2 introduces a novel approach to spatio-temporal comprehension, addressing fundamental limitations in existing video language models."
By integrating with TwelveLabs' Marengo model, Pegasus 1.2 delivers human-like video intelligence, transforming how businesses extract insights from video content.
Efficient Content Analysis – Automates video summarization and reporting for media, marketing, and research.
Scalable Performance – Adapts seamlessly to varying video lengths and complexities.
Cost-Effective AI Processing – Optimized architecture challenges the need for massive computational resources.
Pegasus 1.2 represents a milestone in multimodal AI, proving that superior performance can be achieved without exponentially increasing model sizes.
data management 13 Feb 2025
Tealium, the intelligent real-time data streaming platform, has achieved the AWS Automotive Competency, marking another milestone in its expanding portfolio of AWS Competencies across Advertising and Marketing, Retail, Data and Analytics, Travel and Hospitality, and Financial Services.
This recognition highlights Tealium’s expertise in empowering automotive brands with privacy-compliant, real-time customer data solutions that drive business growth and digital transformation.
Industry Recognition – Tealium is the first Customer Data Platform (CDP) to achieve this competency.
Proven Expertise – Validated by AWS Solution Architects and customer success stories.
Enhanced Cloud Capabilities – Tealium’s CDP integrated with AWS unifies online and offline customer data, optimizing engagement strategies for automakers and dealerships.
"Achieving the AWS Automotive Competency underscores Tealium’s commitment to empowering automotive brands with real-time, privacy-compliant customer data solutions," said Matt Gray, Global VP of Partnerships at Tealium.
Unified first-party customer data across online and offline touchpoints.
Enabled real-time tracking while ensuring privacy compliance.
Improved buying tool abandonment retargeting and service appointment follow-ups.
"Tealium has been an outstanding partner as we seek to deliver the best customer experience, reduce advertising waste, and generate new revenue streams," said Tom Moore, COO of Morgan Automotive Group.
Personalized Customer Journeys – Deliver hyper-targeted experiences based on real-time data.
Optimized Marketing & Ad Spend – Reduce advertising waste through data-driven engagement.
Competitive Advantage – Enhance operational efficiency with unified first-party data strategies.
artificial intelligence 13 Feb 2025
Appier, a leading AI-powered SaaS provider in Advertising Technology (AdTech) and Marketing Technology (MarTech), has announced the acquisition of AdCreative.ai, a Paris-based leader in Generative AI-driven creative optimization, for $38.7 million. This marks Appier’s fifth major acquisition since 2018, reinforcing its global expansion and AI product innovation strategy.
Accelerates Generative AI Innovation – Expands AI-driven creative solutions for digital advertising.
Strengthens Global Market Reach – Leverages Appier’s dominance in APAC and AdCreative.ai’s European foothold.
Enhances ROI-Driven Marketing – Optimizes creative generation and performance tracking for eCommerce, gaming, and consumer brands.
"With Appier’s leadership in APAC and rapid US expansion, combined with AdCreative.ai’s European market position, this move completes our AI map and drives the growth of our ROI-driven AI marketing solutions worldwide," said Chih-Han Yu, CEO and Co-founder of Appier.
First-Mover Advantage – Solidifies Appier’s position as a leader in AI-driven marketing automation.
Optimized Ad Lifecycle – From creative generation to performance analysis, businesses gain better cost efficiencies.
New Growth Opportunities – Unlocks AI-powered ad personalization across dynamic sectors like eCommerce, gaming, and CPG.
"Joining forces with Appier is a thrilling milestone for AdCreative.ai," said Alexandre Leciel, CEO of AdCreative.ai. "Their expertise in AI-powered advertising aligns perfectly with our mission to redefine creative efficiency and performance."
QGraph (2018, India) – AI-powered user engagement.
Emotion Intelligence (2019, Japan) – AI for sentiment analysis.
BotBonnie (2021, Taiwan) – Conversational AI for marketing.
Woopra (2022, USA) – AI-powered customer analytics.
AdCreative.ai (2025, France) – Generative AI for ad creative optimization.
Each acquisition has strengthened Appier’s full-funnel AI capabilities, ensuring higher efficiency and marketing automation for brands worldwide.
customer engagement 13 Feb 2025
Total Expert, the leading customer engagement software provider for financial services, has announced Pete Karns as its new Chief Product Officer (CPO). This strategic appointment reinforces the company’s commitment to delivering advanced, purpose-built solutions for modern financial institutions in 2025 and beyond.
Investment in Agentic AI & Predictive Intelligence – Total Expert is making major investments in AI-driven customer engagement solutions.
World-Class Leadership – Pete Karns brings 25+ years of experience in application software, corporate strategy, and product growth.
Focus on Customer Success – Strengthening Total Expert’s product roadmap with quality-driven, purpose-built solutions.
"We are making incredible investments into our product suite, and it’s critical to bring an experienced leader like Pete as we elevate our solutions,” said Joe Welu, Founder & CEO of Total Expert. "His expertise will be invaluable in driving customer success and innovation in financial services."
25+ Years of Industry Experience – Led product growth and corporate strategy at Bonterra and IBM.
Expert in Driving Business Growth – Built high-performing teams and launched successful global product portfolios.
Multi-Disciplinary Leadership – Background spans sales, marketing, M&A, corporate strategy, quality assurance, and more.
"Total Expert’s capabilities and industry leadership are well documented. My focus is to bring our clients an elegant and durable combination of capabilities that enable them to create customers for life," said Pete Karns.
Enhancing Financial Services Tech – Strengthening AI-driven customer engagement platforms.
Expanding Product Offerings – Delivering smarter, predictive solutions to help financial institutions grow.
Customer-Centric Roadmap – Ensuring quality, innovation, and long-term success for clients.
With Karns at the helm of product strategy, Total Expert is poised to redefine customer engagement in financial services through cutting-edge AI and predictive intelligence solutions.
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