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Grammarly Gets Smarter With Suggestions That Help Customers Tailor Communication for Their Audience and Goals

Grammarly Gets Smarter With Suggestions That Help Customers Tailor Communication for Their Audience and Goals

technology 27 Mar 2024

New strategic suggestions empower more actionable writing, enabling professionals and teams to get aligned faster—no prompting required

Grammarly, the company helping over 30 million people and 70,000 teams work smarter and faster wherever they write, today announced the launch of strategic suggestions, accelerating an evolution toward situational and goal-oriented communication from the leader in AI writing assistance. This is the first feature of many that will use audience awareness to help customers accomplish goals through their communication. 

Since its founding, Grammarly has been helping people write clear, polished communications. Now, leveraging nearly 15 years of linguistic experience and the latest AI technologies, Grammarly can coach customers to write with impact. Grammarly’s AI is audience-aware and uses that knowledge to help professionals predict and address communication mistakes before they even hit send. Over time, Grammarly’s suggestions will become increasingly more personalized, situation-specific, and contextually aware to support customers in completing tasks.

“As professionals, we write to get things done: to quickly close a deal or pitch our vision to the department head,” said Nick Stanford, Group Product Manager at Grammarly. “But clarifying sentences, adjusting tone, and improving the wording of a message only does so much to enhance impact. Starting today, Grammarly will provide the type of advice you’d receive from a coach or mentor like reminding leaders to acknowledge how hard their team has been working, or making the essential point of a long message stand out.”

Strategic suggestions proactively appear in the flow of work, guiding professionals to anticipate questions, focus on key takeaways, and tailor messages to their audience without the need to prompt a tool for improvements. These suggestions help people and teams reduce lengthy review cycles and unnecessary back-and-forth to get quicker alignment from stakeholders. This new capability will begin rolling out to Grammarly customers on our Premium, Business, and Education plans today through May 2024.

Unlike competitor features, the models powering these suggestions have been fine-tuned on Grammarly’s extensive, high-quality, anonymized business writing data to ensure that suggestions amplify impact. Professionals and teams can use Grammarly’s suggestions with confidence, knowing they’re receiving the highest-quality writing suggestions on the market while their data is being protected by the most comprehensive enterprise-grade certifications and compliance of any AI writing assistance company.

Grammarly is committed to using the latest AI technologies to deliver the knowledge of what good writing looks like to customers, enabling them to communicate at their best.

Mediavine Announces First Advancement in Privacy Sandbox Testing

Mediavine Announces First Advancement in Privacy Sandbox Testing

technology 27 Mar 2024

Company Partners with OpenX to Conduct First Server-to-Server Integration 

Mediavine, the largest exclusive full-service ad management firm in the U.S., announced the first successful server-to-server integration in the Privacy Sandbox's Protected Audience API (PAAPI) since its launch earlier this year. Working with OpenX, one of the world's leading omnichannel supply-side platforms, Mediavine configured the first server-to-server (S2S) solution conducted within PAAPI. This was achieved via component auctions through server-to-server communications, resulting in efficient, cookieless advertising.

With Google Chrome's upcoming third-party cookie deprecation, the advertising industry is currently experiencing the biggest shift in the history of programmatic. Ad buyers are seeking a streamlined method to assess cookieless offerings within their current workflows. This preliminary S2S integration is the first successful RTB workflow that will be viable for buyers and the ecosystem at large.

S2S integrations transmit data directly to secure servers without dependence on a user's browser ensuring a privacy-centric environment and a better user experience. The PAAPI auction configuration delivered through S2S allows publishers and SSPs to take advantage of faster ad auctions, more demand sources and increased control available through these connections.

"As the advertising ecosystem attempts to navigate the Privacy Sandbox changes, we're starting to see success in new workflows, and that's thanks to programmatic partners, like OpenX, that are committed to being at the forefront of testing with us," said John Rosendahl, Mediavine's Director of Product, Activation & Identity. "Mediavine is dedicated to crafting innovative solutions within the Privacy Sandbox that prioritize both publisher well-being and buyer achievements as we enter a new era of programmatic advertising."

"As a pioneer of server-side real-time bidding and experts regarding the Protected Audience API, OpenX was well positioned to partner with a leader like Mediavine in delivering this first-to-market offering. Our goal has always been to limit the burden on the end user and minimize the latency in auctions," said Joel Meyer, SVP, Engineering at OpenX. "Today, we provide publishers with much more than just a server-side auction – our proximity to the content and the bidstream at scale across publishers helps us facilitate solutions that deliver strategic advantages to our publisher and advertiser partners."

New IAB Study Reveals Games Advertising Among Top Three Investment Growth Areas Alongside Digital Video

New IAB Study Reveals Games Advertising Among Top Three Investment Growth Areas Alongside Digital Video

technology 27 Mar 2024

86% of Advertisers Confirm Games Advertising is Brand Safe; 40% Set to Boost Spending in the Coming Year

IAB Unveils Guidelines, Sets New Standard for Responsible and Engaging In-Game Advertising

Amidst the booming growth of the gaming market, a pioneering study released today during IAB PlayFrontsChanging the Game: How Games Advertising Powers Performance, explores the impact of games advertising. This first-of-its-kind analysis of brands and media agencies quantifies the success, reach, and effectiveness of games advertising, shedding light on why it is a crucial component in the marketing mix.

"This is the first large-scale quantitative analysis of brands and agencies with experience purchasing games advertising," said Jack Koch, Senior Vice President, Research & Insights, IAB. "The study found that advertisers view games advertising as a measurable, brand safe medium that is effective across the entire consumer journey. Marketers can no longer afford to ignore this medium if they want to reach the more than 200 million U.S. consumers that play video games."

Current State of Gaming and Games Advertising

For those using games advertising, it has become an integral and continuously growing part of the marketing mix. Notably, 86% of advertisers surveyed agree that it is of growing importance to their companies, and 40% plan to increase spend on games advertising in the coming year.

Increases in ad spend come on the heels of gaming's growing importance and prevalence in the US. According to Entertainment Software America (ESA), there are 213 million gamers in the US, while eMarketer projects ad spend in games will surge from $8.53 billion in 2024 to $11.49 billion by 2027.

Why Marketers Are Using Games Advertising

As games advertising continues to mature, it has become a reliable platform for delivering premium, high-quality inventory. Of note, 86% of advertisers surveyed agree that it is brand safe, solidifying its position as the second-highest rated channel in terms of brand safety. In addition, 85% of those surveyed are confident in their ability to measure games advertising.

While 79% of advertisers find buying advertising in games relatively easy, it still falls behind other digital media channels concerning ease of buying and planning. Experienced planners and buyers emphasize the need for additional effort to exploit the advantages of games advertising fully. This includes conducting research on gaming audiences to understand their preferences and tailoring ad formats and creatives, which can be more complex compared to other media channels due to the diverse gaming landscape and the need for custom work.

In light of these insights, it's evident that games advertising serves as a powerful tool for engaging with the right consumers in their preferred environment. An impressive 90% of advertisers attest to its effectiveness in reaching valuable, hard-to-reach audiences with relevant messaging. Further, 85% of advertisers recognize games advertising as a premium, high-quality platform for promoting their brands. With its ability to integrate immersive ad placements into user experiences, it offers a fresh and innovative approach to marketing.

Games Advertising is Effective Across the Entire Consumer Journey

Games advertising meets both brand and performance marketing goals, with 78% of advertisers stating that games advertising is "excellent" or "good" at awareness, 76% at driving research and consideration, and 65% at driving purchase.

Koch added, "Impressively, games advertising consistently performs well across all stages of the consumer journey, showcasing its potency compared to other media channels. We're excited to reveal where and how to harness its power in the marketing mix."

Triton Digital Acquires Sounder, Enhancing Audio Advertising Capabilities

Triton Digital Acquires Sounder, Enhancing Audio Advertising Capabilities

technology 27 Mar 2024

Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, announced the acquisition of Sounder, an innovative audio intelligence platform. As part of Triton Digital, Sounder will continue to provide advanced contextual targeting solutions, brand suitability, and cutting-edge podcast promotional tools.

This acquisition combines Triton Digital's renowned audio streaming and podcasting technology and expertise with Sounder's best-in-class brand suitability solutions and industry-leading AI-powered podcast understanding. The combination will enable a more seamless, practical, data-driven advertising experience for brands, agencies, publishers, and podcasters.

"We are thrilled to welcome Sounder to the Triton Digital family," said John Rosso, President and CEO of Triton Digital. "The Sounder team are visionaries in audio intelligence, and their technology adds an essential layer to our offerings. This acquisition empowers us to deliver more value to advertisers and publishers with highly targeted, contextually relevant, and brand-suitable audio advertising solutions. Looking ahead, we are excited to leverage our combined strengths to drive innovation and growth in the digital audio marketplace."

“Becoming part of Triton Digital is a significant milestone for Sounder, giving us the ability to accelerate our growth and innovation while continuing to work across the entire podcast landscape," said Kal Amin, CEO and co-founder of Sounder. “Our AI-powered content analysis enables Triton to bring unprecedented insights, targeting, and promotional capabilities to the audio marketplace."

Key Benefits of the Acquisition:

  1. Best-in-Class Contextual Targeting: Sounder's top-tier contextual targeting tools ensure advertiser alignment with relevant content, elevating campaign effectiveness. Triton Ad Platform will deliver a more robust targeting capability with scale, transparent reporting, and forecasting.
  2. Premium Brand Placement: Sounder's brand-suitable solution is unmatched in the industry. Sounder offers brands peace of mind and ensures advertisers’ messages are placed in a suitable listening environment.
  3. AI-Powered Promotional Tools: Triton publishers will have access to Sounder’s AI promotional tools. The intersection of GenAI and large language models with Sounder's natural language processing technology creates unparalleled promotional opportunities for the audio marketplace.

Wyng Boosts Security Posture with Successful Completion of SOC 2 Type 2 Examination

Wyng Boosts Security Posture with Successful Completion of SOC 2 Type 2 Examination

technology 26 Mar 2024

Wyng, a pioneer in activation platforms for consumer marketing, proudly announces its ongoing commitment to data security with the successful completion of a SOC 2 Type 2 examination. This milestone underscores Wyng's dedication to providing a secure and trustworthy environment for brands to connect with their audiences while safeguarding sensitive consumer data.

Developed by the American Institute of Certified Public Accountants (AICPA), the SOC 2® Type 2 examination provides reasonable assurance to users about the suitability of the design of the company's controls placed into operation along with their operating effectiveness against the relevant Trust Services Criteria for a period of time.

"At Wyng, our purpose is to help brands grow and understand their audience by fostering trustful, meaningful relationships with their customers. We prioritize consumer privacy and data security to ensure that our platform is not only engaging but also safe and secure," said Prakash Mishra, Co-Founder & CTO at Wyng. "Maintaining SOC 2 Type 2 compliance is a testament to our commitment to protecting consumer data and complying with the latest government regulations."

Wyng's commitment to data security is driven not only by internal protocols but also by client demands. With an increasing number of clients requiring data security standards as a condition of doing business, Wyng's completion of the SOC 2 Type 2 examination provides assurance to enterprise clients, partners, and vendors that the company has established a secure and reliable operating environment.

"Our SOC 2 Type 2 audit confirms we have systems in place to securely and reliably process our clients' data, protect data privacy, and minimize our own risks and exposure as a data processor," added Prakash Mishra.

Media Shower Releases New AI Platform for Marketers

Media Shower Releases New AI Platform for Marketers

technology 26 Mar 2024

New “Agency + AI” model hailed as the future of marketing

Media Shower, a leading innovator in digital marketing, is proud to announce the launch of its revolutionary AI platform designed specifically for marketers. This first-of-its-kind platform combines the efficiency of artificial intelligence with the creativity of humans, offering an end-to-end solution for creating high-performing marketing materials. 

The platform contains several dozen AI “assistants” that help marketers draft a wide array of marketing materials, from blog posts to marketing plans and beyond. Then marketers can easily send these AI drafts to an award-winning creative team who turn them into polished, professional marketing materials. Unlike the AI-only tools popular in the market today, this blend of “AI + humans” fuses the potential of AI with the process of human creativity.

Using the platform is simple: after directing the AI assistants to create a draft, marketers click “Place Order” to send the draft to the Media Shower creative team – editors, designers, and videographers – who finish it into beautiful marketing materials. With this platform, a single marketer can direct an entire team, greatly increasing their productivity and power.

"Our approach has been to see AI not as a replacement for human creativity, but as a powerful tool to enhance it," said John Hargrave, CEO of Media Shower. "Even this press release was drafted using our AI marketing platform, then punched up by our human team. AI is an accelerating technology, helping marketing managers level up their efforts."

By using the platform for its own marketing campaigns, Media Shower has witnessed a staggering 500% increase in organic search results and lead volume, proving the platform's potential to change the game for marketing managers.

As AI continues to evolve, Media Shower's platform is poised to redefine the marketing landscape, showing that the future is not “marketers vs. AI,” but “marketers who use AI” vs. “marketers who don’t.”

Avaya Aligns Unified Communication Portfolio to ‘Innovation Without Disruption’ Strategy; Announces New Communication and Collaboration Suite

Avaya Aligns Unified Communication Portfolio to ‘Innovation Without Disruption’ Strategy; Announces New Communication and Collaboration Suite

customer experience management 26 Mar 2024

Avaya Enables Customers to Choose Their Journey by Delivering Exceptional Employee Experiences across On-Prem, Private Cloud and Public Cloud Environments

Avaya, a global leader in customer experience and communications solutions, today announced the Avaya Communication and Collaboration Suite. This suite of solutions delivers customers with seamless communication and collaboration experiences where they can connect with people and tools all in one place: Meet, call, chat, share files, manage tasks, and more. 

Avaya’s strategy is to give customers the ability to choose their path that fits their organization whether in the public cloud, private cloud, or on-prem. By offering these robust communications solutions that can be deployed on-prem, in a private cloud, or via the public cloud, customers can choose which one works best for them and their employees.

“Our ‘Innovation Without Disruption’ strategy continues to resonate exceedingly well with our customers,” said Alan Masarek, CEO at Avaya. “We’ve listened closely to their needs and have built our Avaya Communication and Collaboration Suite to provide our customers with the flexibility and agility they need to meet the ever-changing demands of their employees.”

In the Avaya Communication and Collaboration Suite, customers can choose their employee experience path through:

  • On-Prem: Avaya remains committed to Avaya Aura and Avaya IP Office, enabling customers to continue to strengthen and maintain their advanced communication systems. Bolster your advanced communication systems on-prem with steadfast reliability, maintaining seamless connectivity and enhancing operational continuity.
  • Private Cloud: With Avaya Enterprise Cloud™, harness the strength of a fortified, managed communication cloud on Microsoft Azure, ensuring heightened security and efficiency for your business operations. Enjoy the benefits available with Avaya Aura in a private cloud environment.
  • Public Cloud: Avaya Cloud Office by RingCentral empowers organizations of any size to enhance their employee experiences, leading to improved customer experiences with simplicity, ease of use, and a customized solution. As part of the strategic partnership between Avaya and RingCentral, Avaya Cloud Office by RingCentral is Avaya’s exclusive UCaaS solution in geographies where available.

Innovation Without Disruption

With the introduction of the Avaya Communication and Collaboration Suite, Avaya customers receive additional value from their communications solutions through integrations with the leading collaboration platform of their choice. By integrating new technologies such as enhancing team connectivity and incorporating AI for more efficient operations enterprises can deliver innovative solutions without disrupting the technology they already have in place.

  • Collaboration Platform Integrations: Customers can recognize additional value from their existing investments by integrating industry-leading collaboration solutions with Avaya's communications portfolio for enhanced productivity and to streamline workflows. Microsoft Teams Integration is available for all the solutions in the Avaya Communication and Collaboration Suite.

As part of Avaya’s Collaboration Platform Integrations, today Avaya announced a new partnership with Zoom’s forthcoming AI-powered collaboration platform, Zoom Workplace. The Zoom Workplace will be integrated with Avaya’s Communication and Collaboration Suite, providing customers with a new streamlined way to manage their communications environments and workflows. Zoom Workplace will include core Zoom collaboration products like Meetings, Team Chat, Scheduler, Whiteboards, Spaces, and more, providing customers with a streamlined way to manage their communications environments and workflows. Existing Avaya customers will be able to retain their investments in Avaya’s private cloud or premise-based solutions and devices while benefiting from Zoom’s AI-powered collaboration platform, Zoom Workplace. This partnership was forged to deliver a joint solution that provides an enhanced collaboration user experience for Avaya customers.

“The unveiling of the Avaya Communication and Collaboration Suite marks a significant step forward, combining market-leading solutions from Avaya and their strategic partners that deliver on the promise of innovation without disruption,” said Zeus Kerravala, Founder and Principal Analyst at ZK Research. “In an era where workers spend many hours each day on video calls, often across multiple collaboration solutions, the Avaya Communication and Collaboration Suite emerges as a beacon of integration and efficiency. By streamlining their UC offerings into a single suite, Avaya not only addresses the evolving demands of customers and their employees but also offers a unique solution that simplifies the complex digital workspace. This consolidation is poised to redefine how organizations foster collaboration, ensuring seamless interaction across diverse collaboration solutions and enhancing productivity in the virtual workplace.”

Deloitte Digital Unveils GenAI Powered Rebrand: New Brand Assets Created With the Technology That Allows Marketers to Meet Multiplying Content Demands

Deloitte Digital Unveils GenAI Powered Rebrand: New Brand Assets Created With the Technology That Allows Marketers to Meet Multiplying Content Demands

technology 26 Mar 2024

Brand assets created via new "Orb Foundry" set the stage for marketers to meet the moment with visual inspiration, content and branding 

  • Today, Deloitte Digital is unveiling its global rebrand powered by Generative AI, inviting the industry to witness first-hand how they put the technology into action and how GenAI can be used for inspiration, branding and content creation on a global scale
  • Deloitte Digital is introducing its "Orb Foundry," allowing teams across 30 international markets to generate fully rendered brand compliant 3D brand assets; these assets are now live on the Deloitte Digital website, social channels and at Adobe Summit.
  • This week, Deloitte Digital will debut the Orb Foundry live at the Adobe Summit in Las Vegas (March 26-28) where their new Firefly-accelerated visual identity will be on display and each visitor will be able to create their own personalized Deloitte Digital-branded orb.

Leveraging GenAI for dynamic content creation

Deloitte Digital is unveiling its global rebrand powered by Generative AI, inviting the industry to witness first-hand how they put the technology into action and how GenAI can be used for branding and content creation. Like many others in the industry, Deloitte Digital grappled with one of today's biggest content challenges: rapidly proliferating channels and campaigns.

Historically, adding new supplemental brand assets to visual identity systems was a complex and labor-intensive process, often taking more than two months from initial ideation to completed brand asset. Deloitte Digital needed a simple, practical way to create bespoke brand imagery on demand and at scale.

Accelerating creative outputs with new technology

Deloitte Digital's new "Orb Foundry," allows teams across 30 international markets to generate fully rendered 3D brand assets. Tools like the Orb Foundry can help to democratize the accessibility of bespoke brand assets for a variety of needs and enable designers and non-designers to easily create a unique asset that is both customized for the conversation and brand compliant.

The Orbs are emblematic of the sophisticated tools needed to meet the demand for personalized, timely, and relevant content and visual branding. Many creatives and marketers know the challenge of reinventing brand imagery over and over again to meet a variety of needs, while always following specific brand guidelines; the Orb Foundry simplifies that process. Deloitte Digital's research reveals the demand for marketing content grew by 1.5 times in 2023, but marketing teams were only able to meet that demand 55% of the time. Many brands and marketers are ready to take the next step in their GenAI journey to meet this need but case studies on executing branding via GenAI are limited.

Tools like the Orb Foundry are not just fun experiments, they can position marketers to stay ahead of rapidly multiplying content demands.

Embracing symbolic innovation

The concept began in June 2023, when Deloitte Digital experimented with how to harness the power of using GenAI to accelerate their creative outputs — understanding this was one of the biggest opportunities facing the industry. This led to the creation of a series of orbs that burst with color, personality and movement. Inspired by Deloitte's signature "Green Dot," the orbs became a symbol both internally and externally for Deloitte Digital, signifying ingenuity and transformative thought.

Key quotes

"Every brand leader is presented with the same challenge. How do you refresh your brand, democratize it, but also maintain a level of consistency and control? By leveraging GenAI in brand personalization, Deloitte Digital is reimagining content creation while freeing up creatives to do deeper, more innovative work. We're showing exactly how we are using it on our own brand, to help others imagine how they can use it for theirs."

— Mark Singer
U.S. CMO, Deloitte Digital

"This rebrand marks a significant leap for us and the brands we serve. Deloitte Digital's dedication to pushing the boundaries of Generative AI will open a whole new world of creative possibilities across industries. We're proud to lead this transformation and provide brands and marketers with the tools they need to accelerate growth in the digital world more easily."

— Barbara Venneman
Global Head of Deloitte Digital

"Innovation in GenAI, embodied in our unique 'Orb Foundry,' equips us with a compelling value proposition that has the potential to transform not only marketing, but also sales, communications, and other functions of business. It paves the way for the customization of assets and the realization of personalization at scale across the entire business, marking a transformative shift."

— Christina Bieniek
Deputy Chief Executive Officer, Deloitte Consulting LLP

   

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