Recurly, the leading subscription growth platform, today unveiled its Fall Release, bringing AI-powered insights and tools designed to help brands grow, retain, and scale subscribers in the expanding subscription economy. Central to the update is Recurly Compass, an agentic AI subscription strategist that transforms complex subscriber data into actionable growth strategies.

With consumer demand for flexibility, speed, and value on the rise, Recurly positions itself as the industry’s first full subscription growth engine, providing brands with the intelligence and capabilities to drive revenue and maximize subscriber lifetime value.

AI That Executes, Not Just Advises

Recurly Compass is powered by over 15 years of proprietary subscription data. Beyond dashboards, it helps brands anticipate subscriber behavior, identify revenue opportunities, and execute growth strategies in real time.

The Compass Assistant acts as a decision engine that generates API snippets, adjusts pricing, triggers retention flows, and detects anomalies like payment fraud—all via natural language commands. Its AI-driven insights allow teams to act faster and reduce involuntary churn before it impacts revenue.

"Product innovation is about breaking barriers to growth," said Priya Lakshminarayanan, Chief Product Officer at Recurly. "Recurly Compass transforms billions of data points into personalized, prescriptive intelligence."

Retention Strategies That Deliver

The release includes tools to retain subscribers long-term with tailored cancellation flows, tiered discounts, and the new custom “Build-a-Box” feature for eCommerce merchants. These solutions unify subscriber engagement, eliminating silos and maximizing monetization across the customer lifecycle.

Retention-focused capabilities now allow businesses to win back at-risk subscribers and engage them proactively, ensuring sustainable growth while reducing churn-related losses.

Global Payments Made Simple

Expanding internationally is easier with Recurly’s updated payment ecosystem. The platform now supports over 140 payment methods and local gateways, including Pix, MercadoPago, SEPA, ACH, and new options like Fiserv CommerceHub and Adyen Web Components.

This global flexibility enables businesses to process payments seamlessly, acquire subscribers worldwide, and recover more revenue, no matter the market.

"This release isn’t about more features—it’s about outcomes," said Lina Tonk, Chief Marketing Officer at Recurly. "We help brands retain subscribers, expand globally, and drive measurable growth at scale."

Driving the Next Era of Subscription Growth

Recurly’s Fall Release positions brands to capitalize on the booming subscription economy with tools that combine AI-driven insights, seamless execution, and global payment infrastructure. By unifying data and empowering teams to act in real time, Recurly enables businesses to move faster, optimize revenue, and stay ahead of the competition.

With Recurly Compass as a co-pilot, subscription businesses can transform complex data into actionable strategies, turning every stage of the subscriber journey into a growth opportunity.

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Generative AI is redefining how businesses approach marketing, making advanced strategies accessible to companies of all sizes. Today’s Marketplace (TMP) recently hosted a conversation with Joe Davy, CEO of Banzai (NASDAQ: BNZI), and Dr. Tim McMahon, Associate Professor of Practice at Creighton University, at the New York Stock Exchange to explore this transformation.

The discussion highlighted how AI tools can empower small businesses that traditionally lack budgets for sophisticated marketing solutions.

Small Businesses Gain Big Advantages

Dr. McMahon noted that understanding the consumer journey—awareness, comprehension, and purchase—is critical but challenging for smaller firms. Generative AI, trained on large language models, allows businesses to gather reliable, actionable insights quickly and affordably.

"Where this really works is for small companies that haven’t had the budgets of the bigger operations to leverage sophisticated marketing tools," he explained. AI provides the data intelligence these companies need to compete effectively.

Efficiency and Accuracy at Scale

Joe Davy agreed, emphasizing that generative AI benefits larger companies too, helping them streamline workflows while improving data analytics accuracy.

"Smaller businesses are gaining access to capabilities they never had before," Davy said. "Larger firms face similar challenges on a bigger scale. AI helps both become more efficient and data-driven."

A $400 Billion Market in Transformation

Davy highlighted the rapid growth of AI in marketing, noting its impact on the $400 billion marketing technology market. The technology is accelerating the adoption of intelligent, automated marketing solutions across industries.

"Every company in the world will be impacted by this change," he added. "Dr. McMahon brings an incredible depth of experience to this transformation through his professional and academic work."

Generative AI: The Equalizer

The conversation underscores how AI tools are leveling the playing field, giving small businesses access to the insights and efficiency once reserved for large enterprises. From automating customer research to refining marketing campaigns, AI enables brands to act faster, make better decisions, and optimize spending.

TMP’s discussion with Davy and McMahon emphasizes that the future of marketing will be AI-driven, and companies that embrace these tools early can gain a significant competitive advantage.

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IBM is doubling down on enterprise transformation. The tech giant today announced it has signed a definitive agreement to acquire Cognitus, a Dallas-based SAP S/4HANA services provider known for its AI-driven, industry-specific solutions. The deal—financial terms undisclosed—bolsters IBM’s consulting and software arsenal as it continues its aggressive push into the SAP ecosystem.

A Strategic SAP Play

For IBM, the move is more than an expansion—it’s a calculated deepening of its SAP bench strength. Cognitus brings over 20 years of SAP implementation expertise, particularly around RISE and GROW with SAP, two cornerstone programs of SAP’s cloud transformation agenda.

Founded in 2002, Cognitus has carved out a reputation as an SAP Gold & Co-innovation Partner, known for building customized, data-driven solutions that help large enterprises modernize and maintain mission-critical systems. Its portfolio of proprietary tools—each SAP-endorsed—includes:

• CIS-GovCon, an end-to-end government contracting suite

• CLM, an AI-powered contract lifecycle management tool for contractors

• Data Migration, a low-code solution for moving data from legacy systems to SAP S/4HANA

• Real-Time Billing, designed for high-volume, project-based billing efficiency

Together, these assets fit squarely within IBM’s asset-based consulting model, which blends software, services, and industry know-how to accelerate digital transformation.

Why It Matters

The acquisition arrives at a pivotal time for enterprise IT. As businesses shift from legacy systems to cloud-first architectures, SAP remains the backbone of digital operations for many global organizations. IBM’s ability to infuse AI—through its Consulting Advantage platform—into these transformations is a clear differentiator.

“Clients are turning to trusted partners that know their industries inside and out,” said Neil Dhar, Managing Partner, IBM Consulting Americas. “Cognitus brings deep industry expertise and proprietary AI technology that improves SAP implementations and extends the functionality of tools across our SAP portfolio.”

With Cognitus onboard, IBM not only gains specialized software assets but also access to a skilled global team versed in complex, regulated industries like government contracting—a sector that prizes compliance and data integrity.

Broader Implications

IBM’s latest move reflects a broader trend in enterprise tech: the fusion of AI with ERP modernization. Rivals like Accenture and Deloitte have also expanded their SAP practices with AI-led automation and migration accelerators. IBM’s Cognitus buy signals its intention to stay competitive—and perhaps even outpace peers—in delivering faster, lower-risk, and more intelligent SAP transformations.

“Becoming part of IBM enables Cognitus to amplify what we do best—accelerating SAP transformation through innovation,” said Pat Sathi, CEO of Cognitus. “Our clients will continue to benefit from our proven SAP-Endorsed solutions, now backed by IBM’s global scale and advanced technology.”

The Bigger Picture

Cognitus’ integration adds another layer to IBM’s ongoing investment in strategic partnerships. Alongside collaborations with AWS, Microsoft, Oracle, and Palo Alto Networks, the move reinforces IBM’s position as a multi-cloud and AI transformation powerhouse.

Pending regulatory approval, the acquisition is expected to enhance IBM’s global delivery of SAP solutions, combining Cognitus’ industry precision with IBM’s enterprise reach and AI muscle—a timely alignment as enterprises race toward intelligent, cloud-based operations.

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The race to automate marketing content just got more interesting. Jasper, the AI content automation platform known for blending creativity with brand governance, has officially integrated with Salesforce Marketing Cloud. Available now via Salesforce AppExchange, the new integration promises to help marketers generate, personalize, and optimize content directly within their existing Salesforce workflows—without breaking stride or brand tone.

Generative AI Meets Enterprise Marketing

In an era where marketers are expected to deliver personalized content for every audience, channel, and campaign moment, Jasper’s integration offers a lifeline. Salesforce Marketing Cloud already determines who to target and when; Jasper now fills in the “what to say” part—with speed, precision, and consistency.

The integration allows marketing teams to:

• Generate and personalize content at scale using natural language prompts.

• Maintain brand integrity with built-in tone, voice, and compliance guidelines.

• Streamline ideation and workflow, keeping content creation, review, and deployment within Salesforce.

• Test and optimize in real time, surfacing high-performing copy and creative.

• Deliver campaigns faster, cutting the lag between strategy and execution.

“Today’s marketers must deliver more personalized, engaging content faster than ever before,” said Timothy Young, CEO of Jasper. “By integrating with Salesforce Marketing Cloud, we’re helping brands bring generative AI directly into their workflows to drive measurable business value—not just buzz.”

From AI Hype to Real Marketing Value

While many generative AI tools promise content creation at scale, Jasper’s approach is notably enterprise-ready. The platform emphasizes content governance and brand control, two factors often missing from generic AI solutions. By embedding directly into Salesforce Marketing Cloud, Jasper ensures that every customer journey is powered by relevant, compliant, and conversion-optimized content—right when it matters.

“Jasper’s Generative AI Content Automation solution is a welcome addition to AppExchange,” said Brian Landsman, CEO of AppExchange and Global Partnerships. “They accelerate business transformation by empowering marketers to boost personalization and campaign agility.”

A Competitive Edge in AI Marketing

This partnership places Jasper in closer competition with platforms like Adobe Firefly, Writer, and Canva’s enterprise AI tools, which have also been pushing into enterprise marketing automation. However, Jasper’s tight Salesforce integration could give it a unique edge—turning Salesforce’s robust orchestration engine into an even more adaptive, content-intelligent platform.

For enterprise marketers already invested in Salesforce, the Jasper integration may feel less like adopting new tech and more like upgrading existing muscle memory—with AI doing the heavy lifting.

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Retail technology veteran Celerant Technology has officially rolled out its Customer Engagement Suite, a comprehensive digital marketing platform that brings every major engagement channel—email, text, chat, social media, and online reputation—under one roof. The launch marks a major step in helping retailers extend marketing reach beyond their storefronts through automation, personalization, and real-time customer interaction.

The Connected Retail Marketer’s New Command Center

Designed to bridge the long-standing gap between marketing data and execution, the Customer Engagement Suite ties directly into Celerant’s existing point-of-sale (POS), eCommerce, and mobile systems. That means retailers can now use real-time sales and customer data to trigger personalized email and SMS campaigns, manage Google and Yelp reviews, chat live with online shoppers, and schedule social posts—all within a single, connected dashboard.

“Marketing is one of the most powerful growth drivers for retailers, but only when it’s connected,” said Michele Salerno, Chief Growth Officer at Celerant. “Our new suite brings every marketing channel into one place, powered by your store and website data. Retailers can now reach customers with smarter, personalized messages—and manage engagement across every platform—from their phone.”

Built for Modern Retail, Not Just Enterprise Giants

While Celerant has offered integrated email tools for over a decade, the new suite represents a ground-up rebuild. The revamped interface features drag-and-drop campaign creation, SKU search, and direct product image embedding—capabilities that eliminate the need for manual uploads or clunky data transfers.

“This launch completely redefines what digital marketing looks like for independent retailers,” said Zeke Hamdani, Director of Web Services at Celerant. “It’s not just another email platform—it’s a true marketing command center that connects data, communication, and engagement in one place.”

On-the-Go Engagement and Smarter Automation

The Customer Engagement Suite extends to mobile devices, letting retailers manage campaigns, respond to reviews, and chat with customers in real time. Notifications, alerts, and live interaction tools make it easy to stay connected—even on the go.

Among the key capabilities:

• Personalized email and SMS campaigns powered by sales and loyalty data.

• Automated triggers for purchases, loyalty milestones, and abandoned carts.

• Centralized social media management across multiple platforms.

• Unified review monitoring for Google and Yelp.

• Mobile app control, with alerts and two-way messaging.

Adding flexibility, Celerant has also introduced contact-based pricing—a shift from traditional send-based billing models that gives retailers more predictable costs as their audience scales.

A Smarter Path to Retail Growth

Celerant’s latest innovation arrives at a time when retailers are seeking unified marketing ecosystems to cut costs, simplify workflows, and stay competitive against larger omnichannel brands. By connecting marketing automation directly to point-of-sale and eCommerce systems, Celerant positions the Customer Engagement Suite as an all-in-one solution for data-driven, omnichannel engagement.

“Our Customer Engagement Suite is another step in our mission to help retailers work smarter, not harder,” added Salerno. “It’s everything you need to stay connected with your customers—and it’s all in one place.”

The Customer Engagement Suite is now available to all Celerant retailers. Interested users can access more details via the company’s announcement blog or by contacting their Celerant account representative.

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StackAdapt has officially evolved beyond its programmatic roots. The advertising and marketing technology firm today announced the general availability (GA) of its new martech suite, a unified, AI-powered platform that combines email marketing, first-party data activation, and programmatic advertising into a single full-funnel solution.

This marks a significant step for StackAdapt—once known primarily for its demand-side platform (DSP)—as it positions itself squarely within the broader martech ecosystem. The new suite promises to streamline campaign orchestration across paid and owned channels, giving marketers a way to automate, personalize, and optimize campaigns from one integrated environment.

Breaking Down the Martech-Advertising Divide

Until now, marketers have often relied on separate adtech and martech stacks—an inefficient and fragmented setup that makes cross-channel alignment difficult. StackAdapt’s new suite eliminates that friction by connecting programmatic engagement data directly to owned media actions, such as automated email follow-ups.

For instance, when a user downloads a white paper, the system can instantly trigger an email, enroll them in a retargeting campaign, and adjust creative messaging based on behavior—all without human intervention.

“This is a pivotal moment for marketers looking to activate their data and deliver connected customer experiences at scale,” said Vitaly Pecherskiy, Co-Founder of StackAdapt. “We’re eliminating the operational friction between adtech and martech by enabling real-time decisioning and coordinated messaging across email and programmatic.”

A Single Platform for Every Channel

The GA release brings expanded integrations with key platforms such as HubSpot, Braze, and CallRail, enabling seamless first-party data imports, automated workflows, and cross-channel triggers. Marketers can now:

• Upload, segment, and analyze first-party data.

• Launch automated or one-time email campaigns.

• Trigger real-time programmatic engagement from behavioral data.

• Optimize campaign sequences through randomized path testing.

StackAdapt’s orchestration layer now supports conversion-based triggers, turning every website interaction into a re-engagement opportunity. The suite’s Dynamic Creative Optimization (DCO) has also broadened beyond e-commerce and automotive into verticals like B2B, finance, and education, personalizing ad content using audience insights and product feeds.

Data-Driven Marketing Without the Disconnect

Early adopters are already reporting gains in efficiency and insight. “StackAdapt is redefining what’s possible in cross-channel marketing,” said Megan Storm, Head of Media at Bailey Lauerman. “The ability to unify email and programmatic campaigns, track performance in one platform, and accelerate insights transforms how we plan and optimize.”

The addition of multiple custom domain support also signals StackAdapt’s growing focus on enterprise and agency users, who manage complex brand portfolios and require flexible infrastructure for compliance and deliverability.

Consolidation Is the New Differentiator

StackAdapt’s move reflects a broader industry shift toward tech stack consolidation—as marketers demand connected, data-driven systems that can manage campaigns from awareness to conversion without relying on multiple tools.

With this GA launch, StackAdapt joins a new class of martech players—alongside platforms like Adobe Experience Cloud and HubSpot—that aim to close the loop between audience intelligence, creative execution, and campaign performance.

For marketers navigating a cookieless, first-party data future, StackAdapt’s full-funnel approach could become a blueprint for how adtech and martech finally converge.

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Planview has unveiled Planview Anvi, a new enterprise AI solution designed to transform how organizations align strategy with execution across portfolios, products, and people. The launch marks a significant leap for the Austin-based Strategic Portfolio Management (SPM) and Digital Product Development (DPD) leader—positioning it squarely at the intersection of enterprise intelligence, automation, and decision science.

AI That Understands Strategy—and the Work Behind It

Unlike traditional AI assistants that simply automate repetitive tasks, Planview Anvi acts as a contextual intelligence partner, capable of interpreting the complex relationships between strategy, execution, and outcomes. By fusing AI-powered analytics, conversational guidance, and predictive insights into one connected system, Planview Anvi helps organizations anticipate risks, optimize resources, and ensure every initiative aligns with strategic goals.

“AI is helping us reimagine the future of work in organizations,” said Razat Gaurav, CEO of Planview. “What makes Planview Anvi transformative is its ability to understand the interplay between strategy and execution within your organization. It works alongside your existing AI investments, enhancing—not replacing—your enterprise AI strategy.”

Contextual Intelligence Meets Connected Work

Built on Planview’s two decades of expertise in digital transformation and enterprise portfolio management, Anvi brings together a range of intelligent capabilities, including:

• In-App AI Tools: Real-time risk detection, project forecasting, and workflow automation through embedded widgets and text-based assistants.

• Conversational Chat: A natural-language interface that lets users query best practices, analytics, and even take direct actions.

• Custom AI Agents: Deployable “co-pilots” tailored to specific workflows or roles—predicting problems, notifying teams, and keeping large-scale initiatives on track.

These features enable Planview Anvi to function as more than a digital assistant—it becomes a strategic collaborator that learns from organizational patterns and drives proactive decision-making.

A Strong AI Backbone: Data, Ecosystem, and Governance

At the heart of Anvi is Planview’s unified data fabric, an extensible semantic layer with 60+ connectors, real-time data sync, and a data mesh architecture designed for scalability and security. The system integrates with technology partners like Snowflake, AWS Bedrock, and Anthropic, blending enterprise-grade infrastructure with advanced AI models.

This ecosystem allows Anvi to surface patterns, risks, and dependencies across portfolios—whether that’s optimizing workforce capacity, identifying hidden project interdependencies, or connecting strategic investments to measurable business outcomes.

“Planview Anvi doesn’t just solve immediate challenges—it helps organizations anticipate them,” said Louise Allen, Chief Product Officer at Planview. “This isn’t just about automation; it’s about empowering leaders to make data-driven decisions that yield measurable results.”

Built for the Enterprise—Secure, Governed, and Scalable

Planview Anvi distinguishes itself from other AI tools with a deep investment in data foundations. The company’s connected work graph technology maps relationships across enterprise data sets—revealing insights and dependencies that were previously hidden.

Security and governance remain central pillars. Customer data is never used to train generative AI, and Planview maintains SOC 2, ISO, and GDPR compliance across all regions. With role-based access controls and regional data isolation, organizations retain full control over their information.

Bridging AI and Strategy in the Age of Digital Transformation

Planview Anvi represents a clear shift in enterprise AI—from reactive automation to proactive strategic guidance. By marrying operational data with organizational intelligence, it helps business leaders transform disconnected work streams into coherent, goal-driven ecosystems.

For companies navigating the complexities of digital transformation, Planview’s message is clear: AI isn’t just about doing work faster—it’s about doing the right work, smarter.

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Endlss, the performance-driven influencer management and workflow automation platform, has unveiled its Freemium Plan—a zero-cost way for D2C brands to launch and scale influencer and affiliate programs with measurable ROI. The move comes as marketers face tighter budgets and mounting pressure to deliver higher performance with fewer resources.

Unlike most freemium models, Endlss’ plan offers full access to all platform capabilities without feature gates or hidden fees, giving every brand—from startups to scaling teams—the tools needed to execute campaigns that convert.

“Influencer partnerships are no longer optional for D2C brands; they’re essential for growth in a market where acquisition costs are rising and consumer trust is declining,” said David Abbey, Co-founder and CEO of Endlss. “Whether starting on our Freemium Plan or migrating from an expensive legacy tool, brands see stronger ROI, lower CAC, and better engagement—all at a fraction of the cost.”

Influencer Marketing Without the Overhead

With inflation and consumer caution shaping 2025 holiday shopping, the Endlss Freemium Plan offers a low-risk entry point for brands to tap into creator marketing. Initial results show up to 61% lower customer acquisition costs (CAC) and double-digit ROI, all while maintaining budget efficiency.

The platform enables teams to:

• Discover and recruit creators directly from the platform.

• Send personalized outreach and automate gifting workflows.

• Manage affiliates and track campaigns—all in one dashboard.

Endlss’ automation covers discovery, messaging, influencer tiers, UGC agreements, Smart Links, and commission tracking, helping even small brands run enterprise-grade campaigns with minimal manual input.

Data-Driven Results for D2C Growth

According to Endlss data, brands leveraging micro-influencers (10K–100K followers) outperform nano-influencers by 45%, achieving higher engagement and conversion rates. Moreover, campaigns led by creators aged 18–24 deliver 48% stronger performance, reinforcing the value of audience alignment and authenticity over sheer reach.

For paid users, the ROI can reach up to 14x, while CPCs drop as low as $0.05, making it a compelling alternative to traditional paid social campaigns.

A Scalable Path for Every Brand

The Freemium Plan is built to grow with brands—offering seamless upgrades to support larger influencer rosters and more complex workflows as needs evolve.

It complements the broader Endlss platform, which includes:

• Endlss Copilot – an AI-driven campaign lifecycle manager handling outreach, fulfillment, and reporting.

• Endlss Agreements – a contract automation tool simplifying influencer partnerships.

Together, these tools create a unified ecosystem for performance-driven influencer marketing, accessible to businesses of all sizes.

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