PostcardMania, a $104.6 million direct mail-led marketing technology company, is thrilled to announce the launch of its HighLevel native app integration, now in beta. This integration brings powerful direct mail capabilities to HighLevel’s all-in-one sales, marketing, and CRM platform, offering businesses a seamless way to incorporate direct mail into their marketing strategies.

Key Features and Benefits

• HighLevel Integration:

  • Add direct mail marketing to campaigns and sales funnels within HighLevel.
  • Manage communications with prospects and customers in one convenient location.

• Easy Direct Mail Automation:

  • Send postcards with just a few clicks to target contacts primed for conversion.
  • Automate mailings triggered by customer actions such as birthdays, new leads, and special events.
  • Benefit from advanced attribution and tracking to maximize response rates.

• Dynamic Customization:

  • Over 100 professionally designed postcard templates available, with more added regularly.
  • Customize postcards with the app’s design editor to adjust colors, styles, photos, and messaging.
  • Utilize dynamic personalization to ensure recipients feel seen and heard.

Why Choose Direct Mail?

• High ROI:

  • Businesses report an 18% greater return on investment when incorporating direct mail into campaigns.
  • 87% of people consider mail believable, compared to 48% for email.

• Improved Impressions:

  • 70% of people said physical mail gives a better impression of the company compared to email.

Quality Control and In-House Printing

• Impeccable Standards:
  • PostcardMania ensures high-quality printing, addressing, and mailing through rigorous quality control procedures.
  • Over 26 years of experience in direct mail marketing contribute to PostcardMania’s superior service.

Founder’s Statement

Joy Gendusa, Founder and CEO of PostcardMania, highlights the significance of this integration: "I'm excited to bring results-based direct mail to small business owners using HighLevel to help improve their marketing campaigns and ultimately increase annual revenue. This powerful and easy-to-use technology makes direct mail marketing simple, fast, effective, and affordable for business owners everywhere. This initiative is another successful part of our mission to help support small business owners and the American economy at large."

Beta Test Opportunity

• Join the Beta Test:
  • HighLevel users are invited to test the PostcardMania app and provide feedback.
  • Beta testers will receive 50 free postcards with postage fully covered.
  • Interested users should email info@pcmintegrations.com with "HighLevel beta test" in the subject line.

PostcardMania’s HighLevel native app integration represents a significant advancement in direct mail marketing technology. By combining the power of HighLevel’s CRM capabilities with PostcardMania’s expertise in direct mail, businesses can now easily enhance their marketing efforts and improve customer engagement. Don’t miss the chance to be part of this exciting beta test and experience the benefits of integrated direct mail marketing.

SheerID Strengthens APAC Footprint with Local Support and Sales, Participates in ETRetail E-Commerce & Digital Natives Summit 2024

SheerID, a global leader in identity verification for commerce, is thrilled to announce its expansion into India, marking a significant milestone in its growth strategy for the Asia Pacific (APAC) region. This expansion enables SheerID to offer its market-leading verification services to regional brands, helping them acquire and verify millions of college students and young adults for exclusive, personalized offers.

Key Features and Benefits

• Enhanced Access to Exclusive Offers:

  • Brands can now use SheerID’s Open Verification Platform to deliver exclusive, gated offers to verified college students and young adults.
  • This approach helps brands build direct relationships with Gen Z, a key demographic seeking personalized engagement.

• Proven ROI:

  • According to a recent Forrester consulting study, offers verified by SheerID deliver a remarkable 337% ROI. This is achieved through increased revenue, reduced fraud, and an enhanced customer experience.

• Industry Adoption:

  • Leading brands such as Spotify, Autodesk, Salesforce, and YouTube are already leveraging SheerID’s platform to engage customers effectively in the APAC region.

Expansion Details

• Local Presence in India:

  • SheerID’s dedicated presence in India will facilitate better service and support for regional brands.
  • The expansion aims to strengthen SheerID’s role in providing secure and personalized verification solutions tailored for the APAC market.

• Upcoming Event:

  • David Shear, President and Co-Founder of SheerID, will be speaking at the ETRetail E-Commerce & Digital Natives Summit 2024 in Bangalore on September 4th and 5th.
  • Mr. Shear will discuss the impact of personalized offers and secure customer verification on the evolving e-commerce landscape.

Statement from SheerID Leadership

Krishna Shroff, Asian Market Partner at SheerID, expressed excitement about the expansion: “I am incredibly excited to introduce SheerID’s market-leading verification platform to the Asian market. Gated, exclusive offers through the SheerID platform is a powerful way to build a direct relationship with Gen Z – the next generation audience for brands. We’re excited to popularize this approach in India and build on the compelling success leading brands are already experiencing.”

David Shear, President and Co-Founder of SheerID, added: “Expanding into APAC is a significant milestone for SheerID, allowing us to serve brands with a local presence in the region. Our platform not only enhances the verification experience but also provides brands with the tools to build meaningful, direct relationships based on trust with Gen Z – a coveted consumer community that is actively looking for exclusive offers for their community.”

SheerID’s expansion into India represents a strategic move to enhance its services across the APAC region. By offering advanced identity verification solutions, SheerID enables brands to deliver personalized, exclusive offers and build trust with Gen Z. This expansion not only reinforces SheerID’s commitment to innovation but also provides valuable tools for brands seeking to engage effectively with the next generation of consumers.

Simpli.fi, a leader in programmatic advertising and workflow software, has announced a major expansion of its Connected TV (CTV) suite. This new suite is designed to provide advertisers with greater pricing flexibility and enhanced control over inventory quality, addressing the challenges of modern CTV advertising and helping companies of all sizes effectively engage their target audiences.

Key Features of Simpli.fi's Expanded CTV Suite

• Streaming TV Tiers:

  • Simpli.fi introduces four distinct streaming TV tiers, allowing advertisers to customize their solutions according to their needs and budgets.
  • Each tier offers different inventory sources, targeting options, and features, ensuring that advertisers can tailor their strategies to fit their specific requirements.
  • Regardless of the selected tier, advertisers will benefit from Simpli.fi’s extensive premium publisher network.

• CTV Choice:

  • The CTV Choice feature within Simpli.fi’s Streaming TV Tiers allows advertisers to create a premium allow list for serving ads on pre-approved publishers.
  • This feature streamlines targeting and provides more control over where ads are placed, ensuring that campaigns align with brand standards and deliver a competitive price point.

Industry Context

• Shift in Viewing Habits:

  • According to eMarketer, linear TV viewing in the U.S. has dropped below 50% for the first time, highlighting the increasing dominance of streaming platforms.
  • Advertisers must adapt to this shift by effectively navigating the vast array of streaming content, maintaining brand safety, and optimizing ROI.

• Simpli.fi’s Response:

  • Simpli.fi’s expanded CTV suite is designed to meet these challenges head-on, offering solutions that enhance brand reputation and safety while maximizing advertising effectiveness.

Enhanced Targeting and Attribution

• Advanced Targeting Options:

  • Simpli.fi’s CTV suite provides robust targeting capabilities, including ZIP code level targeting using Automatic Content Recognition (ACR) data and U.S. Census data.
  • Advertisers can also leverage third-party segments, geo-fencing, event targeting, keyword search, site retargeting, and more.

• Optimized Attribution:

  • The suite’s targeting and attribution features are designed to help advertisers accurately measure campaign performance and ensure that ads reach the right audience.

Statement from Simpli.fi Leadership

Paul Harrison, co-founder and CTO at Simpli.fi, commented: “Given the growing consumer interest in streaming, it is our goal to ensure that no company sees cost or brand safety as barriers to effective, impactful CTV advertising. By creating different streaming tiers at various price points, we are giving advertisers the opportunity to adapt their strategies based on their budget so they can get their ads in front of the right consumers. And through our targeting options and allow list capabilities, customers, SMBs, and agencies of any size can reach target audiences without sacrificing control of their brands.”

Simpli.fi’s expanded Connected TV suite offers a comprehensive solution for modern advertisers looking to navigate the dynamic streaming landscape. With customizable pricing tiers, advanced targeting options, and enhanced control features, Simpli.fi empowers companies to achieve their advertising goals effectively while maintaining brand safety and optimizing ROI.

AI-powered platform drives better management of voice connectivity and deeper, smarter voice engagement

Vonage, a global leader in cloud communications and a part of Ericsson, has unveiled its new intelligent SIP capabilities for SIP Trunking customers. This innovative launch enables developers and enterprises to deploy elastic SIP trunks globally with ease, leveraging advanced AI-powered voice engagement solutions through pre-built code and low-code/no-code applications.

The Growing Importance of Voice Channels

• Consumer Engagement Trends:
  • According to recent data, 92% of consumers use at least one voice channel to connect with their preferred brands, including traditional phone calls, automated voice assistants, and voice calls within apps or webpages.
  • This shift underscores the growing opportunity for businesses to utilize AI to enhance voice interactions and drive deeper, more personalized customer engagement.

Key Features of Vonage's Intelligent SIP Capabilities

• Elastic SIP Trunking:

  • Deploy elastic SIP trunks globally with just a few clicks using Vonage’s modern SIP dashboard.
  • The dashboard offers intuitive setup with extensive geographical coverage, advanced number management, and robust security features including digest authentication, access control list (ACL), and encryption.

• Vonage AI Studio:

  • A low-code/no-code platform that allows businesses to create Natural Language Understanding (NLU) and Generative AI-powered virtual agents.
  • AI Studio supports smart self-service, voice alerts, and more, reducing live agent call volumes and offering new interaction methods for customers and agents.

• Vonage Code Hub:

  • A repository of pre-built solutions for common communication workflows like voice and messaging notifications, speech-enabled IVRs, and digital media stream connections.
  • The Code Hub provides easy access to intelligent SIP applications, supporting call recording, transcription, and sentiment analysis, while reducing development time and infrastructure costs.

• Vonage Voice API:

  • Allows for the creation of programmable voice interactions using traditional coding.
  • Features automatic speech recognition in over 120 languages, premium text-to-speech, and Websockets digital media streams for integrating with third-party virtual agents.

Industry Recognition and Impact

• Omdia's Recognition:
  • Tim Banting, Practice Leader, Digital Workplace for Omdia, highlights the progress of Communications Platforms as a Service (CPaaS) and acknowledges Vonage as a market leader for its innovation and comprehensive solutions.
  • Omdia’s CPaaS Platform Providers Universe 2023-24 report recognizes Vonage’s intelligent SIP offering for its ability to customize and optimize voice and messaging with AI capabilities.

Statement from Vonage

Tim Banting commented: “Communications Platforms as a Service (CPaaS) has made significant progress since its inception. Initially offering developers simple SMS and voice APIs, CPaaS has rapidly expanded into new communication channels and related applications. Omdia recognizes Vonage as a market-leading vendor in Omdia’s CPaaS Platform Providers Universe 2023-24 for its continuous innovation and comprehensive solutions that help businesses enhance customer experiences. One such example is Vonage's intelligent SIP offering, which allows businesses to customize and optimize voice and messaging with AI capabilities for a more personalized customer engagement without requiring developer expertise.”

Vonage's new intelligent SIP capabilities bring advanced AI-powered solutions to SIP Trunking, offering businesses a streamlined approach to deploy and manage voice interactions. With features like Vonage AI Studio, Code Hub, and Voice API, businesses can enhance their voice engagements, optimize customer interactions, and drive better outcomes in an increasingly voice-driven digital landscape.

The Brandtech Group, a leader in marketing technology, has announced a groundbreaking collaboration with Google Cloud. This partnership brings Google Cloud's advanced AI models into the Brandtech Group's generative AI marketing platform, Pencil Pro. This integration promises to transform the marketing landscape by providing brands worldwide with unparalleled tools and capabilities.

Unleashing the Power of Google Cloud

• Integration Details:

  • The collaboration enables Brandtech Group and Jellyfish clients to access Google Cloud’s cutting-edge AI models, including Imagen and Gemini, as they become available.
  • These models will generate insights, assets, predictions, and optimizations within a fully integrated workflow, enhancing the functionality of Pencil Pro.
  • The integration aims to accelerate the adoption of Pencil Pro, with three of the world’s top eight advertisers already using the platform for superior marketing asset creation.

• Impact on Pencil Pro:

  • The partnership will leverage Google Cloud’s technology to deliver enhanced capabilities in marketing asset generation, helping brands create more engaging and effective campaigns.

Testimonials from Industry Leaders

• David Jones, Founder and CEO of Brandtech Group:

  • “Google are amazing partners and have been genuine pioneers in the space. Integrating their cutting-edge models Imagen and Gemini, and being hosted on Google Cloud will give Pencil, and therefore our client partners, a huge competitive advantage.”

• Caroline Yap, Managing Director of Global AI Business at Google Cloud:

  • “Our collaboration with the Brandtech Group is a testament to the power of Google AI to transform marketing. Pencil Pro, with its integration of Google’s advanced AI models, will help empower brands to create more engaging and effective campaigns, unlocking new levels of creativity and efficiency.”

Enhancing Creativity and Efficiency

• Positive Feedback:

  • Rebecca Sykes, Brandtech Partner, reported that client feedback from major advertisers has been highly positive. The quality of outputs from Google Cloud’s Imagen model has exceeded expectations, delivering better assets and enhancing creative capabilities.
  • The collaboration is set to unlock even greater potential for success, reinforcing the effectiveness of Pencil Pro in driving marketing innovation.

• AI Studios Integration:

  • Brandtech Group has redesigned its creative and experience capabilities, integrating AI Studios powered by Pencil Pro. This all-encompassing solution combines media, data, content, and commerce, providing a holistic approach to marketing.

Pioneering Generative AI Marketing

• Significance of the Partnership:
  • The collaboration between Brandtech Group and Google Cloud marks a significant leap in generative AI marketing. With Pencil Pro leading the charge, brands can anticipate unprecedented levels of creativity and efficiency.
  • Brandtech and Jellyfish remain committed to driving the future of digital marketing through innovative AI solutions and cutting-edge technology.

The integration of Google Cloud’s advanced AI models into Pencil Pro represents a major advancement in generative AI marketing. By enhancing creativity and efficiency, this partnership empowers brands to achieve new heights in campaign effectiveness and asset creation. As pioneers in this field, Brandtech Group and Google Cloud are set to redefine the future of digital marketing.

HG Insights, a leader in data-driven intelligence for technology companies, has announced the release of the AI Partner 100 report. This new ranking guide is designed to help businesses identify and partner with top companies excelling in Artificial Intelligence (AI), offering critical support to leverage this rapidly growing market.

Pioneering Insights Into AI Markets

• About the AI Partner 100:

  • The AI Partner 100 report marks HG Insights' latest innovation in supporting customers to navigate the complex AI landscape. With a focus on identifying key players ready for AI collaborations, the report helps businesses find valuable partnership opportunities.
  • Gary Cottrell, GM & CPO at HG Insights, emphasized the importance of the report, stating, “Navigating the rapidly evolving AI market is challenging. The AI Partner 100 will help you unlock valuable partnership opportunities in this fast-changing landscape.”

• HG Insights' Expertise:

  • HG Insights has been at the forefront of AI for over a decade, holding six patents pending and one granted for AI inventions. Their extensive experience provides a deep understanding of AI innovations and market opportunities.

• AI Maturity Index:

  • The rankings in the AI Partner 100 are based on HG Insights' patent-pending AI Maturity Index. This index evaluates companies based on their AI product adoption, the strength and location of these adoptions, and their alignment with an Ideal Customer Profile.
  • This comprehensive assessment helps leaders pinpoint companies with advanced AI capabilities ready for strategic partnerships.

Strategic Benefits of the AI Partner 100

• Optimizing Partnerships:

  • Rob Fox, CTO of HG Insights, highlighted the strategic advantage of focusing on high-value partnerships: “The AI Partner 100 contributes to business value by illustrating new opportunities to increase revenue, reduce costs, better manage risk, and enhance productivity.”

• Maximizing Business Value:

  • The report helps businesses concentrate their resources on the most promising and profitable partnerships, enhancing their AI and overall business strategy.

Additional HG Insights Tools

• Partner Intelligence:

  • The AI Partner 100 builds on HG Insights' Partner Intelligence product, designed to identify organizations that align with business goals and drive success.

• AI 1000 Report:

  • The HG Insights AI 1000 offers a broader view of AI-forward companies, providing a landscape overview for strategic planning.

• GenAI Navigator:

  • This tool helps discover untapped potential by identifying companies with AI maturity and generative AI intent, as assessed by HG’s AI Maturity Index.

The launch of the AI Partner 100 report by HG Insights is a pivotal development for businesses seeking to harness the power of AI. By providing detailed insights into leading AI companies, the report empowers organizations to forge successful partnerships and drive innovation in the AI space. HG Insights continues to lead the way in AI intelligence, helping clients navigate and capitalize on emerging opportunities.

25-year industry veteran and former SAP Ariba executive to lead ORO’s global marketing initiatives

ORO Labs, the creator of a market-leading no-code procurement orchestration platform, has announced the appointment of Emily Rakowski as Chief Marketing Officer. Rakowski will lead the planning, development, and execution of ORO Labs’ global marketing initiatives, including brand-building, demand generation, communications, and public relations.

Emily Rakowski's Experience:

• Over 25 years in sourcing and procurement technology.
• Previous roles:
  • Global VP of Audience Marketing and Demand Management at SAP Ariba.
  • CMO at EcoVadis, leading business sustainability ratings and performance tools.
  • Leadership roles at Ellucian, Kearney, and Creative Good.
• Educational background:
  • MBA in Marketing and Entrepreneurship from Northwestern University’s Kellogg School of Management.
  • Bachelor's degree in International Relations from Stanford University.

Impact on ORO Labs:

• Rakowski's expertise to drive ORO Labs' global marketing efforts.
• Focus on brand-building, demand generation, communications, and PR.
• Contributions to ORO Labs’ mission of enhancing procurement experiences through innovative technology.

Statements from ORO Labs Leadership:

• Sudhir Bhojwani, Co-founder and CEO: Emphasized Rakowski's passion for procurement and her understanding of digital transformation challenges.
• Lalitha Rajagopalan, Co-founder: Highlighted Rakowski's track record in creating and promoting new markets, particularly in sustainability.

Company Milestones:

• Achieved the world’s first accredited ISO/IEC 42001:2023 certification for an Artificial Intelligence Management System (AIMS).
• Commitment to rigorous governance, data privacy, and security policies.

Rakowski's Vision:

• Excitement about rejoining former colleagues and contributing to solving procurement challenges.
• Aiming to drive growth, transformation, and a humanized procurement experience for all users.

Emily Rakowski’s appointment as CMO is a significant step for ORO Labs, promising enhanced marketing strategies and the continued pursuit of innovative procurement solutions. With her extensive experience and leadership, ORO Labs is poised for further growth and success in the martech and procurement sectors.

Copeland, a global leader in sustainable climate solutions and a key player in the HVAC, Refrigeration (HVACR), and industrial compression industry, announced the appointment of Paul Lundstrom as Chief Financial Officer (CFO), effective August. Copeland operates as a standalone company under Blackstone's Capital Partners Fund XIII.

Paul Lundstrom’s Background:

• Extensive finance and business transformation experience.
• Previous roles:
  • CFO at Flex, Ltd (NASDAQ: FLEX).
  • Key player in the IPO of Nextracker (NASDAQ: NXT) from Flex in 2023.
  • CFO at Aerojet Rocketdyne (previously NYSE: AJRD).
  • Senior financial roles at United Technologies (previously NYSE: UTX), including VP of Investor Relations and CFO roles in various business units.

Impact on Copeland:

• Lundstrom’s broad expertise in finance, business transformation, manufacturing, and investor relations.
• Expected immediate and long-term impact on Copeland’s operations and strategy.
• CEO Ross B. Shuster’s positive outlook on Lundstrom’s fit with Copeland’s culture and goals.

Statements from Copeland Leadership:

• Ross B. Shuster, CEO: Praised Lundstrom’s experience and cultural fit, anticipating a positive impact on day-to-day operations and strategic goals.

Lundstrom’s Vision and Motivation:

• Excitement about joining Copeland as it establishes itself as a standalone leader in the global HVACR and industrial compression industry.
• Motivation to contribute to sustainability and addressing global climate challenges.
• Focus on energy transition, adoption of low global warming refrigerants, and safeguarding food and pharmaceuticals through the cold chain.

Paul Lundstrom’s appointment as CFO marks a significant addition to Copeland’s executive team. With his extensive background in finance, business transformation, and a strong commitment to sustainability, Lundstrom is set to drive Copeland’s strategic initiatives and operational excellence. Copeland is poised to continue its leadership in providing sustainable climate solutions and addressing complex global challenges.