The enterprise video platform leader joins the LinkedIn Marketing Partner Program to empower B2B marketers everywhere to create and personalize video at scale 

SundaySky, the premier software-as-a-service (SaaS) enterprise video platform renowned for creation and personalization, announces its strategic collaboration with LinkedIn, the world's largest professional network. This partnership aims to revolutionize B2B marketers' approach to video creation, personalization, and scalability, particularly for their account-based marketing (ABM) initiatives.

1. Empowering B2B Marketers with Personalized Video:
   - SundaySky's collaboration with LinkedIn enables B2B marketers to leverage personalized video within their ABM strategies.
   - By integrating personalized video into LinkedIn campaigns, marketers can create, deliver, and scale tailored video content across various account tiers, driving engagement and impact.

2. Addressing Challenges in LinkedIn Video Marketing:
   - Video on LinkedIn boasts 40% higher engagement compared to other formats, yet creating video content remains a key challenge for LinkedIn marketers.
   - SundaySky's solution offers simple, fast video creation powered by generative AI Copilot, facilitating high-quality, on-brand, and highly relevant video experiences without requiring extensive video expertise.

3. Enhancing Video Planning and Creation:
   - Out-of-the-box data connectors for Salesforce, HubSpot, Google, and upcoming integrations with Marketo and Snowflake enable seamless mapping of account information and lead data into videos.
   - Marketers can leverage this functionality to execute segmented and personalized ABM campaigns across paid social, display, websites, email, SMS, and other engagement channels.

4. Customer Testimonials and Success Stories:
   - Mark Tack, CMO at TreasureData, highlights SundaySky's role in scaling video strategy for ABM and demand gen campaigns on LinkedIn, ensuring consistent engagement with relevant content.
   - TreasureData's experience underscores the ease of use and effectiveness of SundaySky's solution in empowering marketers to create impactful videos independently.

5. Benefits for LinkedIn Marketers:
   - By joining the LinkedIn Marketing Partner Program, SundaySky extends similar benefits to LinkedIn marketers seeking to tailor messaging for ABM programs.
   - The collaboration facilitates the delivery of personalized messages to targeted audiences, enhancing relevance and driving improved campaign performance.

SundaySky's collaboration with LinkedIn marks a significant advancement in B2B video marketing, offering marketers the tools and capabilities needed to excel in their ABM initiatives. By seamlessly integrating personalized video into LinkedIn campaigns, SundaySky empowers marketers to create, personalize, and scale video content effectively, driving engagement and results across various account tiers. This partnership reinforces SundaySky's commitment to innovation and customer success, empowering marketers to deliver impactful messages and drive meaningful connections with their target audiences on LinkedIn and beyond.

New solution allows retailers to natively transform social posts into shoppable content 

Firework, the world's premier video commerce and engagement platform tailored for brands and retailers, unveils its latest innovation: the Instagram Uploader. This groundbreaking tool is designed to seamlessly transform social media content from Instagram into dynamic, shoppable video experiences hosted directly on a brand's website. With this feature, brands and retailers can unlock unprecedented opportunities for consumer engagement and conversion.

1. Revolutionizing Social Media Content:
   - The Instagram Uploader seamlessly integrates Instagram with the Firework business portal, empowering brands to convert existing Instagram stories, posts, and reels into immersive, shoppable video experiences.
   - This transformative tool streamlines content creation processes and enables retailers to repurpose user-generated content from Instagram, enhancing brand engagement and revitalizing existing assets.

2. Blending Content with Commerce:
   - Jerry Luk, co-founder and president at Firework, highlights the significance of Instagram Uploader in merging social snapshots with shoppable stories, ushering in a new era of digital retail where every post holds potential for purchase.
   - By seamlessly integrating social media content with commerce, brands can create a cohesive and engaging online shopping experience for consumers, driving conversion and revenue growth.

3. Addressing Content Scalability Challenges:
   - Instagram Uploader addresses the challenge of content scalability by allowing retailers to leverage existing content assets in a shoppable format, maximizing the return on their content creation efforts.
   - The tool empowers brands to repurpose and amplify their social media content, enhancing brand visibility and driving consumer action through shoppable video experiences.

4. Unlocking Shoppable Opportunities:
   - Available now, the Instagram Uploader offers brands a strategic advantage in increasing conversion and growth by transforming viewable content into actionable, shoppable opportunities.
   - Firework reaffirms its position as a trailblazer in the digital retail landscape, pioneering innovative solutions that blend content with commerce to engage and convert audiences effectively.

Firework's launch of the Instagram Uploader represents a significant milestone in the evolution of social media-driven commerce. By enabling brands to seamlessly convert Instagram content into shoppable video experiences, Firework empowers retailers to enhance consumer engagement and drive conversion on their own websites. This groundbreaking tool underscores Firework's commitment to innovation and its dedication to helping brands harness the power of social media to achieve unprecedented success in the digital retail space.

MetaRouter is empowering businesses to respect and protect user privacy with the launch of Advanced Consent Enforcement– a powerful new feature that maintains compliance and ensures user privacy by enforcing consent across vendor ecosystems. 

MetaRouter, renowned pioneers in Server-Side Tag Management, introduces a groundbreaking solution: Advanced Consent Enforcement. This innovative tool addresses the pressing challenge of aligning consent categories with data collection and routing strategies, empowering organizations to navigate the complexities of data privacy regulations with confidence.

1. Addressing Compliance Challenges:
   - The proliferation of services leveraging visitor traffic data poses challenges in enforcing user consent assertions across siloed technology landscapes.
   - MetaRouter's Advanced Consent Enforcement provides a configurable control plane for web event streams, reducing risks associated with data privacy violations by seamlessly aligning consent with collection.

2. Bridging the Gap Between CMPs and Data Collection:
   - Misalignment between Consent Management Platforms (CMPs) and data collection practices can lead to unintended data leaks and compliance risks.
   - MetaRouter's solution synchronizes CMP-defined consent categories with data routing strategies, ensuring explicit and implicit consent alignment to prevent data misalignment and enhance compliance efforts.

3. Industry Recognition and Testimonials:
   - Alex Cash, Director of Strategy at OneTrust, acknowledges MetaRouter's innovative approach in bridging the gap between CMPs and data collection, simplifying privacy compliance and protecting consumer data across martech ecosystems.
   - MetaRouter's commitment to being CMP-agnostic ensures customer freedom of choice and adaptability to changing regulatory landscapes, eliminating vendor lock-in issues.

4. User-Centric Benefits:
   - Customers can effortlessly configure consent categories to align with specific business requirements, ensuring seamless integration with any Consent Management Platform or in-house solution.
   - Enhanced data integrity and reliability of downstream processes bolster overall compliance efforts, guaranteeing adherence to consent management processes and protecting user privacy preferences.

MetaRouter's Advanced Consent Enforcement represents a significant leap forward in ensuring data privacy compliance for organizations navigating the complexities of regulatory landscapes. By seamlessly aligning consent categories with data collection and routing strategies, MetaRouter empowers businesses to protect user privacy and uphold compliance standards across martech ecosystems. With its vendor-agnostic approach and user-centric benefits, MetaRouter provides the flexibility and control needed to navigate evolving privacy regulations with confidence, ensuring data integrity and reliability at every stage of the customer journey.

The Spring'24 edition of 'VTEX Vision' highlights new and improved products and features across its enterprise commerce platform. This gives B2B and B2C businesses more ways to use AI and data, create composable customer experiences, sell from everywhere, and fulfill faster. 

VTEX, the premier commerce platform for B2C and B2B brands, debuts 'VTEX Vision', a semi-annual showcase of transformative commerce innovations. Designed to empower enterprise growth amidst evolving challenges, VTEX Vision offers an array of groundbreaking solutions for global brands.

1. Elevating Digital Reach with VTEX Ad Network:
   - Facing rising customer acquisition costs, businesses can leverage the VTEX Ad Network to optimize ad space across digital storefronts.
   - AI-driven optimization, precision targeting, and robust security measures maximize conversions and streamline advertising efforts.

2. Personalized Sales Conversion with WhatsApp Integration:
   - Integration of WhatsApp Business Account creator in VTEX Admin enables personalized sales tactics and real-time campaign monitoring.
   - Streamlined campaigns, AI-driven customization, and cart recovery messages enhance customer engagement and maximize conversions.

3. Enhanced Web Experiences with VTEX FastStore:
   - VTEX FastStore elevates frontend experiences with performance metrics, Headless CMS, and customizable UI components.
   - Tailored for both B2C and B2B needs, FastStore offers scalability and an extensive ecosystem of integrations for seamless commerce operations.

4. Frictionless Commerce with VTEX FastCheckout:
   - VTEX FastCheckout offers low-code and no-code options for building and integrating checkout functionalities.
   - Features like one-click-buy with Google Pay and Apple Pay enhance checkout experiences while maintaining performance and customization.

5. Streamlined Data Management with VTEX Data Pipeline:
   - VTEX Data Pipeline ensures secure and direct delivery of commerce data for actionable insights.
   - Customizable update frequencies, GDPR compliance, and diverse datasets empower brands to drive growth effectively.

6. Robust Security Measures with VTEX Shield:
   - VTEX Shield provides proactive threat detection, advanced firewall protection, and vulnerability management.
   - Enhanced security measures safeguard against cyber attacks, mitigate risks, and improve data security.

7. AI-Powered Enhancements Across Products:
   - VTEX integrates AI capabilities across flagship products, including Live Shopping, Intelligent Search, and Pick and Pack operations.
   - AI-driven solutions expedite time-to-market, optimize operational costs, and enhance customer experiences.

With 'VTEX Vision', VTEX redefines commerce innovation for enterprise brands, delivering solutions to address evolving challenges and drive growth. By focusing on technological advancements and consumer trends, VTEX remains committed to improving customer retention and increasing conversion rates, ensuring success in today's dynamic market environment.

Integral Ad Science (IAS), a global leader in media measurement and optimization, has achieved Media Rating Council (MRC) accreditation for its sophisticated invalid traffic (SIVT) filtration in the Connected TV (CTV) environment. This accreditation further strengthens IAS's commitment to transparency and quality in digital advertising.

1. Expansion of Accredited Products for CTV:
   - Last year, IAS received the industry's first accreditation for CTV video viewable impressions.
   - With the recent accreditation for SIVT filtration of CTV video viewable impressions, IAS enhances its portfolio of MRC-accredited metrics for CTV.

2. Commitment to Transparency and Quality:
   - Kevin Alvero, IAS Chief Compliance Officer, emphasizes the company's commitment to transparency and quality in the CTV space.
 - As marketers allocate more resources to CTV and OTT advertising, ensuring protection from fraud becomes increasingly crucial.

3. Scope of Accreditation:
   - The accreditation covers IAS's SIVT filtration and reporting in CTV environments for video impressions, viewable impressions, and related viewability metrics.
   - This comprehensive scope ensures that advertisers have access to accurate and reliable metrics to evaluate their CTV campaigns.

4. Recognition from MRC:
   - George W. Ivie, Executive Director and CEO of the MRC, commends IAS for its commitment to quality measurement through engagement in the accreditation process.
   - The accreditation holds significance for marketers as they expand their investments in CTV channels, highlighting the importance of trustworthy measurement solutions.

Integral Ad Science's achievement of MRC accreditation for its SIVT filtration in the CTV environment reaffirms its dedication to providing advertisers with transparent and reliable measurement solutions. As the CTV advertising landscape continues to evolve, IAS remains at the forefront, ensuring that marketers have the tools they need to effectively assess the performance of their campaigns and combat fraud.

AU10TIX, a prominent technology leader specializing in identity verification and management, has announced significant achievements in combating business fraud since the launch of its award-winning Serial Fraud Monitor (formerly INSTINCT) in 2021. Through its comprehensive fraud prevention solutions, AU10TIX has successfully safeguarded organizations worldwide against fraudulent activities, preventing over $18 billion in financial losses.

1. Impact Across Multiple Sectors:
   - AU10TIX's multi-layered fraud prevention solutions have delivered substantial savings across various industries.
   - Notable sectors benefiting from AU10TIX's solutions include payments ($13 billion), cryptocurrency and trading ($2.7 billion), banking (over $1 billion), and the shared economy ($776 million).

2. Q1 2024 Results:
   - In Q1 2024 alone, AU10TIX prevented over $1.3 billion in fraudulent activities, emphasizing the ongoing commitment to combatting fraud across industries.

3. Shift Towards AI-Generated Fraud:
   - AU10TIX observed a significant increase in synthetic AI-generated fraud, with 70% of fraud loss prevented attributed to this type of fraud in 2023, compared to only a third in 2021.
   - This shift underscores the evolving tactics of fraudsters towards more sophisticated methods, highlighting AU10TIX's advanced capabilities in detecting and mitigating both traditional and AI-generated fraud.

4. Regional and Document Type Trends:
   - Significant shifts in fraud patterns were observed across regions and document types.
   - Cryptocurrency fraud decreased from 36% in 2021 to 11% in 2023, with the APAC region's share increasing from 15% to 25%.
   - Fake driving licenses accounted for ~60% of attacks in 2021 but decreased to ~30% in 2023, while fake passports saw an increase from 12% to 27%.

5. Commitment to Security:
   - Dan Yerushalmi, CEO of AU10TIX, emphasized the importance of stronger safeguards for customer identity and personal information in light of escalating cybercrime threats.
   - AU10TIX's IDV suite and Serial Fraud Monitor offer advanced capabilities in validating ID documents, detecting coordinated mass ID fraud attacks, and ensuring secure access to digital transactions.

AU10TIX's achievements in protecting global companies against business fraud underscore its commitment to providing robust and innovative fraud prevention solutions. With the continued evolution of fraud tactics, AU10TIX remains dedicated to enhancing security measures and assisting organizations in fortifying their defenses against emerging threats.

URLgenius’ Latest Lightning Survey Uncovers Consumer, Business, & Tech Trends Impacting Creator Economy on National Creator Day 

URLgenius, a leading platform focusing on digital commerce and creator engagement, has released findings from its recent Creator Day Lightning Survey, offering valuable insights into the evolving landscape of the creator and influencer economy. In conjunction with National Creator Day, URLgenius is providing free access to its patented technology and insights for creators with fewer than 5,000 followers on their largest social media platform.

1. Shift Towards Full-Time Careers:
   - Over 78% of surveyed influencers and creators view their roles as full-time careers or professions, indicating the increasing professionalization of the industry.

2. Technology Impact:
   - While 39% of respondents expressed optimism about AI's role in content production, concerns about changes in social media algorithms and platform features were significant, with 88% foreseeing substantial impacts on their business in the coming year.

3. Market Saturation:
   - Half of the creators identified coping with growing competition as a significant challenge, emphasizing the need for continuous innovation and differentiation in a crowded marketplace.

4. Consumer Trends:
   - Influencers anticipate increasing demand for authenticity and transparency (57%), expansion of e-commerce and social shopping (39%), and a preference for personalized and interactive content (28% and 25% respectively) as significant trends shaping their businesses.

5. Brand Preferences:
   - Amazon emerged as the preferred choice among influencers for boosting business earnings, followed by Walmart, Target, and TikTok Shop.

6. Brand Partnerships vs. Affiliate Commissions:
   - While 98% of respondents earned income through affiliate commissions, only 77% benefited from brand partnerships. However, many expressed a desire for more creative freedom (56%) and longer-term partnerships (46%).

CEO Statement:
Brian Klais, CEO & founder of URLgenius, emphasized the importance of diversifying income streams for creators and highlighted the unique challenges and opportunities within the creator community. He expressed the company's commitment to supporting aspiring creators by providing access to essential tools and insights.

URLgenius' Creator Day Lightning Survey offers valuable insights into the multifaceted nature of the creator economy, highlighting the importance of adaptation, innovation, and strategic partnerships for creators seeking to turn their passion into a sustainable career. As the industry continues to evolve, URLgenius remains dedicated to empowering creators with the resources they need to thrive in a dynamic digital landscape.

Bridgeline Digital, Inc., a renowned provider of AI-powered marketing technology, has forged a strategic partnership with Springthrough Agency to capitalize on Bridgeline’s HawkSearch AI technology. The collaboration aims to drive revenue growth for eCommerce websites operating on the Sitefinity platform.

1. Enhancing Revenue Growth:
   - Springthrough Agency will harness HawkSearch's AI technology to bolster revenue growth for its clientele by optimizing eCommerce search, product discovery, and recommendations.

2. Accessibility for Sitefinity Customers:
   - Thousands of Progress Sitefinity customers will gain seamless access to HawkSearch's AI-powered search capabilities through this partnership.

3. Expertise and Recognition:
   - Springthrough brings extensive expertise as a Premier Sitefinity Partner and has been recognized with the Sitefinity Champion Award for its outstanding contributions.
   
4. Leading Site Search Technology:
   - HawkSearch is a leading provider of site search technology for Sitefinity users, boasting a client roster that includes prominent brands such as RDO Equipment, Bastian Solutions, and NECA.

Quotes: 
- Ari Kahn, CEO of Bridgeline Digital: Emphasized the strategic significance of partnering with Springthrough and extending access to AI-powered search solutions to a broader base of Sitefinity customers, aligning with Bridgeline's commitment to meeting the evolving needs of online shoppers.

- Eric Spencer, VP of Architecture for Springthrough: Expressed excitement about integrating HawkSearch into Springthrough's eCommerce solutions, highlighting the alignment with their focus on innovation and the shared goal of delivering customized digital solutions and enhanced user experiences to drive business success.

The collaboration between Bridgeline Digital and Springthrough Agency signifies a concerted effort to empower eCommerce businesses with advanced AI technology to optimize search functionality and drive revenue growth. By leveraging HawkSearch's capabilities, Sitefinity customers can enhance their online presence and offer superior user experiences, ultimately leading to increased business success in the competitive eCommerce landscape.