Omnicom Media Group (OMG), the media services division of Omnicom, achieved the top position in global media management for 2024. According to COMvergence’s Global Media Agency New Business Barometer, OMG secured $7.7 billion in client billings, outperforming competitors by over $1 billion. With a remarkable 96% overall retention rate and major wins with brands like Amazon, Gap Inc., and Michelin, OMG reinforced its position as the leader in media strategy and execution.

OMG’s Unmatched Performance in 2024

• Best Total New Business Record

  • OMG outperformed global media groups with a net new business value of $7.7 billion.

  • Achieved the highest retention rate at 74% (compared to the industry average of 32%).

  • Secured high-profile client wins, including Goldman Sachs, Priceline, and Tim Hortons.

• Industry-Leading Growth & Retention

  • Projected 10.5% YoY growth, the highest among all media groups.

  • Overall client retention reached 96%, ensuring stability and long-term partnerships.

• Recognition from Forrester

  • Named a "Leader" in The Forrester Wave™: Media Management Services, Q4 2024.

  • Received perfect 5/5 scores in key areas like Innovation, Martech & Adtech Implementation, and Media Responsibility.

The Omni Advantage: Driving Success Through Technology

• Omni-Powered Agency Model

  • Omni, OMG’s open operating system, integrates talent, technology, and data to optimize media planning and execution.

  • Enabled OMG to win 24% of the $39 billion total new business in 2024 while keeping losses minimal at just 8%.

• Data-Driven Decision Making

  • Leverages Omni-powered insights to enhance business intelligence and campaign performance.

  • Transparent business practices foster strong client trust and long-term relationships.

PHD & OMD Lead the Global Network Rankings

• PHD Secures #1 Spot

  • Achieved $3.8 billion in new business, retaining major accounts like Volkswagen Group ($2.2B), Sainsbury’s, and HP.

  • Maintained an industry-best 83% retention rate.

  • Won additional business with Priceline, David Yurman, and Restaurant Brands International.

• OMD Ranks #3 Worldwide & #1 in North America

  • Won accounts like Gap Inc., Michelin, MSC Cruises, and AliExpress.

  • Named the top agency network in North America for net new business.

A Strong Start to 2025

• First-Mover Partnerships Announced at CES

  • OMG secured exclusive partnerships with Amazon, Google, Roku, and TikTok to enhance media investments.

• New Major Client Wins

  • PHD China won the $550M Volkswagen China business.

  • Hearts & Science named media agency of record for Warner Bros Discovery in APAC.

Omnicom Media Group’s stellar performance in 2024 cements its leadership in the media landscape. With a powerful combination of high retention rates, strategic partnerships, and innovative technology-driven solutions, OMG is well-positioned for continued growth in 2025. By leveraging its Omni-powered approach and expanding client relationships, OMG remains the go-to media partner for global brands seeking impactful, data-driven advertising solutions.

EZ Texting, a leader in SMS marketing with over 230K customers, has introduced Workflows, a new feature designed to enhance customer engagement through intelligent automation. Workflows enable businesses to automate SMS sequences, ensuring that the right message reaches the right customer at the perfect time—without the need for manual follow-ups.

Why Workflows Matter in SMS Marketing

• Reduces Manual Effort: Automates outreach, follow-ups, and engagement sequences.

• Enhances Customer Experience: Sends personalized, timely messages based on user behavior.

• Optimizes Conversions: Nurtures leads and encourages repeat purchases with targeted SMS campaigns.

Features of EZ Texting’s Workflows

1. Smart, Trigger-Based SMS Sequences

• Automates responses based on actions such as sign-ups, purchases, or abandoned carts.

• Uses conditional logic to personalize interactions dynamically.

2. No-Code, Drag-and-Drop Editor

• Easy-to-use interface allows businesses to create custom Workflows in minutes.

• No technical expertise required for deployment.

3. Scalable & Efficient

• Supports businesses of all sizes, from small startups to enterprises managing thousands of customers.

• Saves an estimated 25 hours per week for marketing teams using automation.

Pre-Built Workflow Templates for Instant Deployment

EZ Texting’s Workflows include ready-to-use templates for:

• Abandoned Cart Reminders: Recover lost revenue with automated follow-ups.

• Appointment Reminders: Reduce no-shows with timely alerts.

• Subscriber Nurture Campaigns: Engage new leads with scheduled messages.

• Welcome Messages & Onboarding Updates: Guide new customers seamlessly.

• Win-Back & Re-Engagement Campaigns: Rekindle interest with special offers.

• Event Follow-Ups: Collect feedback and keep attendees engaged.

Proven Impact of SMS Automation

• 25% increase in efficiency with automated workflows.

• 2x higher average order value compared to email automation.

• Significant time savings, allowing marketers to focus on strategy rather than manual messaging.

Easy Setup & Performance Optimization

1. Define Goals & Segments – Target the right audience with specific triggers.

2. Map Out Workflows – Use a visual editor to set up automated messaging sequences.

3. Optimize with A/B Testing & Analytics – Measure performance and refine messages for better engagement.

EZ Texting’s Workflows revolutionize SMS marketing by providing businesses with intelligent automation that boosts engagement, streamlines communication, and maximizes conversions. With easy-to-use templates and data-driven insights, businesses can now launch high-performing SMS campaigns in minutes—without the hassle of manual outreach.

Appcast, a leading programmatic recruitment marketing platform, has been awarded 2025 Premier Partner status in the Google Partners program. This recognition places Appcast among the top 3% of Google Partners worldwide, showcasing its expertise in Google Ads and its ability to drive measurable hiring outcomes.

What It Means to Be a Google Premier Partner

By achieving Premier Partner status, Appcast receives:

• Top 3% Recognition – Acknowledged for industry leadership and expertise in Google Ads.

• Exclusive Google Partner Directory Listing – Increased visibility among businesses seeking top-tier digital marketing solutions.

• Dedicated Google Support & Benefits – Access to specialized resources, training, and account support to optimize recruitment campaigns.

Why This Matters for Employers

Appcast’s recruitment marketing strategy leverages Google Ads and other digital channels to ensure employers can efficiently reach and engage job seekers. This achievement reinforces its commitment to data-driven hiring solutions and recruitment marketing excellence.

Appcast’s Recruitment Marketing Capabilities

Appcast offers a holistic, always-on, and data-driven approach to recruitment, helping employers:

1. Optimize Search & Social Advertising

• Deploy Google Ads, social media campaigns, and remarketing to attract top talent.

• Drive attendance for hiring events and increase lead conversions.

2. Manage Job Board Advertising with Programmatic Technology

• Automate and optimize job ad placements for maximum ROI.

• Track ad performance through to successful hires.

3. Streamline Vendor & Budget Management

• Consolidate vendor relationships, centralize invoicing, and simplify contract negotiations.

• Enhance reporting and tracking to measure recruitment marketing success.

4. Strengthen Employer Branding & Candidate Engagement

• Develop career sites and creative recruitment campaigns.

• Leverage brand research and strategic insights to attract the right candidates.

What Appcast’s Leadership Says

"We're delighted to be recognized again as a Google Premier Partner," said Matt Molinari, CEO of Appcast. "Our industry-leading programmatic technology, deep data insights, and strong partnerships with innovators like Google ensure that our customers stay ahead in today’s competitive hiring landscape."

Appcast’s Premier Partner status underscores its leadership in recruitment marketing and Google Ads expertise. By combining cutting-edge programmatic technology with data-driven insights, Appcast empowers employers to navigate today’s evolving labor market and connect with top talent efficiently.

Ovative Group, a leading performance marketing and measurement firm, has released its 2025 EMR Power Rankings, providing critical insights into which paid media channels deliver the highest Enterprise Marketing Return (EMR). As brands navigate an increasingly omnichannel environment, these rankings help marketers make data-driven media investment decisions to drive profitability and long-term growth.

What is EMR and Why It Matters?

Enterprise Marketing Return (EMR) is Ovative’s proprietary full-funnel measurement framework, powered by EMRge™ technology. Unlike traditional Return on Ad Spend (ROAS), which focuses only on direct digital revenue, EMR accounts for:

• Online and offline revenue impact (including in-store sales).

• Future customer value and retention.

• Incrementality and true profitability.

• Holistic media impact across all channels.

This approach allows marketers to make more sustainable and strategic media investment decisions beyond short-term digital conversions.

Insights from the 2025 EMR Power Rankings

1. TikTok’s Impact on In-Store Sales

• Despite regulatory uncertainty, TikTok surged in effectiveness, particularly in driving foot traffic and in-store purchases.

• Brands investing in TikTok ads saw a higher omni-channel revenue lift than in previous years.

2. Retail Media’s Rapid Growth

• Retail Media jumped from #15 to #8 in less than nine months, proving its increasing importance.

• Growth was fueled by wider adoption of commerce-driven ad platforms from major retailers.

3. Connected TV (CTV) Faces Challenges

• CTV dropped from #6 to #16, reflecting challenges such as audience fragmentation and saturation.

• Advertisers are reevaluating CTV investments due to declining effectiveness.

4. Upper Funnel Channels Strengthen Omni-Channel Sales

• TikTok, Meta, and audio advertising showed increased impact on in-store sales.

• Highlights the need for brands to invest in upper-funnel brand-building efforts for sustained business growth.

What This Means for Marketers

The 2025 EMR Power Rankings reinforce the need for omni-channel strategies that account for:

• Beyond ROAS Measurement – Evaluating true business impact instead of short-term digital performance.

• Investing in Upper-Funnel Growth – Prioritizing brand-building channels like TikTok, Meta, and audio.

• Reassessing CTV & Retail Media Strategies – Optimizing spend based on shifting consumer behavior and platform effectiveness.

The 2025 EMR Power Rankings serve as a critical resource for marketers navigating today’s evolving paid media landscape. By leveraging EMR insights, brands can optimize media investments, drive omni-channel success, and improve long-term profitability.

UpSmith, an a16z-backed technology company, has launched JennyAI, a revolutionary generative AI and performance marketing tool designed to help trades businesses streamline prospecting, boost engagement, and drive immediate revenue growth in the $500 billion U.S. home services market.

JennyAI automates outreach, personalizes engagement, and books customer appointments—empowering skilled trades businesses to maximize efficiency and convert more opportunities into revenue.

How JennyAI Works

Built on advanced AI models, JennyAI:

• Integrates seamlessly with ServiceTitan, the leading field service management platform.

• Identifies high-quality replacement opportunities within a company’s existing customer database.

• Personalizes outreach messages and books appointments with potential customers.

• Autonomously engages leads, gathers insights, and ensures meaningful customer interactions.

Why JennyAI is a Game-Changer for Trades Businesses

Traditional lead generation tools rely on manual outreach and fragmented customer data. JennyAI redefines the process by offering:

Automated, AI-Driven Engagement – No need for manual follow-ups; JennyAI scales outreach effortlessly.
Real-Time Lead Qualification – AI-powered insights help businesses focus on the best opportunities.
Revenue Acceleration – Businesses can unlock hidden value from thousands of existing customer contacts.
Seamless Adoption – JennyAI is ready to deploy within hours, eliminating lengthy setup times.

Industry Leaders Endorse JennyAI

"We have thousands of contacts in our database, but we've never had the capacity to fully engage them," said Chris Harrison, GM of Roland Black Heating & Cooling. "We spun up JennyAI in a matter of hours, automating personalized messages and generating opportunities out of thin air."

UpSmith CEO Wyatt Smith emphasizes the transformative power of AI in skilled trades:
"We believe every skilled trades company can be a data company. JennyAI gives businesses a technical advantage to help them win in today’s digital-first world."

What’s Next for JennyAI?

Currently, JennyAI is being deployed with a select group of UpSmith’s customers, with a wider rollout planned in the coming weeks. As AI adoption accelerates in the trades industry, JennyAI represents a significant leap forward in how home services businesses engage customers and drive sales.

JennyAI is poised to redefine performance marketing for trades businesses, enabling them to leverage AI for scalable, high-impact customer engagement. With seamless ServiceTitan integration, real-time automation, and data-driven outreach, JennyAI is the future of trades marketing.

For the second consecutive year, Agency Mania Solutions (AMS) is proudly sponsoring the Marketing Procurement iQ Conference, taking place at London’s Kia Oval. The event brings together Europe’s top brands, industry experts, and procurement leaders to share insights, build connections, and advance best practices in agency management.

As global brands strive for greater efficiency in agency partnerships, AMS continues to expand its presence in Europe, offering cutting-edge solutions to drive performance and transparency in the marketing procurement space.

AMS’s Role at the Conference

As a returning Conference Partner, AMS is actively engaging with marketing procurement professionals to discuss how brands can optimize agency relationships.

On-Site Representation: AMS Co-Founder & Principal Bruno Gralpois is attending in person, sharing insights on the evolving agency landscape.
Expert-Led Discussions: Gralpois is a featured speaker, covering topics like scope management, media evolution, and technology-driven agency collaboration.
Networking & Resources: Attendees can connect with AMS both on-site and through the event website for actionable strategies and best practices.

Insights from AMS on Agency Management

The agency-brand relationship is evolving, and traditional models are no longer sufficient to meet modern demands. AMS highlights three key areas brands must address:

Smarter Agency Management – Brands must move beyond outdated processes to foster transparent and efficient partnerships.
Technology-Driven Collaboration – Implementing data-driven solutions enhances agency performance and accountability.
Competitive Advantage Through Innovation – Effective agency management is not just about keeping up but about leading the industry.

"The future of agency management isn't just about keeping up—it's about leading the charge," says Bruno Gralpois. "By embracing smarter technology and data-driven insights, brands can transform their agency relationships into a true competitive advantage."

AMS’s Commitment to European Growth

AMS is seeing significant growth in the European market, reinforcing its dedication to supporting brands with industry-leading tools and methodologies. The company’s solutions help advertisers streamline operations, enhance transparency, and drive measurable impact in their agency partnerships.

As a trusted leader in marketing procurement and agency management, AMS’s participation in the Marketing Procurement iQ Conference highlights its commitment to driving innovation in the industry. Brands looking to enhance their agency relationships and operational efficiency can connect with AMS at the event and explore its data-driven approach to maximizing marketing ROI.

Kibo Commerce, a leader in composable commerce solutions, has introduced Kibo Agentic Commerce, a next-generation AI-powered platform designed to revolutionize customer engagement and commerce operations. Unlike generic AI implementations, Kibo Agentic Commerce is purpose-built for commerce, enabling businesses to optimize processes, automate decision-making, and enhance digital experiences with instant deployment and API-driven integration.

"Kibo Agentic Commerce represents the future of intelligent, autonomous digital commerce," said Ram Venkataraman, CEO of Kibo. "This is not just AI for AI’s sake—our solution is pre-trained for commerce, deploys instantly, and is designed to drive measurable business results from day one."

AI-Driven Agents for Smarter Commerce Operations

The multi-agent AI system powering Kibo Agentic Commerce introduces a specialized network of AI agents, each designed to support critical commerce functions. These agents automate workflows, facilitate seamless interactions, and generate real-time insights to enhance decision-making.

Nine AI Agents Supporting Commerce Operations

Kibo will roll out the following agents, starting with Shopper Agent and CSR Agent in Q2 2025:

• Shopper Agent – Drives higher cart conversions, reduces customer churn, and enhances customer satisfaction.

• CSR Agent – Provides intelligent customer assistance, instant order management, and self-service capabilities.

• Promotional Agent – Creates and optimizes targeted marketing promotions.

• Merchandiser Agent – Assists with product listing optimization and inventory management.

• Order Routing Agent – Automates fulfillment and logistics for faster order processing.

• Reverse Logistics Agent – Streamlines return management for an improved customer experience.

• Forecasting Agent – Uses AI-driven analytics to predict inventory needs and demand fluctuations.

• Analytics Agent – Delivers performance insights and actionable recommendations.

• Developer Agent – Enhances commerce tech stacks with API-driven automation and integrations.

Fast and Scalable AI-First Commerce

Kibo Agentic Commerce enables retailers, wholesalers, distributors, and manufacturers to optimize their operations with:

• Conversational Commerce – AI-powered agents provide real-time product recommendations, order updates, and transaction assistance through intelligent chat interactions.

• Intelligent Order Management – Automates order fulfillment, routing, and return processing for a frictionless post-purchase experience.

• AI-Driven Customer Support – Reduces customer service costs by up to 50% through automated inquiries, order modifications, and self-service solutions.

• Composable and API-Driven Architecture – Ensures seamless integration with existing commerce platforms, enabling rapid deployment.

• Trust & Security – Enterprise-grade trust and security standards inherited from Google Cloud’s infrastructure.

Powering Agentic Commerce with Gemini for Google Cloud

Kibo Agentic Commerce integrates with Gemini for Google Cloud and Vertex AI, leveraging advanced AI models for real-time automation, long contextual memory, and intelligent decision-making. This collaboration enables businesses to deploy AI-powered shopping assistance, order management, and customer service with unparalleled efficiency.

Proven Business Impact

Early adopters of Kibo Agentic Commerce are already experiencing transformative results:

• 30% increase in cart conversions, average order value (AOV), and customer lifetime value (LTV).

• 50% reduction in customer service costs and improved customer retention.

• 40% faster order fulfillment, streamlining operations and boosting efficiency.

"As retailers look to embrace AI-driven automation, Kibo Agentic Commerce provides an intelligent, scalable, and composable solution that reduces complexity while delivering seamless customer experiences," said Sachin Sharma, Chief Product Officer at Kibo.

With Agentic Commerce, Kibo is leading the charge in AI-driven digital commerce transformation. By combining multi-agent automation, deep integration with Google Cloud AI, and a composable architecture, the platform empowers businesses to unlock new levels of efficiency, engagement, and revenue growth.

Genesys, a global leader in AI-powered experience orchestration, has launched Genesys Cloud Social, a cutting-edge solution that integrates social media listening, sentiment analysis, and engagement directly into the Genesys Cloud™ platform. By expanding beyond direct messaging, organizations can now gain deep insights into consumer sentiment across social media, unifying data from voice, digital, and social channels for a more proactive and personalized customer experience.

“Genesys Cloud Social extends customer engagement beyond traditional channels, giving organizations the visibility to understand consumers before they even reach a contact center,” said Olivier Jouve, Chief Product Officer at Genesys.

Bridging the Gap Between Social Media and Customer Experience

Social media is a critical yet often underutilized channel for customer engagement and brand reputation management. A 2024 Genesys survey found that 52% of consumers who post negative service interactions on social media do so to get direct attention from the brand. However, many businesses manage social media separately from their contact centers, leading to siloed data and disconnected customer journeys.

Genesys Cloud Social eliminates these inefficiencies by natively embedding social media listening and sentiment analysis within Genesys Cloud AI, enabling organizations to:

• Monitor real-time conversations across platforms like Facebook and X (formerly Twitter).

• Analyze sentiment using natural language processing (NLP) across nearly 50 languages.

• Unify insights from social media with contact center data for a 360-degree customer view.

• Engage and resolve issues in real time, strengthening customer relationships and brand reputation.

Features of Genesys Cloud Social

1. Advanced Social Media Listening and Sentiment Analysis

• Captures public social media mentions, keywords, and hashtags in real time.

• Uses NLP-driven sentiment analysis to categorize posts as positive, negative, or neutral.

• Helps organizations track brand perception and customer concerns proactively.

2. AI-Driven Customer Engagement

• Genesys Cloud AI leverages social insights to personalize customer interactions.

• Automates engagement with AI-powered chatbots while escalating complex issues to human agents.

• Enables contact center agents to respond to public and private social media messages from a single interface, improving efficiency.

3. Seamless Integration with Genesys Cloud AI

• Combines social, voice, and digital data into one platform for holistic customer insights.

• Automates sentiment-driven actions, such as proactive outreach or issue resolution.

• Enhances AI-driven journey management, enabling businesses to create context-rich interactions.

Driving Business Impact with AI-Powered Social Engagement

Early adopters of Genesys Cloud Social, such as Almosafer and Sistecredito, are already seeing benefits from its advanced social media capabilities. These enhancements stem from Genesys’ acquisition of Radarr Technologies, expanding the company’s expertise in AI-driven social listening.

Organizations using Genesys Cloud Social can expect:

• Stronger brand reputation management through real-time social media monitoring.

• Higher customer satisfaction via personalized engagement and faster resolution.

• Increased operational efficiency with AI-powered sentiment analysis and automation.

Flexible AI Experience with Genesys Cloud CX 4

Genesys Cloud Social is available within the AI Experience token model, offering businesses flexible AI usage based on their evolving needs. The newly introduced Genesys Cloud CX 4 package includes:

• 30 AI Experience tokens per user.

• Agent Copilot for real-time assistance.

• Journey Management for optimizing end-to-end customer experiences.

Genesys Cloud Social marks a significant step forward in AI-powered customer engagement, enabling businesses to bridge the gap between social media and contact center operations. By leveraging real-time insights, automated sentiment analysis, and seamless engagement tools, organizations can create proactive, data-driven customer experiences that drive loyalty, satisfaction, and differentiation.