MMDSmart, a leader in business messaging, CPaaS, and call center solutions, has announced an exciting partnership with Optimove, the pioneering Customer-Led Marketing Platform. This collaboration introduces Viber, the cross-platform messaging app, as an integrated marketing channel within Optimove's suite of tools. This integration provides Optimove clients with a unique opportunity to enhance their customer interactions by using Viber’s personalized, real-time communication capabilities, driving more impactful CRM marketing efforts.

A Global Reach with Viber Integration

Viber, with its 1.17 billion global users and over 820 million active monthly users, enables businesses to connect with customers in 192 countries and 40 languages. The app's robust features and high engagement rates make it an ideal platform for delivering personalized, real-time messages that boost customer engagement.

By adding Viber to its already extensive marketing channels, which include mobile, text, push, email, and WhatsApp, Optimove further solidifies its commitment to marketing channel extensibility. This new integration offers businesses a powerful way to foster personalized customer connections, enhancing their CRM marketing strategies.

Key Capabilities of Viber Integration for Optimove Clients

The integration of Viber into Optimove’s platform provides several key capabilities to brands, including:

1. Personalized Recommendations and Content Delivery

   • Optimove clients can now enrich customer engagement with tailored recommendations and content delivery via Viber. This feature seamlessly integrates Viber interactions into any cross-channel journey, enabling AI-powered orchestration of campaigns across multiple touchpoints.

2. Dynamic Orchestration

   • Viber’s rich media capabilities can now be orchestrated alongside all digital and offline marketing channels. This dynamic approach ensures more relevant and engaging interactions, further driving audience engagement.

3. Expanded Personalization

   • With access to Viber’s extensive user base, businesses can leverage new global markets, including emerging regions such as Brazil and Southeast Asia. This opens up new avenues for hyper-personalized marketing campaigns tailored to different regional audiences.

4. Improved Efficiency

   • MMDSmart’s reliable messaging infrastructure guarantees seamless, cost-effective communication for businesses of all sizes, ensuring optimal efficiency in delivering marketing messages via Viber.

What the Partnership Means for Marketers

Adi Dagan, Senior Director of Partnerships at Optimove, expressed excitement over the partnership:

"Viber as a marketing channel aligns perfectly with our mission to provide innovative tools that amplify marketing impact. Its global reach opens up new opportunities for our clients to deliver hyper-personalized, data-driven campaigns. This partnership with MMDSmart further strengthens our ability to help marketers build lasting customer relationships and drive measurable results."

Arie Frenlakh, CEO at MMDSmart, highlighted the importance of personalization in 2025:

"We are honored to integrate Viber’s unique messaging capabilities with Optimove’s CRM platform. The need for a personal touch in marketing is more critical than ever. Together with Optimove, we offer an unmatched opportunity for brands to deliver data-driven campaigns that resonate with audiences, driving smarter, more impactful engagement."

The partnership between MMDSmart and Optimove marks a significant leap forward in marketing technology. By integrating Viber into Optimove’s platform, the two companies are offering businesses a new, powerful tool for delivering hyper-personalized, multichannel marketing campaigns. This collaboration provides brands with the technology and infrastructure needed to enhance customer relationships and achieve measurable marketing success on a global scale.