Dappier has announced the availability of its innovative AskAI banner ad deployment at CES 2025, offering digital publishers a lightweight solution to integrate conversational AI into their properties. This new in-ad unit allows publishers to embed a branded AI-powered answer engine within any banner ad frame. The engine leverages contextual knowledge of the content users are reading, providing a high-attention environment for advertisers to connect with consumers seamlessly.

Key Highlights

1. Introducing AskAI In-Ad Units

   • Dappier’s AskAI banner ad deployment allows publishers to embed a context-aware AI that adapts to the content users engage with, creating a unique, interactive ad experience.
   • This offers a high-engagement space for advertisers to connect with users in a meaningful way, while providing them with real-time, relevant information.

2. Over 50 Million Monthly Queries

   • AskAI powers over 50 million monthly queries for connected publishers, such as HomeLife Brands, Bizbudding, and Morgan Murphy Media.
   • Consumable is the first to adopt this conversational in-ad unit, set to generate over 30 billion monthly impressions across its premium network.

3. Seamless Integration for Publishers

   • Publishers can integrate AskAI into their websites with ease, deploying it in ad units, dockable widgets, or upgrading existing search bars.
   • RAG (Retrieval Augmented Generation) data models ensure that AskAI remains contextually relevant, tailoring responses based on the publisher’s content and user activity.

4. Monetization Opportunities

   • AskAI offers monetization options by enabling conversational interactions directly in the ad units, making it possible for publishers to monetize their content while improving the user experience.

Leadership Insights

• Dan Goikhman, CEO at Dappier:
  • “AskAI allows publishers to easily integrate and monetize AI on their platforms, offering engaging conversational interactions with their audience. It enables advertisers to align their messaging with the content users are consuming, enhancing overall relevance and engagement.”

Why AskAI is a Game-Changer

1. Increased Engagement

   • AskAI’s contextual knowledge of the content users are consuming ensures that every interaction feels relevant and personalized, leading to higher engagement rates.

2. Monetization for Publishers

   • By embedding AI directly into ad units, publishers can offer a premium, interactive experience for users while generating new revenue streams through AI-powered ads.

3. Easy Integration

   • Publishers can seamlessly integrate AskAI into their existing digital properties, allowing for quick deployment without disrupting the user experience.

Key Features of AskAI’s In-Ad Unit

Dappier’s AskAI banner ad unit represents a cutting-edge solution for digital publishers seeking to integrate conversational AI seamlessly into their properties. By using contextual knowledge of the content, AskAI offers interactive and engaging ad experiences, enabling publishers to monetize AI in innovative ways. With adoption by Consumable and more than 50 million queries handled monthly, AskAI is poised to revolutionize how publishers and advertisers connect with consumers.

Ezoic, the AI-powered technology platform for digital publishers, has announced a groundbreaking partnership with The Trade Desk (Nasdaq: TTD), the world's second-largest demand-side advertising ecosystem. This collaboration creates a transparent, direct channel between Ezoic’s independent publishers and The Trade Desk’s advertisers, enabling a more efficient and privacy-first advertising ecosystem. The move is set to help brands transition ad spend away from walled gardens and improve publisher revenue streams.

Key Highlights

1. A Direct Partnership with The Trade Desk

   • Unlike typical Demand-Side Platforms (DSPs), which don’t directly integrate with publishers, Ezoic’s scale and proprietary technology have positioned it as a key partner in The Trade Desk’s OpenPath program.
   • This direct integration allows advertisers to access quality publisher audiences in a transparent, secure, and privacy-first environment.

2. Driving Incremental Revenue for Publishers

   • Ezoic’s publishers have already seen significant incremental revenue gains from the partnership, a trend expected to continue as the integration deepens.
   • The OpenPath program enables Ezoic publishers to increase ad revenue by connecting directly with The Trade Desk’s vast advertiser ecosystem, bypassing traditional walled gardens.

3. Privacy-First Advertising with Unified ID 2.0

   • As the digital advertising landscape shifts away from third-party cookies, Ezoic is integrating Unified ID 2.0 with its new ezID platform, enabling publishers to leverage first-party data in a privacy-focused and future-proof manner.
   • This strategic move ensures that advertisers can access valuable audiences without compromising user privacy.

Leadership Insights

• Tyler Bishop, CMO at Ezoic:
  • “As we approach the end of third-party cookies, reducing friction for advertisers to access high-quality publisher audiences is essential. Our direct integration with The Trade Desk is a key step in addressing these challenges while driving more effective and privacy-first advertising solutions.”

Why This Partnership Matters

1. Increased Revenue for Publishers

   • Publishers using Ezoic’s platform can now tap into a new revenue stream by accessing The Trade Desk’s advertiser network, bypassing traditional intermediaries and walled gardens.

2. Privacy-Focused Innovation

   • Ezoic’s integration with Unified ID 2.0 and ezID ensures that both publishers and advertisers can operate in a privacy-first environment while still driving high-quality, targeted advertising.

3. Efficiency and Transparency

   • By directly linking publishers with The Trade Desk’s advertiser ecosystem, the partnership enhances transparency, reduces ad friction, and increases operational efficiency for all involved parties.

Key Features of the Ezoic-Trade Desk Partnership

The strategic partnership between Ezoic and The Trade Desk marks a significant milestone in the evolution of digital advertising. By enabling direct integration between publishers and advertisers, this collaboration promises to improve revenue, enhance privacy-first advertising, and help publishers tap into the power of first-party data. As the digital landscape transitions away from third-party cookies, the partnership is well-positioned to provide publishers with the tools and advertisers with the access they need to succeed in a rapidly changing market.

Jellypod, Inc., an innovative AI media tools company, has officially launched its AI-powered podcast studio after a successful two-month private beta. During the beta phase, diverse customers from top news publications, global healthcare companies, marketing agencies, and small business owners have harnessed Jellypod's capabilities to produce professional-quality podcasts from the comfort of their homes or offices. By utilizing generative AI, Jellypod empowers creators to unlock their full potential, bringing stories to life with ease and minimal equipment.

Key Features of Jellypod Podcast Studio

1. Lifelike AI Hosts and Cohosts

   • Create voice clones or design AI cohosts with unique backstories to add dynamic and engaging elements to podcasts, making content more captivating for listeners.

2. Content Control and Transcript Editing

   • Have full control over episode direction and fine-tune conversations for accuracy, ensuring the highest quality output with precise transcript edits.

3. Robust Content Integration

   • Enrich podcast content by integrating insights from around the web or uploading various files like PDFs, PowerPoints, MP3s, spreadsheets, and more to provide context and enrich storytelling.

4. Streamlined Creation Process

   • Jellypod simplifies the podcasting process—from ideation to final edits and publishing—making the entire process as intuitive as writing an email.

Versatile Use Cases

Jellypod’s flexibility makes it suitable for a wide range of creators:

• Corporate and Educational Podcasts: Professors and learning managers use Jellypod for internal education and training.
• Sales & Marketing Podcasts: Leaders create podcasts to tell engaging product stories, tailored to specific customer segments.
• Niche Experts and Creators: From RV enthusiasts to mobile game consultants, creators use Jellypod to build personal brands and reach niche audiences.
• Entertainment and Thought Leadership: Hobbyists and professionals explore topics like storytelling, mindfulness, and tech evangelism.

Customer Testimonials

“This is one of those products where I'll remember where I was when I first used it.”
– A Cybersecurity Executive during the Jellypod Beta

Global Adoption and Scalability

While Jellypod’s initial traction has been strongest in the U.S., the platform has already gained popularity in countries like Canada, the UK, Australia, Germany, France, Italy, Romania, and Turkey, demonstrating its global appeal and scalable potential across industries.

Broad Industry Appeal

Jellypod serves a wide variety of industries, including:

• Biotech
• IT and Cybersecurity
• Sports
• Marketing
• City Governments
• Academia

Availability and Future Updates

Jellypod is now available at jellypod.ai. Future updates will focus on enhancing media quality, output customization, and automation features. Multi-language support is also set to be released in early 2025, opening up new opportunities for international creators.

Events.com, a leading event technology platform, has announced the acquisition of key assets from Remo, an innovative virtual technology company known for its immersive digital environments for virtual events, webinars, and conferences. This strategic acquisition significantly expands Events.com’s product suite and customer offerings, positioning it to become an all-in-one solution for live, virtual, and hybrid events. The integration of Remo’s capabilities will empower event organizers to offer enhanced digital engagement and scale their events globally.

The Strategic Acquisition of Remo

Remo, recognized for its ability to create customizable, interactive virtual spaces, has facilitated over 3.5 million meaningful interactions across tens of thousands of events globally. By merging Remo’s immersive technology with Events.com’s platform, the acquisition will strengthen Events.com’s offerings and enhance its reach within the rapidly expanding virtual and hybrid events market.

Key Benefits of the Acquisition

• Immersive Virtual Event Technology: Remo’s customizable virtual environments will be seamlessly integrated into Events.com’s platform, enabling event organizers to host engaging virtual and hybrid experiences that foster authentic connections.

• Expanded Market Reach: This acquisition enhances Events.com’s presence in the growing virtual events market, projected to reach $157.96 billion by 2032. Events.com now offers a comprehensive platform that spans the full event lifecycle, including digital ticketing, marketing automation, sponsorship management, and virtual event technology.

• A Unified Platform for Event Organizers: The merger strengthens Events.com’s ability to provide end-to-end solutions for live, hybrid, and virtual events, offering more value to event creators and maximizing event revenue potential.

Words from the Leadership

Hoyin Cheung, Founder and CEO of Remo, commented,

“By joining Events.com, we’ll scale our mission of fostering genuine connections through immersive virtual environments and expand our capabilities within a broader event management ecosystem.”

Stephen Partridge, President and Co-Founder of Events.com, added,

“This acquisition marks a transformative step in our growth strategy, positioning us as a leader in the rapidly evolving virtual events market. We’re excited to offer a seamless integration of live, virtual, and hybrid event capabilities.”

Expanding in a Rapidly Growing Market

The global experience economy is projected to grow from $936 billion in 2024 to $1.8 trillion by 2029, with virtual events expected to experience CAGR of 20.0% between 2025 and 2030. This acquisition positions Events.com to tap into this significant growth, offering a fully integrated platform for both live and virtual events.

Integrated Event Solutions

Events.com stands out by combining the following features into one platform:

• Digital Ticketing: Fully branded ticketing pages with advanced inventory management.
• Marketing Automation: Tools for launching multi-channel campaigns in minutes.
• Sponsorship Management: Simplified sponsor outreach and activation tools.
• Virtual Event Technology: Immersive digital environments for networking and engagement.

Momentum Ahead of Public Listing

This acquisition aligns with Events.com’s upcoming public debut. The company’s business combination with Concord Acquisition Corp. II (OTCQX: CNDA) is expected to close in Q1 2025, providing capital to fuel future growth and acquisitions.

Looking Ahead

Events.com plans to continue its strategic expansion by seeking out further acquisitions and innovation opportunities. The company remains committed to enhancing event experiences for organizers and attendees through technology-driven solutions that anticipate the future of how people will connect at events.

1WorldSync®, a leading provider of product content management solutions, has announced a strategic partnership with It'sRapid, an AI-powered creative automation platform. The collaboration aims to streamline how brands create, manage, and distribute product content across major retail e-commerce sites like Walmart, Amazon, Target, and more. By combining 1WorldSync’s expertise in product content management with It'sRapid's advanced AI tools, the partnership offers brands an efficient and scalable solution to enhance e-commerce readiness and drive sales growth.

The Power of the Partnership

This new alliance brings together two complementary technologies:

• 1WorldSync’s product content management solutions, which help brands deliver accurate and compelling product data,
• It'sRapid’s AI-powered creative automation tools, which enable brands to generate optimized product titles, descriptions, display ads, and images tailored to specific retailer requirements.

Together, the two companies offer a seamless approach to optimize e-commerce content creation and management for digital-first consumers.

Key Benefits of the Partnership

• Optimized Product Content Creation: The integration of 1WorldSync’s keyword research data with It'sRapid’s AI tools allows brands to generate search-optimized product titles and descriptions at scale, tailored for major retailers like Amazon, Walmart, and Target.

• Efficient Content Management: The partnership automates the transformation of product images into mobile-ready hero images that meet specific retailer content requirements, speeding up the content creation process and ensuring accuracy.

• Faster Time-to-Market and Cost Savings: Brands using the combined solution will experience a decreased internal workload, faster go-to-market times, and reduced operational costs.

Leadership Insights

Randy Mercer, Chief Strategy Officer at 1WorldSync, emphasized,

“E-commerce success hinges on the delivery of accurate, compelling product content at scale. Our partnership with It'sRapid enhances our capabilities by introducing advanced automation to simplify content creation and help brands meet the demands of today’s digital-first consumers.”

David Feinleib, Founder & CEO of It'sRapid, added,

“This partnership combines our creative automation solutions with 1WorldSync’s robust platform, delivering a best-in-class experience for brand content creation. The result is a faster, more efficient process that lowers costs and boosts speed to market.”

Supporting E-Commerce Growth

By leveraging this partnership, brands can now seamlessly optimize their product listings for the competitive e-commerce marketplace, meeting retailer-specific content requirements while improving consumer engagement. Whether it's generating optimized product descriptions or creating mobile-friendly images, the combined solutions streamline the content management process, empowering brands to scale more effectively in the digital-first retail landscape.

Zeta Global, an AI-powered marketing cloud leader, has announced the appointment of Pamela Lord as President of Customer Relationship Management (CRM). With over 25 years of expertise in marketing technology, Pamela Lord’s leadership marks a significant milestone in Zeta's journey toward redefining customer engagement through data-driven solutions.

1. About Pamela Lord’s Appointment

   • Pamela Lord is a seasoned martech professional with 25+ years of experience in data, technology, and customer-focused strategies.
   • Former Group Vice President and General Manager at Oracle, leading B2B and B2C marketing cloud initiatives.

2. Role at Zeta Global

   • Reporting to Steven Gerber, Zeta’s President.
   • Overseeing go-to-market strategy and customer development for Zeta's CDP, ESP, and mobile solutions.
   • Focusing on driving growth and retention use cases for enterprise clients.

3. Leadership Endorsements

   • David A. Steinberg, Co-Founder and CEO of Zeta, praised Pamela for her strategic vision, operational excellence, and deep industry relationships.
   • Steven Gerber highlighted her ability to navigate transformative times, especially as generative AI reshapes marketing dynamics.

4. Statements from Pamela Lord

   • Excited to contribute to Zeta’s mission of placing AI at the heart of business growth.
   • Committed to helping global brands leverage the Zeta Marketing Platform for modern customer engagement.

5. Leadership Transition

   • Pamela Lord succeeds Matthew Mobley, who transitions to Chief Operating Officer (COO) while maintaining a focus on operational excellence and growth initiatives.

Pamela Lord's appointment reflects Zeta Global's commitment to attracting top talent and driving innovation in AI-powered marketing. Her expertise will be instrumental in shaping the future of CRM and enhancing customer success, positioning Zeta as a leader in the evolving marketing technology landscape.

HubSpot, the leading customer platform for scaling businesses, has successfully finalized its acquisition of Frame AI, a platform specializing in AI-powered conversation intelligence. Frame AI will now operate as a wholly owned subsidiary of HubSpot and gradually integrate into Breeze, HubSpot’s AI engine that powers its customer platform.

1. About the Acquisition

   • HubSpot acquired Frame AI to enhance its AI capabilities.
   • Integration into Breeze will happen over time to unify structured and unstructured customer data at scale.

2. Strategic Benefits

   • Accelerates HubSpot’s ability to transform customer conversations into actionable intelligence.
   • Strengthens support for go-to-market teams by enhancing insights across the customer journey.

3. Official Announcement

   • The initial press release outlining the agreement to acquire Frame AI can be accessed for further details.

4. Forward-Looking Statements

   • Anticipated benefits of the acquisition are subject to risks and uncertainties.
   • Statements reflecting HubSpot’s expectations and strategies are based on current assumptions and may differ due to unforeseen factors.

HubSpot’s acquisition of Frame AI marks a significant step in enhancing AI-driven customer intelligence. By unifying data across the customer journey, HubSpot aims to empower businesses to scale with actionable insights, reinforcing its leadership in the customer platform space.

Digital Envoy, a pioneer in IP intelligence and consent-based location data, has introduced LocID, a groundbreaking geospatial ID designed to tackle IP address geolocation volatility. This innovative solution promises to revolutionize the digital advertising ecosystem by enhancing audience targeting, campaign performance, and privacy compliance.

1. The Problem of IP Volatility

   • Over 40% of IP addresses are reallocated within 30 days, leading to wasted ad spend and reduced campaign performance.
   • Advertisers face mistrust due to outdated geolocation data affecting their targeting strategies.

2. LocID: A Game-Changing Solution

   • Offers a single, fixed geospatial ID that remains consistent despite IP address changes.
   • Empowers CTV advertisers, DSPs, publishers, and others with precise audience targeting and optimized campaign results.

3. Key Features of LocID

   • Geospatial Stability: Maintains targeted household consistency over time, reducing wasted ad spend.
   • Privacy-Centric Data Handling: Encrypts IP addresses into biddable IDs, compliant with GDPR and IAB frameworks.
   • Streamlined Campaign Operations: Seamlessly integrates into every stage of the campaign lifecycle.
   • Advanced Analytics: Provides stable geolocation identifiers to offer deep audience insights.
   • Improved Data Partnerships: Minimizes errors by ensuring consistent location targeting across campaigns.

4. Partnership with Hoppr

   • Incorporates Hoppr’s advanced market intelligence and audience insights.
   • Enhances LocID with first-party behavioral data, creating a consistent and privacy-compliant geospatial framework.

5. Leadership Insights

   • Vinod Kashyap, Chief Product Officer at Digital Envoy: Highlighted LocID’s ability to address IP volatility while prioritizing privacy and campaign accuracy.
   • George Gelavis, Executive Chair at Hoppr: Emphasized LocID’s role in democratizing digital advertising and fostering precision in audience engagement.

LocID sets a new benchmark in the adtech ecosystem by addressing the longstanding challenges of IP volatility and geolocation inconsistency. Its robust features, privacy compliance, and partnerships like Hoppr make it a transformative tool, leveling the playing field for advertisers and publishers while driving meaningful results in digital advertising.