News

Thryv Appoints Sean Wechter as Chief Technology Officer

Dallas, TX – Thryv Holdings, Inc., the small business marketing and sales software provider, has appointed Sean Wechter as Chief Technology Officer, adding a seasoned technology executive to guide the company’s next growth phase. Wechter brings more than 20 years of experience in technology, software, and media, including leadership roles at Boomi, PwC, Dell, Comcast, NBC, and Qlik. His expertise...

artificial intelligence 9 Sep 2025

Joe Hand Promotions Launches App for Live Sports in Bars and Restaurants

Joe Hand Promotions, the nation’s top distributor of live sports to commercial establishments, is entering the streaming arena with the Joe Hand Promotions App, built in partnership with interactive streaming technology company Kiswe. Set to launch on October 1, the platform targets bars, restaurants, and other venues across North America. The app combines Joe Hand Promotions’ expansive...

artificial intelligence 9 Sep 2025

Informa TechTarget Highlights “Trust Advantage” at Content Marketing World

San Diego, CA – Informa TechTarget, a leading growth accelerator for the B2B tech sector, is set to spotlight the power of trust in content marketing at Content Marketing World 2025, running September 15–17. The conference, produced by the Content Marketing Institute, is the largest global gathering of content marketing professionals, offering actionable insights to navigate today’s complex B2B...

artificial intelligence 9 Sep 2025

PCI Pal Names Kathy Varney as Chief Marketing Officer

PCI Pal®, the global SaaS provider of secure payment solutions, has tapped Kathy Varney as its new Chief Marketing Officer, signaling a push to accelerate enterprise growth and strengthen partner engagement worldwide. Varney brings over 20 years of experience scaling B2B technology brands and leading high-performing marketing teams across SaaS, AI, and healthcare technology sectors. Her previous...

advertising 9 Sep 2025

Adsquare Brings Location Intelligence to Amazon Marketing Cloud

Adsquare is putting the real world into Amazon’s walled garden. The Berlin-based location intelligence provider has officially integrated with Amazon Marketing Cloud (AMC), enabling advertisers to layer geospatial insights onto campaigns running through Amazon DSP. For brands and agencies, the move means a deeper view of customer behavior beyond the screen—and a clearer link between ad...

artificial intelligence 9 Sep 2025

X Rolls Out Holiday Marketing Hub to Boost Ad Performance

The holiday ad race is officially on, and X (formerly Twitter) wants a bigger slice of marketers’ budgets. This week, the platform launched its Holiday Marketing Hub, a resource center aimed at advertisers, publishers, and agencies gearing up for the busiest shopping stretch of the year. Packed with creative guidelines, webinars, and even an “aesthetic scoring” system, the hub underscores a truth...

marketing 9 Sep 2025

Brick Marketing Bets Big on AI With Three New B2B Services

Brick Marketing, the Boston-based B2B digital marketing agency with nearly two decades under its belt, just went all-in on artificial intelligence. The agency unveiled three new services—AI Marketing Solutions, AI SEO (GEO) Search Optimization, and AI Agents for Marketing—each aimed at helping businesses not only keep pace with AI-driven competitors but sharpen their own digital edge. This is...

marketing 9 Sep 2025

Procedureflow Taps Marketing Veteran Sarah Jeanneault to Lead Growth Strategy

Procedureflow, the knowledge management software company known for transforming dense documentation into visual process guides, has a new marketing leader. The company has appointed Sarah Jeanneault as Vice President of Marketing, betting on her two decades of experience scaling startups and enterprises to fuel its next growth phase. A Growth-Focused Veteran Jeanneault’s résumé checks nearly...

marketing 8 Sep 2025